![]() |
|
![]() |
|
![]() |
|
![]() |
If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.
Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies?
Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers. When I use the term smaller it doesn't mean that it's a one-man show, but that they aren't part of the "BIG 6". Now with that said lets continue, smaller agencies have a hunger to succeed, they have a need to be customer service oriented, they have a desire to be more creative without the fear of upsetting upper management. Take these points into account and you have an agency that will be tenacious and with the number one goal of showing their clients results.
At New Age Media Concepts, we believe that major advertisers deserve better results from their campaigns, don't get me wrong there have been great campaigns launched but who are going to be the new creative minds to develop the next memorable moment in advertising history?
If advertisers like General Motors, Ford, McDonalds, Taco Bell, Coca-Cola, Pepsico, Microsoft, Burger King, Toyota, Home Depot, Wendy's, ConAgra Foods, Wal-Mart Stores, American Express, Colgate Palmolive, Intel and the many others are looking beyond what agencies they are accustomed to working with and are looking towards connecting with their consumers in a big way, then they have to look beyond the brick and bring in a creative team that can help them do that.
Consumers today aren't ignorant and in this age of reality television and the shock factor mentality, advertisers need to step up to the plate and shed their skin to be able to reach the new age of consumers, the ones that are their core audience, the ones that will have brand loyalty.
By Louis Victor ? New Age Media Concepts, August 31, 2004
[email protected]
Louis Victor has been involved in the investment, advertising, marketing and public relations indutries for close to two decades. Through various articles he looks to give some insight on various topics as it relates to these industries.
Believe it or not, there are plenty of opportunities out... Read More
To bring great sales success, a great advertising technique is... Read More
When you spend money on an advertisement you want to... Read More
Radio advertising vs. television advertisingMany new advertisers assume that they... Read More
For most companies, gone are the days of spending money... Read More
Marketing is an important tool for attracting customers. It is... Read More
Now that you've had colorful new business cards printed, and... Read More
Business cards with nothing on the back are wasted opportunities... Read More
Is your advertising copy getting the results you want? If... Read More
"How brochures can help you stand out from the competition,... Read More
FACT: Most people don't spend anywhere near enough time on... Read More
Is fear of failure an issue when you commit valuable... Read More
This information is based on the principles of Laws of... Read More
1. Give Testimonials When you purchase a product or service... Read More
Here is my personal list of things to do at... Read More
Moving Message Signs are a unique, attention-grabbing way to communicate... Read More
So, what's an elevator speech, and how do you get... Read More
This is the second article of a three-part series. I'm... Read More
Many believe that when it comes to advertising, it's a... Read More
Probably the most interesting thing about brochures and leaflets is... Read More
Most brochures that businesses put out today end up doing... Read More
A good annual direct mail solicitation program can produce unrestrictive... Read More
Would you like to get your new or existing Internet... Read More
If you own a small business you should consider ways... Read More
It's been said that the antidote to liking/loving is not... Read More
Traditional brochures typically tell the story of your company, i.e.... Read More
When, some little time ago now, I first descended upon... Read More
Business cards are the most underutilized and misunderstood marketing tool... Read More
The opportunities for getting free advertising for yourproduct or services... Read More
MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD:... Read More
Here are a couple of tips for creating an eye... Read More
It is difficult to miss a Hummer, but how many... Read More
Sure, everyone needs business cards. But why not make your... Read More
As every professional politician and public relations man knows words... Read More
Without a powerful headline, your message stands little chance of... Read More
From meager beginnings in 1920, radio has grown with us... Read More
In today's fast paced environment, interaction with family and friends... Read More
Marketing is an important tool for attracting customers. It is... Read More
I am always amazed when I hear about companies who... Read More
Oh Grand and Glorious Southern Guru, I am perplexed. What... Read More
Yellow Pages advertising is one of the most popular forms... Read More
"Do we need to cast a voice-over talent for this... Read More
Any idea? It's a question that more than a few... Read More
Several years back the billboard people put a big picture... Read More
I caught myself wracking my brain over what kind of... Read More
Many people online are not using one of the best... Read More
1. Attract prospects with your headline Use your headline as... Read More
1. Spend money on decent quality business cards. Home made... Read More
Walk around any trade or consumer show and you will... Read More
Why should I care where I get my printed material... Read More
Advertising Advertising |