In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.

Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies?

Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers. When I use the term smaller it doesn't mean that it's a one-man show, but that they aren't part of the "BIG 6". Now with that said lets continue, smaller agencies have a hunger to succeed, they have a need to be customer service oriented, they have a desire to be more creative without the fear of upsetting upper management. Take these points into account and you have an agency that will be tenacious and with the number one goal of showing their clients results.

At New Age Media Concepts, we believe that major advertisers deserve better results from their campaigns, don't get me wrong there have been great campaigns launched but who are going to be the new creative minds to develop the next memorable moment in advertising history?

If advertisers like General Motors, Ford, McDonalds, Taco Bell, Coca-Cola, Pepsico, Microsoft, Burger King, Toyota, Home Depot, Wendy's, ConAgra Foods, Wal-Mart Stores, American Express, Colgate Palmolive, Intel and the many others are looking beyond what agencies they are accustomed to working with and are looking towards connecting with their consumers in a big way, then they have to look beyond the brick and bring in a creative team that can help them do that.

Consumers today aren't ignorant and in this age of reality television and the shock factor mentality, advertisers need to step up to the plate and shed their skin to be able to reach the new age of consumers, the ones that are their core audience, the ones that will have brand loyalty.

By Louis Victor ? New Age Media Concepts, August 31, 2004
[email protected]

Louis Victor has been involved in the investment, advertising, marketing and public relations indutries for close to two decades. Through various articles he looks to give some insight on various topics as it relates to these industries.

In The News:

AT& T to resume advertising on YouTube  Marketplace.orgAT&T has announced it's putting ads back on YouTube. A couple of years ago, the telecom giant pulled their ads off the platform because of concerns that its ...
Blowback suggests Gillette is no Nike | Advertising  AdAge.comGillette ignited a firestorm on social media, TV talk shows and around the office water cooler last week with a surprising take on its long-running "Best a Man Can ...
7 TV Commercials That Were More Activism Than Advertising (VIDEO)  STLtoday.comGillette isn't the only brand to strike an activist angle, nor is it the only one to spark controversy.
Facebook says Nielsen could help break up the advertising duopoly  Business InsiderFacebook says Nielsen's Digital Ad Ratings product could solve some of marketers' headaches about cross-platform measurement but that advertisers need to ...
The Power of Pictures in Advertising  The FriskyThe aim for advertisements is to momentarily stop the audience and get their attention long enough to make an impression that gets the viewer to pick up the ...
Advertising Trends You Should Consider in 2019  EntrepreneurIt's a new year, filled with new challenges to advertising professionals. The slow death of traditional advertising vehicles (TV, newspapers), the rise of new ones ...
Google slapped with more than $56 million in fines over advertising in Europe  WLS-TVFrench data regulator CNIL accused the tech company of practicing a "lack of transparency" in its advertising.
Tech, advertising companies join hands to curb pesky ads, spam  Economic TimesNEW DELHI: Pop-up ads, spam *content* requesting likes, comments and shares, auto-play video ads with sound, ads with countdown, full-screen scroll-overs ...
Gillette has it right: advertisers can't just celebrate masculinity and ignore the #metoo movement  The Conversation AUHow do you celebrate masculinity without also acknowledging toxic masculinity in the #metoo era?
Global Mobile Advertising Market 2018-2022: Key Vendors are Alphabet, Facebook, InMobi, matomy & Verizon - ResearchAndMarkets.com  Business WireDUBLIN--(BUSINESS WIRE)--The "Global Mobile Advertising Market 2018-2022" report has been added to ResearchAndMarkets.com's offering. The mobile ...
International Advertising Association World Congress to be held in India in Feb  Business StandardAround 2,000 delegates are expected to participate in the World Congress of International Advertising Association (IAA) to be held in Kerala next month.
The case against behavioral advertising is stacking up  TechCrunchNo one likes being stalked around the Internet by adverts. It's the uneasy joke you can't enjoy laughing at. Yet vast people-profiling ad businesses have made ...
A Russian start-up wants to use satellites for advertising  Realnoe vremyaA futuristic idea of broadcasting advertisements in the night sky may become real, and a Russian company that is developing the project aims to perform the first ...
South Africa’s Advertising Board Drafts Code of Conduct for Social Media and Influencers  Talking InfluenceWith everyone calling for more rules around paid advertising on social media, South Africa's Advertising Regulatory Board is proposing a new code of conduct ...
Digital advertising to grow to Rs 14,281 crore in 2019: Dentsu Aegis  Economic TimesThe third edition of the annual report, which was released on Wednesday, puts the size of digital advertising in the country at Rs 10819 crore in 2018 and ...
Biocoop is giving TV advertising a try  FreshPlaza.comFreshPlaza is the number one portal for the *fresh* produce industry, offering the latest news, job advertisements, pricewatching, and photo reports.
Tombras Café not limited to advertising group's employees  Knoxville News SentinelI didn't realize until recently that the Tombras Group, now doing their advertising work out of their new facility on Gay Street, had opened up a food-*service* ...
How the Advertising Landscape Will Continue to Evolve in 2019  AdweekAdvertising has historically been powered by media. While this is still the case, technology is increasingly at the industry's center of gravity. This shift, along with ...
Amazon Knows What You Buy. And It’s Building a Big Ad Business From It.  The New York TimesThe online retail giant is taking advantage of what it knows better than anyone: consumers' online shopping habits.
UK advertising market faces recession under no-deal Brexit  The GuardianThe UK will be plunged into its first advertising recession in a decade in the event of a no-deal Brexit, with spending likely to fall by nearly £1.4bn this year alone, ...
The new politics of advertising  WND.comThe latest Gillette advertisement seemed to defy logic when it insulted huge swaths of their customers. Or was there a method to their madness?
Use of competitor's trademark in keyword advertising deemed non-actionable  LexologyKeyword advertising is a popular way for companies to increase their online exposure. Offered by search engine *service* providers, it involves the use…
Beyond the Books: Charter schools spend millions on advertising  KUTV 2NewsTrent Young says he was stunned on a Friday afternoon when the director of the school for which he worked, Utah Career Path High School, asked he and other ...
Government moves to regulate advertising of medical services  The New TimesA traditional doctor exhibits some of his medicines during a past trade fair. Government has banned advertisement of medical services. File. . Twitter · Facebook ...
Government pull back drives advertising spend slump in November  The Sydney Morning HeraldAdvertising spend at Australia's media companies slumped in November, with newspapers and magazines performing the worst in the latest SMI data ...
Zenith launches global culture initiative on Blue Monday  ETBrandEquity.comTo celebrate it's 30th anniversary, Zenith organised a global contest 'If I were CEO for a day'
Mobile Advertising Market: Technological Revolution Fueling Market Growth - Press Release  Digital JournalThis press release was orginally distributed by SBWire. Pune, India -- (SBWIRE) -- 01/21/2019 -- Mobile Advertising Industry Overview. Latest market research ...
Flipkart, group companies increase television advertisements  Economic TimesFlipkart and its group companies — Myntra and PhonePe — have significantly increased their television advertisements since August when they got acquired by ...
Advertising and academia are controlling our thoughts. Didn’t you know?  The GuardianBy abetting the ad industry, universities are leading us into temptation, when they should be enlightening us, says Guardian columnist George Monbiot.
Facebook Advertising Profiles Are a Mystery to Most Users, Survey Says  The New York TimesAbout three-fourths of the Facebook users in a Pew Research Center survey said they were not aware of the Ad Preferences page, which lists their personal ...
‘It will be Google, Facebook and Amazon’: The year in Amazon advertising  DigidayAmazon's advertising business is a brewing industry force, and ad buyers and competing retailers and platforms are only starting to come to terms with its weight ...
Exposure to sugary breakfast cereal advertising directly influences children's diets  Science DailyLaboratory studies have shown that kids will request and prefer brands they have seen recently advertised on TV. A new naturalistic study bridges the gap ...
The NFL's Playoff Advertising Share Has Increased By 19 Percent Since 2014  ForbesThe National Football's share of playoff advertising revenue relative to its three main competitors--National Basketball Association, Major League Baseball, ...
Tipico launches new advertising campaign to strengthen brand profile  AffiliateINSIDERTipico Sportwetten, a German-language online bookmaker, has made a bid to enhance its brand profile and boost coverage for the latter half of the 2018/19 ...
Rouhani: Iran ICT ministry must prevent SMS advertising  Trend News AgencyThe Ministry of Information and Communications Technology of Iran must prevent the cases of SMS advertising.
Cigarette advertising before smoking was officially bad for your health  NEWS.com.auIt's difficult to believe that there was a time, not so long ago, when people were led to believe smoking was safe — it could even be 'refreshing' for your lungs.
FCK, 99% off, Just Do It: Advertising execs pick their favorite ads of 2018  Fast CompanyAward-winning agencies like Wieden+Kennedy, Mother London, Droga5, Joan Creative, Venables Bell & Partners, DDB, and BBH weigh in–and give us a peek ...
Five Ways To Improve Your Social Video Advertising  ForbesAccording to a prediction by eMarketer, “Advertisers' increasing spend will push mobile's share of total media to 47.9% by 2022.” But despite mobile's position as ...
What is Hyperlocal Advertising?  In Your AreaIn very simple terms, Hyperlocal advertising is the advertising of any product or *service* (or any advertising really) that targets a very specific geographical ...
Pepsi takeover | Coke rival pouring money into Atlanta advertising  11Alive.com WXIAATLANTA — Pepsi signs are popping up all over Atlanta - the home of Coca-Cola - in what at least one viewer has described as "Cola Wars 2019." A few more ...
Centre Spent Rs 2.64 Crore On Advertising For Statue of Unity's Inaugural: RTI Reply  NDTV NewsThe Centre splurged more than Rs 2.64 crore on advertising in the media for the inaugural of Sardar Vallabhbhai Patel's statue, known as the Statue of Unity, ...
This Ad Marketplace Uses Packages as a Prime Advertising Space  AdweekBrands try every available marketing tool to meet customer acquisition costs, and in the fancy digital age, some companies are bringing back some old-school ...
What that Gillette ad says about the trend in woke advertising  CNNNew York (CNN Business) Last year, Procter & Gamble won an Emmy award for "The Talk," an ad showing African-American parents discussing racism with ...
The Media’s Post-Advertising Future Is Also Its Past  The AtlanticIt's my holiday tradition to bring tidings of discomfort and sorrow to my colleagues in the news business. One year ago, I described the media apocalypse coming ...
Advertising agency FranceTV Publicite and TDF test targeted ads on HbbTV-enabled TVs  TelecompaperFrench infrastructure operator TDF has taken part in project led by advertising agency FranceTV Publicite, aimed at testing targeted spots on HbbTV-enabled ...
PS4 News: Sony PlayStation fined MILLIONS for misleading PS Plus advertising | PS4, Xbox, Nintendo Switch News, Reviews and Features - Daily Star  Daily StarSONY is in hot water after a regulatory commission accuses the firm of intentionally misleading customers.
France Télévisions teams up with TDF for targeted advertising over DTT  Digital TV EuropeFrance Télévisions' advertising arm, France TV Publicité, has teamed up with transmission services provider TDF to introduce targeted advertising using the ...
I saw the future of advertising, and damn is it scary  Android CentralThe holy grail of advertising is creating a targeted message for specific individuals based on their shopping habits. The more information they have about you, ...
Digital advertising to grow to Rs. 14,281 crore in 2019: DAN Digital Report 2019  ETBrandEquity.comInternet penetration and adoption of digital media in India is growing at an unprecedented rate, which is creating huge opportunities to tap into the ..
Advertising network compromised to deliver credit card stealing code  ZDNetA Paris-based online advertising company was hacked, and its infrastructure used to deliver malicious JavaScript code to online stores, code that was designed ...
Facebook to change political advertising rules in India before 2019 Lok Sabha Polls  Zee BusinessIt would extend some of its political advertising rules and tools for curbing election interference to India, Nigeria, Ukraine and the European Union before ...
Applying Hemingway’s ‘Iceberg Theory’ to Native Advertising Creates an Impossible to Ignore End Result  AdweekThe Old Man and the Sea, Ernest Hemingway's last work of fiction, is a slim and deceptively simple volume built with modest sentences. But beneath each letter ...
What Amazon Advertising’s big 2018 advancements will mean for 2019  Marketing LandIt's easy to over hype things, but 2018 will be remembered as a momentous year for Amazon's advertising business. It is estimated to now be the third-largest ad ...
Barbara Proctor, first African American woman to own an advertising agency, dies at 86  Washington PostThe company was called Proctor and Gardner Advertising. But there was only one founder behind it — Barbara Proctor, maiden name Gardner, the first African ...
Planters Is Advertising in the Super Bowl for the First Time in Over a Decade  AdweekPlanters peanuts are a ubiquitous presence on grocery store shelves, but for the past 11 years, they haven 't been seen in a Super Bowl ad. That's all set to ...
What 12 Advertising, Marketing And Design Leaders Learned From Their Unconventional Backgrounds  ForbesWhat do a chef, a basketball player, a tour manager, a carpenter, and an art dealer have in common? Turns out, the early makings of a successful career in ...
‘A place of positivity’: How Imgur pitches advertisers  DigidayImgur says it's growing its ad revenue with a simple pitch: A place of positivity is much safer and effective for advertisers than other more stressful parts of the ...
Here are our 10 most popular media and advertising stories of 2018  INSIDER2018 was a tumultuous year in media and advertising, and our biggest Business Insider Prime stories are a reflection of that. There were articles about Verizon ...
HC protects Reckitt Benckiser against coercive steps on advertising its Ayurvedic drugs  ETRetail.comNew Delhi: The Delhi High Court on Tuesday directed the Centre not to take any coercive steps against pharma major Reckitt Benckiser if it advertises its ...
How is Roku Making Money Through Advertising?  eMarketerRoku, the David to the connected-TV-device Goliaths (Apple, Amazon and Google), is differentiating itself by expanding its advertising business. The company ...
Sir Martin Sorrell: Facebook row hasn't deterred advertisers  The GuardianAdvertisers are declining to join the backlash against Facebook, according to Sir Martin Sorrell, despite a year of scandal at the social networking giant.
Belle Taylor: How millennials are being groomed by advertising  PerthNowYou might think a cosmetics company lecturing men on how to be better people wouldn't be too shocking (after all, they've been doing it to women for years).
Republic appoints Bhaskar Das as group president  ETBrandEquity.comThe network has elevated Vikas Khanchandani as group CEO.
5G tech to enable smart cities, advertising will pay for it | Special: Consumer Electronics Show  AdAge.comAn estimated $34 billion will be spent on so-called smart cities by 2020, but taxpayers may not want to foot the entire bill.
Cannes in the Desert: Advertising, media execs head to CES for the industry’s annual kick-off  DigidayThis article appears in the latest issue of Digiday magazine, a quarterly publication that is part of Digiday+. Members of Digiday+ get access to exclusive *content*, ...
Lester Wunderman, advertising executive who perfected direct marketing, dies at 98  Washington PostLester Wunderman, the advertising executive who perfected the strategy of reaching customers in their mailboxes, in their periodicals through magazine inserts ...
Barbara Gardner Proctor, pioneering advertising executive, dies  Chicago TribuneBarbara Gardner Proctor started an advertising agency in Chicago that was the first to be solely owned by an African-American woman.
Facebook Will Be Extending Its Restrictions On Political Advertising To More Regions  We are Social MediaFacebook has announced that new restrictions on political advertising will now be extending to more regions globally.
The internet booms and print languishes in 2019 advertising spend  The ThaigerThailand's Digital advertising market spend is poised to reach 124 billion baht in 2019. That's a growth of nearly 5%. But newspapers, magazines, Cable TV and ...
Blaze Advertising's ECD Patrick Rychner departs as agency merges with MediaCom  mUmBRELLA*Patrick Rychner has joined The8agency as its executive creative director after departing Blaze Advertising in October. Rychner departed Blaze Advertising.
From WhatsApp to Alexa : why the ad-free era is over  The GuardianAs we grow wiser to marketing, advertisers are finding new ways and places to plug products.
The medical industry spends $30-billion a year on advertising, but do consumers need what they're selling?  Philly.comHoping to earn its share of the $3.5 trillion health care market, the medical industry is pouring more money than ever into advertising its products — from ...
Move and win roundup: Week of January 21, 2019 | Advertising  Campaign Asia-PacificThis week's collection of people moves and account news includes Spinifex, List Sotheby's International Realty, Visual Latina, and ISB Singapore.
Crackdown on advertising of real fur as 'faux'  ITV NewsUK clothes retailers have been ordered to take immediate action to ensure they are not advertising real fur as “faux” in a crackdown on misleading advertising.
Poster advertising Edinburgh Zoo link with Guinness goes up for sale  The ScotsmanAn old poster advertising a tie-up between Edinburgh Zoo and beer brand Guinness is up for sale for £1300.
Mayur Hola joins Havas as NCD | Advertising  Campaign IndiaMoves from Contract where he was ECD and EVP at the agency's office in Delhi.
Departing advertising boss Louise Bond on graveyard shifts, sexism and booze  New Zealand HeraldIn an industry notorious for booze, sexism and long hours, Louise Bond was different.
Amazon (AMZN) Q4 Earnings Preview: Revenue, AWS, Advertising & Prime  Zacks.comAs investors prepare for Amazon's Q4 earnings, its AWS, subscriptions, and growing digital advertising businesses are likely to be the stars of the show as its ...
The ins and outs of targeted advertising  WRDW-TVEveryone's been there, you're looking at something online, you click over to another page, and up pops an ad for the very thing you were just viewing.
Pioneering black woman in advertising dies | Agency News  AdAge.comBarbara Gardner Proctor was best known as the founder, in 1970, of the first ad agency owned by an African-American woman.
Increasing Disparities in Unhealthy Food Advertising Targeted to Hispanic and Black Youth  Youth TodayA new report details the troubling practice of minority youth-targeted unhealthy food advertising by dozens of the nation's largest food/beverage companies.
"Consider this decision final": Australian businesses mull class action after Facebook bans hemp-related advertising  SmartCompany.com.auAustralian small businesses selling hemp foods and products have been banned from advertising their products on Facebook and Instagram.
Programmatic advertising on course for expansive year as engage:BDR adds further integrations  Small CapsAdvertising company engage:BDR (ASX: EN1) has kicked off 2019 with a flurry of new integrations that will further extend the capability of its proprietary ...
Three large advertising screens planned for new Broadmarsh Car Park  Nottinghamshire LiveThey are planned to be fixed to the corners of the facility.
Advertising Agency Software Market 2019 Strategic Assessments – AccountAbility, AdPlugg, AD-IN-ONE, Wrike, FunctionFox, Fieldbook, Celtra  Bitcoin JournalThe Advertising Agency Software Market report is a collection of pragmatic information, quantitative and qualitative estimation by industry experts, the ...
Why targeted advertising is becoming creepy  EricssonMany are saying that AI needs to be explainable. What this means is that processes handled by AI should be made more easily understandable to humans, and ...
MARKET REPORT: Warning on future of advertising sends television company ITV's shares into the red  Daily MailAdrien de Saint Hilaire at Merrill Lynch said the fall in the number of viewers watching traditional TV, combined with the loss of advertising that this will bring, ...
College students slammed for photo advertising ‘Taco Tuesday’ event: ‘Y’all should know better’  Fox NewsThe Ballard Center at Brigham Young University (BYU) has apologized after two students were called out for a photo advertising a Taco Tuesday event at the ...
5 things we learned about AT&T’s media and advertising business in 2018  DigidayWhen 2018 began, AT&T did not have a massive media and advertising business. But the telecom giant is closing the year with a portfolio of TV networks, ...
Year-ender 2018: 'In 2019, Indian advertisers are expected to explore more options'  Campaign IndiaWe ask industry leaders for a surprising moment from 2018 and a prediction for 2019.
Facebook rejects ads from producers of controversial pro-life film starring Jon Voight  Daily MailThe producers of Roe v. Wade, a new film starring Jon Voight and Stacey Dash, wanted to buy advertising on Facebook, but were denied because of its 'issues ...
Bangert: Demolition uncovers ‘Used Cars,’ a relic of downtown Lafayette advertising  Journal & CourierUpper Main Street buzzing about an ad for 'Used Cars,' preserved on a brick wall for more than 70 years, uncovered when old R&M building came down.
Gillette's controversial ad looks beyond advertising's male lens  mUmBRELLA*The new marketing lens Old marketing is often still stuck in a mindset of push, push, push the brand's features and benefits onto the consumer, who shall.
Two Stafford residents ripped off after advertising items on Craigslist  Fredericksburg.comThe Stafford Sheriff's Office is again warning residents to be cautious when selling items online.
Red Lobster stops advertising on Tucker Carlson's Fox News show after he made controversial comments about women's pay and immigrants  Business InsiderRed Lobster joins 19 other advertisers that have cut advertising on the show since December, including IHOP, Minted, and the jobs site Indeed.
‘So much questionable content’: Advertisers want better brand-safety tools for Facebook video ads  DigidayFacebook is developing a brand-safety tool for advertisers to more easily manage blocking publishers and video creators from ad campaigns.
How Twitter Will Ensure Brand Safety For Video Advertisers In 2019  AdExchangerAs Twitter's video ad business grows, so does the amount of user-generated *content* on its platform. The challenge for Twitter, and brands that advertise on it, ...
‘Just advertising tools’: Incentives and discounts on offer in crowded new-build market  Domain NewsHome builders and developers are offering buyers incentives in an effort to stand out amid the tough property market. Advertising campaigns that spruik prices ...
The Current Applications Of Artificial Intelligence In Mobile Advertising  ForbesOne of the biggest selling points of “AI revolution” across multiple industries is the promise to automate and eliminate low-value business processes. Mobile ...

Double the Effectiveness of Your Company Brochure

Let's face it - most brochures go straight into the... Read More

How to Create Ads that Sell with Little Effort

One of the main problems people find with marketing, is... Read More

Do Your Adverts Get You More Sales?

Philadelphia retailer and US Postmaster General, John Wanamaker, once said,... Read More

Ads Dont Sell - People Do !

More about advertising by BIG Mike McDanielAdvertising is not a... Read More

The Seven Second Race: How to Draw Attention Your Ad

You've decided to launch your advertising campaign but you have... Read More

Advertise Where Its Forbidden To

The most common way to drive people to your business... Read More

Super Secret Tip For Using PPC Search Engine Advertising Successfully

It's not about traffic; it's about generating leads. That's right.... Read More

Why Your Ad Failed

So you spent good money on an ad, put it... Read More

Sex in Advertising: Does it Sell?

We're surrounded by advertisements that desperately compete for our attention.... Read More

What To Do With Your Business Cards

Without a plan to distribute your cards, there's no need... Read More

The SKINNY on Radio Advertising

From meager beginnings in 1920, radio has grown with us... Read More

Seven Ways to Waste Your Money on Yellow Pages Advertising

Each year there is a Yellow Pages arms race where... Read More

Books, Bibles and Fast-Talkers

Every community has 'em. Fast talkers who roll into town... Read More

The Inside Secrets Of Free Publicity For Your Business

Product publicity is the "secret pathway" to business success... Read More

Why Your Ads Aren?t Working

The president of a manufacturing company recently asked me, "Why... Read More

Turn Your Ad Copy into a Goldmine!

Today, more than ever, it is crucial that your ad... Read More

Organizing Business Cards for Effective Contact Management

Now that you've had colorful new business cards printed, and... Read More

Double Your Sales Potential With Double-sided Business Cards

Swapping business cards is one of the most basic and... Read More

Advertising Copy: What?s Really Important?

You labor long and hard trying to create the perfect... Read More

Improve Your Promotional Flyers And Improve Sales

Admittedly, I have not seen your advertising flyer. Then again,... Read More

How Well Do Postcards Work?

The humble little postcard has been getting a... Read More

A Lesson In Advertising From The Eighteenth Century

Back in the 1760s, the great Dr Samuel Johnson delivered... Read More

If You Want To Get More Customers, Heres 10 Powerful Stories To Improve Your Ads

Remember, as a child lying in bed and listening to... Read More

How Much Money Do I Need to Spend on Advertising?

Q: I've never really done much advertising for my business;... Read More

Business Plan Appeal ? Five Rules For Writing Attention Grabbing Headlines

The success of a business plan stands or falls on... Read More