How To Tame The Buying Beast Inside Your Customer > NetSparsh

Home
>
Advertising
>
How To Tame The Buying Beast Inside Your Customer

How To Tame The Buying Beast Inside Your Customer

What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations. I'm going to briefly discuss 3 key aspects of psychological secrets that you can apply in your promotion efforts for a certain increase in customer response. They are,

1. Curiosity
2. Because / Reason Why
3. Greed

Curiosity

What is it? Curiosity can be defined as "the desire to know the unexplored" in simple terms. People want to know things that many others don't know. They like to discover the 'secrets' that only some people know. The desire to know is a compelling force in marketing, so we have:

* Secrets of the Diet Industry Uncovered
* What Time Share Companies Don't Want You To Know
* Msteries of A Youthful Appearance Revealed
* The Hidden Keys of Car Buying

People don't want

* How to Diet Successfully or
* A Guide to Buying Cars

for example. First set of titles surely outshines the second set of titles because the former takes advantage of curiosity. You must design your advertising in a way that arouses curiosity. Getting to see the powerful of curiosity? (When compared the two sets above)

Because / Reason Why

Telling people a valid reason for your action is another great influencer in human behavior. People will trust you if you can offer a reason for what you are doing. Say you offer a 50% discount on your digital cameras for the last 10 days in this month. People are too smart today and start to think it's probably because you want to get rid of your defective products or because its 2 days before the expiry date (in case of food items). Wouldn't you and I think the same way when we see a similar message?

Give them a true believable reason. For example, let's say you have a slow time of the year and you want to increase your business during this period. Make a special, limited time offer. Offer to throw in an extra free bonus or a special discount simply because it's your "slow time" and you need to pay your staff anyway.

Don't you think people will believe it? If you can give a solid reason for a particular action, people will have no doubts about what you say - there is simply very little room for doubt.

Greed

People are greedy. I'm not talking about food but 'greedy' in a marketing perspective. Everybody feels from "what's in it for me" syndrome. They really want to know how your product can benefit them. Notice that, the "customer's will buy benefits and not products". Confused? You'll see what I mean in a minute.

Analyze the following list of benefits written about a digital camera.

* Can store over 200 photos
* Supports every color you can see
* Manual included so you can start even if you have no previous experience

This will certainly open the eyes of a person who has an idea of bu'ying a camera one day. This is in complete contrast to the following, where the 'product' is described.

* Has a memory of 6000k
* Supports 16-bit colors
* 60-page manual included

Customers don't want a memory of 6000k, but they want to store 200 photos. Get it? You must clearly tell the customer how will they benefit by bu'ying your produc't. You can then describe the prod'uct itself, when they are looking for more information.

To make this point clearer, understand that,

"Customer's will bu'y benefits and 'not' the features."

Okay.. Whats the difference between features and benefits? Features describe the product itself - what it has. Benefits describe the advantages a customer gets by bu'ying the product. The first list above is a benefits list and the second is a features list.

Benefits will drive customers to explore more information about the product. This is when you should give them the features and describe the product itself. To summarize, get customers into looking for more info by telling them the benefits and then describe the prod'uct. This will assure the best results.

I laid out just 3 powerful tactics here. There are many more 'explored' and 'unexplored' secrets, and hope you can discover a few too. Please let me know if you do. I hope this information was helpful to you and wish you good luck and success in your future mark'eting efforts.

Fahad Hassen is the publisher of "Forbidden Psychological Secrets" eBook, which has over 25 proven secrets of controlling your customer's 'subconcoius' mind and influencing them to b'uy from you.

Visit his site at http://www.mafoor.com/forbidden.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Cointelegraph
Why Can DAD With 500 Million Users Reshape the Digital Advertising Industry?
Cointelegraph
Advertisement: The word comes from Latin “advertere,” which means "attention, inducement and transmission," which then evolved into “advertising.” Its meaning is often taken to be "an action to make others notice" or "something to cause others to pay ...

Business Insider
What you need to know in advertising today
Business Insider
Marc Pritchard, chief brand officer for Procter & Gamble, has spent the past few years on a crusade to clean up digital advertising. The Supreme Court just issued a major ruling on how online retailers can charge sales tax. Here's what it means for Amazon.
WPP requires total overhaul after Sorrell's shock exit, says stand-in chiefThe National
Martin Sorrell's downfall: why the ad king left WPPFinancial Times
WPP Probed Whether Former CEO Martin Sorrell Used Company Money for a ProstituteWall Street Journal

all 72 news articles »

Wall Street Journal
Cannes Ad Festival Reflects Advertising's Changing Guard
Wall Street Journal
CANNES, France—This year's Cannes Lions advertising festival, Madison Avenue's annual jaunt to the French Riviera, showed all the signs of an industry undergoing wrenching change. Creative-ad agencies sent fewer people. The consulting firms, who are ...

and more »

Forbes
Heineken Says No To A Tagline In New Advertising Campaign
Forbes
Heineken launched a new advertising campaign this week and it's got the makings of another great beer campaign. Thing is, it's missing an ingredient almost as predictable as hops and malts in beer commercials, a tagline. The client says consumers don't ...

Letters: False political advertising should be called out
Palm Beach Post
Political advertising is important but false advertising is terrible. When people put out false narratives about people, like Gov. Rick Scott has done about Sen. Bill Nelson, it should be checked. Nelson has not been elected to office for 45 years. In ...

USA TODAY
Facebook needs to learn difference between journalism, 'political advertising' and garbage
USA TODAY
As part of an effort to combat this flaw in their system, Facebook recently decided to start labeling genuine political news and opinion as political “advertising.” This is not only misguided, but plays into dangerous anti-journalism narratives around ...

The Guardian
'Google and Facebook won': old guard of advertising under threat in ...
The Guardian
Internet giants' growing control of ad spend brought a sense of change to Cannes Lions festival.

and more »

MarTech Today
The future of TV advertising in today's digital world
MarTech Today
If you've followed industry chatter on the state of the TV landscape, then you've heard more than a few times that the TV advertising era is over. NYU professor of new media Clay Shirky called TV “dead” in Politico back in 2014, and he hasn't been the ...

Forbes
A Crossroads: Artificial Intelligence And Advertising
Forbes
According to Elon Musk, artificial intelligence (AI) is “our biggest existential threat.” Whether that is fact-based or hyperbole is determined by the reader's perception of Musk as either the real-life Iron Man or a classic hype marketer. Whether Elon ...
Elon Musk emails employees about 'extensive and damaging sabotage' by employeeCNBC
Tesla Flags Over 500 Job Cuts at California Headquarters, PlantBloomberg

all 574 news articles »

AdExchanger
AT&T Advertising CMO Kirk McDonald On Redefining The Ads Experience, Blank Banners And Big Rumors
AdExchanger
AT&T rode into Cannes this year amid fanfare following its Time Warner acquisition, freshly rebranded as WarnerMedia. But trailing in its wake are a lot of questions around what this mega-merger means for the advertising landscape. Intentionally or not ...

and more »

Google News

How To Tame The Buying Beast Inside Your Customer

Advertising Advertising