How To Tame The Buying Beast Inside Your Customer

What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations. I'm going to briefly discuss 3 key aspects of psychological secrets that you can apply in your promotion efforts for a certain increase in customer response. They are,

1. Curiosity
2. Because / Reason Why
3. Greed


What is it? Curiosity can be defined as "the desire to know the unexplored" in simple terms. People want to know things that many others don't know. They like to discover the 'secrets' that only some people know. The desire to know is a compelling force in marketing, so we have:

* Secrets of the Diet Industry Uncovered
* What Time Share Companies Don't Want You To Know
* Msteries of A Youthful Appearance Revealed
* The Hidden Keys of Car Buying

People don't want

* How to Diet Successfully or
* A Guide to Buying Cars

for example. First set of titles surely outshines the second set of titles because the former takes advantage of curiosity. You must design your advertising in a way that arouses curiosity. Getting to see the powerful of curiosity? (When compared the two sets above)

Because / Reason Why

Telling people a valid reason for your action is another great influencer in human behavior. People will trust you if you can offer a reason for what you are doing. Say you offer a 50% discount on your digital cameras for the last 10 days in this month. People are too smart today and start to think it's probably because you want to get rid of your defective products or because its 2 days before the expiry date (in case of food items). Wouldn't you and I think the same way when we see a similar message?

Give them a true believable reason. For example, let's say you have a slow time of the year and you want to increase your business during this period. Make a special, limited time offer. Offer to throw in an extra free bonus or a special discount simply because it's your "slow time" and you need to pay your staff anyway.

Don't you think people will believe it? If you can give a solid reason for a particular action, people will have no doubts about what you say - there is simply very little room for doubt.


People are greedy. I'm not talking about food but 'greedy' in a marketing perspective. Everybody feels from "what's in it for me" syndrome. They really want to know how your product can benefit them. Notice that, the "customer's will buy benefits and not products". Confused? You'll see what I mean in a minute.

Analyze the following list of benefits written about a digital camera.

* Can store over 200 photos
* Supports every color you can see
* Manual included so you can start even if you have no previous experience

This will certainly open the eyes of a person who has an idea of bu'ying a camera one day. This is in complete contrast to the following, where the 'product' is described.

* Has a memory of 6000k
* Supports 16-bit colors
* 60-page manual included

Customers don't want a memory of 6000k, but they want to store 200 photos. Get it? You must clearly tell the customer how will they benefit by bu'ying your produc't. You can then describe the prod'uct itself, when they are looking for more information.

To make this point clearer, understand that,

"Customer's will bu'y benefits and 'not' the features."

Okay.. Whats the difference between features and benefits? Features describe the product itself - what it has. Benefits describe the advantages a customer gets by bu'ying the product. The first list above is a benefits list and the second is a features list.

Benefits will drive customers to explore more information about the product. This is when you should give them the features and describe the product itself. To summarize, get customers into looking for more info by telling them the benefits and then describe the prod'uct. This will assure the best results.

I laid out just 3 powerful tactics here. There are many more 'explored' and 'unexplored' secrets, and hope you can discover a few too. Please let me know if you do. I hope this information was helpful to you and wish you good luck and success in your future mark'eting efforts.

Fahad Hassen is the publisher of "Forbidden Psychological Secrets" eBook, which has over 25 proven secrets of controlling your customer's 'subconcoius' mind and influencing them to b'uy from you.

Visit his site at

In The News:

Australian government urged to examine political advertising laws following election  The DrumLegal and political experts are calling on the Australian government to launch an inquiry into misleading and deceptive political advertising.
R&D Spending Has Dramatically Surpassed Advertising Spending  Harvard Business ReviewIn February, 3G-owned Kraft Heinz Co. wrote down the value of its Kraft and Oscar Mayer brands by $15.4 billion. 3G co-founder Jorge Paulo Lemann described ...
Network Advertising bolsters creative team with new appointments  Exchange4MediaKetki Karandikar, Pervin Bhesania, and Saiket Sengupta have been appointed as Senior Creative Directors and Creative Director respectively.
Facebook Ads Manager issues are causing major headaches for advertisers  Marketing LandLast November, three days before Black Friday, Facebook's Ads Manager suffered an outage that left many advertisers unable to access campaigns, upload ...
Foxtel and MCN introduce new linear advertising format  AdNewsMCN has revealed it will be bringing a new advertising format to its linear television offering, introducing six-second ads to selected broadcast assets.
Going native: trends to look out for in next-gen video advertising  The DrumMarketers must keep up with technology and data as native advertising spend grows.
Google changes policy on abortion advertising  BBC NewsGoogle will require advertisers who wish to run ads about abortion to apply for approval first, according to a change in the company's policy. Advertisers in the ...
ASCI upholds complaints against 229 misleading advertisements  Economic TimesThe Advertising Standards Council of India (ASCI) examined complaints against 344 advertisements, of which 74 advertisers ensured prompt corrective action.
Advertising Fraud Losses to Reach $42 Billion in 2019, Driven by Evolving Tactics by Fraudsters  The Fintech TimesA new study from Juniper Research forecasts that advertisers will lose $42 billion of ad spend globally this year to fraudulent activities committed.
Dip in advertising in real estate category: TAM AdEx  Exchange4MediaThe TAM AdEx India report says in the Properties category, ad volumes on Radio and TV decreased by 15% and 8% respectively from January to March 2019.
Nancy Carlson Joins Out There Advertising as Office Manager  Duluth News TribuneNancy Carlson Joins Out There Advertising as Office Manager. Out There Advertising is pleased to announce that Nancy Carlson has joined the marketing and ...
Digital Advertising, Consumer Privacy and More  EFFDigital ads—and control of the user data that makes them so profitable—are the heart of the consumer privacy debate. Earlier this week, the U.S. Senate ...
Advertisers won't abandon Facebook as long as it works: analysis  Business InsiderAdvertisers spend with Facebook because it works, thanks to its scale and targeting heft, and advertisers are slow and conservative, experts said.
Safari Proposal Takes Aim At Google, Facebook Advertising  Silicon UKApple WebKit proposes privacy-focused compromise for ad-tracking in Safari web browser. Apple had proposed a solution for ad-tracking in Safari that may ...
Odds on new laws about gambling advertising  Euro Weekly NewsIN a series of tweets from the Office of the Defensor Del Pueblo, acting Ombudsman Francisco Fernández Marugán has called for a review on the legality.
Insurance Coverage B: Social Media Advertising  The National Law ReviewPotential Coverage B Insurance issues implicated by social media advertising. Insurance policy advertising injury or damage is defined as including a covered ...
Ad Campaign - Campaign Trail: Work That Works  ETBrandEquity.comBrand work that cut through the clutter, reviewed: The Times of India, Nike, TAFE, MG Hector, Bingo Mad Angles.
Google Moves to Tackle Amazon Advertising Threat  Market RealistGoogle (GOOGL) is planning to show more shopping ads across its platform beginning this year in an apparent attempt to push back against Amazon (AMZN) ...
After Clive Palmer's $60 million campaign, limits on political advertising are more important than ever  The Conversation AUAustralia needs to rein in the ever-increasing role of private money in federal elections with caps on political advertising and donations.
Selling out the city to advertising? Nothing new to see here  The Conversation AUBoth Melbourne and Sydney have been embroiled in controversy over advertising that dominates public space, but the debate isn't new. In fact, it's almost as old ...
Microsoft Advertising is the New Bing Ads  Search Engine JournalBing Ads has been officially rebranded as Microsoft Advertising, marking an evolution in the platform's offerings.
Microsoft Advertising is no longer just chasing parity with Google Ads – it’s building unique ads features  Search Engine LandThe ads engineering team at Microsoft has long been focused on bringing parity to Google Ads. While that still remains a focus, there has recently been an ...
US digital advertising exceeded $100B in 2018 (IAB report)  TechCrunchDigital ad spending in the United States exceeded $100 billion for the first time last year, according to the latest internet advertising report from the Interactive ...
New Book Lifts the Veil on Amazon Advertising, revealing the secrets to Expand Your Brand Both Online and Offline  MarTech SeriesThe Ultimate Guide to Amazon Advertising, reveals everything brands need to know to successfully use Amazon Ads to reach an audience of 310 million ...
Social advertising channels 2019: Growth, trends, spend  ClickZNew report finds that spend on Pinterest ads is up 107% since last year, and Instagram ad spend up 44%. Meanwhile, CTRs have fallen by 37%. Key insights for ...
Facebook's privacy focus, Netflix's threat to advertisers, and Instagram goes shopping  Business InsiderWelcome to the latest edition of our Advertising and Media Insider newsletter, where we catch you up on all the big stories of the past week. If you're new to this ...
New York Bans Alcohol Ads on Most City Property  The New York TimesCiting the health risk to young people and vulnerable populations, the city announced the ban that could lead to a loss of $3 million in yearly advertising fees.
Here's What the Advertising and Media Industry Had to Say about BJP's Election Victory  AdAge IndiaThe Bharatiya Janata Party is seen leading towards the victory over the main opposition - Indian National Congress by grabbing 295 seats in the Lower House.
There’s a big difference between an advertisement and advertising: Agnello Dias  Exchange4MediaAgnello Dias, Creative Chairman, Dentsu Aegis Network, India, talks about his goal, the challenges of CCOs and more.
ACT government to meet with advertising standards board over 'sexist ads', as Geocon warns against censorship  The Canberra TimesACT government ministers will next month meet with the national advertising standards board, as they continue to pursue changes to planning regulations to ...
SINA Tempers Advertising Expectations on Macro Concerns  Yahoo FinanceSINA (NASDAQ: SINA) announced mixed first-quarter 2019 results on Thursday morning. The Chinese internet media specialist continued to rely on its popular ...
Hoozu launches AI driven platform to help advertisers create short form ads  mUmBRELLA*Influencer and *content* agency Hoozu have released an online platform, Hoozu Connect, to help marketers create short form ads. The announcement:
Digital Advertising Attracts Most Complaints to ASAI in 2018  AdWorldA total of 1,682 written complaints concerning 1,183 advertisements were received by the Advertising Standards Authority for Ireland (ASAI) last year, according ...
Five Imperatives For Winning The Streaming TV Advertising Revolution  ForbesAs OTT viewers have surpassed traditional TV viewers, OTT now offers the same big-screen experience in a premium, brand-safe environment at scale for ...
Opinion | Jeff Mahoney: The great Canadian advertising betrayal and the Hamilton guy who fought against it  TheSpec.comD. Richard Truman has written a fascinating account of what happened to Canada's once robust domestic advertising industry after free trade in the late 1980s.
Comcast's FreeWheel creates programmatic OTT marketplace for local TV advertisers  DigidayIn the latest example of companies bridging traditional TV advertising into the digital realm, Comcast's created a digital video marketplace for advertisers.
With A New CRO, Twitch Levels Up Its Advertising Ambitions  AdExchangerAt any given moment, 1 million people are watching Twitch, tuning in to the half a million people who stream themselves playing video games every day.
The Victory of Good Advertising  Guwahati PlusLet's be clear about this – the victory of BJP is the victory of good advertising, impeccable marketing strategy and great communication skills.
How the Facebook Ad Library Can Disrupt Digital Advertising Strategies  Business 2 CommunityLast March 2019, Facebook launched the Facebook Ad Library, a database of Facebook ads that can be accessed on the web. It contains information about ...
Four Out-Of-Home Advertising Trends At DSE 2019  ForbesAt this year's Digital Signage Expo in Las Vegas, some of the biggest concepts in the OOH advertising industry came together.
Instagram's IGTV finally gets horizontal video, and advertisers see the potential  AdAge.comInstagram says it's adding the ability to upload horizontal videos to IGTV.
Facebook gives small businesses new advertising and engagement tools  Marketing LandFacebook is rolling out a series of new tools aimed at small and mid-sized businesses on Tuesday, three days into Small Business Week: an Automated Ads ...
Network Advertising further strengthens its creative team  afaqsKetki Karandikar, Pervin Bhesania and Saikat Sengupta have been appointed as senior creative directors and creative director respectively. Each of these new ...
Here Are This Year’s Winners of the Black Pencil, One of Advertising’s Most Coveted Awards  AdweekDroga5's NYT work, W+K's 'Dream Crazy' and AMV BBDO's 'Viva La Vulva' join D&AD's top winners.
Bud Light Must Stop Running Ads Saying That Miller Light Contains Corn Syrup, Judge Rules  TIMEA Wisconsin judge has ordered Anheuser-Busch to stop suggesting in advertising that MillerCoors' light beers contain corn syrup.
Australia TV networks to stream political advertising online during election blackout  The DrumAustralia's free-to-air networks will shirk the election advertising blackout period by screening paid political ads through online streaming platforms.
The future of AT&T is an ad-tracking nightmare hellworld  The VergeThere's a long, excellent profile of the new AT&T and its CEO Randall Stephenson in Fortune today, which you should read. AT&T has transformed itself into a ...
What we know about how political parties use Facebook advertising – and what we don't  The Conversation - UKOver the past five years, Facebook has exploded as a site for political advertising and election campaigning. Donald Trump, Jeremy Corbyn and Angela Merkel ...
Last Mile Delivery Meets Targeted Advertising On Boxi's Freight-As-Billboard Trucks  ForbesAd clients pick the routes on which Boxi's delivery trucks function as their 25-foot billboards.
Doctors told to raise their voice against misleading health advertisements  The HinduVice-Chancellor of Rajiv Gandhi University of Health Sciences (RGUHS) S. Sacchidanand on Sunday urged doctors in general and Medical Council of India ...
Digital Audio Can Be An Advertising MVP – If Navigated Correctly  MarTech Series25% of all consumer time spent on mobile devices is now going to music, podcasts and other audio.
TV Fans Stream Video to Escape Ads. Madison Avenue Is Racing to Catch Up  VarietyConsumers race to digital video for fewer ads, but they might find tailored pitches instead.
Google emails in Adtrader lawsuit show company didn't refund ad fraud  Business InsiderInternal Google emails allegedly show that engineers at the company knew credit was being generated for clients whose money was wasted on invalid clicks.
YouTube Advertising for Beginners (INFOGRAPHIC)  Small Business TrendsThere are many marketing channels available for small businesses, should YouTube be one of them? If you've never advertised on YouTube, a new infographic ...
How ethical is it for advertisers to target your mood?  The GuardianESPN and the New York Times are exploring how to match marketing to their users' emotions.
Oyo gets new head of creative from advertising industry  Economic TimesNEW DELHI: Advertising industry veteran Mayur Hola will lead creative for India and South-East Asia for hotel chain Oyo. Prior to this, Mayur was national ...
BE Exclusive: News networks reports a 10% growth in advertising and subscription revenue from this General Election - ET BrandEquity  ETBrandEquity.comNews networks are expected to earn about Rs 1000 crore, with May 23 contributing to 20% of the revenue.
Google Faces Irish Advertising Probe For GDPR Compliance  Silicon UKIrish data protection watchdog begins investigation to see if Google is obeying GDPR with its advertising services. The Irish Data Protection Commission (DPC) ...
Masterclass Notes: Key global trends in advertising & comms industry  MarkLives.comFor a *fresh*, independent and investigative view of Africa's changing media, marketing and advertising landscape.s.
With TikTok back in play, advertisers clock in  Economic TimesBENGALURU: ByteDance-owned TikTok is emerging as a popular advertising platform for a host of consumer brands, as the Chinese short video application ...
Tachyon Burst: Can Ethereum And Glimpse Protocol Fix Digital Advertising?  Crypto BriefingThe Glimpse Protocol, backed by ConsenSys' Tachyon accelerator, is using Ethereum and Dai to give users complete control of their data.
Is podcast advertising effective?  Marketing DiveMajor advertisers are purchasing fewer and fewer broadcast radio ads, but that doesn't mean audio programming is fading from the culture. Podcasts — radio's ...
How advertisers are fighting back against Amazon's private labels  Business InsiderMarketers are trying to keep up with Amazon's private labels like targeting highly specific keywords.
Study: Advertising spend lost to fraud grows by 21%  Marketing DiveAdvertisers will lose $42 billion of ad spend around the world in 2019 due to fraud across online, mobile and in-app channels, according to a new study from ...
Extinction Rebellion warns ad industry: 'You didn't think we'd forget about you?'  The DrumExtinction Rebellion, the activist group that brought swathes of London to a standstill in April, now has the ad industry in its sights. It has today issued an open ...
Tango returns to TV with vibrators, sexts and Tanguru  Marketing WeekTango wants to “become part of the national conversation again” with its new and deliberately awkward sugar-free campaign. The fizzy drinks brand has broken ...
When it comes to consulting firms, some advertisers aren’t convinced  DigidayAccenture's acquisition of creative agency Droga5 shows just how close the consulting firms are getting to ad budgets.
Political advertising on Facebook creating 'inequalities': Study  Business StandardAs Facebook is increasingly being used by political parties to reach out to the voters, a study has found that such advertising on the social networking site is ...
Facebook warns advertisers ‘Clear History’ tool may impact ad targeting  Marketing LandFacebook released an announcement Tuesday letting advertisers know that its coming “Clear History” tool — a feature that will allow users to disconnect their ...
Netflix will need ads eventually, say advertisers  TechRadarNetflix has gained a fair amount of goodwill – and money – from subscribers by refusing to run third-party ads through its TV streaming platform. But this might ...
How advertisers track and exploit even the smallest details of your online activity  The New DailyAdvertisers are establishing increasingly detailed profiles of social media users through datasets based on their online and real-life dealings.
advertising giant Leo Burnett names Liz Taylor chief creative officer  Crain's Chicago BusinessLiz Taylor, former FCB Chicago chief creative officer, will now oversee creative and communications for Leo Burnett.
Opinion | These Ads Think They Know You  The New York TimesNearly every ad you see online is tailored just for you. These digital ads are powered by vast, hidden datasets that allow advertisers to make eerily accurate ...
Coming to Terms With the Realities of Working in Advertising  AdweekOpinion: And how to leave your expectations at the door.
Tubi Names Graseck VP East Coast Advertising Sales  Broadcasting & CableTubi, the free streaming movie and television *service*, said it named Peter Graseck as VP of East Coast advertising sales.
These brothers started India’s only publicly-listed ad tech firm and landed, Godrej, Mahindra, and Cadbury as clients  YourStoryProgrammatic ad tech company Vertoz recorded a Rs 36.84 crore turnover last year, and employs over 130 people.
Google changes policy to block misleading ads for anti-abortion groups  The GuardianAnnouncement comes after Guardian revealed Google gave $150000 in free ads to opaque anti-abortion group.
ASCI upholds complaints against 229 advertisements  Exchange4MediaOf these complaints, 123 belonged to healthcare, 83 to education sector, seven to food & beverages sector, two to personal care and 14 were from 'others' ...
Walmart's battle with Amazon has new fronts: Digital ads and A.I.  CNBCYou might only know Walmart as a place to stop to pick up milk or paper towels, maybe a few other things, on your way home from work. But the biggest retailer ...
New York Times Company Continues to Add Online Subscribers as Digital Advertising Grows  The New York TimesThe New York Times Company on Wednesday reported first-quarter results that were better than expected, as gains in digital advertising and subscriptions ...
Fox News Hires New Head of Advertising Sales  Hollywood ReporterWith Marianne Gambelli now serving as president of advertising sales for parent company Fox Corp., Fox News on Monday announced her replacement: Viant ...
These 2 Advertising Startups Offer Uber Drivers Yet More Side Hustle  ForbesUber drivers could earn up to $400 more each month by displaying advertising for two new startups created by college students.
The rise of podcast advertising: 32% of Americans are tuning in  ClickZResearch shows that about 144 million people in the US are listening to podcasts in 2019. And podcast advertising earns 4.4x better recall than other common ...
Google's competition for advertising heats up from Amazon, rival platforms  Reuters(Reuters) - Alphabet Inc's Google, the largest U.S. digital advertising platform, is facing increased competition from sites where people purchase products and ...
How CEO Of Arnold Is Bringing A New Perspective To Advertising By Thinking More Like A Creator  ForbesKiran Smith, CEO of Arnold Worldwide, a global creative agency, is bringing a new perspective to advertising as she has a unique ability to understand, and ...
The Big-Tech Backlash Is Coming for Digital Advertising in Travel  SkiftMomentum is building for what could become one of the biggest disruptions to the way that the travel industry — and other businesses across the corporate ...
Facebook videos, targeted texts and Clive Palmer memes: how digital advertising is shaping this election campaign  The Conversation AUThis year's election will be the first in Australia where the parties will be advertising more on social and digital platforms than traditional media (TV, radio, ...
Twitter Apologises For Accidentally Sharing Location Data of Some Users With Advertising Partner  News18It is perhaps interesting to note that it is now that Twitter finally says “we had intended to remove location data from the fields sent to a trusted partner during an ...
Advertisers Pack into Game of Thrones Season 8 Finale in U.K.  Wall Street JournalUnlike the U.S., brands in the U.K. have enjoyed the opportunity to appear in every episode of “Game of Thrones” as it runs there on pay-television channel Sky ...
TV’s Got New Reaction to Direct-Response Ads: But Wait, There’s More…  VarietyAfter decades of focusing on blue-chip brands, TV ad sales executives are starting to sweat much smaller stuff. TV has long attracted the world's largest sponsors ...
Lachlan Murdoch: Advertising Boycotts Have No Financial Impact on Fox News  VarietyLachlan Murdoch advertising boycotts against Fox News have no effect on the network's *content* whatsoever. raises $2.5M to fight malicious advertising  TechCrunchExisting approaches to blocking malicious advertising aren't working — at least according to digital ad veteran Seth Demsey. That should resonate with anyone ...
Letter to the Editor: Disgusted by Tulsa World advertising from EPIC charter schools  Tulsa WorldWith everything in upheaval in this state, the thought that a trusted Tulsa news source is taking as money to promote the exit of much-needed teachers into the ...
The Top Three Amazon Advertising Ad Formats to Leverage for Mother's Day 2019  EntrepreneurThis year, Mother's Day spending in the United States is expected to reach $25 billion, up from $23.1 billion in 2018. 84 percent of American adults are expected ...
'It's a contrarian take': A prominent ad-tech veteran is pumping money into advertising and marketing companies — even as the industry faces doom and gloom  Business InsiderVenture capital fund MathCapital has invested in 18 companies since launching last year.
2019 Data-Driven Marketing & Advertising Outlook  Marketing LandIt's hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy.
Swiggy leverages slice of life advertising and hyperlocal marketing to woo users  LivemintNew Delhi: Armed with a ₹100 crore advertising budget for the year, Swiggy, the online food ordering platform, is banking on slice of life advertising and ...
Advertising executive testifies in Novartis bribery case | News  www.ekathimerini.comThe owner of an advertising agency gave his testimony to a corruption prosecutor in Athens as part of the Novartis probe on Wednesday, during which he ...
Twitch to Partner With Hershey's and Reese's Brands for Advertising and Sponsorships  The Esports ObserverTwitch · Database-Link-e1521645463907. has announced a partnership with The Hershey Company that will see more exposure on the streaming platform for ...
Amy Nikolovski: ‘Truth in advertising’ laws should also apply to politicians  The AdvertiserTanya Plibersek blamed Clive Palmers massive pre-election advertising blitz for contributing to Labors surprise federal-election loss to the Coalition.

A Lunchtime Lesson on Print Advertising

I promise you'll be able to finish this article before... Read More

Advertising Primer for Fast Learners

Advertising, when done well is a very effective way to... Read More

Why Your Ad Failed

So you spent good money on an ad, put it... Read More

7 Essential Elements for Profit-Pulling Ads

Advertising will make or break your business. It is crucial... Read More

Is Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out?

Any idea? It's a question that more than a few... Read More

Why Radio Advertising Could Be The Best Thing You Ever Did For Your Business

In the marketing world, radio has earned the reputation of... Read More

Marketing Advertising, While Advertising Your Market!

Today in the Business world whether online or off, it... Read More

13 Facts About Newspaper Advertising

Advertising in the paper works for many people in business.... Read More

Getting the Most Out of Your Networking Group

Here is my personal list of things to do at... Read More

Custom T-shirts -- Put Your Company Logo on Cotton!

An effective way to gain company recognition is to order... Read More

Boost Headline Believability With Specifics

Don't use vague generalities in your headlines. Be as specific... Read More

Write Attention Getting Advertisements

The most important aspect of any business is selling the... Read More

The Online Equivalent of an Effective Newspaper Advertisement is FREE

Ask anybody who has been in business for a long... Read More

Offline Advertising Secrets: Using Offline Advertising to Get the Most from Your Name Squeeze Page

Many people online are not using one of the best... Read More

The Shrinking Ad Dollar

CPR CPA CTR... what does it all mean? What it... Read More

Do I Need Raised Letter or Full Color Business Cards?

If you've been searching around for business cards that will... Read More

Graphical LED Display

Graphical LED Displays utilize high-resolution graphics and video to transmit... Read More

Direct Mail Catalogs & Brochures: Write Captions That Sell

Many prospects skim through catalogs and brochures, glancing at the... Read More

More Cheap Tricks for Promoting Your Business

In a recent article, I shared five of my top... Read More

The Inside Secrets Of Free Publicity For Your Business

Product publicity is the "secret pathway" to business success... Read More

How To Write Really Good Ads

All sales begin with some form of advertising. To build... Read More

The Secrets of High Money Classified Ads

When used effectively, classified ads can be one of the... Read More

Advertising Through Moms

Moms have a very powerful influence on what their families... Read More

Creating a Winning Logo

Creating a logo to get you noticed.When you're branding a... Read More

How to Write B2B Ads That Catch Customers

Are your business-to-business ads working for you? If they are... Read More