Promote yourself on radio for free

Unless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I'm aware of this, but who has the money? This a good and fair question. It may surprise you, though, when I say, you don't need money for some of the most valuable marketing available -- radio advertising.

If you aren't the kind of person who listens to talk radio, the next time you're taking a drive, tune in to one of your local talk shows and listen for awhile. Try to find something that is not a sports talk show, although they also offer the type of free advertising I want to explain. What you'll eventually hear is an interview. A talk show host will have a guest, who is an expert at something. Perhaps it's a health show, and the subject is weight loss and the guest is talking about some new diet.

Now, listen carefully, because you won't hear the guest babbling about his book, web site, or going on and on about his great product that is going to melt the pounds off of every fat person in America. What you will hear, in most cases, is someone who is explaining a method for weight loss that is a new approach. Now, at times throughout the show, this expert will certainly mention his product, and the host will ask the expert to tell the audience how to order it.

Even if you are an avid listener to these types of shows, and you've heard hundreds of guest experts, what you may not know is that in 99 percent of these cases, this is not paid advertising.

You see, there are thousands of talk show stations in America, and the ones that program only talk shows probably have five to 10 different shows per day. Some quick math will tell you that tens of thousands of talk shows nationwide need things to talk about and guests to keep listeners tuned in. This is where the magic comes in for you. As a new author, salesman or business owner -- talk shows need you.

Best of all, virtually anyone can get on a talk show. When I published my first book, Winning the Mortgage Game, I had very little idea how to market it, but I did know I was on a very small budget. I put up a web site, started an ezine, and it was an extremely slow beginning. That is, until I learned about being on radio talk shows. I read a very well-written how-to book by a man namedJoe Sabah about approaching radio producers and getting them to invite me to be a guest on their shows.

The second show I ever did was an hour-lomg interview on a station hundreds of miles away from my home. The producer called me at my house minutes before I was on, and the host began asking me questions about real estate finance. At various points throughout the show, he said Mark, tell listeners how to get your book, and I simply said go to www.winningthemortgagegame.com, and use the credit card of your choice. Believe me, people are much more apt to go to your web site, when they've heard you talk about your subject.

Now there are a few keys to getting on the radio and to making your appearances turn into sales of your product. First, you need the names and numbers of the stations and the producers of the shows. Remember, producers book the guests, so they are who you want to talk to. When you get them on the phone, which is not easy, be sure you are prepared. Don't just say you want to come on and talk about your new book or product. Start by telling them you are an expert in whatever the relevant field is and that you have a new system you want to share with their listeners.

Remember, this is going to be a lot like sales. You need to talk to a lot of producers to get a few bookings. Not everyone is going to jump at what you are offering. Make sure you speak in a good voice, so the producers think you'll sound good on the show.

When you do get booked, be sure you have several key points that listeners will remember, and make certain they know exactly how to get your product. Incidentally, if you want to get a great list of radio stations and their contact information, look for Joe Sabah's book. Radio talk shows are one of the best free ways to advertise you'll ever get. Take advantage.

Mark Barnes is author of Winning the Mortgage Game and several other finance books. He is also publisher of Biz Sense Online and Let's Talk Sports, weekly business and entertainment ezines. Learn how you can educate yourself and give to charity at the same time, when you purchase Winning the Mortgage Game at www.winningthemortgagegame.com. To get Biz Sense Online, send a blank e-mail to [email protected]. To get Let's Talk Sports, send a blank e-mail to [email protected]

In The News:

What you need to know in advertising today  Business InsiderEverything that you need to know in advertising today, from growing mobile ad fraud problems to WPP's three-year restructuring plan.
Facebook, Google not advertising industry's biggest problem  The Australian Financial ReviewFacebook and Google are at the "lower end" of an online advertising fraud epidemic which is costing businesses $19 billion a year, and regulation must extend ...
Infographic: Social media 101: Advertising in South Africa  Media UpdateSocial media is already a great tool for advertisers in South Africa. But one question remains: Is your brand ready to connect with thousands of the country`s ...
This new deep fake video is both advertising and art  Fast CompanyAward-winning British artist Gillian Wearing created a deep fake video of herself as part of her exhibition at the Cincinnati art Museum.
Charleston, SC based Advertising Agency, VIP Marketing & Advertising Named as a Leading Branding Agency in the United States for 2018 by Clutch  PRNewswireCHARLESTON, S.C., Dec. 11, 2018 /PRNewswire/ -- Washington, DC-based Clutch Co. announced the Leading Branding Agencies in the US for 2018.
Facebook testing search advertising as new revenue stream  Seeking AlphaFacebook (FB +0.6%) is starting to test search ads, from its search bar and in Marketplace, in the U.S. and Canada. That squares off against AdWords from f.
PG&E Sued for Spending on Advertising Instead of Fire Safety  BloombergPG&E Corp. was accused of putting its “reputation above public safety” in a lawsuit that says the power company spent too much on advertising and not enough ...
Marketoonist on age in advertising  Marketing WeekTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here.
4 Ways Agencies Can Be More Transparent in Their Advertising  AdweekIt's been said that sunlight is the best disinfectant, which is true, especially in advertising where clients are holding ad agencies' feet to the fire, demanding clarity ...
How blockchain could change the advertising industry  The Enterprisers ProjectDigital advertising fraud costs the industry billions. Blockchain offers possible relief – and lessons for other industries.
Advertising Sales Director  IntraFishIntraFish Media is the world's leading seafood news and information provider. With a dedication to independent journalism, IntraFish has grown its audience ...
Tech giants need to take more responsibility for the advertising that makes them billions  The Conversation - UKTo get out of the digital advertising quagmire, the only way is (business) ethics.
BR ANALYSIS. Local digital advertising – immature but creative  Business ReviewDespite not being among the top advertising investment markets in Europe, the Romanian online domain is growing at a pretty fast speed compared to other.
Metadata.io Simplifies and Scales Automatic Account-Based Advertising Campaigns for B2B Marketers  PRNewswireSAN FRANCISCO, Dec. 11, 2018 /PRNewswire/ -- Metadata.io (https://www.metadata.io/), the automatic account-based advertising platform for predictable B2B ...
New BMC advertising policy will permit billboards on bicycles  Mumbai MirrorCitizens' bodies fear move will add to congestion on city roads. The city's already congested roads could soon be inundated with more bicycles and tricycles ...
10 advertisements that broke the internet in 2018  702Some were good, some were great, many were just plain awful. They all went viral.
Advertising's Next Frontier: Your Smart Home  ForbesAdvertising has created a new business model for many industries. As smart home technology becomes a standard, how will brands be exploring opportunities ...
Advertising Claim Substantiation Requirements and Legal Clearance Process  LexologySelling. It's the lifeblood of capitalism and is ultimately a company's primary goal. To sell, a company must distinguish itself in the marketplace…
UK government spent most on Facebook political advertising  POLITICO.euUK government spent almost £97000 on ads seeking support for its Brexit deal.
P2P Transport"s Nonstop Media acquisition will create Australia"s largest taxi advertising network  Proactive Investors AustraliaP2P Transport Ltd (ASX:P2P) - The first 300 digital taxi top units are currently being delivered and fitted to vehicles in Sydney, Melbourne and Brisbane.
Amazon Advertising Options Guide: What Marketers Need to Know  Search Engine JournalThinking of advertising on Amazon? This guide will walk you through four ways to get your products in front of millions of shoppers.
The Pitch: Advertising and marketing news for 12.11.18  RichmondBizSenseSpang produced a TV campaign for national retail chain Ulta Beauty. The holiday-themed spots for New York-based McCann were shot in Warsaw, Poland, and ...
Finnish Company Outwits Liquor Advertising Ban By Using Gloomy Skies To Promote Product  ForbesAn innovative Finnish spirits company goes around outdoor liquor advertising laws to turn the entire Finnish gray skies into a billboard for its canned cocktail, ...
Sagar Mahabaleshwarkar named as chief creative officer for Contract Advertising  The DrumContract Advertising has appointed Sagar Mahabaleshwarkar as chief creative officer (CCO) to strengthen its leadership.
UK betting firms back live sports advertising ban  The GuardianOnline gambling firms such as Bet365, William Hill and Ladbrokes agree ban amid fears of impact on children.
Rimrock Gold Corp. Announces Branding and Marketing Agreement with Global Advertising Corp.  GlobeNewswireLas Vegas, Dec. 11, 2018 (GLOBE NEWSWIRE) -- LAS VEGAS, December 11, 2018 -- Rimrock Gold Corp. (OTC Pink: RMRK) (the “Company”), is pleased to ...
Malaysia's Moving Walls creates tool to measure efficacy of OOH advertising  Mumbrella AsiaMalaysian adtech firm Moving Walls has a strange inspiration for a new industry initiative to track the efficacy of out-of-home advertising — the Hollywood film ...
In-Feed Native Ads: Measuring Native Advertising  ForbesThe onset of native and *content*-based advertising solutions has presented the industry with a complex challenge.
How about banning all political advertising?  Lethbridge HeraldRegarding the letter in the Lethbridge Herald on Dec. 5 by Karen Travis, "Trump-style politics have come to Alberta," I agree with her and Josephine.
SCMP hires Ian Hocking as digital director of advertising  Mumbrella AsiaIan Hocking has been hired as digital director of advertising by the Hong Kong-based South China Morning Post. Hocking was formerly head of programmatic ...
Industry stalwart Sagar Mahabaleshwarkar joins Contract Advertising as chief creative officer  afaqsContract Advertising has announced the appointment of Sagar Mahabaleshwarkar as the chief creative officer. With over three decades of experience across ...
Opinion | Advertising shift to digital media affects print  LivemintAmardeep Singh, CEO of the IPG Mediabrands digital media agency, Interactive Avenues, is flooded with queries from his clients on digital media possibilities ...
Britain's largest online pharmacy found advertising on Russian state 'propaganda' channel  The TelegraphBritain's biggest online pharmacy advertised on Russia's Kremlin-sponsored television station, which was accused of spreading propaganda over the attempted ...
Sky chief outlines the 'inconvenient truth' about gambling advertising  The DrumSky chief executive Stephen van Rooyen has taken aim at plans by the Remote Gambling Association (RGA) to implement a 'whistle to whistle' advertising ban ...
Amazon product ads evolution: A harbinger of Amazon local advertising?  Search Engine LandGoogle is having a rough fourth quarter. October alone was a horrible month for one of the world's most highly regarded brands. On the eve of a major hardware ...
Online advertising has alienated our most valuable asset – the consumer  The DrumIt's an understatement to say things have changed since I started my career in publishing 34 years ago, and mostly for the right reasons. The industry has moved ...
At OPPO, we follow a 'simple and focused' strategy when it comes to marketing and advertising: Will Yang, br..  ETBrandEquity.comOPPO has admitted that it does not believe in subtle marketing and has had multiple brand ambassadors such as Deepika Padukone, Yuvraj Singh, Sidha..
Westlake advertising agency selected to partner with Madame Alexander Doll Company  Community Impact NewspaperSteel Branding, a full-*service* advertising agency specializing in family-targeted marketing, announced at the end of November that it was selected by Madame ...
Multiplexes: Binging on advertising  The Financial ExpressApart from leveraging blockbusters, cinemas are turning to brand tie-ups and activations to boost revenue this holiday season.
The big lessons of political advertising in 2018  The Conversation - USThe 2018 midterm elections are in the books, the winners have been declared and the 30-second attack ads are – finally – over. As co-directors of the Wesleyan ...
Advertising unhealthy habits at the C-Store  The Daily PrincetonianLast week, I noticed a giant Red Bull display in the Frist Campus Center C-Store that included the message: “Shaping up your GPA? Red Bull gives you wings.
Cancer society calling on province to ban promotion, advertising of e-cigarettes  Regina Leader PostConcerned about youth vaping, the Canadian Cancer Society is calling on the province to ban promotion and advertising of e-cigarettes.
“We will be an advertising platform for the converged world,” Amobee COO Domenic Venuto  BeetTVLONDON — Thirteen years in business and $72 million in funding tends to give you a certain authority position in the marketplace. For Amobee, the ...
Boohoo 'broke advertising rules', BBC Watchdog finds  BBC NewsThe BBC's Watchdog Live finds the fast-fashion retailer broke advertising standards rules.
Agency of the Year 2018 winners: Greater China | Advertising  Campaign Asia-PacificHere are the winners for the Greater China region in the 2018 Campaign Asia-Pacific Agency of the Year awards, which were handed out in a ceremony that just ...
Online gambling advertisement is becoming more popular than TV  Bulawayo24 NewsAfter lawmakers in many countries prohibited gambling advertising on television, it was pushed into online spaces. And it was precisely in the network where it ...
eBay customer? Check the Advertising Preferences!  Ghacks Technology NewsIf you are an eBay customer, either as a seller or buyer, you may want to check the advertising preferences on the site if you have not done so in the past.
Chrome 71 stomps on abusive advertising  Naked SecurityGoogle shipped version 71 of its Chrome browser yesterday featuring a raft new security measures alongside fixes for 43 known issues.
Global Search Advertising Software Market 2018 – WordStream, AdWords, Kenshoo Infinity Suite, Marin Software  Industry News InsightsA new report titled Global Search Advertising Software Market report is a comprehensive study in the market it tells about what the market status in the forecast ...
Midterm Elections and Digital Growth Has Advertising Surging  Hollywood ReporterMidterm elections had a massively positive effect on media in 2018, helping advertising in the U.S. grow 7.5 percent to an all-time high $208 billion.
AAPEX 2018 print advertising wins prestigious award  http://www.jobbernation.caby Andrew Ross | Dec 11, 2018 | General News, Jobber Nation, News | 0 comments. AAPEX 2018 print advertising wins prestigious award. The AAPEX 2018 ...
Rideshare advertising startup Firefly launches with $21.5M in funding  TechCrunchFirefly, a startup that allows rideshare drivers to make money through digital advertising, is officially launching today. It's also announced that it has raised $21.5 ...
Digital influencers have changed advertising. They're changing journalism, too.  Columbia Journalism ReviewIt's a newish term, used to describe social media users whose online clout enables them to engage with and advertise to their followers in more direct ways than ...
Advertising Fraud Falls Flat When Faced With Transparency: How Can Blockchain Help?  ForbesOnline Advertising is vitally important in today's world, but still incredibly shadowy. Advertising fraud runs wild due to lack of transparency, so perhaps it is time to ...
National student television network launching at SA's top universities  Bizcommunity.comA national student television network is being launched at South Africa's top universities, giving the tertiary institutions a vital added income stream, as well as ...
Nova Scotia MLAs expensed $175,000 in advertising over 6-month period  Global NewsThursday, Dec. 6: The 51 elected representatives in Nova Scotia spend thousands each month, but the numbers might come as surprise. Jeremy Keefe is ...
Discovery: Advertising Impact Minimal, Buy The News  Seeking AlphaDiscovery's stock sold off sharply as its TV ratings dropped 11%. Advertising revenue growth guidance reduced to 2-3% from 3-5% for Q4 2018. The financial ...
Why The Digital Advertising Industry Needs An Ethics-By-Design Framework  AdExchanger“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...
Advertising has an aegism problem | Agency News  AdAge.comIn advertising, and at agencies in particular, it's rare employees ever reach retirement age. They're often squeezed out long before.
TV’s Next Commercial Break Might Be the Pause in Your Binge (EXCLUSIVE)  VarietyHulu and AT&T are set to launch technology in 2019 that will place a full-motion video ad on screens when viewers pause TV selections.
6 social media trends revamping digital advertising  SmartBriefIncreasing competition, growing fragmentation and decreasing attention spans are making it ever more challenging for brands to grab customers' attention ...
The growing call for political advertising reform  The DrumThe disconnect between regulation of digital and physical advertising is gradually closing, as efforts to increase the transparency and regulation of online ads ...
Football has encouraged problem gambling too long - advertising ban should be just the start  Telegraph.co.ukAnybody who has crossed the threshold of a Las Vegas casino can hardly fail to have noticed the absence of clocks.
YouTube drops paywall from some Originals, explores advertising  Marketing LandIn a strategic about-face last week, YouTube announced it will drop the paywall from its Originals programming and make the shows available on the free ...
Bollywood movie ZERO associates with Amazon's Alexa  ETBrandEquity.comThis is the first time where a Bollywood movie has developed an interactive Alexa skill as part of their promotional activities.
Guide to Advertising Technology  Columbia Journalism ReviewExecutive Summary | Key Findings | Introduction | Review of ads | Advertising's influence on news | Ads on social | The turn against advertising | Ads on search ...
WhatsApp ads are coming: Will advertisers start buying?  Marketing LandIn August, Facebook introduced News Feed ads that launch a chat in WhatsApp, making it possible for consumers to start a chat with a business or brand in the ...
WHAT A WASTE! May spent £100K on Facebook advertising before Brexit vote SCRAPPED  Express.co.ukTHERESA May's Government spent an eye-watering £100000 on Facebook adverts promoting her controversial Brexit deal with the EU in the run-up to the ...
The future of advertising is not just martech but a re-emphasis on branding  The DrumI believe the next stage of advertising will see the re-emphasis on branding. Marketing tech has become in vogue and it has its role but in a world dominated by ...
Festive advertisers dump TV for online media  The GuardianUK advertisers are cutting almost £44m from their TV ad campaign budgets in the run-up to Christmas, as a shift in focus to targeting shoppers on digital media ...
Why Is Facebook's Advertising Algorithm Rejecting Equal Pay?  ForbesAre Facebook's advertising policies sexist? I examine one case where an employer included the phrase "equal pay" in a job advertisement, only to have the ad ...
Piyush Pandey: lessons in life and advertising from Ogilvy's new global creative chief  The DrumThe Drum meets Ogilvy's recently named global chief creative officer, and replacement to Tham Khai Meng, Piyush Pandey.
Sir John Hegarty: advertising needs culture and why consolidation doesn't work  The DrumSir John Hegarty, one of the global creative agency BBH's three founding members, believes that in a world in which brands increasingly demand the attention ...
Alyque Padamsee, father of modern Indian advertising, dead at 87  LivemintAdvertising aside, Alyque Padamsee was formidable in front of the camera as well and is perhaps best known for his role as Jinnah in Richard Attenborough's ...
Publishers continue to hone their strategies around native advertising  Bizcommunity.comIn 2017, native advertising brought in 20 percent of overall advertising revenue for news media organisations, according to the findings from the just-published ...
Iowa Attorney General Sues Davenport Business For Alleged Advertising Scam  WHO TV Des MoinesDAVENPORT, Iowa -- The Iowa Attorney General's Office is suing a Davenport business for allegedly running a nationwide advertising scam. In a civil lawsuit, ...
Opinion: How Social Media Influencers Should Handle the Advertising Market  Al-BawabaSocial media influencers usually build up a large number of followers by allowing them to become involved in their daily life routine. Out of curiosity or just ...
Rewarded Video Helps Mobile Advertisers Move on from Impressions  eMarketerMobile video advertisers are on the hunt for ways to make their ads more engaging, and not just another commercial consumers have to tolerate. Rewarded ...
US charges 8 in online advertising fraud scheme  Economic TimesNEW YORK - The U.S. Justice Department says it has charged eight people in connection with the takedown of two international cybercriminal rings that cost ...
Here’s how festive period is crucial for the in-cinema advertising industry  Moneycontrol.comAs per a KPMG report, the number of in-cinema advertisers grew from 50-100 in 2010 to over 2500 in 2016.
JOANN Taps Into Mobile Location-Based Advertising  PYMNTS.comJOANN Stores is teaming up with mobile location platform Teemo in an effort to tap into incremental revenue and store visits.
This Year's Holiday Advertising Is Missing Something Important  ForbesFestive stress is real, with one in three Americans expecting to have holiday burnout before December 25—but today's advertising rarely acknowledges it.
“Only 4% of advertising is positively remembered”: W+K London CEO speaks at The Drum and JW Player event  The DrumIn a fragmented media, how do you drive valuable engagement, capture attention and transform that attention into action? How do you create standout work to ...
Advertising giant WPP to launch new strategy as it looks to recover from slowdown amid rivalry with Martin Sorrell's S4 Capital  City A.M.WPP chief executive Mark Read is set to unveil the advertising agency's turnaround plans on Tuesday as he lays out his first major strategic update.
Smiths City told off for misleading advertising  Stuff.co.nzThe Advertising Standards Authority has taken retailer Smiths City to task for an ad that claimed big savings on a fridge/freezer. But it let the retailer off the hook ...
TV: How Will it Evolve for Advertisers in 2019  ExchangeWireExperts from across the industry predict how 2019 will push opportunities for advertisers to effectively target consumers across connected TV.
In an age of choice, school advertising takes off  Port Huron Times HeraldWhen dollars follow students from school to school, districts are taking a proactive approach to putting their best foot forward.
Not advertising on Amazon? You're probably missing out  ClickZA quick guide to some of the most popular Amazon ad options: sponsored brands, product display ads, sponsored product ads -- and why to use them.
Maryland marijuana panel approves ban on cannabis advertising on billboards, radio, TV and other media  Baltimore SunThe Maryland Medical Cannabis Commission voted unanimously Thursday to ban billboard, radio, TV and most online advertising by marijuana companies — a ...
Photos: Agency of the Year Awards Greater China 2018  Campaign Asia-PacificPhotos from the Greater China Agency of the Year Awards, held on 11 December 2018 in Shanghai.
The hottest advertising trend of 2018? Billboards.  The HustleOn the streets of San Francisco — ground zero for all things online, virtual, and digital — tech companies are sneaking out into the “real” world. Apple and ...
How Bipartisanship Could Affect the Advertising Industry Following the Midterms  AdweekAs the dust settles on the 2018 midterm elections, a few things have come into focus. One is that while this was maybe not a fully blue wave (depends on which ...
Global Advertising Market 2019: Top Players China Television Media, Havas SA, WPP, Beijing Bashi Media Co., Ltd.  Industry Research NowGlobal Advertising Market has been brewing up and impacting the international economy in terms of growth rate, revenue, sale, market share, and size.
How McClatchy plans to pursue national advertisers’ digital budgets  DigidayMcClatchy wants 2019 to be the year it starts competing for and winning national digital advertising budgets.
Disney Just Gave Google a Big Advertising Win  The Motley FoolDisney's growing digital video portfolio is going all-in on Google.
ACCC's Rod Sims lifts secrecy over Google and Facebook  The Australian Financial ReviewUsing powers available to him under competition law, Rod Sims has finally lifted much of the veil of secrecy over the Australian operations of two of the world's ...
Disney and Google Ink Broad, Multiyear Digital Advertising Deal  VarietyThe Walt Disney Co. is moving all its digital brands and properties to Google's Ad Manager platform.
FreshMenu’s FY18 Loss Widens 3.8% As Advertising, Employee Costs Rise  Inc42 MediaFreshMenu's loss widened to $6.29 Mn (INR 43.89 Cr) in FY18. Employee benefits expenses increased by 33.3% in the year. The company is looking for nearly ...
Jane Maas and the Lasting, Honest Impact She Left On Advertising  AdweekTributes continue to pour in for Jane Maas, the advertising executive who came of age in the go-go '60s and became an industry powerhouse. Often dubbed as ...

How To Track Your Advertising Like A Hawk

Tired of pouring endless money into advertising? Do you wonder... Read More

100 Excellent Words and 70 Action Getting Phrases for Ad Writing

100 Excellent Words Absolutely. Amazing. Approved. Attractive. Authentic. Bargain.... Read More

What Colors Make Your Services Most Attractive?

This information is based on the principles of Laws of... Read More

Grab Your Share of Untold Amounts of Advertising Dollars

If you advertise in any way, the following information could... Read More

Advertising Agency In Boston: Tips and Tricks

The big news on Wall Street last year was the... Read More

How Do People Know Youre in Business?

One of the most important things to do now that... Read More

Magnetic Signs: Where Do They Work Best?

Recently, a woman called to ask about replacing a magnetic... Read More

How Can All the Radio Stations Be #1?

Are you confused by all the information you receive from... Read More

Get Better Results from Your Advertising with a Disruptor

When you spend money on an advertisement you want to... Read More

11 Ways To Make Your Business Cards Work For You

1. Spend money on decent quality business cards. Home made... Read More

Advertising Inserts

One of the best and easiest ways to advertise without... Read More

Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business

If you own a small business you should consider ways... Read More

9 Tips for Better Billboards

It is a given that billboard advertising "outdoor" is not... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of... Read More

If You Lost 70% of Your New Customers, Would You Notice?

Buyers Don't Rely on the Yellow Pages Like They Used... Read More

Diamonds Are For Evil

The task of executing successful advertising campaigns for products made... Read More

Media Planning: Smart Choices for Your Success

Media Planning for SmartiesYou say you're ready to advertise. How... Read More

Why Not Use the Humble Fax in Your Advertising Strategy?

When my daughter complained recently about the prohibitive cost of... Read More

Persistant Advertising Will Do No Harm!

From my experience, I've been on many discussion groups and... Read More

Advertising Costs Getting Too High?

Everyone knows that advertising is essential to growing a business.... Read More

The First UK Man To Become a Human Billboard an Interview

Advertising on humans using tattoos is rapidly kind of freak... Read More

How to Get People to Read Your Ads Like CRAZY!

Rule One :- The HeadlineThe headline should summarize the whole... Read More

Advertising - Does it Matter?

When advertising, you need to sell your opportunity, your products... Read More

Promote yourself on radio for free

Unless you have become extremely popular in your personal or... Read More

Harness the Power of Direct Marketing - More Small Business Power Tools

One of the most powerful tools available to small businesses... Read More