Choosing a Print Mail Dealer


"Print & Mail is a type of service that is
popular among small mail order operators.
It is an inexpensive way to get your ad
material printed and mailed to people.

The following is a brief article on how you
can effectively select a reliable dealer."

A direct-mail campaign is EXPENSIVE! There are many ways to cut the cost
of your mailings. Bulk mail, SASE's, and many other ways. One of the best
ways to lower your mailing costs, though, is by using a PRINT & MAIL DEALER.

Print & mail dealers do exactly what their name describes. They can take
your ads, usually 8 1/2 x 11 flyers, print them and mail them to names drawn
from a mailing list. Their services are quite inexpensive, sometimes
costing close to what your local printer would charge for printing alone.
How is this?

A print & mail business runs something like this. When the dealer receives
an order from a customer, for example, 1000 8 1/2 x 11 flyers, printed &
mailed, he will print the flyers on one side of the paper, with HIS flyer
on the back.

Thus, anyone who receives the customer's flyer will also get the dealer's
flyer. This cuts his advertising costs. Then, he will assemble a group of
different orders together into one mailing. This could as little as two
pages, to as large as 50 pages. These are bulk mailed to names drawn from
a mailing list, usually of opportunity seekers or mail order enthusiasts.
They could also be mailed out to those who have responded to ads the print
& mail dealer has placed.

How can you be sure a print & mail dealer will do a good job for you? There
are four things you should do when dealing with a print & mail dealer for
the first time. The first two should be done when shopping for a dealer,
the other two are done after your first order is placed.

First, send the dealer a request to be added to his mailing list. You
should then receive his next mailing. If you don't want to wait for a
bulk mail, send a few first-class stamps, and you'll probably receive it
quicker. Look through the mailing and observe the printing quality. Is
it smudgy, smeary and hard to read, or is it crisp and clear? If the
printing straight, or crooked? Keep in mind, the quality of the mailing
you receive will probably be the quality of YOUR flyer if you use this
dealer. Do this for a number of dealers and you will quickly be able to
determine which will give you the best print quality.

Second, find out what type of names the dealer is mailing to, and where
they come from. For best results, make sure the dealers name are fresh.
The best mailing lists in mail order are made up of people who have bought
within the past 30 days. Anything over 90 days old shouldn't be used.
Reputable print & mail dealers shouldn't have a problem with providing
this information.

Third, when you place your printing order, request a checking copy. This
is a copy of the bulk mailing, sent to you. You can then see exactly how
your printing came out, the other offers surrounding yours, and your
position in the mailing.

Finally, you should also request proof of mailing. When you mail a bulk
mailing at the post office, they will provide you with a receipt listing
the date and the number mailed. Request that a photocopy of this be mailed
to you with your checking copy. Not all dealers will do this, but the
reputable ones should have no problem with it.

If everything looks good, and you sent a good offer to be distributed, you
should get favorable results. This report is not meant to say that a lot
of print & mail dealers are disreputable. Most use high quality lists and
produce top notch printing. Otherwise, they'd never get return customers.
Just be sure that you "look before you leap."

Copyright 2004 by DeAnna Spencer

Note to editors:
To show my appreciation to the editors that use my articles, I offer a free solo ad. Simply send an email to me by using the form on the contact me page on my website to tell me the url the article was used on or send me a copy of the ezine it was used in.

This article may be redistributed freely on the Internet as long as the resource box remains intact.
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
DeAnna is the publisher of the ezine, Prospecting and Presents.
Subscribers get one free ad per week.
Subscribe today by visiting http://www.pnewsletter.com
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Forbes

The State Of Advertising Has Never Been Worse
Forbes
Advertisers push steady budget cuts, challenge fees, and force account reviews to drive down the rising cost of marketing due to the expansion of touchpoints, and the price inflation of media, content, data, and technologies. This puts pressure on ...


Forbes

The 30 Under 30 Rewriting The Rules Of Marketing And Advertising 2019
Forbes
But it taught serial entrepreneur Nadia Masri how to run a business, key prep for launching Perksy, a company that's exploded onto the marketing and advertising scene and boasts lucrative engagements with some of the world's most innovative brands ...


Fast Company

Why the advertising legend of Trumpy Bear will never die
Fast Company
Oh, Trumpy Bear. For some, an inspiring, patriotic call to flag-draped stuffed arms. For others, a this-can't-be-real pileup of direct advertising cliches of Onion-like proportions that perfectly encapsulates the absurdity of Trump, all wrapped up in a ...
YouTube HTML5 Video PlayerYouTube
November 12, 2018 - TwitterTwitter
Is 'Trumpy Bear' a Real Product?Snopes.com
AdAge.com
all 153 news articles »

Capital Press

Foreign guestworker advertising rule may change
Capital Press
Currently, employers seeking DOL certification to hire H-2A or H-2B workers must publish two print advertisements for domestic workers in a newspaper of general circulation in the area of intended employment. Lack of response can be cited as need for ...


Wall Street Journal

Brands Now Spend Nearly Two Thirds of Digital Advertising on Mobile, IAB Says
Wall Street Journal
Marketers are spending more than ever on digital advertising, spurred by the growth of mobile device usage, online shopping, video viewership and expanding audiences for music and podcasts. Spending on digital advertising in the U.S. during the first ...
IAB: Mobile's share of digital advertising nears 50% in EuropeMobile Marketer

all 27 news articles »

Business Insider

What you need to know in advertising today
Business Insider
The report also outlined the company's dip in Comscore traffic and challenges growing its advertising business, which relies on selling advertisers sponsored content that mimics editorial articles. In short, living up to its eye-popping $5.7 billion ...

and more »

AdAge.com

Stan Lee hated bad car ads, and appeared in some pretty good ones
AdAge.com
Much like the characters he created, Lee appeared in commercials from time to time over the years. He also had a disdain for certain kinds of advertising--namely, bad car ads. In one of the "Stan's Rants" he delivered on YouTube, he complained about ...
Stan Lee Dead at 95TMZ

all 4,626 news articles »

AdAge.com

Tuesday Wake-Up Call: The return of Trumpy Bear. Plus, why Big Pharma advertisers love 'The Big Bang Theory'
AdAge.com
Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. Note: Ad Age Next, our conference on the future of marketing and tech, starts today at noon in New York and continues Wednesday. Hope to see you ...


SmartBrief

Programmatic advertising's disruptive position
SmartBrief
Programmatic advertising is a disruptive technology that recently took the digital advertising world by storm. As more key players contribute to its growth and development, we move into the acceleration phase of the disruption cycle in which disruptors ...


Hollywood Reporter

Justice Department Demands Major TV Broadcasters Stop Sharing Advertising Data
Hollywood Reporter
A complaint filed contemporaneously by the DOJ's antitrust division claimed the companies have been sharing "competitively sensitive information" about advertising costs. "Broadcast television 'spot' advertising, which typically comprises the majority ...

and more »
Google News

How To Make A Fortune With FREE Advertising!

How To Gain FREE Advertising That Will Make You Rich!Okay-Just... Read More

How To Create Instantly Compelling Ads Every Time

Use This Quick 3-Question Evaluation Process, So You Can Be... Read More

What Happened? Troubleshooting Poor Response from Ad Campaigns

Too many small business owners today run ad campaigns that... Read More

How to Advertise with Flyers

When you first start out on your business venture, money... Read More

Do Your Adverts Get You More Sales?

Philadelphia retailer and US Postmaster General, John Wanamaker, once said,... Read More

Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale

How many times has this happened to you?A friend recommends... Read More

The First UK Man To Become a Human Billboard an Interview

Advertising on humans using tattoos is rapidly kind of freak... Read More

Magnetic Signs: Where Do They Work Best?

Recently, a woman called to ask about replacing a magnetic... Read More

Advertising - Does it Matter?

When advertising, you need to sell your opportunity, your products... Read More

How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits!

John Wanamaker, a 19th century entrepreneur, once famously made the... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like... Read More

The Truth in Advertising

Most of us have seen at least a dozen different... Read More

The Key To Marketing New Ideas!

Imagine tossing a pebble into a crystal clear pond on... Read More

9 Tips for Better Billboards

It is a given that billboard advertising "outdoor" is not... Read More

What Does the Back of Your Business Card Say?

Business cards with nothing on the back are wasted opportunities... Read More

Print Your Marketing Postcards For A Penny, Address Them For Free, and Automate the Whole Process

This article will show you how to cut your printing... Read More

LED video Displays

LED video displays give you the power to communicate, to... Read More

Using The Popularity of Celebrities and Currrent Events to Promote Your Business

In this article, we want to explore the idea of... Read More

Adding Art to Business Spaces

Larger companies have learned that collecting art adds something special... Read More

Design Your Own Newspaper Ads

Many people in business lay-out (design) their own ads. That... Read More

How to Write Ads that Increase Your Business

I caught myself wracking my brain over what kind of... Read More

Get Better Results from Your Advertising with a Disruptor

When you spend money on an advertisement you want to... Read More

A Lunchtime Lesson on Print Advertising

I promise you'll be able to finish this article before... Read More

15 Tips for Better Yellow Page Ads

Yellow Pages advertising is one of the most popular forms... Read More

Persistant Advertising Will Do No Harm!

From my experience, I've been on many discussion groups and... Read More