![]() |
|
![]() |
|
![]() |
|
![]() |
I have been reading articles on increasing sales using search engine optimisation as well as writing them for a very long time and I have not seen many which point out the best way to increase sales.
The answer is obvious yet often overlooked; you just have to be as good to your customers as you would expect any other site owner to treat you.
The World Wide Web is vast and the choices are many, it doesn't matter what you want you have probably got a choice of 30,000 to 3,000,000 sites to pick from. Our customers will become repeat customers if they are provided a personal service that exceeds their expectations.
The Internet has been a boom for many people, businesses have sprung up and their owners have managed to make a living from them, some more than others.
The Internet has also taken away the contact we used to have with shop assistants, we no longer see shopping as a personal experience and I think this is a real shame. You can't ask questions, you can't see the goods you are buying and you don't get a feel for the person you are dealing with.
It is down to us, the seller, the owner, the customer service manager to provide a personal service to these people who entrust us with their hard earned cash to provide not only value for money but also a service that will leave them with a warm glow in their heart and a need to return to us for further purchases.
We will also get the benefit of the most valued advertising; FREE word of mouth recommendations are invaluable and must never be underestimated. One person shows off their newly acquired goods and says how fabulous your site is to 2 or 3 people and then those people tell 2 or 3 people so on and on it goes. Before soon you have loyal customer base.
Remember that it takes a long time to build a solid reputation but only one mistake to destroy it. It takes a lot of hard work and sometimes you have to swallow your pride and say " the customer is always right", we all know that is not always the case but even an awkward customer has mellow moments and friends (well most of them do).
Mark White has worked in I.T. for the last 15 years and currently runs 3 websites.
http://tendollardownloads.com/
And administrates for http://freetraffictip.com/members
As every professional politician and public relations man knows words... Read More
One of the main problems people find with marketing, is... Read More
The great Claude Hopkins (Author of Scientific Advertising) once said,... Read More
"Do we need to cast a voice-over talent for this... Read More
I just read some advertising suggestions on an Internet marketing... Read More
Today in the Business world whether online or off, it... Read More
A good annual direct mail solicitation program can produce unrestrictive... Read More
At some point many small business owners are left with... Read More
You're flipping through this publication as you wait for your... Read More
The more things change, some say, the more things stay... Read More
Ever hear the term 'sexy' advertising? It's not necessarily what... Read More
Custom LED Display, as the name specifies, facilitate control anything... Read More
This is the second article of a three-part series. I'm... Read More
Organized your pencils and pens lately? Sorted your clothes into... Read More
I recently completed a Marketing Makeover for an Ad that... Read More
In this lesson, we will create a business card, using... Read More
So many business people neglect this valuable asset that may... Read More
Tired of pouring endless money into advertising? Do you wonder... Read More
Graphical LED Displays utilize high-resolution graphics and video to transmit... Read More
One of the most important things to do now that... Read More
1. You can get ad copy ideas by studying similar... Read More
More about advertising from BIG Mike McDanielIt makes no difference... Read More
Here are a couple of tips for creating an eye... Read More
Reach and frequency are terms generally used when planning advertising... Read More
Doesn't that just grab you by the eyeballs and make... Read More
What I'm about to reveal are myths that most people... Read More
Pay close attention and make it work the best for... Read More
As technology continues to improve, the quality of digital prints... Read More
Are you confused by all the information you receive from... Read More
Creating a logo to get you noticed.When you're branding a... Read More
Too many business owners and marketers know that Yellow Pages... Read More
A correspondent to AdBriefing, my monthly newsletter, has posed a... Read More
In the business of marketing and advertising, it used to... Read More
So you've decided to run a print ad in your... Read More
You offer a reliable, quality service. You know that if... Read More
Electronic reader boards are the most efficient way to convey... Read More
Don't use vague generalities in your headlines. Be as specific... Read More
From meager beginnings in 1920, radio has grown with us... Read More
You've decided to launch your advertising campaign but you have... Read More
Most business owners and managers keep a fairly close eye... Read More
Yahoo Groups: I see countless marketers on shoestring budges turn... Read More
A few years ago, I analysed the statistics of where... Read More
The ability to lead, persuade and influence are integral skills... Read More
My father called me to complain, again. He's 82 and... Read More
Ever heard or seen a radio or television commercial that... Read More
I caught myself wracking my brain over what kind of... Read More
Have you ever spent a small fortune on advertising that... Read More
Many people online are not using one of the best... Read More
In part one of this article we discussed the importance... Read More
Cable has grown from 13 houses connected together in 1948... Read More
Advertising Advertising |