Prove It! - Give Your Marketing and Advertising More Credibility

Your marketing and advertising won't be effective if your potential customers don't believe the claims you make. So how can you prove your that you can do what you say you can?

Tone it down. Even if it is possible, your claim that dieters can lose 50 pounds in a month probably won't be believed. Make it more realistic and representative of typical results.

Get customer testimonials. Let them see that others have had great results. Testimonials should be specific and include the customer's real name for the most credibility.

Get endorsements from experts. Respected authorities who say that your product or service is good make you look good.

Positive media coverage will make you a star. Media coverage provides an implied endorsement from a respected source.

Show a track record. Have you been in business for 20 years? Customers are more comfortable doing business with someone they believe will be around if there is a problem after the sale.

Make yourself accessible. Give a phone number or e-mail address where customers can contact you (or support staff) directly with questions. Phone numbers are especially valuable in creating the awareness that you are approachable by clients. Add live chat at your web site to resolve support issues.

Cite statistics from a reputable source to back up your claims. There is a joke that 67.8% of all statistics are made up on the spot. When you use statistics, tell where they came from.

And, never make claims that aren't true. If you are caught in a lie, it can be difficult or impossible to reclaim the trust of your customers.

Copyright Cathy Stucker. As the Idea Lady, Cathy Stucker can help you attract customers and make yourself famous with creative strategies that help your business excel. Get free marketing tips and discover what she can do for you at http://www.IdeaLady.com/.

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TLC Bans Advertising On Ride-Share Vehicles  CBS New YorkThe Taxi and Limousine Commission has reversed a previous decision and banned ride-share vehicles from displaying ads on their cars. 1 day ago ...
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P&O Cruises reviews advertising account  CampaignLiveP&O Cruises is reviewing its creative account after five years with Founded, which was appointed to the account in 2014. Five agencies have been shortlisted in ...
Wheels Environmentalists push to ban all car advertising  WhichCarForget restrictions on how cars are depicted in ads, some would like to see vehicle advertising banned outright. Environmental activists have likened car ...
Approved, Not Approved campaign fights "singular narrative" in advertising  DezeenSex-toy designers Polly Rodriguez and Alexandra Fine have launched a campaign to raise awareness about the bias selection process of adverts.
Location Advertising's Wasted Dollars: A Radio or TV Opportunity?  Radio & Television Business ReportDespite strong results being realized by brands from location targeting advertising, nearly two-thirds of spend is still being wasted because of poor quality.
Facebook's VP of advertising David Fischer on the marketer of the future  The DrumFacebook's advertising chief, David Fischer believes the skills needed to succeed in marketing today will continue to be vital for the marketer of the future as they ...
'Waves of fury': the backlash that led advertisers to desert Alan Jones  The GuardianThe king of talkback radio is on shaky ground after his Jacinda Ardern comments, with 2GB warning this is his last chance. Amanda Meade. Fri 23 Aug 2019 ...
Vlaams Belang outspends other parties on online advertising  The Brussels TimesVlaams Belang and its key politicians are continuing to invest heavily in Facebook adverts. They spent more than 100000 euros in just one month. The party.
China expert Jonathan Smith picks his Desert Island Ads  More About AdvertisingJonathan Smith is CEO and founder of Hot Pot China, a China-focused digital and commercial consultancy. Desert Island (China) ads China is set to be the ...
Scientists call on Elections Canada to clarify policy on climate change advertising  Global NewsThe scientists are calling on Elections Canada to clarify how it interprets issue-based advertising rules in the Elections Act so that groups can advertise on ...
SNHU Is The Fastest-Growing Private College, And Spends The Most On Advertising  New Hampshire Public RadioNew data shows that Southern New Hampshire University spends more on advertising and marketing than any other private, non-profit college in the country.
Snap, Twitter Target Facebook in Dueling Advertising Campaigns  BloombergFacebook Inc. prides itself on bringing people closer together. Unfortunately for Facebook, that includes some of the social network's business rivals.
Beer advertising has failed women - that's bad news for our industry  CampaignLiveThis summer's football tournament showed how much progress we've made and how far we still have to go to achieve equality between men and women.
Advertising patches soon coming to MLB?  NBCSports.comA new addition might be coming to MLB uniforms soon but we're not too sure how everyone is going to feel about it.
'Opportunities and challenges': Twitter launches six-second advertising rule  The AgeSocial media giant Twitter will allow companies to broadcast 15-second ads across its platform but only charged once the ad has been viewed for six seconds or ...
Facebook Watch Draws More Advertisers—Gradually  The Wall Street JournalAdvertisers are beginning to direct more money toward Facebook Watch, but the video-viewing platform remains far behind YouTube in revenue and audience.
In-app advertising rebounds, shaking off fraud concerns  AdNewsPrivate marketplaces is set to become the dominant approach to programmatic advertising as soon as next year.
FCA tells claims management companies to raise advertising standards - Your Money  Your MoneyThe Financial Conduct Authority (FCA) has threatened to refuse to authorise claims firms which break financial promotions rules.
Pattison Outdoor Advertising says controversial Maxime Bernier billboards to stay up  Windsor StarElection 2019: Ad firm says controversial Bernier billboards will stay.
SCA's Grant Blackley sees advertising growth ahead  AdNewsWe believe the market will flatten out ... move back into growth in October and beyond.

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