Not Another Calendar! - Choose Advertising Specialties That Sell > NetSparsh

Home
>
Advertising
>
Not Another Calendar! - Choose Advertising Specialties That Sell

Not Another Calendar! - Choose Advertising Specialties That Sell

As I was searching through a kitchen drawer the other day, I found dozens of pens, pencils, letter openers, sticky-note pads, oversized paper clips, rulers, dental floss, calendars, magnets, whatsits and thing-a-ma-bobs, each with the name of a business on the front. In looking through my "collection" I discovered some things I love and use and others that I can't imagine why I picked them up. Some, I'm not even sure what they are!

They are all advertising specialties. You know, those giveaways that are going to bring customers swarming to your door. Advertising specialties can put your name in front of prospective customers and keep it there. That way, your name will be on their minds and in front of their faces when they decide to buy. But too often, they don't work the way you expected them to.

The trick to using advertising specialties effectively is to understand who your customers are, what they value, how they will use your giveaway, and where they will be when they make a buy decision.

Pizza delivery restaurants give out lots of refrigerator magnets. Where are you when you decide to order a pizza? You probably just looked in the fridge for something to fix for dinner, didn't find anything and are closing the door. At that moment, you spot a magnet and say, "Pizza!" Some of the magnets even come with detachable coupons.

Where will your customers be when they make a buy decision? At home, at the office, in their cars, on the phone, at the computer . . .use a specialty that will be in front of them there.

Or maybe you just want something that they will use a lot to keep your name in their minds. A mug. Or something like a wall calendar where your name will be in front of them 365 days. (366 in a leap year!)

However you hope to influence your customers, make sure you choose an item they will actually use. Will they want another ball point pen, pocket calendar, or stress ball? How many wall calendars do they get from other sources? Will yours be one they are willing to put up on the wall? Does your item look or feel "cheap" or of poor quality? If so it won't give a good impression of your business.

If you use advertising specialties, choose something that is unique, doesn't look cheap, will be used by your customers, and will be nearby when they make a buy decision. That doesn't mean you have to give away expensive items. A couple of my favorites are ball point pens. One, from British Airways, has a clip that folds out to look like wings on a plane. It's not great to write with, but it's really cute. Will the pen cause me to fly British Airways? Probably not, but it is one more positive impression I have of their airline.

Want to try something a little different? Why not get tote bags, t-shirts, sports bottles, or other items made up and sell them. If you have a clever logo or slogan, people might be willing to pay. For example, the National Museum of Funeral History in Houston (yes, a museum about funerals) sells mugs and more with their slogan, "Any day above ground is a good one." If you are actively creating a brand people respond to, you might be able to start a whole new product line. One source for image products is http://www.cafepress.com/.

Oh, one last thing about using advertising specialties. You have to actually give them out. Buying them and leaving the box in the closet won't bring you a single customer.

Copyright Cathy Stucker. As the Idea Lady, Cathy Stucker can help you attract customers and make yourself famous with inexpensive and free marketing ideas. Get free tips, articles and more at http://www.IdeaLady.com/.

In The News:

ASCI processes complaints against 590 advertisements ETBrandEquity.comIn August and September 2018, ASCI investigated complaints against 590 advertisements. For 131 advertisements, the advertisers promptly ensured corrective ...

What you need to know in advertising today Business InsiderEverything that you need to know in advertising today, from Pivotal's dire TV forecast to the CBS board's decision to deny Les Moonves' $120 million severance.

Independent Research Firm Names Celtra A Leader In Creative Advertising Technology Evaluation PRNewswireBOSTON, Dec. 18, 2018 /PRNewswire/ -- Today, Celtra announced that it was recognized as a Leader in "The Forrester Wave™: Creative Advertising ...

Borden Dairy hires Curiosity Advertising | Agency News AdAge.comBorden Dairy has hired Curiosity Advertising as its agency of record as the dairy company known for its Elsie the Cow character plans to kickstart its marketing.

Disruptive advertising trends that 2018 brought in Exchange4MediaFrom the love for video to the return of creativity and evolving landscape of MarTech—experts share their take on the defining trends of the year.

Spotify takes swipe at Opera House advertising controversy AdNewsSpotify has poked fun at the Opera House advertising controversy in a new billboard campaign.

Legal and Public Health Issues in Drug Advertising Pricing Examined Medical BagDirect-to-consumer television advertising may not be the best place to provide cost information on prescription drugs and biologic products.

Advertising: from papyrus to digital platform The Daily StarThe aggregate spend on advertising globally was a mammoth figure of $550 billion in 2017. Forecast for 2018 is to reach $558 billion mark. That's a staggering ...

Advertising’s Glory Days Have Not Yet Ceased to Exist, and 2019 Will Continue to See More Upheaval AdweekAs 2018 draws to a close, those who have been preaching the end of advertising probably have more than a little justification for a victory dance. With the ...

AdVent: Advertising agency professionals share their festive gripes The DrumChristmas is the time of giving and for goodwill but also it's a great time to moan too. As a result, The Drum Network asked member agencies what they hated ...

Facebook was manipulated by Russians, who used the same targeting tools that advertisers love CNBCThe same tools that made Facebook effective for marketers enabled abuse by Russians.

What Directors Need to Know About Digital Advertising Fraud ForbesIn this digital age boards need new, independent verification systems to be sure their companies are getting true value digital spend for the shareholders.

How Alexa Is Changing The Future Of Advertising ForbesMany wonder if Alexa voice ads are on the way, even as Amazon's Alexa advertising policy doesn't allow them. Whether the platform begins selling ads or not, ...

Pivotal's Brian Wieser highlights viewership shift from cable TV Business InsiderThe traditional television-advertising business is increasingly under threat as Americans shift their viewing habits, Pivotal Research Group analyst Brian Wieser ...

The Drum Digital Advertising Awards 2019 launch: five campaigns you should revisit The DrumThe Digital Advertising Awards Europe, formerly The Drum Digital Trading Awards, are here to reward the best in programmatic performance and give ...

Five questions Amazon must answer to get a larger share of advertising budgets in 2019 The DrumAmazon's quiet drive into advertising has been the rumbling story of 2018. With 'Prime Video' channels and ad revenue topping $1.7bn and $2.2bn (itself up ...

‘Advertisers think it’s just like buying digital’: Myths of connected TV advertising DigidayThis year connected TV overtook mobile as the screen on which the most digital video impressions were served. However, as the hype around streaming settles ...

Facebook goes offline to verify political advertisers ahead of 2019 elections ETtech.comFacebook, for the first time globally, is embarking on a strictly offline process to verify identity and locations of political advertisers in India ahead of the country's ...

Tech giants need to take more responsibility for the advertising that makes them billions The Conversation - UKTo get out of the digital advertising quagmire, the only way is (business) ethics.

British industry watchdog bans sexist stereotypes in advertising Fast CompanyA new Advertising Standards Association code reflects what smart brands already know: Sexism doesn't (and shouldn't) sell.

The Future of Video Advertising Is Artificial Intelligence EntrepreneurImagine you're a video editor in 2019. You're handed a script and given thousands of shots to craft a 10-second pre-roll ad, promoted on social media to viewers ...

Kan. man admits advertising 15-year-old for sex acts Hays PostWICHITA, KAN. – A Kansas man pleaded guilty Monday to federal sex trafficking charges, according to U.S. Attorney Stephen McAllister. Carter is being held in ...

US charges 8 in online advertising fraud scheme Economic TimesNEW YORK - The U.S. Justice Department says it has charged eight people in connection with the takedown of two international cybercriminal rings that cost ...

UK betting firms back live sports advertising ban The GuardianOnline gambling firms such as Bet365, William Hill and Ladbrokes agree ban amid fears of impact on children.

I was there: creatives on their biggest advertising successes, including Tide, Lockheed Martin, Honey Maid and Kotex The DrumWhat lies behind an iconic moment in advertising? Adversity, persistence and regularly hearing the word 'no' throughout the creative process.

Why smarter SSPs would be a boon to publishers and advertisers Marketing LandSupply-Side Platforms are perhaps the most undervalued and inherently powerful links in today's digital supply chain, and yet their current offerings do not fully ...

WPP advertising group to cut 3,500 jobs in £300m restructuring The GuardianWPP is to cut 3,500 jobs worldwide and shut or merge almost 200 offices as the embattled advertising group seeks to restructure after a torrid year that included ...

New Zealand's first cannabis advertising campaign draws complaints Stuff.co.nzA billboard campaign promoting cannabis as a medicine has sparked a fierce debate including complaints to the Advertising Standards Authority.

In-Feed Native Ads: Measuring Native Advertising ForbesThe onset of native and *content*-based advertising solutions has presented the industry with a complex challenge.

New Location-Based Features Are In Store for Snapchat Advertisers With Physical Locations AdweekSnapchat has a holiday present for retailers in the form of new location advertising features on its platform. “We have seen good performance with location ...

How to Craft an Influencer Marketing Strategy That Will Outperform Traditional Advertising AdweekThe rise of influencer marketing can be credited to the fact that the most impactful advertising comes from the people in our lives. With reports like Nielsen's ...

Advertising Fraud Falls Flat When Faced With Transparency: How Can Blockchain Help? ForbesOnline Advertising is vitally important in today's world, but still incredibly shadowy. Advertising fraud runs wild due to lack of transparency, so perhaps it is time to ...

Advertisers unfazed by latest Facebook bombshell | Tech AdAge.comFacebook advertisers are once again turning a blind-eye to the issues plaguing the social media giant after a New York Times report detailed a pattern of willful ...

How Savvy Advertising Helped Make Stereo Technology Mainstream Smithsonian.comStereo demonstrations and colorful ads sold customers on the two-channel sound technology when it was introduced 60 years ago.

AT&T has lofty ambitions to change the way TV advertising is sold, but ad buyers worry it will become a walled garden like Facebook and Google Business Insider IndiaHBO"Game of Thrones" is part of AT&T's WarnerMedia.AT&T rolled out Xandr this fall with a vision of turning its data and premium *content* into an ad platform.

Native Advertising Port StrategyNative Advertising offers everything you need to promote your equipment and services, in a way that readers find engaging and non-intrusive. Native advertising ...

Gambling chiefs confirm 'whistle-to-whistle' television sport advertising ban BBC SportGambling chiefs say they are "responding to public concerns" after confirming plans to effectively ban television betting adverts during pre-watershed live sport.

DeltaDNA: In-game advertising becomes viable alternative to in-app purchases VentureBeatFree-to-play game developers are starting to view in-game ads as a genuine alternative to in-app purchases (IAPs), according to DeltaDNA.

Is working in advertising in the blood? AdNewsThis new segment takes a look at the dynasties working in adland and puts an historic lens to past agency and client relations. This edition we meet the White ...

This Year's Holiday Advertising Is Missing Something Important ForbesFestive stress is real, with one in three Americans expecting to have holiday burnout before December 25—but today's advertising rarely acknowledges it.

4 Ways Agencies Can Be More Transparent in Their Advertising AdweekIt's been said that sunlight is the best disinfectant, which is true, especially in advertising where clients are holding ad agencies' feet to the fire, demanding clarity ...

Spotify takes aim at Opera House advertising controversy in end-of-year campaign mUmBRELLA*Spotify is wrapping up 2018 with a prominent outdoor, digital and social campaign which reveals some key stats from the music streaming *service*,

Amazon’s Holiday Toy Catalog Is Advertising Parents Actually Want WIREDWith Toys R Us gone, those sales are up for grabs, and Amazon wants them. The digital-first company was already beating Toys R Us in market share.

Right-wing activist wins $10000 over Meir Kahane advertisement Arutz ShevaBaruch Marzel, right-wing activist and former Kach party leader, paid 38000 shekels after advertisement for Kahane memorial removed.

5 Ways to Optimize PPC Advertising to Improve the Customer Experience Search Engine JournalWant to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.

Jane Maas and the Lasting, Honest Impact She Left On Advertising AdweekTributes continue to pour in for Jane Maas, the advertising executive who came of age in the go-go '60s and became an industry powerhouse. Often dubbed as ...

Australian Financial Review The Australian Financial ReviewFacebook and Google are at the "lower end" of an online advertising fraud epidemic which is costing businesses $19 billion a year, and regulation must extend ...

UK advertising expected to break through £20billion barrier Prolific NorthGroupM, the parent company of Mediacom and Wavemaker is predicting that UK advertising will increase to £20.8bn in 2019.

Karmarama lands £70m Lidl advertising account CampaignLiveAccenture Interactive-owned agency beats Leo Burnett, VCCP and WCRS.

PG&E Sued for Spending on Advertising Instead of Fire Safety BloombergPG&E Corp. was accused of putting its “reputation above public safety” in a lawsuit alleging that the power company spends too much on advertising and not ...

Opinion | Advertising shift to digital media affects print LivemintAmardeep Singh, CEO of the IPG Mediabrands digital media agency, Interactive Avenues, is flooded with queries from his clients on digital media possibilities ...

Dealz ad featuring 'Harry the Hunk' filling a dishwasher falls foul of ad rules thejournal.ieDealz argued the ad was evocative of the Diet Coke window cleaning ad.

The hottest advertising trend of 2018? Billboards. The HustleAs other traditional advertising mediums flounder in the digital age, billboards have managed to thrive by adapting to the times.

Advertising's Next Frontier: Your Smart Home ForbesAdvertising has created a new business model for many industries. As smart home technology becomes a standard, how will brands be exploring opportunities ...

Online advertising has alienated our most valuable asset – the consumer The DrumIt's an understatement to say things have changed since I started my career in publishing 34 years ago, and mostly for the right reasons. The industry has moved ...

Finnish Company Outwits Liquor Advertising Ban By Using Gloomy Skies To Promote Product ForbesAn innovative Finnish spirits company goes around outdoor liquor advertising laws to turn the entire Finnish gray skies into a billboard for its canned cocktail, ...

The big lessons of political advertising in 2018 The Conversation - USThe 2018 midterm elections are in the books, the winners have been declared and the 30-second attack ads are – finally – over. As co-directors of the Wesleyan ...

Disney and Google Ink Broad, Multiyear Digital Advertising Deal VarietyThe Walt Disney Co. is moving all its digital brands and properties to Google's Ad Manager platform.

Diageo under fire for 'deceptive' Cîroc vodka influencer advertising on Instagram The Drinks BusinessDrinks giant Diageo is under fire for “deceptive” advertising after social media influencers published thousands of promotional posts for Cîroc vodka without ...

Jane Maas, a Pioneer for Women in Advertising, Dies at 86 The New York TimesA product of the “Mad Men” era who was once called “the real Peggy Olson,” she handled the revivifying “I Love New York” campaign and held top agency jobs.

Death is not always deadly in advertising The Globe and MailThe Globe's bimonthly report on research from business schools. Media and pop culture are rife with representations of death. Through crime and drama shows ...

Advertising has an aegism problem | Agency News AdAge.comIn advertising, and at agencies in particular, it's rare employees ever reach retirement age. They're often squeezed out long before.

This new deep fake video is both advertising and art Fast CompanyAward-winning British artist Gillian Wearing created a deep fake video of herself as part of her exhibition at the Cincinnati art Museum.

The state of advertising has never been better Campaign USCreativity and diversity-powered shops are leaving stifled and opaque agencies in their wake.. From Campaign US.

London bans junk food advertising on public transportation CNNLondon Mayor Sadiq Khan said Friday that junk food advertising will be banned on the city's entire public transportation network from February, as part of a plan ...

After an ad boycott, Dollar Shave Club and others are back on Hannity Fast CompanyDollar Shave Club, Office Depot, Cars.com, and other brands said they'd stop advertising with the controversial Fox News host last year. But once the social ...

A study analyzes the impact of targeted Facebook advertising on the election: It is estimated that it increased the number of Trump voters by 10 percent in 2016 Science DailyResearch has studied the effectiveness of micro-targeted political advertising on social media such as Facebook in the United States. The research concludes ...

Amazon, With Little Fanfare, Emerges as an Advertising Giant Wall Street JournalIts push is happening online, on devices such as FireTV and on delivery boxes, challenging the big ad sellers, including Facebook, Google and TV networks.

NACB Releases National Standards For Cannabis Advertising - Food, Drugs, Healthcare, Life Sciences - United States Mondaq News AlertsThe National Association of Cannabis Businesses (NACB) has released its national standards for cannabis advertising. United States Food, Drugs, Healthcare, ...

iHeartMedia Is Acquiring an Ad-Tech Startup to Expand Programmatic Audio Advertising AdweekiHeartMedia is acquiring the programmatic advertising startup Jelli to help it expand its digital advertising capabilities. The acquisition, which the company ...

UK government spent most on Facebook political advertising POLITICO.euUK government spent almost £97000 on ads seeking support for its Brexit deal.

Disney Just Gave Google a Big Advertising Win The Motley FoolDisney's growing digital video portfolio is going all-in on Google.

‘Generally amoral’: Facebook’s 6 million advertisers will keep it afloat no matter the scandal DigidayFacebook may have had a bad week on the public relations front, but media buyers say it's business as usual for advertisers.

Sky chief outlines the 'inconvenient truth' about gambling advertising The DrumSky chief executive Stephen van Rooyen has taken aim at plans by the Remote Gambling Association (RGA) to implement a 'whistle to whistle' advertising ban ...

The Best Target For Addressable TV Advertising Is Not The One You Think ForbesAs television advertising moves towards digital-style targeting, with the ability to serve up ads to people who fit a certain demographic profile, it's worthwhile to ...

Camp Fire lawsuits target PG&E for advertising about its safety work San Francisco ChroniclePacific Gas and Electric Co. misled the public about its efforts to maintain power equipment in a way that helps prevent wildfires, Camp Fire victims allege in a ...

Fox News Host Tucker Carlson Sees Advertising Pulled After Comments on Migrants NewsweekThe host of "Tucker Carlson Tonight" said that migrants make America "poorer and dirtier," prompting an insurance company to pull all advertising from his show.

Trivago Faces Multimillion Dollar Fine for Misleading Advertising in Australia SkiftTrivago has reportedly admitted to misleading consumers about its hotel comparisons and will have to appear in court later this month to defend its actions.

Advertisement hoardings are gone, but metal frames stay put in Bengaluru Economic TimesThe BBMP had classified these advertisement hoardings as legal and illegal. Illegal hoardings are those installed without seeking BBMPs permission and ...

How Bipartisanship Could Affect the Advertising Industry Following the Midterms AdweekAs the dust settles on the 2018 midterm elections, a few things have come into focus. One is that while this was maybe not a fully blue wave (depends on which ...

Study analyzes the impact of targeted Facebook advertising on U.S. elections Phys.OrgRepublican Donald Trump's team spent $44 million on Facebook, running 175000 different adverts during the 2016 election campaign, compared to a spend of ...

Lar Corbett’s pub rebuked for ad showing Jesus drinking a pint The Irish TimesAdvertising watchdog said Dealz 'Harry the Hunk' campaign unnecessarily objectified men.

Woman writes open letter to tech companies about advertising after her son is stillborn The IndependentA woman has written a heartbreaking open letter to tech companies after she continued to receive infant and motherhood advertisements despite her son being ...

Rideshare advertising startup Firefly launches with $21.5M in funding TechCrunchFirefly, a startup that allows rideshare drivers to make money through digital advertising, is officially launching today. It's also announced that it has raised $21.5 ...

Apple getting sued over alleged false screen size and pixel count advertisement - GSMArena.com news GSMArena.comBefore we get into things, we feel that we should preface this news by saying that when you're the likes of Apple, lawsuits are a pretty common occurrence and ...

BJP Outspends Major Corporates in Advertising: Where is the Money Coming From? NewsClickIn the run up to assembly elections in 5 states, the BJP has become the leading advertiser on television.

Digital influencers have changed advertising. They're changing journalism, too. Columbia Journalism ReviewIt's a newish term, used to describe social media users whose online clout enables them to engage with and advertise to their followers in more direct ways than ...

‘Very much about TV advertisers’: Amazon is ramping up its Fire TV ad pitch DigidayAmazon is targeting traditional TV advertisers for its connected TV platform, Fire TV.

Piyush Pandey: lessons in life and advertising from Ogilvy's new global creative chief The DrumThe Drum meets Ogilvy's recently named global chief creative officer, and replacement to Tham Khai Meng, Piyush Pandey.

Mourinho sacked: One-man car cleaning firm gets £1m free advertising as Man Utd give Jose the boot The SunManchester firm Auto Clean's brand beamed across world from back of the car the Old Trafford chief arrived in at the Aon Training Centre to learn of his ...

Interactive ads will be the new face of display advertising Nieman Journalism Lab at HarvardCall them irritating data guzzlers, but native rich-media ads will play a significant role in reviving display advertising across the internet in 2019. Display ...

Nintendo's Holiday Television Advertising Promotes Pokémon: Let's Go Nintendo LifeThe holiday season is now in full swing and VentureBeat reports Nintendo is once again in second place in terms of television advertising within the US.

CEO Eric Wheeler Builds 33Across To Solve Quality Issues For Automated Advertising Forbes33Across is focused on solving the challenge of consumer attention for automated advertising. Our 'Attention Platform' is the first programmatic solution to unify ...

Father sues McDonald's over 'advertising' of Happy Meals BBC NewsA Quebec father has launched a class-action lawsuit against McDonald's, alleging the company's Happy Meals break strict provincial laws against advertising to ...

Feds take down international hacker ring that cost advertisers millions Marketing LandThis week, a federal court indicted eight individuals for their roles in widespread digital advertising fraud, with charges ranging from wire fraud and computer ...

Why our Twitter emojis give advertisers big smiling faces The TimesEmojis may seem like a bit of fun and nothing more but it turns out they are another tool to help businesses sell you stuff. Twitter now enables advertisers to ...

Transport for London bans Lumen advertisement citing sexual objectification The DrumTransport for London's (TfL) advertising agent, Exterion Media has banned an advertising campaign from dating app Lumen claiming that the ad sexually ...

DB Corp gains 2% after hike in advertising rates by MY FM Moneycontrol.comDB Corp said advertising rate hike by MY FM is effective November 15, 2018.

10 advertisements that broke the internet in 2018 702Some were good, some were great, many were just plain awful. They all went viral.

Not Another Calendar! - Choose Advertising Specialties That Sell

Advertising Advertising