3 Simple But Powerful Off-Line Advertising Strategies > NetSparsh

Home
>
Advertising
>
3 Simple But Powerful Off-Line Advertising Strategies

3 Simple But Powerful Off-Line Advertising Strategies

There are several ways to advertise and get the word out about your business online and the best of them include f-ree search engines, pay per click search engines, writing articles, utilizing press releases, doing joint ventures/ad co-ops, and posting to message boards and forums related to your target market.

But one advertising method that's neglected by most online marketers is off-line advertising.

There are several low/no cost ways to advertise off-line and I want to share 3 of them with you.

1) Business Cards

If you are serious about your business you must have business cards. They are cheap and are a great way to attract potential prospects or customers. Simply hand them out to people who you feel may be interested in your business.

Also, whenever I visit a restaraunt, bar, or club, I'll leave my business cards in all of the bathroom stalls. (Just make sure nobody is in there of course... lol!)

And don't laugh at this! It really works. When I visit the bathroom an hour or two later, I'll find that all of my business cards are gone and I'll have a fresh new set of sales the very next day.

You can get f-ree professional looking business cards at VistaPrint.com, all you have to pay is shipping and handling:

http://www.vistaprint.com

2) Flyers

With today's technology, flyers are very easy to make. You can simply design a flyer online and just print it out and make copies. Then you can post them in area businesses where you feel your potential customers may hang out. (Just make sure you ask permission from the business owner.)

Or simply hand out your flyers to people you meet on the street. Many bars and clubs don't have a problem with posting flyers in their establishments either, especially if you are a patron.

And don't forget about supermarkets! Many have bulletin boards, at least here in New Jersey where I live, and you can post your flyer there. There are hundreds of people walking into supermarkets everyday and they are in a buying mentality. Take advantage of it and post your flyers often.

Here's a site that lets you create and print flyers or brochures online for f-ree:

http://www.mybrochuremaker.com/

3) Automobile Advertising

What... ? Yes you read that right! Your car is not only a driving vehicle but a great advertising vehicle as well. You can stick magnetic signs or plates on your car with your company name and/or domain name for all to see.

Your business can be exposed to hundreds, if not thousands of people everyday whether your car is parked, you are driving, or even when you are stuck in traffic. It's fairly inexpensive and a great way to "drive" home your message.

Here are a couple of sites to check out for this very sort of thing:

http://www.iditplates.net

http://www.magneticsigns.com

Those are just a few of the ways to advertise off-line. I'm sure you can come up with other clever ways as well.

You've got a brain... use it!

Al Martinovic runs a successful "niche" business at http://www.ineedsmokes.com and publishes a popular internet marketing newsletter at http://www.milleniummarketers.com

In The News:

Digital advertising fraud ecosystem stirs up a $1.63-billion scam Business StandardRead more about Digital advertising fraud ecosystem stirs up a $1.63-billion scam on Business Standard. Online deception threatens to jeopardise the digital ...

UK advertising powers ahead as exports hit £6.9bn The DrumBritain's stature in international advertising has been given a boost following the publication of new figures indicating that total exports rose to £6.9bn in 2017.

The show goes on for in-cinema advertising: Brands use power of big screen Business StandardThe siren call of digital media had led many to believe that the era of in-cinema advertising was well and truly over. However, two reports launched in the course ...

‘Political advertising is toxic category that we avoid’ BusinessLineLooking along the lines of freemium model for revenue generation: BBC Global News CEO.

‘With evolving consumer demand, role of advertising has altered dynamically’ BusinessLineChanging consumer patterns have advertisers worried. With consumers being in control of the media they consume and how they consume it, advertisers are ...

Addressable TV Is Creating New Advertising Capabilities...And They Are Not Going Away ForbesFor anyone interested in the future of advertising, the capabilities of connected television (CTV) cannot be ignored. CTV is defined by ad software provider ...

A Few Pioneering Women Every Advertising Industry Pro Should Know ForbesAs we celebrate Women's History Month and continue to work toward a more equal playing field for women behind the scenes and depicted on-screen, here's a ...

Facebook is creating a new advertising portal for housing, employment and credit advertisers and will remove 'hundreds' of targeting options Business InsiderFacebook has faced backlash from civil rights groups like the National Fair Housing Alliance (NFHA) and American Civil Liberties Union (ACLU) that its platform ...

Advertising Week Europe briefing: Influencer marketing under pressure to show results DigidayChatter among advertisers, publishers, agencies and influencers at Advertising Week Europe indicated that influencer marketing is finally growing up and ...

Teikametrics adds hourly bidding optimization for Amazon advertising Marketing LandBoston-based Teikametrics announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization ...

NCC Media Extends Advertising Footprint Beyond TV with Launch of New Online Ad Capabilities MarTech SeriesNCC Media, the national TV advertising sales, marketing and technology company owned by Comcast Corporation, Charter Communications, Inc. and Cox ...

Purpose advertising: The best an ad can be? Aljazeera.comAn insight into the world of advertising and the challenge of striking a balance between purpose and profit.

NBCUniversal, Sky team up to expand global advertising product Reuters IndiaComcast Corp is pooling the advertising power of its NBCUniversal and British-based Sky units to better target viewers worldwide, it said on Monday, a major ...

The future of native advertising is mobile The DrumNative advertising's ability to blend in with an end-user's *content* experience has made it extremely popular with brands. In fact, it's so popular that native made ...

7 Powerful Benefits of Using PPC Advertising Search Engine JournalHaving trouble convincing your boss or a client about the benefits of PPC advertising? Here are seven powerful reasons to use PPC advertising.

Why Brands Are Flocking To Amazon Advertising ForbesIn response to more investment in an advertising offering, many brands are moving beyond just experimenting with Amazon advertising, and towards shifting ...

Advertisements Disparaging Another Product As Bad And Unhealthy Not Permitted : Delhi HC [Read Order] Live Law'The settled position in law is clear i.e. while puffery is permitted, disparagement and denigration is not'.

The definitive guide to what’s in and out at Advertising Week Europe 2019 DigidayAdvertising Week Europe is here and with it comes four days of panels, parties and networking. To preview all the comings and goings, Digiday has compiled a ...

Has the Native Advertising Market Matured? eMarketerThe typical native display ad is mobile, social and purchased programmatically—and that's not expected to change over the next couple years, as the native ad ...

What will the food advertising restrictions mean for pubs? MorningAdvertiser.co.ukRestrictions on food adverts would create further issues to hospitality businesses already battling bureaucratic legislation and ever-increasing costs, according ...

Is television advertising entering full recession? Telegraph.co.ukIt's Advertising Week Europe, when the good men and women of adland gather in London to imbibe of such exhilarating discussions as “How to grow like a ...

NCC Media Expands into Online Digital Ad Sales Multichannel NewsNCC Media, the national TV advertising sales, marketing and technology company owned by Comcast, Charter Communications and Cox Communications, has ...

CANADA: Here's how Facebook is responding to the new federal political advertising rules CollingwoodTodayThe company will also be using AI to detect ads or *content* that try to circumvent the rules.

The Drum Digital Advertising Awards 2019 finalists The DrumThe Drum Digital Advertising Awards Europe 2019 judging has been and gone and we can now reveal the shortlisted hopefuls.

McDonald’s U.K. Mocks All Other Coffee Advertising in Its Amusing Ode to Simplicity AdweekWhen you think “gourmet coffee,” a few scenes are likely to come to mind: a meticulous barista sampling from a veritable chemistry set, perhaps. Or maybe ...

Digital out-of-home advertising is fracturing into many channels MarTech TodayDigital out-of-home advertising is evolving so far beyond just being video billboards that, like mobile, the channel category may soon split into multiple channels.

Firms In New Zealand To Pull Advertisements From Facebook, Google NDTV NewsA collective of some of New Zealand's biggest companies is set to pull ads from Facebook and Google in the wake of the March 15 Christchurch mosques ...

LON:OOUT Ocean Outdoor shares up as digital advertising firm posts profits boost amid expansion plan City A.M.Out-of-home advertising firm Ocean Outdoor has posted double-figure revenue and profit growth after a year of rapid expansion.

There's no such thing as 'junk food' – so how will an advertising ban work? Spectator.co.ukWhen the government announced its public consultation on restricting food advertising on Sunday, the press release came with an intriguing quote from Steve…

Does ‘woke’ advertising need a wakeup call? YourStory.comWhat happens when brands want to be 'woke' in India, in an economy where 11 percent of the youth are highly conservative and 37 percent of them are ...

Martin Sorrell: Amazon's advertising business will be worth $100bn CampaignLiveAdvertisers are, like Brexiteers, looking to 'take back control' of their data, S4 Capital chief said.

Programmatic buying is changing digital advertising for local advertisers | BBJ The Bellingham Business JournalProgrammatic provides advertisers more options for controlling their spend and who sees their ads. sound-Sponsored. The TV series Mad Men gave the general ...

Turkey Abandons Comparative Advertisements - Media, Telecoms, IT, Entertainment - Turkey Mondaq News AlertsIt should be noted that unfair competition is regulated under the Turkish Commercial Code in an extensive and open-ended manner. Turkey Media, Telecoms, IT ...

Discovery Taps Kazerman To Lead Digital Sales, Advanced Advertising 03/20/2019 MediaPost CommunicationsDiscovery Inc. has tapped Keith Kazerman to serve as executive vice president, digital sales, advanced advertising and research. In his new role, Kazerman will ...

Sweden set for advertising clampdown CasinoBeatsThe Spelinspektionen could introduce measures that place a restriction on gambling advertising, as it also unveils a new link-up with the Konsumentverket.

DuckDuckGo CEO testifies: Privacy legislation isn’t ‘anti-advertising’ Search Engine LandDuckDuckGo Founder and CEO Gabriel Weinberg testified Tuesday morning before the Senate Judiciary Committee on online privacy. The committee was ...

DAZN Offers Advertising As It Expands Commercial Capabilities ForbesDAZN is ramping up its commercial capabilities with the introduction of advertising and the creation of a platform that combines the reach of its various *content* ...

What Makes Flo From Progressive Effective? Lessons For Using Humor In Advertising. ForbesThe article offers insights into what makes humor in advertising work. Sean McBride or Arnold Worldwide and Professor Marc Weinberger are interviewed.

Little Rock Advertising & Promotion Commission files lawsuit against Uber Eats Arkansas TimesUber Eats has yet to comply with City of Little Rock law, says the Little Rock Advertising & Promotion Commission. The Little Rock A&P Commission, ...

WHO urges governments to enforce bans on tobacco advertising, promotion and sponsorship, including in motor sport World Health OrganizationWHO is urging governments to enforce bans on tobacco advertising, promotion and sponsorship at sporting events, including when hosting or receiving ...

Future of Advertising 2019 RaconteurThis report explores how brands can overcome the inherent difficulties and embrace the possibilities of advertising in 2019.

Advertisers Boycott YouTube — And If History Is A Guide, They'll Be Back Soon ForbesYouTube is facing criticism and an advertising boycott over objectionable *content* on its platform. Sound familiar? That's because advertisers have yanked their ...

Evaluating Your Dealership's Marketing Team and Advertising Spend (Part 2) - Glenn Pasch | Mazda Changing Things Up With New Appointments | 3 Reasons It's Still Ok to Call Your F&I Staff 'Managers' http://cbtnews.com/Evaluating Your Dealership's Marketing Team and Advertising Spend (Part 2) - Glenn Pasch | Mazda Changing Things Up With New Appointments | 3 Reasons ...

Agari Wins American Advertising Award for Best Brand Design Business WireAgari, the next-generation Secure Email Cloud that restores trust to the inbox, today announced it has earned a 2018 American Advertising Award, also.

Global support wanted as Kiwi businesses pull advertising from Facebook after Christchurch terror attack NewshubNew Zealand businesses are pulling advertising from Facebook in the wake of the Christchurch terror attack. They are calling for global support as pressure ...

Advertisers respond to Facebook's latest metrics tweaks | Digital AdAge.comFacebook rolled out a slew of new updates in how it reports its metrics on Tuesday, which are intended to help marketers make better decisions in how they ...

What were the latest trends in advertising showcased at Dubai Lynx? Euronews EnglishThe Dubai Lynx International Festival of Creativity gathered top players in the marketing, advertising and communications industry in the UAE.

Cadbury pulls ‘irresponsible’ advertising campaign webpage Irish ExaminerCadbury has taken down an advertising campaign webpage after it was accused of encouraging children and families to break the law. The chocolate firm's ...

belairdirect switches gear with new advertising direction Canada NewsWireTORONTO, March 19, 2019 /CNW/ - Canadian car and home insurance provider, belairdirect, is adopting a new cinematic storytelling approach with its new ...

BigDish Partners With Advertising Agency Loud Mouth Media MorningstarLONDON (Alliance News) - The food technology company BigDish PLC said on Tuesday that it has entered a partnership with digital advertising agency Loud ...

Duncan Garner: Good on advertisers pulling ads from Facebook NewshubOPINION: How on Earth does Facebook, Youtube and the like get away with publishing such heinous and offensive *content* like the killing of 50 people?

Winnie Harlow looks effortlessly chic as she makes a stylish entrance at Advertising Week Europe Daily MailShe's *fresh* off the industry's hottest runways following her appearances at various Fashion Weeks. And Winnie Harlow proved she can look just as good off the ...

The Lion's Share Fund partners with JCDecaux, the number one outdoor advertising company worldwide UNDPJCDecaux, the number one outdoor advertising company worldwide, is to join The Lion's Share Fund, a unique initiative raising much-needed funds to support ...

The push and pull of travel advertising PhocusWireThe travel industry is no stranger to the ebb and flow of change. Consumer travel behavior has seen massive shifts with technological developments. Travelers ...

Will advertisers ever learn from YouTube advertising scandals? EconsultancyContinued YouTube scandals beg the question whether greater introspection on the part of advertisers is warranted when their ads appear next to problematic ...

Amway encourages regular balanced diet with new campaign#EatHardEatSmart ETBrandEquity.comEatHardEatSmart campaign focuses on addressing the nutritional gaps that may arise since the regular diet may not be a balanced on.

Illegal advertising - time for cops to bite loan sharks MalaysiakiniLETTER | Local authorities are constantly engaged in a “war” with loan sharks (also known as Ah Long) who seek extensive and cheap publicity by putting up ...

Advertising effectiveness vs. efficiency: what is important? RaconteurFocusing on short-term wins has led to a growing efficiency bubble, leaving long-term advertising effectiveness by the wayside.

Coca-Cola launches new ad campaign #SayItWithCoke ETBrandEquity.comThe new ad campaign features Ranbir Kapoor as Coca-Cola's new brand ambassador to strengthen brand love amongst the youth.

Why You Should Pair Programmatic Advertising with Paid Search Search Engine JournalHere's why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.

Lotto, Westpac, TSB pull online adverts in the wake of the Christchurch shootings Stuff.co.nzNZ businesses are asked to consider where they put their advertising money, after the Christchurch mosque attacks.

Calling time on formula milk adverts The BMJBMJ 2019; 364 doi: https://doi.org/10.1136/bmj.l1200 (Published 18 March 2019) Cite this as: BMJ 2019;364:l1200. Article · Related *content* · Metrics ...

TAM Media Research, Israeli firm develop digital advertising measurement tools Economic TimesTAM Media Research, along with Israel-based business intelligence solution provider BI Science, has unveiled Digital AdEx, a *service* to monitor and provide ...

Television commercials featuring perfect people could be making us miserable MarketWatch'Forget Occupy Wall Street, maybe Occupy Madison Avenue is a better idea.'

Search Advertising Software Market Trends, Analysis, Growth, Industry Outlook and Overview up to 2026 Gator LedgerSearch Advertising Software Market Report Provided Full Details of Executive summary, Scope of the report, Research Methodology, Introduction, 2019 Market ...

Why Advertisers Share Responsibility For The New Zealand Killings ForbesThe 28-year-old Australian man paused before exiting his car in Christchurch, New Zealand on March 15. He looked directly into a camera live streaming his ...

UK ASA bans gambling advertisement for advertising gambling CalvinAyre.comIt's unfathomable that a gambling company could create an advertisement to promote gambling. The nerve of some people! However, that's exactly what has ...

Brexit chaos: advertising's trade bodies admit commercial concerns are mounting The DrumFollowing on from a second rejection of Theresa May's Brexit deal in parliament, the prospect of a.

3 ways to lower your Amazon advertising ACoS Search Engine LandAmazon's advertising revenue topped $10B in 2018, creeping up right behind Facebook and Google, as the third largest ad platform in the U.S. The analysts ...

How streaming impacts digital advertising and consumer entertainment TechRepublicStreaming opens up new marketing avenues and revenue potential and is reshaping consumer entertainment in the process.

The fine print: Impactful versus misleading advertising Forbes IndiaWhile these two terms, 'impactful' and 'misleading', may seem to have diametrically opposite effects on the consumer, it may surprise many that these words ...

My Method... Booking.com's marketing director on its new brand advertising strategy PhocusWireBooking.com's U.S. regional marketing director breaks down the thinking behind the OTA's new brand advertising campaign.

How Fast Food Advertisements Get Under Your Skin, Whether You Realize It Or Not HuffPostFor years, academics across the world have studied the effects fast food advertising has had on children and adolescents. With nearly 1-in-5 school-aged ...

Can the 'New' Facebook Hold On to Advertising Dominance? BloombergBrian Wieser, global president of business intelligence at GroupM, discusses how the evolution of Facebook Inc. impacts the social media company's advertising ...

Disney, Turner, NBC, CBS, Discovery join forces for addressable TV advertising standard Broadband TV NewsA number of American media and technology companies, in collaboration with US smart TV company Vizio, have formed a consortium dedicated to the ...

UK's junk food advertising consultation decried as 'patronising' Food & Drink InternationalThe UK has launched a public consultation on proposals to introduce a 9pm watershed on TV and online adverts for food and drink high in fat, sugar or salt.

Sydney businesswoman forced to shut up shop after Google and Facebook advertising woes Daily TelegraphSmall businesses are closing because they lack the resources to fight internet giants over dodgy advertising and search engine tactics that harm their online ...

WHO calls for more action to protect children from online junk food advertising The BMJBMJ 2019; 364 doi: https://doi.org/10.1136/bmj.l1221 (Published 15 March 2019) Cite this as: BMJ 2019;364:l1221. Article · Related *content* · Metrics ...

Travel News - Seychelles Tourism launches global advertising campaign TravelBizMonitorSeychelles Tourism Board (STB) has launched its global advertising campaign film that will be showcased across traditional and digital mediums in the India ...

Watch: Mother takes the Advertising Agency of the Year crown CampaignLiveOn the day of winning Campaign's Advertising Agency of the Year 2018, Mother London partners Ana and Hermeti Balarin, Chris Gallery and Katie ...

A1 refreshes Yesss! web, launches advertising campaign TelecompaperAustrian operator A1 launched an advertising campaign for its brand Yesss!, based on the motto 'No stress-Yesss!'. The ads suggest that mobile users don't ...

DeSoto School Board advertising for new NDHS athletic director, coach KTBSThe DeSoto Parish School Board is accepting applications for athletic director and head football coach at North DeSoto High School.

5 Reasons You MUST Spend Money Outside of PPC Search Engine JournalDoes your client solely rely on Google Ads? Be alarmed. Here's why spending budget outside paid search is actually good for PPC agencies and marketers.

10 top digital advertisers shift significant spend from programmatic to direct digital The DrumSome of the biggest spenders on digital advertising decreased their programmatic ad placements in lockstep with increases in digital direct ad placement in ...

Is Content Marketing Advertising? Social Media TodayThis seems like a simple question to answer, right? But the answer boils down to who you ask and how you define *content* marketing. Zara Curtis, Director of ...

Advertising Week Europe briefing: 5 themes that will dominate the week DigidayThousands of media and marketing professionals will descend on Piccadilly Circus, London this week for the seventh annual Advertising Week Europe. Across ...

This Tool Helps Marketers & Advertisers to Track Traffic Quality Search Engine JournalGet accessible and understandable data that can help you make informed advertising decisions using this traffic quality tool.

Tucker Carlson's off-the-rail insults put pharma advertisers in hot seat FiercePharmaFox TV host Tucker Carlson is courting controversy again, and his show's advertisers—including some top drugmakers—are taking heat. Others, like ...

Goal celebration goes wrong as J-League striker misjudges drop behind advertising board – video The GuardianBrazilian striker Anderson Lopes almost injured himself while celebrating his goal for J-League side Consadole in their opening match of the season. Lopes ...

Teikametricms introduces Flywheel Hourly Bidder for Amazon advertising TamebayTeikametricms have introduced a new Flywheel Hourly Bidder *service* for marketplace sellers who use Amazon Advertising to advertise their offering.

Meet the Advertising Legend Behind Iconic Campaigns for Secret, Pillsbury and More Adweek“Strong enough for a man but made for a woman.” It's one of the most iconic lines in advertising, and it's from the creative mind of industry legend Carol H.

The advertising industry has a diversity problem – apprenticeships can help The GuardianIt's really important that our workforce reflects the kind of people that we're advertising to, says Sue Frogley, UK chief executive of Publicis Media.

Latest Pure Michigan advertising charge puts UP on display Crain's Detroit BusinessA TV commercial pitching the Upper Peninsula as an adventurer's destination leads Pure Michigan's latest national advertising push. The campaign run by ...

UK competition regulator to examine digital advertising Financial TimesThe UK competition regulator will examine online advertising as a “first step” to reframing competition policy in the tech sector, the UK chancellor Philip ...

Seen and heard: Geo-tagging, elections boost out of home advertising Business StandardOut of home (OOH) advertising may well count as a relic in the age of digital media. And yet, innovative repackaging coupled with data-driven usage and an ...

Big Business Spent $1.4 Billion On PR, Advertising Over The Last Decade HuffPostFossil fuel and other corporate trade groups paid public relations and advertising firms at least $1.4 billion from 2008 to 2017 to help them win over the American ...

You're being used to steal $50 billion in digital advertising Fast CompanyA new report says digital ad fraud is bigger–and more sophisticated–than the industry is prepared to deal with.

The role of creative director in the new age of advertising The DrumWhenever I assemble my team for weekly update meetings, my creative team tell me they are concerned about selling in big ideas. They worry about the ideas ...

At least 34 advertisers have stopped advertising on Tucker Carlson's Fox News show in recent months after the host's controversial comments. Here's the list. Business InsiderTucker Carlson is embroiled in controversy yet again after the progressive media watchdog Media Matters released recordings of his calls into the shock-jock ...

Fixing Advertising’s Diversity Problem Shouldn’t Fall to Minorities AdweekDiversity is not hiring a person of color or a female executive to save a predominantly white company from public backlash. Diversity is not recruiting culture ...

3 Simple But Powerful Off-Line Advertising Strategies

Advertising Advertising