Advertising on a Budget -- Part 2: Thinking Small

This is the second article of a three-part series. I'm illustrating the marketing challenges of a small business, PrescottWeddings.com.

Our goal was to both build the PWC brand and drive traffic to the Web site. Advertising regularly was essential. Yet it was also essential to keep our costs down. So we leveraged our monthly newspaper advertising to stretch our marketing dollar as far as we could.

How did we do that? We "thought small."

We bought one inch by two column inch ads (a column inch in this particular publication is approx. 1.88 inches). The ads were one inch high and almost 4 inches long.

To reflect the small ad, the copy also had to be short and sweet. Like so:

www.PrescottWeddings.com. Everything you need to say "I do."

Just the name of the business and the slogan.

We put the name in large type and made the tagline much smaller.

Did it work?

The first day this ad ran, we garnered 350 hits on the Web site and several phone calls from business owners who wanted more information.

And that was just the beginning. Hits steadily grew during the campaign, and every time it ran we always noticed a jump.

Not bad for a little ad.

Conventional wisdom says bigger is better. And while it is true that big ads stand out (after all, they do take a big chunk of real estate on the page) it doesn't mean big is the only way to go. Small ads can pack a punch too.

Why did the PWC ad work? First of all, it got noticed because it stuck out (yes, small ads can stick out). It had an odd shape -- long and thin, not a square like so many other ads. The name was big -- bigger than many other fonts surrounding it. (But not so big that the ad lacked sufficient white space.)

But probably the biggest reason it worked was because the message was simple. This is clearly a Web site about having a wedding in the Prescott area. Therefore if you're involved with weddings, whether as a business or on a more personal level, and you're also associated with Prescott, then this is a Web site clearly worth taking a peek at.

People instantly got the message. And they got it even if they only scanned the paper. It was quick and painless for them -- something all ads should strive to be.

What's also interesting is how this ad hit its target market. I've spoken to people (mostly men) who have no interest in getting married and have never seen the ad even though they read the paper. Conversely, businesses in the wedding industry and brides have said they see the ad all the time.

Now, you may have a business name that doesn't capture your business' products or services as well as PrescottWeddings.com (my business name for example). In this case, why not think of a catchy tag line you can use in those small ads to drive people to your Web site?

Web sites can be huge, wordy, information-stuffed selling tools. So use short, sweet one-message statement to get people to go look and learn more about your business rather than try to shove everything in an ad. Don't forget to include your business name and logo for branding purposes.

Okay, so small ads with one simple message work. For the final key in PWC's marketing program, check out Part 3: Frequency, frequency, frequency.

Michele Pariza Wacek owns Creative Concepts and Copywriting, a writing, marketing and creativity agency. She offers two free e-newsletters that help subscribers combine their creativity with hard-hitting marketing and copywriting principles to become more successful at attracting new clients, selling products and services and boosting business. She can be reached at http://www.writingusa.com

In The News:

Advertising's Next Frontier: Your Smart Home  ForbesAdvertising has created a new business model for many industries. As smart home technology becomes a standard, how will brands be exploring opportunities ...
‘Advertising can be a tool for change’  The New Indian ExpressIt was highly fascinating to hear from them about their journey, to learn about their challenges and understand about their creative pursuits.
FranceTV Publicité and Canal+ Advertising join forces  Broadband TV NewsFranceTV Publicité and Canal+ Advertising have joined forces to boost the advertising revenue of France 24, TV5Monde and Radio Monte Carlo Doualiya.
Britain's largest online pharmacy found advertising on Russian state 'propaganda' channel  The TelegraphBritain's biggest online pharmacy advertised on Russia's Kremlin-sponsored television station, which was accused of spreading propaganda over the attempted ...
Online advertising has alienated our most valuable asset – the consumer  The DrumIt's an understatement to say things have changed since I started my career in publishing 34 years ago, and mostly for the right reasons. The industry has moved ...
UK betting firms back live sports advertising ban  The GuardianOnline gambling firms such as Bet365, William Hill and Ladbrokes agree ban amid fears of impact on children.
3 simple, mind-blowing numbers that show the dominance of Google and Facebook in Australian advertising  Business Insider AustraliaThe ACCC has been conducting a sweeping review into the power of Google and Facebook in the Australian media market. It estimates the digital giants now ...
Amazon Advertising Options Guide: What Marketers Need to Know  Search Engine JournalThinking of advertising on Amazon? This guide will walk you through four ways to get your products in front of millions of shoppers.
In-Feed Native Ads: Measuring Native Advertising  ForbesThe onset of native and *content*-based advertising solutions has presented the industry with a complex challenge.
Finnish Company Outwits Liquor Advertising Ban By Using Gloomy Skies To Promote Product  ForbesAn innovative Finnish spirits company goes around outdoor liquor advertising laws to turn the entire Finnish gray skies into a billboard for its canned cocktail, ...
Industry stalwart Sagar Mahabaleshwarkar joins Contract Advertising as chief creative officer  afaqsContract Advertising has announced the appointment of Sagar Mahabaleshwarkar as the chief creative officer. With over three decades of experience across ...
Advertising news today: Facebook documents, Accenture's bid for MDC  Business InsiderEverything that you need to know in advertising today, from Facebook's data documents to Accenture's bid for MDC Partners Network.
Opinion | Advertising shift to digital media affects print  LivemintAmardeep Singh, CEO of the IPG Mediabrands digital media agency, Interactive Avenues, is flooded with queries from his clients on digital media possibilities ...
Erika Franklin Fowler column: The big lessons of political advertising in 2018  Savannah Morning NewsThe 2018 midterm elections are in the books, the winners have been declared and the 30-second attack ads are – finally – over.At the Wesleyan Media Project, ...
Smiths City told off for misleading advertising  Stuff.co.nzThe Advertising Standards Authority has taken retailer Smiths City to task for an ad that claimed big savings on a fridge/freezer. But it let the retailer off the hook ...
Cancer society calling on province to ban promotion, advertising of e-cigarettes  Regina Leader PostConcerned about youth vaping, the Canadian Cancer Society is calling on the province to ban promotion and advertising of e-cigarettes.
Amazon product ads evolution: A harbinger of Amazon local advertising?  Search Engine LandGoogle is having a rough fourth quarter. October alone was a horrible month for one of the world's most highly regarded brands. On the eve of a major hardware ...
Advertising tries to reach classrooms - SWI swissinfo.ch  swissinfo.chInitiatives by companies to sponsor teaching materials in schools are being met with resistance.
Online gambling advertisement is becoming more popular than TV  Bulawayo24 NewsAfter lawmakers in many countries prohibited gambling advertising on television, it was pushed into online spaces. And it was precisely in the network where it ...
SEC fines DJ Khaled And Floyd Mayweather For Advertising ICOs  UseTheBitcoinDJ Khaled, a music producer, and the famous boxer, Floyd Mayweather, have been sanctioned by the United States Securities and Exchange Commission for ...
The big lessons of political advertising in 2018  The Conversation - USThe 2018 midterm elections are in the books, the winners have been declared and the 30-second attack ads are – finally – over. As co-directors of the Wesleyan ...
Multiplexes: Binging on advertising  The Financial ExpressApart from leveraging blockbusters, cinemas are turning to brand tie-ups and activations to boost revenue this holiday season.
eBay customer? Check the Advertising Preferences!  Ghacks Technology NewsIf you are an eBay customer, either as a seller or buyer, you may want to check the advertising preferences on the site if you have not done so in the past.
Jane Maas: Pioneer for women in the ‘Mad Men’ era of advertising in the US  The IndependentNo finance, no cars, no drink. Those were among the advertising accounts off-limits to female copywriters when Jane Maas was navigating the boozy, ...
Boohoo 'broke advertising rules', BBC Watchdog finds  BBC NewsThe BBC's Watchdog Live finds the fast-fashion retailer broke advertising standards rules.
Film Marketers Need to Stop Wasting Time and Money Advertising to People Who Don't Care About Their Movies  AdweekWhen it comes to the movie box office, bright spots like Ralph Breaks the Internet, Creed II and A Star Is Born are lifting the spirits and fortunes of Hollywood ...
Top watches: Our 5 best videos of 2018 | Advertising  Campaign Asia-PacificInside a client-agency meeting, the weird history of 'Fearless girl', an adland soap opera, a tour of Accenture's HK space, the rantings of a woodland creature, ...
Rideshare advertising startup Firefly launches with $21.5M in funding  TechCrunchFirefly, a startup that allows rideshare drivers to make money through digital advertising, is officially launching today. It's also announced that it has raised $21.5 ...
Digital influencers have changed advertising. They're changing journalism, too.  Columbia Journalism ReviewIt's a newish term, used to describe social media users whose online clout enables them to engage with and advertise to their followers in more direct ways than ...
Council's Christmas cards designed by school pupils to be shown on advertising screens  The Edinburgh ReporterHundreds of pupils across the city entered the competition to design the cards for the Communities & Families Services of the City of Edinburgh Council.
Chrome 71 stomps on abusive advertising  Naked SecurityGoogle shipped version 71 of its Chrome browser yesterday featuring a raft new security measures alongside fixes for 43 known issues.
Football has encouraged problem gambling too long - advertising ban should be just the start  Telegraph.co.ukAnybody who has crossed the threshold of a Las Vegas casino can hardly fail to have noticed the absence of clocks.
6 social media trends revamping digital advertising  SmartBriefIncreasing competition, growing fragmentation and decreasing attention spans are making it ever more challenging for brands to grab customers' attention ...
Midterm Elections and Digital Growth Has Advertising Surging  Hollywood ReporterMidterm elections had a massively positive effect on media in 2018, helping advertising in the U.S. grow 7.5 percent to an all-time high $208 billion.
The future of advertising is not just martech but a re-emphasis on branding  The DrumI believe the next stage of advertising will see the re-emphasis on branding. Marketing tech has become in vogue and it has its role but in a world dominated by ...
What will the advertising landscape look like in 90 years?  AdNewsThe advertising industry isn't what it was when AdNews first started 90 years ago. Plenty has changed in the last decade alone, with the digital revolution ...
Sarasota advertising executive sentenced to 40 years in prison for fraud scheme  Tampa Bay Business JournalThe principal of a North Carolina advertising firm with offices in Sarasota was sentenced Dec. 4 to 40 years in federal prison after he was charged in connection ...
Iowa Attorney General's Office sues Davenport business over alleged advertising scam  KCRGDES MOINES, Iowa (KCRG) - The Iowa Attorney General's Office is suing a Davenport resident and alleging his business promised to create promotional items, ...
The growing call for political advertising reform  The DrumThe disconnect between regulation of digital and physical advertising is gradually closing, as efforts to increase the transparency and regulation of online ads ...
Guide to Advertising Technology  Columbia Journalism ReviewExecutive Summary | Key Findings | Introduction | Review of ads | Advertising's influence on news | Ads on social | The turn against advertising | Ads on search ...
Advertising Fraud Falls Flat When Faced With Transparency: How Can Blockchain Help?  ForbesOnline Advertising is vitally important in today's world, but still incredibly shadowy. Advertising fraud runs wild due to lack of transparency, so perhaps it is time to ...
TV’s Next Commercial Break Might Be the Pause in Your Binge (EXCLUSIVE)  VarietyHulu and AT&T are set to launch technology in 2019 that will place a full-motion video ad on screens when viewers pause TV selections.
YouTube drops paywall from some Originals, explores advertising  Marketing LandIn a strategic about-face last week, YouTube announced it will drop the paywall from its Originals programming and make the shows available on the free ...
Fashion, Luxury, Technology  GlossyPrior to 2016, New York City subway ads had been the home of questionable plastic surgery providers and supplement companies offering quick fixes, but in ...
USD 305 Alerts About Advertising Scam  KSALAccording to the district, local businesses have been contacted and sent invoices for advertisements by a company not associated with USD 305 or its high ...
Global Advertising Market 2018 Future Scope - WPP, Omnicom Group, Dentsu Inc., PublicisGroupe, Havas SA, Havas SA  Buzz HeraldThe Advertising report provides an unblemished picture of the present and future trends, advancements and opportunities. The report depicts an assemblage of ...
McDonald’s Spent Over $52 Million on TV Advertising in November 2018  Skift TableWhere do chain restaurants run national advertising campaigns when it isn't football season? As November showed in 2018, brands will open their wallets to.
How James Datta Showed Power Of Proper Advertising Branding And So Did The Punjas Roti Man  Fiji Sun OnlineAbout 10 years ago there was a thriving professional advertising business sector in Fiji. But, for a number of reasons, the number of practitioners has fallen away ...
Sir John Hegarty: advertising needs culture and why consolidation doesn't work  The DrumSir John Hegarty, one of the global creative agency BBH's three founding members, believes that in a world in which brands increasingly demand the attention ...
Advertising has an aegism problem | Agency News  AdAge.comIn advertising, and at agencies in particular, it's rare employees ever reach retirement age. They're often squeezed out long before.
Boohoo broke advertising rules by promoting time-limited offers that did not actually expire  iNewsFashion retailer Boohoo has been found to have broken advertising rules by using “misleading” limited-time offers that did not end when the countdown clock hit ...
In an age of choice, school advertising takes off  Port Huron Times HeraldWhen dollars follow students from school to school, districts are taking a proactive approach to putting their best foot forward.
Auto Advertisers Seem To Be Returning To Super Bowl In Force After A Down Year In '18  ForbesAfter a down year for auto advertisers in Super Bowl LII, it appears as though one of the Big Game's most important funding industries may be back in force for ...
Piyush Pandey: lessons in life and advertising from Ogilvy's new global creative chief  The DrumThe Drum meets Ogilvy's recently named global chief creative officer, and replacement to Tham Khai Meng, Piyush Pandey.
Rewarded Video Helps Mobile Advertisers Move on from Impressions  eMarketerMobile video advertisers are on the hunt for ways to make their ads more engaging, and not just another commercial consumers have to tolerate. Rewarded ...
WhatsApp ads are coming: Will advertisers start buying?  Marketing LandIn August, Facebook introduced News Feed ads that launch a chat in WhatsApp, making it possible for consumers to start a chat with a business or brand in the ...
Why Is Facebook's Advertising Algorithm Rejecting Equal Pay?  ForbesAre Facebook's advertising policies sexist? I examine one case where an employer included the phrase "equal pay" in a job advertisement, only to have the ad ...
Advertising giant WPP to launch new strategy as it looks to recover from slowdown amid rivalry with Martin Sorrell's S4 Capital  City A.M.WPP chief executive Mark Read is set to unveil the advertising agency's turnaround plans on Tuesday as he lays out his first major strategic update.
Advertisers unfazed by latest Facebook bombshell | Tech  AdAge.comFacebook advertisers are once again turning a blind-eye to the issues plaguing the social media giant after a New York Times report detailed a pattern of willful ...
Festive advertisers dump TV for online media  The GuardianUK advertisers are cutting almost £44m from their TV ad campaign budgets in the run-up to Christmas, as a shift in focus to targeting shoppers on digital media ...
Watch – CBP Chief: Central American Smugglers Act Like 'Travel Agencies' Advertising Catch and Release  Breitbart NewsKevin McAleenan, commissioner of U.S. Customs and Border Protection (CBP), says human smugglers in Central America act like "travel agents" to convince ...
State urged to pay media's Sh2.5bn advertising debt  The Star, KenyaThe government has been asked to pay the various debts they owe media houses.Nation Media CEO Stephen Gitagama said the huge debt was crippling ...
Maryland Panel Approves Ban On Most Cannabis Advertising  CBS BaltimoreThe panel governing medical cannabis in Maryland has imposed strict regulations that effectively ban advertising by marijuana companies.
Maryland marijuana panel approves ban on cannabis advertising on billboards, radio, TV and other media  Baltimore SunThe Maryland Medical Cannabis Commission voted unanimously Thursday to ban billboard, radio, TV and most online advertising by marijuana companies — a ...
Here’s how festive period is crucial for the in-cinema advertising industry  Moneycontrol.comAs per a KPMG report, the number of in-cinema advertisers grew from 50-100 in 2010 to over 2500 in 2016.
Territory To Be Part Of Video Advertising In Times Square, New York, EDA Says -  VI ConsortiumThe Economic Development Authority (E.D.A.) on Friday announced that the territory will be part of the video attractions displayed in Times Square this holiday ...
Why the birth of Wunderman Thompson is relevant to everyone in advertising  afaqsWPP's decision to merge vintage advertising brand J. Walter Thompson with direct-and-digital shop Wunderman holds a mirror to ethos of advertising today.
Alyque Padamsee, father of modern Indian advertising, dead at 87  LivemintAdvertising aside, Alyque Padamsee was formidable in front of the camera as well and is perhaps best known for his role as Jinnah in Richard Attenborough's ...
US charges 8 in online advertising fraud scheme  Economic TimesNEW YORK - The U.S. Justice Department says it has charged eight people in connection with the takedown of two international cybercriminal rings that cost ...
Tom Watson 'delighted' after betting firms back televised sports advertising ban  expressandstar.comTom Watson has praised a decision by bookmakers to sign up to a voluntary 'whistle-to-whistle' ban on advertising during televised live sports events.
India has the highest number of consumers who are influenced by advertising: KPMG report  Best Media InfoThe second edition of KPMG's report 'Me, my life, my wallet' found that 24% of those surveyed indicated that advertising influenced their buying/spending ...
TimeTo campaign seeks to stamp out sexual harassment at advertising's Christmas parties  The DrumTimeTo has followed up its October 'Where Do You Draw The Line?' campaign with new messaging designed specifically for the Christmas office party season, ...
FreshMenu’s FY18 Loss Widens 3.8% As Advertising, Employee Costs Rise  Inc42 MediaFreshMenu's loss widened to $6.29 Mn (INR 43.89 Cr) in FY18. Employee benefits expenses increased by 33.3% in the year. The company is looking for nearly ...
How defiant £450million advertising tycoon Sir Martin Sorrell is bouncing back  Daily Mail'That's not a question I'm going to answer one way or the other.' Sir Martin Sorrell – a beacon of British business, the grandest of City grandees, a man who has ...
This Year's Holiday Advertising Is Missing Something Important  ForbesFestive stress is real, with one in three Americans expecting to have holiday burnout before December 25—but today's advertising rarely acknowledges it.
The hottest advertising trend of 2018? Billboards.  The HustleOn the streets of San Francisco — ground zero for all things online, virtual, and digital — tech companies are sneaking out into the “real” world. Apple and ...
Santa Claus has overtaken Mikuláš in Czech Christmas advertising - Prague, Czech Republic  Expats.czThe familiar Czech themes are being replaced by foreign imagery among stores advertising Christmas goods.
Not advertising on Amazon? You're probably missing out  ClickZA quick guide to some of the most popular Amazon ad options: sponsored brands, product display ads, sponsored product ads -- and why to use them.
Disney Just Gave Google a Big Advertising Win  The Motley FoolDisney's growing digital video portfolio is going all-in on Google.
How Bipartisanship Could Affect the Advertising Industry Following the Midterms  AdweekAs the dust settles on the 2018 midterm elections, a few things have come into focus. One is that while this was maybe not a fully blue wave (depends on which ...
Alcobrew Distilleries targets Rs. 1,000 crore revenue by FY21  ETBrandEquity.comThe company also plans to invest about Rs 100 crore in the next two-three years to establish a malt distillation and saturation plant and towards mark..
The Tyne Bridge being used as advertising space is debated by council bosses  Chronicle LiveThe iconic bridge's £20000000 refurbishment will not be funded by selling advertising space.
Disney and Google Ink Broad, Multiyear Digital Advertising Deal  VarietyThe Walt Disney Co. is moving all its digital brands and properties to Google's Ad Manager platform.
Jane Maas and the Lasting, Honest Impact She Left On Advertising  AdweekTributes continue to pour in for Jane Maas, the advertising executive who came of age in the go-go '60s and became an industry powerhouse. Often dubbed as ...
How McClatchy plans to pursue national advertisers’ digital budgets  DigidayMcClatchy wants 2019 to be the year it starts competing for and winning national digital advertising budgets.
Advertising Display Market Developments and Analytical Data to 2023  Journalists' MailGlobal Advertising Display Market 2018 Insights and Trends is a professional and in-depth study on the current state of the global Advertising Display Market ...
5 Things Investors Need to Know About Amazon's Advertising Business  Motley FoolWhile it holds a far smaller market share than either of the top two digital ad sellers, Amazon's growth rate in the space is staggering.
A study analyzes the impact of targeted Facebook advertising on the election: It is estimated that it increased the number of Trump voters by 10 percent in 2016  Science DailyResearch has studied the effectiveness of micro-targeted political advertising on social media such as Facebook in the United States. The research concludes ...
Facebook makes it must for advertisers to disclose their identity, location  Economic TimesNEW DELHI: In a bid to bring transparency in political advertisements in the run-up to 2019 general elections, Facebook Thursday made it compulsory for ...
Thursday Sector Leaders: Advertising, General Contractors & Builders  NasdaqIn trading on Thursday, advertising shares were relative leaders, up on the day by about 2.5%. Leading the group were shares of MDC Partners ( MDCA.
Snoqualmie Casino forms advertising partnership with Seattle Seahawks  Snoqualmie Valley RecordThe Snoqualmie Casino and Seattle Seahawks have announced a new advertising partnership.
Samsung overtakes P&G as world's largest advertiser | News  AdAge.comSamsung surpassed Procter & Gamble as biggest global ad spender in Ad Age World's Largest Advertisers. Spending surged for China's Alibaba and Tencent.
How GDPR has changed the advertising game  RTÉ NewsThanks to GDPR, digital advertising is about to see a back to the future return to the tradition of good *content*.
Minneapolis' Olson advertising agency renamed as part of ICF Next  Star TribuneOlson, a top name in Minneapolis advertising for more than 25 years, is about to fade away. The agency known in recent years as ICF Olson will soon become ...
Top 5 out-of-home advertising trends  Marketing DiveWhile printed signs still dominate, growth in digital out-of-home inventory lets advertisers be more timely, creative and targeted, Geopath's CEO Kym Frank says.
How Padamsee believed in gender equality  ETBrandEquity.comIn 1980, when I joined Lintas as a junior account executive there were so many women to look up to. The head of the film department was Mubi Pasricha, one of ...
Social Media Advertising Software Market 2018 Precise Outlook – Adobe Systems Incorporated, Oracle Corporation, SAP SE, IBM Corporation  B2B GazetteThe report provides a unique tool for evaluating the Market, highlighting opportunities, and supporting strategic and tactical decision-making. This report ...
Remembering Alyque Padamsee  ETBrandEquity.comThe late Padamsee will be remembered for his unique imprint on the iconic brands that he helped build.
Piano teams up with True[x] to combine advertising and paywalls  TechCrunchNearly every online publisher has launched or announced a paywall — but of course, even the ones that are successful won't convince every reader, or even ...
NBC makes push to woo DTC advertisers | Media  AdAge.comNBC Universal is making a push to attract more direct-to-consumer brands, which have typically spent a bulk of their marketing dollars on out-of-home or digital, ...

Business Cards: Why Waste Valuable Space?

So many business people neglect this valuable asset that may... Read More

How To Tame The Buying Beast Inside Your Customer

What if you can understand and control your customer's mind?... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising... Read More

Take Your Radio Ads to the Next Level

Most small businesses do not have a high powered advertising... Read More

Moving Message Board

Moving message boards are used in the areas where continuous... Read More

When Advertising Wears Out

One of the challenges facing marketers is determining the most... Read More

What Colors Make Your Services Most Attractive?

This information is based on the principles of Laws of... Read More

11 Ways To Make Your Business Cards Work For You

1. Spend money on decent quality business cards. Home made... Read More

If You?re Tired Of Adverts That Don?t Work And Letters That Don?t Sell, Then You Must Read This

Over the 32 years I've been involved in sales, marketing... Read More

How To Create Instantly Compelling Ads Every Time

Use This Quick 3-Question Evaluation Process, So You Can Be... Read More

Is Your Advertising... Sexy?

Ever hear the term 'sexy' advertising? It's not necessarily what... Read More

Yellow Pages Ads - Buying Secrets

Yellow Pages Ads - Buying SecretsOK- let's agree that many... Read More

The Secrets To Successful Radio Advertising

Ask some businesses about radio advertising and they'll tell you... Read More

10 Ways to Advertise Your Business For Free!

At some point many small business owners are left with... Read More

15 Tips for Better Yellow Page Ads

Yellow Pages advertising is one of the most popular forms... Read More

LED Score Boards

LED scoreboards can be utilized in most of the sporting... Read More

Your Eye Catching Publicity Flyer

Your website is done, your business cards have been delivered,... Read More

8 Low Cost Ways To Advertise, Promote and Market Your Business

We all are looking for ways to market our businesses... Read More

Radio and Television Ads: Clever Vs. Annoying

Ever heard or seen a radio or television commercial that... Read More

The Power of...

You certainly must know that Many Big Marketers consider COPYWRITING... Read More

How Well Do Postcards Work?

The humble little postcard has been getting a... Read More

Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers

It is getting harder daily to generate traffic.And when you... Read More

Commercial: Consumer - Discounts - Misleading Advertising

Marketing is an important tool for attracting customers. It is... Read More

Advertising 101

Advertising has truly become a part of all of our... Read More

What are Text Adverts?

Not everyone is aware of what are text adverts? Text... Read More