What Does Your Business Card Say?

Business cards are the most underutilized and misunderstood marketing tool in business. Many people spend the bucks for cards and don't make an effort to get them into the hands of those who can hire them or buy from them.

Everyday people throw away stacks of undelivered business cards. Money down the dumper.

Your goal is to design and use a memorable card and get so many delivered you have to re-order. Forget about those clever articles about what to do with stacks of leftover cards.

The only time you should have cards still in the box is when something on the card becomes outdated or obsolete.

If you designed your cards as a marketing tool and planned your distribution, tossing unused cards in the trash should become the exception rather than the rule. If one item on your card changes the cards are obsolete and should be pitched.

Car dealers are famous for finding ways to save money on business card expense. With the revolving door turnover of salespeople, many dealers stopped ordering individual cards for new hires. They print a master card with color dealer logo and phone numbers and leave a big space in the middle for the new salesperson's name to be penciled in. That way, when the would-be fast talking, glad handing flannel mouth doesn't work out, no new cards need be printed.

A swell image: handwritten business cards.

It would be interesting to run the numbers on how much money was saved at the printers versus how much business went somewhere where the salespeople appeared more professional. With car dealer margins, one sale would buy a lot of business cards.

Worse is using a business card with a black or blue marker blotting out a line of type and a new name,address or phone number written (or typed) above the black line. Ugh!

Some people painstakingly cut itty bitty strips of computer labels printed with the new information and stick them over the old just to save a few bucks. Calculate what your time is worth and the savings turn into an expense, not to mention what the "corrected" card does to future business.

Dig out that stack of business cards you have been collecting for years and flip through them, you will see at least one with a correction.

If you are in any business and venture outside your cubby-hole for any reason, you should carry business cards at all times. You should be able to "whip one out" without diggout out your wallet and digging thru pics of the kids, or plunging to the bottom of your purse past the hair spray.

You card says a lot about you. And you say even more about you when you offer your card.

Say it in business-like, professional style.

For more about buiness cards, get my article "What Does the BACK of Your Business Card Say?"

©2005 BIG Mike McDaniel All Rights Reserved [email protected] BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

eMail: [email protected]

Subscribe to "BIG Mike's BIG Ideas" Newsletter [email protected]

In The News:

Time to smell the change in advertising  The New Indian Express
Check the classifieds today  Majorca Daily Bulletin
Check today's classifieds  Majorca Daily Bulletin

How To Tame The Buying Beast Inside Your Customer

What if you can understand and control your customer's mind?... Read More

Using The Popularity of Celebrities and Currrent Events to Promote Your Business

In this article, we want to explore the idea of... Read More

Creativity and Getting Outside of the Box

Sitting in front of a blank piece of paper? Wondering... Read More

How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits!

John Wanamaker, a 19th century entrepreneur, once famously made the... Read More

Present Your Product On A TV Show for FREE

Would you like to get your new or existing Internet... Read More

Advertising Agency In Boston: Tips and Tricks

The big news on Wall Street last year was the... Read More

Testimonials Convert Prospects Into Buyers

Big businesses get instant credibility with their well-known company name... Read More

Your Eye Catching Publicity Flyer

Your website is done, your business cards have been delivered,... Read More

If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret

A few years ago, I analysed the statistics of where... Read More

The Forgotten Advertising Tip

I'm sure while you have seen many tips on advertising,... Read More

How Well Do Postcards Work?

The humble little postcard has been getting a... Read More

4 Ways to Double the Power of Your Business Cards

Sure, everyone needs business cards. But why not make your... Read More

2005 Super Bowl Ads... Winners and Losers

Well, Super Bowl XXXIX is history. Too bad for the... Read More

Placemat Ad Advertising

Starting a placemat ad business can create more business for... Read More

Why Hire an Advertising/Marketing Consultant?

As a business owner, you have the option of taking... Read More

Whats On Your Business Card?

A professional business card says more about you and your... Read More

How to Get People to Read Your Ads Like CRAZY!

Rule One :- The HeadlineThe headline should summarize the whole... Read More

Worn Out Brochure Design Is Keeping Small Business Owners Down

I got another one of those calls the other day...Can... Read More

Make the Right Advertising Decisions

Advertising is a powerful and somewhat frustrating marketing tool. It... Read More

6 Must-Have Elements of a Powerful Brochure

Most brochures that businesses put out today end up doing... Read More

What the Newspaper Ad Person Won?t Tell You

Newspapers are considered the PRIMARY advertising medium by 99.4% of... Read More

Why People Fail in Mail Order

Mail order is a very complicated business. Every phase must... Read More

Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part Two

In part one of this article we discussed the importance... Read More

Turn Your Ad Copy into a Goldmine!

Today, more than ever, it is crucial that your ad... Read More

Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page

Stand Out in Ways that Matter to Directory Users A... Read More