What Does Your Business Card Say?

Business cards are the most underutilized and misunderstood marketing tool in business. Many people spend the bucks for cards and don't make an effort to get them into the hands of those who can hire them or buy from them.

Everyday people throw away stacks of undelivered business cards. Money down the dumper.

Your goal is to design and use a memorable card and get so many delivered you have to re-order. Forget about those clever articles about what to do with stacks of leftover cards.

The only time you should have cards still in the box is when something on the card becomes outdated or obsolete.

If you designed your cards as a marketing tool and planned your distribution, tossing unused cards in the trash should become the exception rather than the rule. If one item on your card changes the cards are obsolete and should be pitched.

Car dealers are famous for finding ways to save money on business card expense. With the revolving door turnover of salespeople, many dealers stopped ordering individual cards for new hires. They print a master card with color dealer logo and phone numbers and leave a big space in the middle for the new salesperson's name to be penciled in. That way, when the would-be fast talking, glad handing flannel mouth doesn't work out, no new cards need be printed.

A swell image: handwritten business cards.

It would be interesting to run the numbers on how much money was saved at the printers versus how much business went somewhere where the salespeople appeared more professional. With car dealer margins, one sale would buy a lot of business cards.

Worse is using a business card with a black or blue marker blotting out a line of type and a new name,address or phone number written (or typed) above the black line. Ugh!

Some people painstakingly cut itty bitty strips of computer labels printed with the new information and stick them over the old just to save a few bucks. Calculate what your time is worth and the savings turn into an expense, not to mention what the "corrected" card does to future business.

Dig out that stack of business cards you have been collecting for years and flip through them, you will see at least one with a correction.

If you are in any business and venture outside your cubby-hole for any reason, you should carry business cards at all times. You should be able to "whip one out" without diggout out your wallet and digging thru pics of the kids, or plunging to the bottom of your purse past the hair spray.

You card says a lot about you. And you say even more about you when you offer your card.

Say it in business-like, professional style.

For more about buiness cards, get my article "What Does the BACK of Your Business Card Say?"

©2005 BIG Mike McDaniel All Rights Reserved [email protected] BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

eMail: [email protected]

Subscribe to "BIG Mike's BIG Ideas" Newsletter [email protected]

In The News:

Amazon is turning advertising into its next huge business — here's how  CNBCHere's how Amazon sells ads, and why it has a natural edge over Google and Facebook in some areas.
Netflix Insists It Won’t Move Into Selling Advertising  VarietyNetflix wants you to know: It doesn't have any plans now or in the future to start running commercials on its streaming *service*. Company execs have have ...
Hiring for leadership roles dips by 2%; upward recruitment trend in advertising, FMCG  Economic Times*Fresh* hiring in the software sector grew by 26%, making it one of the fastest growing industries.
The growth of Amazon Advertising and how it's linked to Prime Day 2019  ClickZKenshoo found that advertisers spent 3.8X on this year's Prime Day compared to any other day in July, but they also generated 5.8x their usual revenue.
Pay-Per-Click Advertising  Image MattersWith digital marketing and online advertising, Pay-Per-Click puts your brand at the top of the relevant search results so you're seen by new customers.
8 Pro Tips for Measuring Advertising Effectiveness  G2It's not always easy to know what's best for measuring advertising effectiveness. Learn more about some of the options from those who know best.
The Other Side Of Outdoor Advertising  Crunchbase NewsA few weeks ago we wrote about how established startups like Brex and Eaze are using outdoor advertising to get attention from consumers who are overly ...
Facebook Will Now Show You How To Opt Out Of Targeted Ads  BuzzFeed NewsThe new tool tells you how an ad was targeted and which third-party agency or data broker was used. It also links to pages to opt out.
Google suspends Viagogo from advertising over trust concerns  CNBCGoogle took action on Thursday after concluding that the Swiss firm was in breach of its advertising policy, basing its decision on advice from advertising ...
Amazon Advertising Is Just a Toll in Disguise  BloombergLike other tech superpowers, Amazon is able to extract more from the partners that rely on it because they don't really have a choice.
VidCon, seed-stage dilution, advertising, privacy, and building a career in design  TechCrunchThe need-to-know takeaways from VidCon 2019 Extra Crunch media columnist Eric Peckham took part in all the craziness that has become VidCon this past ...
In #5G Social Media Advertising, AT&T Goes Old While Verizon Goes Male  Light ReadingIn social media advertising for 5G, AT&T is targeting older Americans while Verizon is targeting mostly men.
Facial Recognition Advertising Targets Customers  Business News DailyWalgreens is trying out facial recognition technology as a form of advertising to its customers.
We Need More Expensive Advertising 07/18/2019  MediaPost CommunicationsAd industry legend Rishad Tobaccowala, Chief Growth Officer at Publicis Groupe, has a prescription for fixing the world of advertising and marketing that you ...
Traditional Advertising, A Thing Of The Past? Not According To This Report  ForbesAccording to a report by the World Federation of Advertisers, given the statement “Looking ahead five years, I can imagine a world without traditional advertising ...
Why commerce companies are the advertising players to watch in a privacy-centric world  TechCrunchThe unchecked digital land grab for consumers' personal data that has been going on for more than a decade is coming to an end, and the dominoes have ...
An Out-of-Home Advertising Industry First: AdQuick.com Announces Performance-based OOH Advertising - Cost Per Engagement (CPE) Model  Yahoo FinanceCPE Advertising Model with no upfront cost, allows brands to pay based on customer engagement, moving OOH industry beyond just branding. LOS ANGELES ...
The future of AI in advertising for mobile could be audio-centric  App Developer MagazineThe future of AI in advertising is going to be interesting and for Instreamatic, voice enabling advertising inside audio-centric mobile apps is a win-win for ...
BBC Global News plans to beef up advertising sales staff in 2019  DigidayAfter a period of downsizing and cost-cutting, BBC Global News is back on a growth path with plans to hire approximately 20 staff across advertising sales and ...
How an Advertisement's Environment Affects Its Success  Business News DailyWhile studying subjects' brain activity, researchers found that where an ad is seen and the *content* it's associated with impacts brand perception.
McDonald's, Nestlé and Virgin Media Join Blockchain in Advertising Pilot  CointelegraphMcDonald's, Nestlé and Virgin Media have joined a new blockchain pilot seeking to increase transparency in advertising online. Developed by the Joint Industry ...
Amazon hires for 'stealth advertising innovation' team  Business InsiderTwo job postings for a new team promise candidates 'unparalleled' access to Amazon's data, suggesting that advertising is becoming a bigger priority.
Publicis merits bottom place in advertising pile  BreakingviewsThe French group lost 850 mln euros of market value after disappointing sales forced CEO Arthur Sadoun to scale back 2019 revenue ambitions. Overpriced ...
How retailers can avoid the 9 biggest pitfalls of Facebook advertising  Marketing LandFacebook's ad business shows no signs of slowing, generating $14.9 billion during the first quarter of the year. That's up 26% year over year. With this growth ...
Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]  Search Engine JournalNew figures show that marketers spent $479 million on podcasts ads last year, and are projected to spend over $1 billion by 2021.
Microsoft Advertising Rolls Out Tool That Creates Hundreds of Ad Variations  Search Engine JournalMicrosoft Advertising is introducing ad customizers which help reduce setup time and are also said to improve ad quality.
Netflix says it won't sell advertising  AdNewsNetflix says it's more valuable to remain ad-free and focus on competing for viewer satisfaction.
Angus McQueen, advertising exec who crafted NRA’s image, dies  San Francisco ChronicleAngus McQueen, whose Midwest advertising agency was a principal architect of the National Rifle Association's modern image until the firm had a remarkable ...
5 Hot Online Advertising Trends in Europe  EntrepreneurIn the first six months of 2018, businesses spent 25.7 billion euros on online advertising. If you're running a business in Europe, these stats prove that you can't ...
ASCI upholds complaints against 114 misleading advertisements  Economic TimesAdvertising sector watchdog ASCI upheld complaints against 114 misleading advertisements in April this year, including those of PharmEasy, Kingfisher Radler, ...
Milestone to Launch New Gallery With July 27 Auction of Breweriana, Advertising, Coin-Ops and No-Reserve Muscle Cars  PRNewswireWILLOUGHBY, Ohio, July 19, 2019 /PRNewswire/ -- Milestone Auctions in suburban Cleveland will open the doors to their brand new, purpose-built gallery on ...
Snap approaching inflection point: Pivotal Advertising  CNBCMichael Levine of Pivotal Research and Keith Bliss of Cuttone and Company join CNBC's "Closing Bell" team to discuss tech companies investors should be ...
Nigel Farage exclusive: 'Advertising? I might fancy it myself one day'  CampaignLiveLove him or loathe him (and it's a measure of the Brexit Party leader's success that few are indifferent to him), Nigel Farage knows how to get a simple message ...
UK’s CMA launches investigation into digital advertising and its ‘potential harm’ to consumers  TechCrunchJust two weeks after the U.K.'s information commissioner published a damning report setting out major privacy and other concerns about programmatic ...
Affiliate Program Management Experts Experience Advertising, Inc. have been Ranked the #1 Affiliate Marketing Company in E-commerce and Lead Generation  Yahoo FinanceExperience Advertising, Inc. has been named the top affiliate marketing company for July 2019 on TopSEOs.com's list of the best affiliate marketing companies ...
Microsoft Advertising says it’s keeping average position reporting  Search Engine LandMicrosoft Advertising (formerly Bing Ads) has added the position-based impression share metrics that Google introduced last fall. But, unlike Google, it said ...
Snap's advertising platform saw a spike in interest in Q2  Yahoo FinanceSnap Inc. reports earnings on July 23 and new numbers from web analytics firm Similarweb show something to encourage investors.
Online advertising will be more than half of ad spend by 2021  QuartzOnline advertising will soon just be “advertising.” Online ads will claim more than half—52%—of global ad spending for the first time in 2021, according to a new ...
Seeing double: Plagiarism in advertising in Lebanon  An-NaharAgencies who ads are stolen do not want to confront those who plagiarized them in order not to ruffle feathers.
MLB advertising patches on uniforms are ‘inevitable’, league executive says  The Washington PostFor something that takes up only 6.25 square inches of uniform space, the advertising patches now worn by all 30 NBA teams have had a sizable impact on their ...
Administrative Advertising Assistant job with Publishing Company | 401163  mediabistro.comAdministrative Advertising Assistant in New York , Entry Level, Business Administration, Sales & Business Development with Publishing Company. Apply Today.
Weiwei awarded 230k euro in damages for advertising infringement  Hurriyet Daily NewsA Danish court July 17 ordered a Volkswagen dealer to pay Chinese artist Ai Weiwei more than 230000 euros in damages for using one of the artist's works in ...
The Art of Advertising: David Glean  ShotsThe Founder and Partner of editorial house Spot Welders, David Glean, shares the history behind three artists who influence him personally and professionally.
‘Nascent and nebulous’: The state of CBD advertising  DigidayWhen Hath, a newly launched CBD brand, had an ad approved to run on Facebook and Instagram earlier this month, the video didn't show any of the company's ...
FA Issues Statement on Kit Advertising Following Release of Huddersfield Monstrosity  90minThe FA have released a statement regarding advertising on kits following the release of Huddersfield Town's 2019/20 strip.
Bootstrapped ad-tech startup UrbanIQ is giving advertisers out-of-home solutions for better visibility  YourStoryBengaluru-based startup DOOH is a marketplace for advertisers and businesses to find the best deal and location for placing their advertisements on a digital ...
The rise of programmatic outdoor: What advertisers need to know  EconsultancyProgrammatic trading is slowly but surely revolutionising digital out-of-home (DOOH) advertising. Here's what advertisers need to know about this burgeoning ...
Ageism in advertising: Serve my interests, not your lazy profiles  CampaignLiveWe're the generation who invented rave culture, but advertising thinks we're cholesterol-riddled harpies who can eat only soft food.
Cinema advertising buoyant as DCM reports record-breaking first-half spend  CampaignLiveYoung film-lovers are helping drive large audiences to UK cinemas.
This is why these actors rejected advertisements worth crores  OrissaPOSTApart from earning big bucks from doing movies, Hindi film actors bring home very fat pay cheques courtesy of big money endorsement deals. However, there ...
Behavioural advertising is out of control, warns UK watchdog  TechCrunchThe online behavioural advertising industry is illegally profiling internet users. That's the damning assessment of the U.K.'s data protection regulator in an update ...
Audience Town believes it can end ‘pay and spray’ advertising  Inman.comEd Carey, founder and CEO of Audience Town, a new real estate advertising company, believes lead generation in its common forms is antiquated and ...
When advertising inspires 8th Street - 34°  Bizcommunity.comPeople have strong connections to the brands they love and use. These brands influence their lifestyle, their emotions, and how they are perceived by others...
Advertising and media execs really want Netflix to have ads  DigidayAdvertisers are confident that Netflix is going to one day have ads -- or, at the very least, they really, really want Netflix to have ads.
Holos leading in terms of political advertising on Facebook  Kyiv PostHolos Party is a leader in the expenditure of funds for election campaigning on the social network Facebook, the Civil Network OPORA has said. “The Holos ...
City to start advertising position for public works director  York News-TimesYORK – The City of York will soon start advertising for applicants seeking the position as head of the public works department.
Prime Day drives retailers to significantly boost their Amazon advertising spending  DigitalCommerce360Not only did Amazon.com Inc.'s two-day Prime Day sales event drive an Internet Retailer-estimated $7.16 billion in online sales for Amazon—a 71% jump ...
From 'Got milk?' to 'Where's the beef?', here are 15 of the best slogans and taglines in advertising history  Business InsiderJust do it: The most memorable slogans of all time not only sell the brand, but become synonymous with it.
Google suspend ticket reseller Viagogo from advertising  LouderAds for Viagogo will no longer appear in paid-for search results after Google say the ticket resale site have breached their policies.
UK launches investigation into Facebook and Google for dominating digital advertising  CNBCThe U.K.'s competition watchdog said it was assessing whether online platforms are harming consumers and competition in the digital ad market.
Q&A: Retiring Grey Chairman Jim Heekin Reflects on 45 Years in Advertising and His Second Job as a Fictional FBI Agent  AdweekHas anyone told you lately that the ad industry is dying? Jim Heekin has heard that one so many times that it's almost funny. This week, the executive chairman ...
Everyone at this new advertising agency has served time in prison  Fast CompanyVincent Bragg served five years, one month, and 22 days in federal prison on drug charges. In that time, he studied corporate and real estate law and read more ...
Here's How CGI Influencers Can Improve Your Advertising Strategy in 2019  EntrepreneurAI-powered avatars are now taking on active roles in the influencer marketing industry. Here's what you need to know.
Blockchain In Media, Advertising And Entertainment Market Emerging Trends and Technology Outlook 2019 to 2025  Market Research JournalistThe Global Blockchain In Media-Advertising And Entertainment Market research provides a basic overview of the industry including definitions, classifications, ...
Snap turns to search giant Baidu to court Chinese advertisers  TechCrunchTwo years have passed since Snap Inc. first struck a deal with Baidu that authorized China's largest search engine to be a reseller of Snapchat ads for ...
Fool Advertising Trackers with Mozilla's 'Track This'  LifehackerNobody likes annoying internet advertisements, that's for sure. And it's even creepier when you visit one website, do the web's equivalent of a little ...
Second Circuit Upholds Ban on In-Uber Advertising  LexologyDo you find "Taxi TV" annoying? The Second Circuit does. Reversing a February 2018 decision of the District Court, the Second Circuit upheld New York…
'Merchants should adopt a multilayered advertising strategy:' CEO of Stack Influence  Tamebay"Merchants should avoid putting their eggs in the Amazon basket" is the advice chief executive officer of Stack Influence gives to marketplace sellers.
WPP should be the LVMH of advertising, says chief exec  WarcMark Read, the chief executive of WPP has said he would like the company he runs to resemble the multi-brand, single-culture success of luxury group LVMH or ...
UK watchdog singles out Google, Facebook in advertising probe  ZDNetThe CMA wants to understand exactly how dominant the tech giants are in UK advertising.
Advertising industry closes in on a new target: influencers  Financial TimesWorld's largest agencies race to develop platforms to connect brands with social media stars.
The Weekend Room: Brands, ads, marketing gimmick that matters to advertisers - ET BrandEquity  ETBrandEquity.comThis column is specially curated for advertisers to peek into the minds of the CEOs and CMOs to discern their marketing strategies. The weekend special column ...
Advertising Market Analysis, Major Competitor and Strategies, Regional Outlook 2019 To 2024  Ketchum Keystone -- An e-newspaper for the greater Ketchum Idaho communityThe Advertising market report analysis series and provides a comprehensive insight into the global Advertising channel. It analyses the market, the major ...
Advertising's search for purpose and how it can actually drive change  The DrumOur industry is obsessed with the word “purpose.” There are entire conferences, events and award ceremonies dedicated to it. It's truly the buzziest of buzzwords ...
Newsline: Advertising's responsibility to tackle climate change  Mediatel NewsThe urgency of the climate change crisis really can't be overstated. Unless action is taken across all levels of society over the next decade, we're looking at a ...
Instagram Advertising: Do You Know It, When You See It?  NPR"Micro-influencers" work with big companies to sell products on social media. Consumer groups are increasingly concerned that many posts on Instagram and ...
GSK media lead to chair The Drum Digital Advertising Awards APAC 2019  The DrumSilas Lewis-Meilus, APAC director, media consumer health from GlaxoSmithKline (GSK) will chair The Drum Digital Advertising Awards APAC 2019.
Foreign political advertising needs reform - SIPO  RTE.ieThe body which polices standards in politics says there is a growing need for electoral reform due to the growing use of digital technologies.
Farage effect backfires for Campaign  More About AdvertisingCampaign seems to have landed itself in hot water with its cover story interview with Brexit Party leader Nigel Farage, editor Claire Beale producing a long mea.
Advertising’s hits and misses at the Cricket World Cup  BusinessLineIt could have been the SuperBowl moment for Indian advertising but was a tame innings.
Early SMI: Advertising agency spend hovers below the line  AdNewsAgency ad spend was down just 2.3% for the full financial year to the end of June, according to early SMI numbers reported by investment bank UBS.
Will Netflix Cave In to the Advertising Opportunity? Wall Street Sees Potential for $1 Billion Yearly Windfall  VarietySome believe Netflix is leaving money on the table by not selling advertising -- upwards of $1 billion per year, per one analyst estimate.
How Digital Advertising Markets Really Work  The American ProspectThis article appears in the Summer 2019 issue of The American Prospect magazine. Subscribe here.
Is the customer always right? Trump bashes Facebook but is its top advertising client  Washington ExaminerPresident Trump spent $12.5 million on Facebook advertising during the past 15 months, making him the top political advertiser despite his frequent attacks on ...
EBay selects MediaCom as new global media agency  AdAge.comEBay selected MediaCom as its global media AOR following a short review.
Conceptual Advertising Image Photoshop Walkthrough  FstoppersIn this composite walkthrough, I take you through the various processes it took to create this advertising image. Throughout the video, you will hear my thoughts ...
Brazilian Advertising Market Embraces Technology Companies as Media Companies  Folha de S.PauloHistorically, companies like Facebook and Google defined themselves as technology companies.
Advertising Services  SalonTodayThank you for your interest in BOBIT BEAUTY GROUP, which includes both NAILS Magazine and Salon Today Media. We have amazing resources, products, ...
“The Results Are In – You DID Consent To These Faxed Advertisements!” – TCPA Claim Against Paternity Testing Facility Fails Based On Medical Center’s Decade-Old Prior Express Consent  TCPAWorld.comHow long does prior express consent last? Well, TCPAWorld, you are in luck – according to the Northern District of Illinois, consent can last for around a decade, ...
Media The pros and cons of advertising with social media influencers  AMEinfoAffiliate marketing holds great potential for advertisers, providing particular flexibility and reach when social media influencers are brought into the mix.
Advertisers Are Wary of Breaking Up Google and Facebook  Wall Street JournalAdvertisers have griped about the power Google and Facebook wield over the digital ad market. But they are generally wary of breaking up the tech giants.
Internet advertising in Australia inches closer to $10 billion mark  Consultancy.com.auAustralia's advertising market is set to grow substantially in the near future, driven primarily by growth in the online advertising space.
Advertising watchdog drops investigation into influencer Mrs Hinch  The TelegraphThe advertising watchdog has dropped its investigation into the 'influencer' Mrs Hinch and household products giant Procter & Gamble, the Telegraph has ...
TouchPal keyboard and other CooTek apps removed from Google Play  XDA DevelopersGoogle has removed TouchPal keyboard and other apps by Chinese developer CooTek from the Play Store for disrupive ads outside its apps.
Brands and advertisers are scrambling to tap into TikTok  Fast CompanyDirector of U.S. marketing Stefan Heinrich is in Cannes on a mission to educate brands and advertisers on what the app is, and find out how ad creatives want to ...
Facebook's advertising advantage is in its creative formats  Business InsiderA new report from ad-tech firm Polar shows how Facebook dominates social media advertising — and why that may not last.
What It Means for Advertisers as Accenture Ventures Further Into Agency Turf  AdweekWPP is the first to respond saying it won't participate in the consultancy's pitches anymore.
Better times ahead for PayTV as advertisers rejig marketing strategy  The Financial ExpressThe development has generated mixed reactions within the media fraternity. It is believed that there may be little to no impact on the viewership of the channels, ...
Popular £400 Dyson fan removed from TV after falling foul of advertising watchdog  Manchester Evening NewsDyson's Pure Hot + Cool fan that fetches for £400 will no longer be advertised on TV after a ban from the Advertising Standards Agency - although Dyson says ...
Houston School District Ramps Up Advertising Campaign To Stem Enrollment Decline  Houston Public MediaThis fall, HISD expects to lose about 1500 students, in addition to some 4000 who left last year.

Why Your Ad Failed

So you spent good money on an ad, put it... Read More

7 Tips for Better Ads

The content of advertising is basically the same no matter... Read More

Customer-Involving Signage and Selling

Here's some easy ways to create signage that will attract,... Read More

How to Get People to Read Your Ads Like CRAZY!

Rule One :- The HeadlineThe headline should summarize the whole... Read More

3 Simple Steps to Getting Thousands in Free Advertising

Many entrepreneurs believe that they understand what public relations is,... Read More

Top Design and Marketing Tips from a Branding Expert

This month, we wanted to share some general tips relating... Read More

Electronic Display Signs

Electronic display signs are used nowadays in great extent to... Read More

Fax Advertising : Hitting Your Target Immediately

In the business of marketing and advertising, it used to... Read More

How To Write Ads That Get Response

Your print ads should do more than just get noticed.... Read More

Business Ideas: 5 Uncommon Ways To Generate More Online Business

Sometimes, it is not an obvious business idea that will... Read More

Moving Message Display

Moving message display are designed to be installed into environments... Read More

Using The Popularity of Celebrities and Currrent Events to Promote Your Business

In this article, we want to explore the idea of... Read More

The Ultimate, ?Must-Have? Home-Based Business for YOU

The Ultimate, "Must-Have" Home-Based Business for YOU a Underemployed, Unemployed,... Read More

How to Make a Fortune from Unique Resistance-free Advertising

One of the most powerful offers you can use in... Read More

10 Tips For Writing A Profit Producing Ad

1. You can get ad copy ideas by studying similar... Read More

Hiring an Amateur Could Mean a Potential Lawsuit for Your Business

These days, everyone's looking to save a buck. But if... Read More

10 Ways To Improve Your Print Ads

1) Include a coupon in your large ads. This can... Read More

Marketing Messages with Add Zest & Appeal

Boring is one thing you can't afford to be when... Read More

Promote yourself on radio for free

Unless you have become extremely popular in your personal or... Read More

Do Your Business Cards Say Who You REALLY Are?

Here are a couple of tips for creating an eye... Read More

Persistant Advertising Will Do No Harm!

From my experience, I've been on many discussion groups and... Read More

Advertising Copy: What?s Really Important?

You labor long and hard trying to create the perfect... Read More

What the Newspaper Ad Person Won?t Tell You

Newspapers are considered the PRIMARY advertising medium by 99.4% of... Read More

Magnetic Signs: Where Do They Work Best?

Recently, a woman called to ask about replacing a magnetic... Read More

Business Plan Appeal ? Five Rules For Writing Attention Grabbing Headlines

The success of a business plan stands or falls on... Read More