Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
What Does Your Business Card Say? > NetSparsh - Viral Content you Love & Share

What Does Your Business Card Say?

Business cards are the most underutilized and misunderstood marketing tool in business. Many people spend the bucks for cards and don't make an effort to get them into the hands of those who can hire them or buy from them.

Everyday people throw away stacks of undelivered business cards. Money down the dumper.

Your goal is to design and use a memorable card and get so many delivered you have to re-order. Forget about those clever articles about what to do with stacks of leftover cards.

The only time you should have cards still in the box is when something on the card becomes outdated or obsolete.

If you designed your cards as a marketing tool and planned your distribution, tossing unused cards in the trash should become the exception rather than the rule. If one item on your card changes the cards are obsolete and should be pitched.

Car dealers are famous for finding ways to save money on business card expense. With the revolving door turnover of salespeople, many dealers stopped ordering individual cards for new hires. They print a master card with color dealer logo and phone numbers and leave a big space in the middle for the new salesperson's name to be penciled in. That way, when the would-be fast talking, glad handing flannel mouth doesn't work out, no new cards need be printed.

A swell image: handwritten business cards.

It would be interesting to run the numbers on how much money was saved at the printers versus how much business went somewhere where the salespeople appeared more professional. With car dealer margins, one sale would buy a lot of business cards.

Worse is using a business card with a black or blue marker blotting out a line of type and a new name,address or phone number written (or typed) above the black line. Ugh!

Some people painstakingly cut itty bitty strips of computer labels printed with the new information and stick them over the old just to save a few bucks. Calculate what your time is worth and the savings turn into an expense, not to mention what the "corrected" card does to future business.

Dig out that stack of business cards you have been collecting for years and flip through them, you will see at least one with a correction.

If you are in any business and venture outside your cubby-hole for any reason, you should carry business cards at all times. You should be able to "whip one out" without diggout out your wallet and digging thru pics of the kids, or plunging to the bottom of your purse past the hair spray.

You card says a lot about you. And you say even more about you when you offer your card.

Say it in business-like, professional style.

For more about buiness cards, get my article "What Does the BACK of Your Business Card Say?"

©2005 BIG Mike McDaniel All Rights Reserved [email protected] BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

eMail: [email protected]

Subscribe to "BIG Mike's BIG Ideas" Newsletter [email protected]

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

CNBC

The advertising-based internet is destroying society, tech pioneer says
CNBC
"Because of the nature of interactive digital technology, especially on smartphones, advertising gradually turns into something totally different," Lanier told CNBC's "Squawk Alley" on Tuesday. "As it gets more advanced, it turns into direct behavior ...

and more »

ProPublica

Facebook (Still) Letting Housing Advertisers Exclude Users by Race
ProPublica
In February, Facebook said it would step up enforcement of its prohibition against discrimination in advertising for housing, employment or credit. But our tests showed a significant lapse in the company's monitoring of the rental market. Last week ...

and more »

New York Times

Pizza Is Partisan, and Advertisers Are Still Adjusting
New York Times
A year after the presidential election, a range of advertisers are learning that it doesn't take much — sometimes just a single Twitter post — to land them in the middle of a social media firestorm that splits along party lines. In some cases, they ...


We're Making Slate's Advertising As Smart As Its Content
Slate Magazine
The digital advertising industry has generally aimed to grab readers' attention at any cost, even at the expense of reader experience. Many publications have forgotten what it means to create a valuable advertising experience, forcing readers to ignore ...


Buffalo News

Norman C. Kreuz, advertising salesman for telephone directories
Buffalo News
Norman C. Kreuz, an advertising salesman for telephone directories, died Saturday in his Williamsville home after a long illness. He was 90. Born in Swanton, Ohio, the seventh of 11 children in a farm family, he served in the Navy at the end of World ...


Adweek

How Oprah's Podcast Sold All Its 2017 Advertising Slots in Just 24 Hours
Adweek
Oprah Winfrey, a multihyphenate media personality who needs no introduction, has blessed the podcast world with her presence, and advertisers have welcomed her with open arms. In an experiment gone right, Winfrey and the team at the Oprah Winfrey ...


U.S. News & World Report

How Advertising Shaped Thanksgiving as We Know It
U.S. News & World Report
How Advertising Shaped Thanksgiving as We Know It. At one point, turkey was jockeying with duck and chicken for king of the Thanksgiving table. By The Conversation, Contributor |Nov. 21, 2017, at 2:28 p.m.. How Advertising Shaped Thanksgiving as We ...

and more »

Roanoke Times

Kinnaird named VP of advertising for Roanoke Times
Roanoke Times
Jamie Kinnaird, advertising director for The Roanoke Times, has been promoted to vice president of advertising for the newspaper. Kinnaird, a veteran multimedia advertising executive, will direct all multimedia advertising sales and marketing for The ...


Broadcasting & Cable

On World TV Day, Industry Pushes Advertising Power | Broadcasting ...
Broadcasting & Cable
A recently formed Global TV Group, which includes the Video Advertising Bureau in the U.S., is marking World Television Day with a report highlighting TV's ...

and more »

Imperfect Is Perfect: The New Advertising Standard
Forbes
For decades, images of perfection were the norm in the marketing and advertising realm: photoshopped people, fake renders of unblemished products and enhanced photos to make even the drabbest hotel room look like a palace. Social media propelled this ...

Google News

Brochures - The Ultimate Sales Tool

"How brochures can help you stand out from the competition,... Read More

How To Write Super-Effective Ads and Sales Letters!

"The more things change, the more they stay the same".... Read More

Harness the Power of Direct Marketing - More Small Business Power Tools

One of the most powerful tools available to small businesses... Read More

Take Advantage of Your Foes

Let's take an example that is easy to check: I... Read More

Add More Pizzazz To Your Ad For More Profits

I recently completed a Marketing Makeover for an Ad that... Read More

Get Free Radio Advertisement

Here's a neat trick to get lots of radio advertisement... Read More

Heard A Good Radio Ad Lately? Neither Have We

To many ad agencies, radio is considered advertising's ugly stepchild.... Read More

How to Save Money by Making Your Own Sign

In the sign industry we commonly refer to the material... Read More

Creativity and Getting Outside of the Box

Sitting in front of a blank piece of paper? Wondering... Read More

Hit Them With Benefits

More about advertising from BIG Mike McDanielIt makes no difference... Read More

Nine Power Words To Punch Up Your Ads

As every professional politician and public relations man knows words... Read More

2005 Super Bowl Ads... Winners and Losers

Well, Super Bowl XXXIX is history. Too bad for the... Read More

15 Tips for Better Yellow Page Ads

Yellow Pages advertising is one of the most popular forms... Read More

Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers

It is getting harder daily to generate traffic.And when you... Read More

Why Not Use the Humble Fax in Your Advertising Strategy?

When my daughter complained recently about the prohibitive cost of... Read More

The Graphic Problem

Digital printing has revolutionized the sign industry. Current printers can... Read More

Prove It! - Give Your Marketing and Advertising More Credibility

Your marketing and advertising won't be effective if your potential... Read More

Advertising - Does it Matter?

When advertising, you need to sell your opportunity, your products... Read More

The SKINNY on Radio Advertising

From meager beginnings in 1920, radio has grown with us... Read More

A $40 Million Dollar Little Known Referral Strategy

Would you like to know how a car wash chain... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you... Read More

Make Your Business Cards Work

What's the cheapest, most under-used marketing tool you have?The answer's... Read More

Advertising on a Budget -- Part 2: Thinking Small

This is the second article of a three-part series. I'm... Read More

Present Your Product On A TV Show for FREE

Would you like to get your new or existing Internet... Read More

Moving Message Display

Moving message display are designed to be installed into environments... Read More