Cross Cultural Advertising

"Culture is a like dropping an Alka-seltzer into a glass ? you don't see it, but somehow it does something," Hans Magnus Enzensberger.

Culture affects everything we do. This applies to all areas of human life from personal relationships to conducting business abroad. When interacting within our native cultures, culture acts as a framework of understanding. However, when interacting with different cultures this framework no longer applies due to cross cultural differences.

Cross cultural communication aims to help minimise the negative impact of cross cultural differences through building common frameworks for people of different cultures to interact within. In business, cross cultural solutions are applied in areas such as HR, team building, foreign trade, negotiations and website design.

Cross cultural communication solutions are also critical to effective cross cultural advertising. Services and products are usually designed and marketed at a domestic audience. When a product is then marketed at an international audience the same domestic advertising campaign abroad will in most cases be ineffective.

The essence of advertising is convincing people that a product is meant for them. By purchasing it, they will receive some benefit, whether it be lifestyle, status, convenience or financial. However, when an advertising campaign is taken abroad different values and perceptions as to what enhances status or gives convenience exist. These differences make the original advertising campaign defunct.

It is therefore critical to any cross cultural advertising campaign that an understanding of a particular culture is acquired. By way of highlighting areas of cross cultural differences in advertising a few examples shall be examined.

Language in Cross Cultural Advertising

It may seem somewhat obvious to state that language is key to effective cross cultural advertising. However, the fact that companies persistently fail to check linguistic implications of company or product names and slogans demonstrates that such issues are not being properly addressed.

The advertising world is littered with examples of linguistic cross cultural blunders. Of the more comical was Ford's introduction of the 'Pinto' in Brazil. After seeing sales fail, they soon realised that this was due to the fact that Brazilians did not want to be seen driving a car meaning 'tiny male genitals'.

Language must also be analysed for its cultural suitability. For example, the slogan employed by the computer games manufacturer, EA Sports, "Challenge Everything" raises grumbles of disapproval in religious or hierarchical societies where harmonious relationships are maintained through the values of respect and non-confrontation.

It is imperative therefore that language be examined carefully in any cross cultural advertising campaign

Communication Style in Cross Cultural Advertising

Understanding the way in which other cultures communicate allows the advertising campaign to speak to the potential customer in a way they understand and appreciate. For example, communication styles can be explicit or implicit. An explicit communicator (e.g. USA) assumes the listener is unaware of background information or related issues to the topic of discussion and therefore provides it themselves. Implicit communicators (e.g. Japan) assume the listener is well informed on the subject and minimises information relayed on the premise that the listener will understand from implication. An explicit communicator would find an implicit communication style vague, whereas an implicit communicator would find an explicit communication style exaggerated.

Colours, Numbers and Images in Cross Cultural Advertising

Even the simplest and most taken for granted aspects of advertising need to be inspected under a cross cultural microscope. Colours, numbers, symbols and images do not all translate well across cultures.

In some cultures there are lucky colours, such as red in China and unlucky colours, such as black in Japan. Some colours have certain significance; green is considered a special colour in Islam and some colours have tribal associations in parts of Africa.

Many hotels in the USA or UK do not have a room 13 or a 13th floor. Similarly, Nippon Airways in Japan do not have the seat numbers 4 or 9. If there are numbers with negative connotations abroad, presenting or packaging products in those numbers when advertising should be avoided.

Images are also culturally sensitive. Whereas it is common to see pictures of women in bikinis on advertising posters on the streets of London, such images would cause outrage in the Middle East.

Cultural Values in Cross Cultural Advertising

When advertising abroad, the cultural values underpinning the society must be analysed carefully. Is there a religion that is practised by the majority of the people? Is the society collectivist or individualist? Is it family orientated? Is it hierarchical? Is there a dominant political or economic ideology? All of these will impact an advertising campaign if left unexamined.

For example, advertising that focuses on individual success, independence and stressing the word "I" would be received negatively in countries where teamwork is considered a positive quality. Rebelliousness or lack of respect for authority should always be avoided in family orientated or hierarchical societies.

By way of conclusion, we can see that the principles of advertising run through to cross cultural advertising too. That is ? know your market, what is attractive to them and what their aspirations are. Cross cultural advertising is simply about using common sense and analysing how the different elements of an advertising campaign are impacted by culture and modifying them to best speak to the target audience.

Neil Payne is Managing Director of Kwintessential. Visit their site at: http://www.kwint essential.co.uk/cross-cultural/cross-cultural-awareness.html

In The News:

Why You Should Pair Programmatic Advertising with Paid Search  Search Engine JournalHere's why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.
Amazon has a big advertising business. Walmart wants one too  The Seattle TimesWalmart gets 300 million shoppers visiting its stores each month, and the purchase data they generate could be a gold mine for big advertisers like Coca-Cola ...
New social media code for Political advertising: Only verifiable Indians can post ads  Free Press JournalOnly Indian nationals will be allowed to post political advertisements on social media, during the forthcoming Lok Sabha elections, the Bombay High Court was.
Advertising Association launches Export Month in run-up to Brexit  CampaignLiveThe Advertising Association has teamed up with the Department for International Trade and the IPA to launch Export Month in March in the run-up to Brexit to ...
Digital advertising revenue tops W4tr, surpasses broadcast ads  The Korea HeraldAdvertising expenditure on digital platforms rose to over 4 trillion won ($3.55 billion) in 2018, surpassing the amount spent on broadcast ads for the first time, ...
Nestle India shifts to ‘aggresive growth strategy’; will maintain pace of advertising  The Financial ExpressNestle India will keep the pace of spending on advertising and marketing activities up in 2019, as was the case in the December 2018 quarter.
Indian advertising industry expects a windfall this year  THE WEEKThe ghosts of demonetisation and GST has been put to rest and India's advertising industry is all raring to head into a period of explosive growth, which in turn ...
Seven shares slump after TV advertising market declines  Sydney Morning HeraldSeven West Media chief executive Tim Worner has partly blamed a downgrade of the broadcaster's likely earnings for 2019 on political instability and the ...
The Best Advertising Strategies Of 2019 – Plus, The Top 25 Ad Agencies From Around The World  Benzinga80 percent of consumers search for an authentic brand to follow. DesignRush rounded up the top advertising strategies of 2019 that promote brands ...
Can We Talk About NetFlorist's Offensive Advertising? [Videos]  2oceansvibe NewsIf you're familiar with NetFlorist's advertising, you probably know a chap called Harold. Let's just say that not everyone is a fan.
The Authenticity of Advertising in Africa  Media UpdateWhile brands have spent the last decade investing heavily in understanding millennials, a few years back the buzz word 'Afrilennial` sent shivers down the spine ...
Advertising, Subscriptions To Drive CBS's Fiscal 2019  ForbesCBS Corporation's revenues and earnings per share missed market expectations when it reported its fiscal fourth quarter results on February 14.
Mediacorp 'radically restructures' advertising rate  Marketing InteractiveMediacorp said the restructured TV rate card has also been optimised for parity with digital media, resulting in potential savings of up to 80%.
Newspaper advertising industry veteran Pam Henson joins Sun-Times Media  Chicago Sun-TimesHenson brings a quarter century of multimedia sales experience to the Chicago Sun-Times and Answers Media, STM's video- and web-production company.
Chanel designer Karl Lagerfeld's legacy in advertising  More About Advertising | Insights into AdvertisingKarl Lagerfeld, superstar fashion designer and guardian of the Chanel brand since 1983, has died in Paris aged 85. Not many got to wear his clothes, but.
3 Key Advertising Takeaways From the IBM Think Conference  AdweekThe 2019 IBM Think Conference in San Francisco offered several glimpses at how the venerable technology company and its partners envision the future of ...
Romanian Senate adopts project banning commercial advertising in schools  Romania-Insider.comThe Senate adopted on February 18 a project banning commercial advertising in both public and private schools. The project, initiated by MPs from the ruling ...
Advertising spend to grow by 14% to Rs 80,678 crore this year  Economic TimesThe advertising market is likely to grow at 14 percent to Rs 80,678 crore this year, the fastest growing market globally, driven by strong macroeconomic factors, ...
China's out-of-home advertising on the up  Shine NewsChina's out-of-home advertising market is expected to become the fastest growing segment in traditio.
Timeline: Lee Clow’s 50 Years in Advertising  AdweekLee Clow is born in Los Angeles, where he would later attend Santa Monica City College and California State University at Long Beach.
Film Craft Executive Jury set for NY Festivals Advertising Awards  SHOOT OnlineNew York Festivals® Advertising Awards announced the 2019 NYF Film Craft Executive Jury. Members of the jury are:
Coca-Cola takes lead in advertising by signing deals for IPL & World cup  Economic TimesCoca-Cola has taken a big lead over arch rival PepsiCo in advertising, having signed sponsorship deals for the upcoming IPL and World Cup.
Meraas and Backlite Media extend advertising partnership to four Dubai destinations  Campaign Middle EastMeraas and BackLite Media today announced an extension of their advertising partnership to now include the new destinations of Al Seef, La Mer and The ...
18000+ Android apps caught violating Google's advertising ID policies  Myjoyonline.comIn a recent report published by Bleeping Computer, it has been revealed that devices of millions of Android users around the world might have been ...
Global Mobile Advertising Market is valued to be over USD 244.57 billion by 2022  Industry News NetworkThe Latest Research Report “Mobile Advertising Market by Types (Display Advertising, In-App Advertising, In-Game Advertising, Search Advertising and Others), ...
OfReg proposes 'truth in advertising' rules for licensees  Cayman CompassThe Utility Regulation and Competition Office, known as OfReg, has released a set of rules intended to make sure that the companies it regulates do not market ...
Nine Of The Best Outdoor Advertising Campaigns  ForbesMembers of Forbes Agency Council share examples of outdoor advertising campaigns they found particularly effective, and why they worked so well.
Wikipedia Founder Jimmy Wales on Why He Doesn't Accept Advertising  SarasotaWales spoke at the Town Hall series presented by the Ringling College of Art and Design Library Association.
Big Drop In Advertising Giants Shares  ForbesWPP, Interpublic, Omnicom and Publicis Groupe are in a bit of a trouble. Their stocks have been affected and there is a significant drop in their share value.
No wine. No code. No playlist. Is Spotify's alcohol advertising tone deaf?  SBS NewsThere's been a long term push to ban alcohol advertising in Australian sport. Should the same scrutiny be applied to streaming platforms like Spotify?
How to Get Millenials to Trust and Respond to Your Advertising  ForbesOne in six millennials have $100000 in savings. And if you want to attract the attention of this rather affluent, very large group of young consumers, you need to ...
Big brands like Unilever and Marriott are taking more of their advertising in-house than ever before, and a whole new cottage industry of companies is trying to cash in on the opportunity  Business InsiderAs more big brands take their advertising in-house, a new crop of companies is emerging to help them pull this off.
How Out-Of-Home Advertising Will Help Amazon Unify The Customer Experience - Retail TouchPoints  Retail TouchPointsAmazon is now one of the top three digital advertising players, overtaking Oath and Microsoft just weeks after it became the second company in hi...
Update Advertising eyes growth in Rs 50 cr organised cable advertising segment  TelevisionPostMUMBAI: The cable advertising market in India is estimated to be around Rs 50 crore and is expected to grow faster under the Telecom Regulatory Authority of ...
How the Lee Clow Talent Tree Spreads Far and Wide in Advertising and Creativity  AdweekThe “coaching tree” is a familiar phenomenon in football. Much like a family tree, some of the most successful coaches in the sport can trace their lineage back to ...
How Paid Search Can Become a Top Advertising Strategy for Brands and Retailers  AdweekEven though retailers already spend the majority of their advertising budget in digital, 80 percent of their co-op funds have traditionally gone into non-digital ...
3 Ways Content Creators and Advertisers Can Build More Sustainable Relationships on Social  AdweekIt's no secret, the economics of online *content* has many publishers and creators relying solely on digital advertising as their single source of revenue. But digital ...
Cars We Remember: Gas Station memories and advertising gimmicks  Port St. Joe StarQ: Greg do you remember the gas stations from the 1950s and 1960s and how they got you to stop in more? There were many promotions that went well beyond ...
Actor Yul Brynner inspired Australian anti-smoking advertising campaigns  Daily TelegraphIn a posthumous ad in which he tells viewers not to smoke, actor Yul Brynner inspired organisations in Australia to advertise against the tobacco companies.
UK broadcasters face advertising tipping point, new study finds  The GuardianBroadcasters are facing a tipping point in the next five years where a faster decline in traditional viewing will make TV campaigns too expensive to be ...
5G Becoming Secret Advertising Weapon For AT&T, Verizon 02/20/2019  MediaPost CommunicationsMobile speeds reaching 5G connectivity will continue to improve options for brands when it comes to supporting advanced advertising and marketing ...
Legit Brand Creative Is Getting Hijacked – And Advertisers Need To Start Paying Attention  AdExchangerWalmart, Nike, Amazon, Dell, Honda, Lowe's – all brand advertisers you can trust, until a bad actor steals their ad creative to use as a vehicle for spreading ...
Unified measurement system will help drive advertising growth: Madhusudan Gopalan, P&G  Exchange4MediaAt the unveiling of the Pitch Madison Advertising Report 2019, Gopalan, MD & CEO, P&G India listed out three important steps for the industry to ensure growth ...
MannKind - Scripts, Advertising, And Cash  Seeking AlphaAdvertising has slowed again. Afrezza scripts came in at less than 600. Cash sits at about $55 million.
Opportunities for Advertising With Augmented Reality Are More Popular Than Ever  AdweekMost investors and many marketers I speak with don't quite realize what's happening with AR ads today. I anticipate that AR advertising will account for at least ...
Dutch MPs call for transparency on Facebook political advertising  DutchNews.nlDutch MPs have almost unanimously backed a motion calling on the government to pressure Facebook to come clean about political advertising ahead of the ...
AB InBev and MillerCoors feud heats up, but who will win?  AdAge.comIt's too early to say who's winning the two-week-old marketing war between Anheuser-Busch InBev and MillerCoors over beer ingredients. But the ultimate victor ...
What print media needs to do to win back advertisers' faith  ETBrandEquity.comPrint ads will be more effective if they complement digital campaigns and entice readers to interact with brands online, says Vanita Keswani, CEO, Mad..
U.K. Government Report Calls for Investigation Into Digital Advertising Market  AdweekThe realities of digital advertising are so damaging to local and investigative news in the U.K. that a report commissioned by lawmakers is proposing government ...
The Super Bowl was a snooze for fans, but there's still nothing like it for advertisers  Business InsiderHello! Sunday was a letdown for us advertising and media reporters, and it wasn't just the ads that felt lackluster. It was the lowest-rated Super Bowl in 11 years, ...
Advertising group Dentsu Aegis buys Manchester-based creative agency BJL as it expands in the north  City A.M.Advertising group Dentsu Aegis has bought Manchester-based creative agency BJL in a bid to expand its offering in the north of England.
Taco Bell Nearly Doubles Television Advertising Spend in January  Skift TableNote: With advertising being such a large part of the restaurant business, Skift Table continues to look at the top spenders on television ads for the.
How could Facebook’s use of blockchain affect marketing and advertising?  MarTech TodaySince Facebook and Instagram play a vital role in many brands' marketing strategies, how could the company's use of blockchain-based solutions affect ...
EXPAND Advertising Explained: Why Jet Airways is being sold for Re 1  Defence Aviation PostPM Modi faces an election within months, and the collapse of an airline —with 23,000 jobs at stake — would put a dent in his business-friendly image and fuel ...
Fyre Festival: Bringing Out The Worst In Advertising  The Connecticut College VoiceThe Fyre Festival is once again in the spotlight with the release of two documentaries–one from Netflix and one from Hulu–of the failed concert. The idea of ...
Indian Media Company Eros International Partners With Advertising Company Artimedia  CTechMumbai-headquartered media company Eros International Media Ltd. has entered a collaboration with Israeli video advertising company Artimedia ...
FMCG spends highest on digital video advertising  The Financial ExpressWithin digital media, digital video is expected to have the fastest growth, with a CAGR of 37%; it is likely to reach Rs 5545 crore by 2021.
Next on Netflix: Advertising?  eMarketerNetflix is still the king of streaming, but will its subscription-based model be able to sustain the business as cheaper, ad-supported platforms enter the streaming ...
Barkha Dutt complains to Police about her number being public, after advertising that her number was public for ‘Kashmiris in need’  OpIndiaIn a tweet Barkha Dutt had posted herself on social media the previous day, she had advertised that her number was online and available to Kashmiris who ...
18,000 Android Apps Track Users by Violating Advertising ID Policies  BleepingComputer18,000 Android apps with tens or hundreds of millions of installs on the Google Play Store have been found to violate Google's Play Store Advertising ID policy ...
Tips to Help Advertisers Survive and Thrive in the Gig Economy  AdweekWe've all heard it: The rise of the gig economy is putting an end to the traditional job market. While there's no universally accepted definition of what a gig worker ...
Google to introduce Advertising Transparency Report and searchable Political Ads Library for Lok Sabha Election 2019  Business TodayThe initiative aims to bring more transparency and openness to election advertising online and enabling voters to get the election-related information they need.
Sri Lanka advertising for executioners after plan to reinstate death penalty  CNNSri Lanka has started advertising for executioners after the country's President declared he would reinstate the death penalty.
Motion filed to delay lawsuit proceedings between Lamar Outdoor Advertising and City of Weston  WBOY.comAttorneys for both parties involved in a lawsuit related to placement of billboards are seeking a new scheduling order for the proceedings.
5 Facebook Advertising Hacks for your Health and Fitness Brand -- or Any Brand  EntrepreneurWe're now two months into the new year, and as a health and fitness ecommerce brand, we see continuing evidence that there's never been a better time to use ...
RAF advert that challenges sexist advertising to debut on Channel 4  The IndependentA Royal Air Force advert that challenges stereotypes about women is set to make its television debut, as new research reveals how sexism is rife in commercials.
Facebook says Nielsen could help break up the advertising duopoly  Business InsiderFacebook says that Nielsen's Digital Ad Ratings product could solve some of marketers' headaches about cross-platform measurement but that advertisers need ...
NACC wins collegiate advertising awards | News  Sand Mountain ReporterNortheast Alabama Community College has just been notified that the college has won three awards, one gold, two silver, in the national 2018 Collegiate ...
Burger King’s Week of Being Misunderstood Just Ended With Advertising’s Best Reunion in Years  AdweekIf you thought Burger King's Super Bowl ad featuring Andy Warhol was “advertising for people who work in advertising,” then wait until you see this one. In a new ...
Google: Still 'early days' for performance advertising on YouTube  Marketing LandDeveloping the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday, company executives said ...
The country advertising for 'moral' executioners  New Zealand HeraldA small island nation has made global headlines after advertising vacant positions for hangmen. The controversial job ads were featured in local papers in Sri ...
Advertising and Sponsorships  Construction.comSweets is a one-of-a-kind inbound construction marketing solution that generates real leads – architecture, design, and engineering professionals looking for ...
Social influencers have been the darlings of the advertising world up to now, but is their time finally up?  RSVP LiveThey've had a good run and made a lot of money, but the tide appears to be turning against bloggers and influencers, says Andrea Smith. Share. By.
It turns out the World Record Egg was created by a 29-year-old advertising creative  CNBCThe creators of the World Record Egg revealed themselves to The New York Times and said mental health was just one of several initiatives the egg will ...
Looney Advertising Announces Launch of New Strategy Consulting Division, Looney Strategy  PR WebLooney Advertising (http://www.looney-advertising.com) is proud to announce that it recently launched a new business unit, Looney Strategy ...
Revealed: Facebook enables ads to target users interested in 'vaccine controversies'  The GuardianSocial media platforms under pressure by US congressman to crack down on anti-vaccine propaganda, citing Guardian investigations.
6 Non-Advertising Ways That Facebook Can Grow  Seeking AlphaFacebook set a new record of $274 million for non-advertising revenue in Q4 2018, up 41% year-over-year. This means Facebook has an annual run rate of ...
Skittles' Super Bowl Sunday musical may be a big F.U. to advertising  AdAge.comIn the run-up to the Super Bowl, Skittles has unleashed a rainbow of surprises. Following up on last year's ad that only one person was allowed to see, Skittle ...
Pennsylvania spending millions of anti-opioid grant funds on advertising  WTAE PittsburghIn the past two years, Pennsylvania has gotten more than $50 million in federal grants to fight the opioid crisis. Action News Investigates has learned one of the ...
To attract direct response advertisers, Reddit adds more performance tools  DigidayReddit is working to lure performance-obsessed advertisers with new tools. After releasing cost-per-click buying last month, Reddit has launched app install as a ...
Report: Pilot Flying J pulls ESPN advertising after article critical of Jimmy Haslam  WKYC.comAccording to the Sports Business Daily, Pilot Flying J has ended its advertising and sponsorship with ESPN over an article detailing Jimmy Haslam's tenure as ...
Is 73-Year Old Martin Sorrell's New Agency The Future Of Advertising  ForbesSir Martin Sorrell's prominent career on Madison Avenue started with buying a controlling stake in 1985 for $675,000 in a company that manufactured wire and ...
Amazon's Promising Advertising Growth Story  Seeking AlphaAmazon.com Inc. is making serious inroads in the global digital advertising business. Covering the expected growth of this lucrative market on a macro level. Ho.
Google to Israeli advertisers: No targeted political ads until after election  The Times of IsraelSearch and advertising giant tells Israeli ad companies it's suspending tailored messaging as part of effort to avoid election manipulation.
Taranaki Rugby advertising for forwards coach after Paul Tito's departure  Stuff.co.nzA lead coaching role for the Taranaki Rugby Football Union has become available with the departure of Paul Tito.
Comedian Helen Lederer reveals she cleaned up by advertising dishwasher tablets on TV  Daily MailComedian Helen Lederer says the best money decision she ever made was buying a property in North London when she was young. Lederer, author of comedy ...
Watch Budweiser's Oscars ad starring Charlize Theron | CMO Strategy  AdAge.comBudweiser puts Charlize Theron in an ad that will run at Oscars.
How Skittles Merged Theater and Advertising to Create a Weirdly Wonderful Super Bowl Musical  AdweekMichael C. Hall is on all fours. He's dressed in black, head to toe, save for his ruby red socks and a pair of grey mittens. A woman comes up behind him, stroking ...
Content marketing is 'not advertising', says IAG marketer  AdNews*Content* marketing is still massively misunderstood, including by people in senior roles, and could fill a gap left by dwindling community newspapers, says IAG ...
LETTER TO THE EDITOR: No good reason to be advertising guns for sale  Nanaimo News BulletinWhat is this push in the advertising in your newspaper for guns, asks letter writer.
Pika-choose this home: Baltimore realtor gets creative with Pokémon advertising  WBAL TV BaltimoreRealtors in Baltimore are hoping their creative advertising campaign will make a future home buyer Pika-choose their listing. The Dudley | Roan Home Team of ...
Track Takeover: Art replaces advertising in SEPTA station  WHYYDozens of artists have taken over the SEPTA subway station walls at Walnut Street in Philadelphia. For the next month, all the advertising billboards along the ...
Amazon Knows What You Buy. And It’s Building a Big Ad Business From It.  The New York TimesThe online retail giant is taking advantage of what it knows better than anyone: consumers' online shopping habits.
Loft under fire for its outdated portrayal of women in advertising campaign  The Japan TimesRetailers typically strive to promote their products by creating ad campaigns that attract consumers' attention. Loft Co. appears to have achieved this with the ...
Why Do Advertisers Keep Spending More and More With the Walled Gardens?  AdweekThe latest IAB ad spend figures came out earlier this week, painting a pretty rosy picture. Top-line numbers appear to show times are good: U.S. digital ...
These Comical Cartoon Spots Cut Through the Clutter of Dull Energy Advertising  AdweekThese animated commercials from UK power startup Bulb bristle with comic energy. They broke over the weekend from Anomaly London, marking the agency's ...
Twitter Q4 profit soars on strong gains in advertising, global user base shrinks  Business TodayTwitter said it would stop using the monthly user base metric and instead report.
Why addressable TV advertising hasn't taken off: Analysis  Business InsiderAd buyers, sellers and measurement wonks agree TV advertising needs to modernize, but aren't sure how to do it.
Gillette has it right: advertisers can't just celebrate masculinity and ignore the #metoo movement  The Conversation AUHow do you celebrate masculinity without also acknowledging toxic masculinity in the #metoo era?
Jeff Bezos used to hate spending money on ads, but told employees in November he 'changed his mind'  CNBCAmazon used to reject the need for ad spending, but Jeff Bezos has changed his view and turned the company into a major advertiser.

Business Ideas: 5 Uncommon Ways To Generate More Online Business

Sometimes, it is not an obvious business idea that will... Read More

Design Your Own Newspaper Ads

Many people in business lay-out (design) their own ads. That... Read More

Advertising Your Holistic Business

The most basic answer is the same answer as to... Read More

3 Elements To A Deal-Sealing Classified Ad

Have you ever wondered why your perfectly fine classified ad... Read More

What Is Most Important ? Copy Or Pic?

When, some little time ago now, I first descended upon... Read More

Forgot The Ad Budget? Dont Panic!

Bob is excited about his new business. He secured funding.... Read More

Get Free Radio Advertisement

Here's a neat trick to get lots of radio advertisement... Read More

Electronic Score Boards

Wide range of electronic Key venues around the globe has... Read More

Advertising - Should You Be Advertising Your Services?

You offer a reliable, quality service. You know that if... Read More

Add More Pizzazz To Your Ad For More Profits

I recently completed a Marketing Makeover for an Ad that... Read More

Brochures - The Ultimate Sales Tool

"How brochures can help you stand out from the competition,... Read More

Pros and Cons of Establishing an In-House Ad Agency

There have been several ads promoting books and reports on... Read More

Imprinted Promotional Items ? Their Many Marketing Applications

There are many uses for promotional items. This means that... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you... Read More

What To Do With Your Business Cards

Without a plan to distribute your cards, there's no need... Read More

Offline Advertising Secrets: Using Offline Advertising to Get the Most from Your Name Squeeze Page

Many people online are not using one of the best... Read More

Make the Right Advertising Decisions

Advertising is a powerful and somewhat frustrating marketing tool. It... Read More

What Does Your Business Card Say?

Business cards are the most underutilized and misunderstood marketing tool... Read More

The Motivational Triggers That Make People Buy

In order to sell more products and service, you need... Read More

How to Make Your Claims Believable

When you hear claims like??Best Lawnmower in the country?Absolute Lowest... Read More

Crazy Ads? Maybe Youre Just Out of The Demo!

My father called me to complain, again. He's 82 and... Read More

50 Surefire Business Card Tips

Business cards are one of the most powerful and inexpensive... Read More

Does Post Card Advertising Really Work?

You've decided to try advertising your business with post cards.... Read More

6 Must-Have Elements of a Powerful Brochure

Most brochures that businesses put out today end up doing... Read More

Media Savvy - Treat Them As You Would Your Best Customer

The ability to lead, persuade and influence are integral skills... Read More