![]() |
|
![]() |
|
![]() |
|
![]() |
It's been said that the antidote to liking/loving is not hating, but indifference. So, when an ad makes you angry or disgusted or evokes any other strong emotion, it has done it's job. That is what advertising is supposed to do! Isn't it?
There is an advertisement currently running on T.V. that makes me so disgusted that I spent quite a few minutes last night discussing it with my sister,
The ad is for a well known brand of toothpaste that is being recommended for people with sensitive teeth. Nothing wrong so far. There are plenty of people with sensitive teeth and I have no personal knowledge of the truthfullness of the claims made by the manufacturer.
My objection is to the presentation of this product. There is a beautiful women, dressed only in camisole and under wear parading around as she touts the benefits of using this product. There is nothing wrong with that either. But what is the connection? Do you have to be beautiful, female and barely dressed to benefit from this toothpaste?
I am sure the manufacturer would not want to limit his market to that niche only. What a waste of his advertising money? It is getting harder and harder to get your message noticed, with so many other products vying for the same market shares that you're after.
Why get that consumer's attention, only to then turn them off or away, with an inappropriate advertisement.
So, I like this ad because it certainly demonstrates that advertising gets you noticed and talked about.
It is up to you. however, to target your market appropriately and benefit from your hard won exposure.
P.S. By the way my sister hates the ad, too!
Advertising is like beauty, you must strike an almost perfect balance to achieve and maintain the desired results/effect. Yvonne invites you to visit her website at: http://www.herbalhealthyskin.com for your free beauty balancing tips !
One of the keys to strong positive mental attitude is... Read More
Mobile detailers have all types of customers, many of whom... Read More
Have you ever seen an ad on television that was... Read More
So you've decided to run a print ad in your... Read More
To bring great sales success, a great advertising technique is... Read More
Yellow Pages advertising is one of the most popular forms... Read More
Have you ever spent a small fortune on advertising that... Read More
You're flipping through this publication as you wait for your... Read More
The ability to lead, persuade and influence are integral skills... Read More
When my daughter complained recently about the prohibitive cost of... Read More
Quality Care Options is an established company advocating for the... Read More
The ability to lead, persuade and influence are integral skills... Read More
Lets examine the use of Giorgio Armani Company's advertisements for... Read More
Your marketing and advertising won't be effective if your potential... Read More
Ezine Articles - they're everywhere!And little wonder. They're one of... Read More
To many ad agencies, radio is considered advertising's ugly stepchild.... Read More
Here's a great lesson that applies to direct mail. Ready?... Read More
Philadelphia retailer and US Postmaster General, John Wanamaker, once said,... Read More
When people discover my background in advertising, the questions flow.... Read More
Digital printing has revolutionized the sign industry. Current printers can... Read More
The unnecessary and extensive use of female models in advertisements... Read More
As I was searching through a kitchen drawer the other... Read More
Advertising in the paper works for many people in business.... Read More
This article will show you how to cut your printing... Read More
Advertising on humans using tattoos is rapidly kind of freak... Read More
When advertising, you need to sell your opportunity, your products... Read More
I promise you'll be able to finish this article before... Read More
Yahoo Groups: I see countless marketers on shoestring budges turn... Read More
We already know this from our history books. If you... Read More
Larger companies have learned that collecting art adds something special... Read More
Advertising, when done well is a very effective way to... Read More
Custom LED Display, as the name specifies, facilitate control anything... Read More
Every year thousands of online businesses fail. None of them... Read More
I get the L.A. Times delivered to my door every... Read More
Since most of us are always online and our business... Read More
In order to sell more products and service, you need... Read More
Graphical LED Displays utilize high-resolution graphics and video to transmit... Read More
Many business organizations that needs to disseminate late-breaking information to... Read More
To succeed in today's crowded marketplace where most of the... Read More
Critics conclude that entertaining or "creative" commercials sell better than... Read More
Stand Out in Ways that Matter to Directory Users A... Read More
More about advertising from BIG Mike McDanielIt makes no difference... Read More
Ever heard or seen a radio or television commercial that... Read More
You labor long and hard trying to create the perfect... Read More
If you're a retailer and the only kind of advertising... Read More
What is the golden rule of internet advertising?Give, so you... Read More
Aggressive business card marketing isn't about handing your business cards... Read More
Here's a great lesson that applies to direct mail. Ready?... Read More
It is very important to realize that persons buy from... Read More
Not everyone is aware of what are text adverts? Text... Read More
Advertising Advertising |