Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Whats On Your Business Card? > NetSparsh - Viral Content you Love & Share

Whats On Your Business Card?

A professional business card says more about you and your business than any other tool in your marketing arsenal. You need a card that looks good, tells what you do and makes it easy to contact you.

Here's how to use the necessary ingredients to create a great business card

Your name should be the biggest part of the card. Right there where the eye can pick it out without searching.

Avoid the old trap of name and phone number in 6 point type in the lower right corner.

Your card's purpose is to get people to remember YOU and contact YOU. So put YOU in the middle, big. A fancy company logo is not you. YOU are the most important element of your business card.

The second most important element of your new business card should be your preferred method of communication. If you are a cell phone junkie, your cell phone number should be the biggest on the card. If eMail is your thing, your address should be prominent and near your name. No need to post every contact method. An option would be to add your company logo, albeit small, in the corner of your card.

Don't use clip art to create your logo. No logo looks a lot better than one from page 23 of the clip art book. You can have logos professionally designed for less than $500 bucks.

Next, you need a one sentence version of your elevator speech. Condense your elevator speech to one sentence that will fit on your business card, under your name and contact info. Across the bottom is a good spot.

An elevator speech is what you say to someone who asks "What do you do?" in an elevator going down from the 25th floor.

For some tips about crafting an elevator speech, send a blank eMail to elevator@BIGIdeasGroup.com.

Your name, contact information and shortened elevator speech (let's call it a selling sentence) are more important than any other elements of your business card. More important than paper stock (always use a high gloss card stock), colors (0nly in a photo or logo) or fonts (easy to read). Cards DO get passed around.

If someone who has never met you is given your card, they must be able to determine who you are and how you can help them. "Joe Jones, Plumber" might work, but it doesn't convey what you can do for them. "Joe Jones, I show up on time, smell good and fix your leak, guaranteed", says a whole lot more. Now your business card is selling YOU.

For more about business cards, get my article "What Does Your Business Card Say?" BizCardSay@BigIdeasGroup.com

©2005 BIG Mike McDaniel, Professional Speaker and Former Major Market TV News Anchor. The BIG Ideas Group helps small business grow with mastermind groups, seminars and sales training. MailTo:Mike@BIGIdeasGroup.com

http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter subscribe-956603364@ezinedirector.net

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Stop Burying Digital Advertising
Inside Higher Ed (blog)
There is power in closely aligning digital (as well as social) advertising with traditional marketing efforts. To me, there is an obvious place for digital advertising in the marketing mix, but do we need to scrape the bottom of the supply-side barrel ...


The GrowthOp

Cannabis stores receive warning from AGLC about advertising violations
The GrowthOp
Tight limits on advertising have been breached by some cannabis retailers, says the provincial agency regulating them. Operators of those fledgling businesses could face fines if they continue in failing to conform to federal and provincial regulations ...

and more »

Business Insider

Advertising news today: Vaynerchuk's speakers bureau, Russia's ...
Business Insider
Everything that you need to know in advertising today, from Gary Vaynerchuk's speakers bureau to a new case in Russia's meddling with the US midterms.

and more »

Forbes

Move Over, Television: What Type Of Advertising Tops All Others ...
Forbes
You can't go three minutes without checking your smartphone, and advertisers have taken notice. Over the next two years, mobile advertising will reach a new ...

and more »

SPECIAL ADVERTISING WRAP2019 Medicare issue inside
Tampa Bay Times
Today's top headlines delivered to your inbox. Sign up for our other newsletters (View our Privacy Policy). Sign up for News At Noon. The latest headlines with your lunch. Sign up for our other newsletters (View our Privacy Policy). Weather Center.


Forbes

Obamacare: Death By A Thousand Advertising Cuts
Forbes
Obamacare is still the law of the land, but the Trump administration and Republicans in Congress are determined to undermine the law in the hope it will cease to function. One of the strategies is to cut advertising funding for ACA insurance plans. If ...
Scott Walker says he would cover pre-existing conditions, but backs plans that would end protectionsPolitiFact
Gaps in Coverage Among People With Pre-Existing ConditionsKaiser Family Foundation
20 states file a new lawsuit arguing Obamacare is illegalVox

all 48 news articles »

Forbes

Meredith Joins Campaign For Accurate Portrayal Of Women In Media And Advertising
Forbes
Meredith Corporation is partnering with the Association of National Advertisers on its two-year-old #SeeHer initiative, bringing the formidable resources and stature of the country's largest publisher to a campaign intended to eliminate bias and ...

and more »

Adweek

What a Decentralized Web Means for Digital Advertising
Adweek
Startups have been working on projects to decentralize the web for years—it was even a plot point in the last season of HBO's Silicon Valley—but tongues really began wagging when the father of the World Wide Web, computer scientist Tim Berners-Lee, ...


Tenth Of UK Digital Advertising At Risk Of Fraud
MediaPost Communications
eMarketer has been crunching the ad fraud numbers with the help of Integral Ad Science, and concludes that a tenth of all digital advertising spend is prone to ad fraud. Read the whole story at eMarketer » · ad fraud, ad spending, digital, london ...


WebProNews

Apple Search Advertising: Their Next Multi-Billion Dollar Business?
WebProNews
Senior Analyst at Berstein, Toni Sacconaghi, released a note today predicting that Apple's advertising business will be worth billions by 2020. Similar to Amazon, Apple is incrementally focusing on expanding adverting opportunities, especially within ...
Data Sheet—The Unexplored Gold in Apple's Advertising OpportunitiesFortune

all 22 news articles »
Google News

5 Tips for Hot Yellow Pages Ads

Yellow Pages advertising is one of the most popular forms... Read More

Five Characteristics of Highly Successful Advertising

Have you ever spent a small fortune on advertising that... Read More

How to Create Ads that Sell with Little Effort

One of the main problems people find with marketing, is... Read More

Ten Secrets for Getting FREE Advertising

The opportunities for getting free advertising for yourproduct or services... Read More

Why Hire an Advertising/Marketing Consultant?

As a business owner, you have the option of taking... Read More

Why Not Use the Humble Fax in Your Advertising Strategy?

When my daughter complained recently about the prohibitive cost of... Read More

A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!

FACT: Most people don't spend anywhere near enough time on... Read More

For All Those People Who Struggle With Benefits and Features

For Everyone Who Has Ever Struggled Sorting Out Benefits From... Read More

2005 Super Bowl Ads... Winners and Losers

Well, Super Bowl XXXIX is history. Too bad for the... Read More

Yellow Page Advertisers: Your Calls are Going to Decrease - Heres the Remedy

Response rates to Yellow Page advertising are decliningThere's no getting... Read More

Business Plan Appeal ? Five Rules For Writing Attention Grabbing Headlines

The success of a business plan stands or falls on... Read More

How To Write Kick-Ass, Profit Pulling Adverts For Your Business?

Doesn't that just grab you by the eyeballs and make... Read More

Offline Advertising Secrets: Using Offline Advertising to Get the Most from Your Name Squeeze Page

Many people online are not using one of the best... Read More

Reach vs. Frequency: Touch 100 Once or 25 Four Times?

Reach and frequency are terms generally used when planning advertising... Read More

The Importance of Your Business Card

What are you trying to say with you business card?We... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you... Read More

Effective Promotions Through Local Classified Sites

Today's online marketplace is extremely competitive. People want to market... Read More

The Benefits of Specific Advertising

The great Claude Hopkins (Author of Scientific Advertising) once said,... Read More

6 Must-Have Elements of a Powerful Brochure

Most brochures that businesses put out today end up doing... Read More

Why Would Anyone Want Your Business Card?

Do you remember how proud you were the first time... Read More

Do Your Radio Ads Work?

Most small businesses don't have a high powered advertising agency... Read More

Trade Writing - For Cash!

Often considered as "plain Jane's" of the print world, trade... Read More

Magnetic Business Cards: Make Your Marketing Message Stick

What is it about magnets that draw people to leave... Read More

Prove It! - Give Your Marketing and Advertising More Credibility

Your marketing and advertising won't be effective if your potential... Read More

Top Jingle Companies: What to Look For, What to Expect

The internet offers you the opportunity to seek out jingle... Read More