What the Newspaper Ad Person Won?t Tell You

Newspapers are considered the PRIMARY advertising medium by 99.4% of all retailers. Newspapers have been there in every step of the typical store owner's life from the very beginning. Newspapers covered his birth, his high school graduation, his engagement, his marriage, the death of his parents and everything else.

Despite declining circulation figures and increasing ad rates, newspapers still reach large audiences, daily.

Many, if not most, retailers, lay out their own ads. It is said that over the years, merchants have come to believe the only way to get it right is to do it themselves. This thinking has given rise to the new breed of newspaper salesperson. No training, just a list of customers and the daily question "Gotchyur ad ready yet?"

You should understand the newspaper's weaknesses and learn to avoid them whenever possible. The Skinny for and against newspapers.

There is no proof full page or double-truck ads are more effective than half page ads. The savings can be spent on a concurrent radio campaign or billboards.

The same with color. It looks great, but the increased cost many times does not justify the small increase in readership. Forget the color and go with more frequency.

The paper is delivered daily, but there is no need for an ad every day as the paper reaches the same readers. 3 times a week works just fine. Spend the difference in the shopper or on a supporting radio campaign.

Newspaper coupons will have a better rate of redemption with a radio chaser. Especially if the coupons are NOT in a Sunday paper competing with 85% of all coupons weekly. Think about a coupons on Tuesday with siupportiung radio to drive them to it.

What the newspaper ad person won't tell you: Less than half of newspaper readers read the entire paper. Most are skimmers. How many times through the paper does it take for you to find your own ad?

Over half of every paper is ads. Almost as bad as TV. More than two-thirds of the Sunday brick is ads.

Newspaper rates are climbing faster than the space shuttle. The smallest of ads in the smallest papers can cost over $100. One time, one shot and POW!, its at the bottom of the bird cage.

Newsstand and subscriptions prices are rising, too. 75 cents an issue is rapidly losing to 4 quarters.

Most papers offer no competitive protection. Your ad can be placed side-by-side with the competition. Get the salesperson to guarantee you separation.

Daily newspaper numbers are dwindling. There are only a few more than 1000 daily papers. Smaller communities must rely on weeklies or papers from another area with a "local" section.

Newspapers are still a formidable advertising force. Find ways to continue to use the paper to increase store traffic, but do it with other advertising so the media mix is efficient. Don't let anyone tell you NOT to advertise in the paper.

For more about advertising, get my article "Do Your Radio Ads Work?" MailTo:[email protected]

©2005 BIG Mike McDaniel All Rights Reserved [email protected] BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:[email protected]

In The News:

Advertising, Subscriptions To Drive CBS's Fiscal 2019  ForbesCBS Corporation's revenues and earnings per share missed market expectations when it reported its fiscal fourth quarter results on February 14.
3 Key Advertising Takeaways From the IBM Think Conference  AdweekThe 2019 IBM Think Conference in San Francisco offered several glimpses at how the venerable technology company and its partners envision the future of ...
Madison expects ad market to grow 16% in 2019  Economic TimesThe total advertising expenditure (ADEX) is expected to touch Rs 70889 crore in 2019, the report said.
In Retrospect: Three Advertising Takeaways From 2018  MarTech SeriesWith 2019 kicking into full gear, what better time to reflect on the past year and some of the biggest trends that were front-and-center in the advertising world?
MannKind - Scripts, Advertising, And Cash  Seeking AlphaAdvertising has slowed again. Afrezza scripts came in at less than 600. Cash sits at about $55 million.
How Paid Search Can Become a Top Advertising Strategy for Brands and Retailers  AdweekEven though retailers already spend the majority of their advertising budget in digital, 80 percent of their co-op funds have traditionally gone into non-digital ...
How the Lee Clow Talent Tree Spreads Far and Wide in Advertising and Creativity  AdweekThe “coaching tree” is a familiar phenomenon in football. Much like a family tree, some of the most successful coaches in the sport can trace their lineage back to ...
Why American trade cards of yore were hilarious advertising tools  The HinduHurting younger children, torturing animals and racism were fairly popular themes back then.
How to Get Millenials to Trust and Respond to Your Advertising  ForbesOne in six millennials have $100000 in savings. And if you want to attract the attention of this rather affluent, very large group of young consumers, you need to ...
Timeline: Lee Clow’s 50 Years in Advertising  AdweekLee Clow is born in Los Angeles, where he would later attend Santa Monica City College and California State University at Long Beach.
To compare or not to compare  Bizcommunity.comThe ad wasn't rude, obnoxious or over-the-top. It was actually really quite useful, asking: "Vehicle A has such n such brakes, Vehicle B does not - would you put ...
Advertising spend to grow by 14% to Rs 80,678 crore this year  Economic TimesThe advertising market is likely to grow at 14 percent to Rs 80,678 crore this year, the fastest growing market globally, driven by strong macroeconomic factors, ...
Tips to Help Advertisers Survive and Thrive in the Gig Economy  AdweekWe've all heard it: The rise of the gig economy is putting an end to the traditional job market. While there's no universally accepted definition of what a gig worker ...
Coca-Cola takes lead in advertising by signing deals for IPL & World cup  Economic TimesCoca-Cola has taken a big lead over arch rival PepsiCo in advertising, having signed sponsorship deals for the upcoming IPL and World Cup.
IAB: Digital advertising experiences 'landmark' 2018, bolstered by OTT, DTC  Marketing DiveDigital ad revenue in the U.S. reached $26.2 billion in Q3 2018, a 20.6% increase year-over-year, according to findings from the latest biannual report from the ...
18,000 Android Apps Track Users by Violating Advertising ID Policies  BleepingComputer18,000 Android apps with tens or hundreds of millions of installs on the Google Play Store have been found to violate Google's Play Store Advertising ID policy ...
RAF advert that challenges sexist advertising to debut on Channel 4  The IndependentA Royal Air Force advert that challenges stereotypes about women is set to make its television debut, as new research reveals how sexism is rife in commercials.
3 Ways Content Creators and Advertisers Can Build More Sustainable Relationships on Social  AdweekIt's no secret, the economics of online *content* has many publishers and creators relying solely on digital advertising as their single source of revenue. But digital ...
Chicago Agency's Creative Talent Inducted into Medical Advertising Hall of Fame as a Future Famer  PRNewswireCHICAGO, Feb. 15, 2019 /PRNewswire/ -- For the second consecutive year, the Medical Advertising Hall of Fame (MAHF) has inducted a key staff member from ...
Big brands like Unilever and Marriott are taking more of their advertising in-house than ever before, and a whole new cottage industry of companies is trying to cash in on the opportunity  Business InsiderAs more big brands take their advertising in-house, a new crop of companies is emerging to help them pull this off.
Motion filed to delay lawsuit proceedings between Lamar Outdoor Advertising and City of Weston  WBOY.comAttorneys for both parties involved in a lawsuit related to placement of billboards are seeking a new scheduling order for the proceedings.
Nine Of The Best Outdoor Advertising Campaigns  ForbesMembers of Forbes Agency Council share examples of outdoor advertising campaigns they found particularly effective, and why they worked so well.
Taco Bell Nearly Doubles Television Advertising Spend in January  Skift TableNote: With advertising being such a large part of the restaurant business, Skift Table continues to look at the top spenders on television ads for the.
Dutch MPs call for transparency on Facebook political advertising  DutchNews.nlDutch MPs have almost unanimously backed a motion calling on the government to pressure Facebook to come clean about political advertising ahead of the ...
Revealed: Facebook enables ads to target users interested in 'vaccine controversies'  The GuardianSocial media platforms under pressure by US congressman to crack down on anti-vaccine propaganda, citing Guardian investigations.
Deeper Dive—Data Plus Math plots a path for attribution in TV advertising  FierceVideoAttribution hasn't always been the strongest means of measuring TV advertising effectiveness. But recent deals for Data Plus Math signal a shift in the linear ...
Big Drop In Advertising Giants Shares  ForbesWPP, Interpublic, Omnicom and Publicis Groupe are in a bit of a trouble. Their stocks have been affected and there is a significant drop in their share value.
DTC brands are running into TV advertising’s legacy limitations  DigidayIn response to Facebook's ever-rising ad costs, direct to consumer marketers have flocked to TV. They're now finding the traditional media platform comes with ...
Advertising Trends You Should Consider in 2019  EntrepreneurIt's a new year, filled with new challenges to advertising professionals. The slow death of traditional advertising vehicles (TV, newspapers), the rise of new ones ...
Gambling ads to be banned from child-friendly sites and games  The GuardianGambling adverts will no longer be allowed to appear on websites or in computer games that are popular with children, under new rules designed to stop ...
U.K. Government Report Calls for Investigation Into Digital Advertising Market  AdweekThe realities of digital advertising are so damaging to local and investigative news in the U.K. that a report commissioned by lawmakers is proposing government ...
Chinese primary school pupils take home certificates advertising eyewear  South China Morning PostHebei province school banned from enrolling new pupils after it was found to have broken rules on commercial activities, and vice-principal has been fired.
Broward judge violated rules by advertising Democratic endorsement, commission says  Miami HeraldA Broward County Circuit Court judge violated Florida's Code of Judicial Conduct by revealing his party affiliation and advertising a Democratic group's ...
To attract direct response advertisers, Reddit adds more performance tools  DigidayReddit is working to lure performance-obsessed advertisers with new tools. After releasing cost-per-click buying last month, Reddit has launched app install as a ...
Perhaps advertising would help pay for Trump's wall  The Bozeman Daily ChronicleWith another government looming and Mexico irrationally and unjustly refusing to finance “The Great Wall of Trump” new ideas must be brought to bear to raise ...
Amazon Has a Big Advertising Business. Walmart Wants One Too  Gadgets 360Having watched Amazon.com build a massive advertising business, brick and mortar stores are looking to do the same.
Sri Lanka advertising for executioners after plan to reinstate death penalty  CNNSri Lanka has started advertising for executioners after the country's President declared he would reinstate the death penalty.
What print media needs to do to win back advertisers' faith  ETBrandEquity.comPrint ads will be more effective if they complement digital campaigns and entice readers to interact with brands online, says Vanita Keswani, CEO, Mad..
The country advertising for 'moral' executioners  Newstalk ZBA small island nation has made global headlines after advertising vacant positions for hangmen. The controversial job ads were featured in local papers in.
Woolworths’ Valentine’s Day advertising campaign fail  Business DayAfter social media outrage over its stereotyping of women, Woolworths withdraws its Valentine's Day advertisement — just as a top research company releases a ...
UK broadcasters face advertising tipping point, new study finds  The GuardianBroadcasters are facing a tipping point in the next five years where a faster decline in traditional viewing will make TV campaigns too expensive to be ...
PepsiCo says higher advertising costs, new product investments will dent profit this year  The Globe and MailPepsiCo Inc. said on Friday that increased investments in advertising and products aimed at boosting sales growth would lead to a fall in profit this year.
Walmart chasing Amazon's success with internal advertising business  Financial PostWalmart Inc. is big in almost every way — 4,755 stores, 1.5 million employees and US$380 billion in revenue in the U.S. alone. But one part of the world's largest ...
5 Facebook Advertising Hacks for your Health and Fitness Brand -- or Any Brand  EntrepreneurWe're now two months into the new year, and as a health and fitness ecommerce brand, we see continuing evidence that there's never been a better time to use ...
Pika-choose this home: Baltimore realtor gets creative with Pokémon advertising  WBAL TV BaltimoreRealtors in Baltimore are hoping their creative advertising campaign will make a future home buyer Pika-choose their listing. The Dudley | Roan Home Team of ...
Advertising Increase for Newton News  Newton NewsOver the past two years Newton Press and Newton News has absorbed many price increases from the paper mills, ink manufacturers, general running costs and ...
Valentine’s Day Advertising Campaign Breeds Controversy in Greece (video)  Greek ReporterAn advertising campaign for Valentine's Day by a famous chocolate brand featuring same-sex and interracial couples has fueled controversy in Greece.
How could Facebook’s use of blockchain affect marketing and advertising?  MarTech TodaySince Facebook and Instagram play a vital role in many brands' marketing strategies, how could the company's use of blockchain-based solutions affect ...
Opportunities for Advertising With Augmented Reality Are More Popular Than Ever  AdweekMost investors and many marketers I speak with don't quite realize what's happening with AR ads today. I anticipate that AR advertising will account for at least ...
Next on Netflix: Advertising?  eMarketerNetflix is still the king of streaming, but will its subscription-based model be able to sustain the business as cheaper, ad-supported platforms enter the streaming ...
Report: Pilot Flying J pulls ESPN advertising after article critical of Jimmy Haslam  WKYC.comAccording to the Sports Business Daily, Pilot Flying J has ended its advertising and sponsorship with ESPN over an article detailing Jimmy Haslam's tenure as ...
It's time to look at TV advertising in a new light  The DrumSteve Chester has spent the last 18 years of his career in the digital advertising industry. He's the director of Media for ISBA, leading a team delivering industry ...
6 Non-Advertising Ways That Facebook Can Grow  Seeking AlphaFacebook set a new record of $274 million for non-advertising revenue in Q4 2018, up 41% year-over-year. This means Facebook has an annual run rate of ...
Redfin lost $42M in 2018 amid advertising push  The Real DealRedfin's losses widened to $42 million in 2018, as the discount brokerage invested heavily in direct advertising to fuel its growth.
PICTURES: 'Ndinyengeiwo' Girl Lorraine Guyo Lands Advertising Appearances With Steward Bank, JanJam  PaZimbabweLorraine Guyo, popular for her Ndinyengeiwo video that went viral, has attracted some brands that have featured her in their adverts. These include one of the ...
Google to introduce Advertising Transparency Report and searchable Political Ads Library for Lok Sabha Election 2019  Business TodayThe initiative aims to bring more transparency and openness to election advertising online and enabling voters to get the election-related information they need.
Expect India to be huge growth driver: Amway  ETBrandEquity.comUS-based direct selling major Amway Inc expects India to be a huge growth driver for the company and play a role in its global supply chain through innovative ...
Amazon's Promising Advertising Growth Story  Seeking AlphaAmazon.com Inc. is making serious inroads in the global digital advertising business. Covering the expected growth of this lucrative market on a macro level. Ho.
Facebook faces US privacy pact that could cost billions  ETBrandEquity.comFacebook Inc. is in talks with US regulators over alleged privacy violations that could force the social-media giant to pay billions of dollars in a record-breaking ...
Taranaki Rugby advertising for forwards coach after Paul Tito's departure  Stuff.co.nzTaranaki Rugby are looking for a new forwards coach after the departure of Paul Tito, who has taken up a role with Pau in France. An advert for his role was ...
Google: Still ‘early days’ for performance advertising on YouTube  Marketing LandDeveloping the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday, company executives said ...
Cloud Advertising Market and Its Detail Analysis by Key Players Like Amazon Web , Oracle Corporation, Google, Rackspace Hostings, IBM Corporation, Adobe Systems Incorporated - Press Release  Digital JournalLarge and small businesses (SMEs) are adopting a marketing cloud platform because they can take advantage of features such as flexibility and robustness of ...
Content marketing is 'not advertising', says IAG marketer  AdNews*Content* marketing is still massively misunderstood, including by people in senior roles, and could fill a gap left by dwindling community newspapers, says IAG ...
Big brands are taking more of their advertising in-house than ever before, and a whole new cottage industry of  Business Insider IndiaChristian Alminana/Getty Images for Cannes LionsUnilever CMO Keith WeedAs more brands take their advertising in-house, a new wave of companies is ...
Google to Israeli advertisers: No targeted political ads until after election  The Times of IsraelSearch and advertising giant tells Israeli ad companies it's suspending tailored messaging as part of effort to avoid election manipulation.
Track Takeover: Art replaces advertising in SEPTA station  WHYYDozens of artists have taken over the SEPTA subway station walls at Walnut Street in Philadelphia. For the next month, all the advertising billboards along the ...
Advertising and Sponsorships  Construction.comSweets is a one-of-a-kind inbound construction marketing solution that generates real leads – architecture, design, and engineering professionals looking for ...
PICTURES: 'Ndinyengeiwo' Girl Attracts Advertising Appearances With Steward Bank, JanJam ⋆ Pindula News  pindula.co.zwUse EcoCash to buy NetOne & Telecel airtime online. Tap here · WhatsApp · Tweet · Share94. Lorraine Guyo, popular for her Ndinyengeiwo video that went viral ...
NFL's Playoff Advertising Share Has Increased By 19% Since 2014  ForbesThe National Football League's share of playoff advertising revenue relative to its three main competitors—the National Basketball Association, Major League ...
Why addressable TV advertising hasn't taken off: Analysis  Business InsiderAd buyers, sellers and measurement wonks agree TV advertising needs to modernize, but aren't sure how to do it.
UKRAINIAN MEDIA INTERNET ADVERTISING MARKET EXPANDS BY 40% IN 2018  Ukraine open for businessThe Ukrainian media Internet advertising market expands by 39.9% in 2018, to UAH 3.511 billion, the Ukrainian Internet Association (UIA) has said. The.
Twitter revenues jump after increase in advertising  Financial TimesTwitter shares fell 7 per cent in pre-market trading on Thursday after it said it would have to spend more to improve “health, conversation, revenue product and ...
Alphabet drops after revealing declining advertising prices and rising costs  Granite Gazettereported Monday that beat expectations across the board. Still, the stock fell 3 percent in extended trading, on continuing pressure on advertising prices and ...
New Telstra payphones with advertising screens may face opposition from Adelaide council  ABC NewsTelstra faces a potential clash with Adelaide City Council if it wants to display third-party advertising on new payphones that have already sparked controversy in ...
Loft under fire for its outdated portrayal of women in advertising campaign  The Japan TimesRetailers typically strive to promote their products by creating ad campaigns that attract consumers' attention. Loft Co. appears to have achieved this with the ...
Is 73-Year Old Martin Sorrell's New Agency The Future Of Advertising  ForbesSir Martin Sorrell's prominent career on Madison Avenue started with buying a controlling stake in 1985 for $675,000 in a company that manufactured wire and ...
Burger King’s Week of Being Misunderstood Just Ended With Advertising’s Best Reunion in Years  AdweekIf you thought Burger King's Super Bowl ad featuring Andy Warhol was “advertising for people who work in advertising,” then wait until you see this one. In a new ...
Apple and Google waged an advertising duel at the Grammys: Monday Wake-Up Call  AdAge.comChildish Gambino starred in a Google ad that aired on CBS during the Grammys, while Ariana Grande was in an Apple ad.
What impact will 5G have on marketing and advertising?  MarTech TodayThe coming of next-gen 5G wireless transmission will be a big deal for marketers. That's the view of Alex Hertel, CEO of experiential marketing firm Xperiel, ...
'Gingers deal with enough': The best complaints rubbished by the Advertising Standards Authority  NewshubFrom 'mangling' of the anthem to use of the word 'Techmas', here's what got our goat.
Jeff Bezos used to hate spending money on ads, but told employees in November he 'changed his mind'  CNBCAmazon used to reject the need for ad spending, but Jeff Bezos has changed his view and turned the company into a major advertiser.
Advertising and Media Insider newsletter February 13  Business InsiderWelcome to the Advertising and Media Insider newsletter.
Pittsburgh, Lamar Advertising bicker in court over Mt. Washington billboard  Tribune-ReviewLegal arguments reignited Thursday over the large Lamar Advertising sign looming over Pittsburgh from atop Mt. Washington. A Pittsburgh attorney argued that ...
Amazon Knows What You Buy. And It’s Building a Big Ad Business From It.  The New York TimesThe online retail giant is taking advantage of what it knows better than anyone: consumers' online shopping habits.
MannKind - Afrezza Scripts, Advertising, Insurance, And Cash  Seeking AlphaAfrezza scripts for week ending February 1 come in just above 600. MannKind advertising seems to have reached a peak in ads run. Insurance Coverage sees ...
Roundup: Equity in business workshop / Top advertising student / Chicken recall  Greater Baton Rouge Business ReportMovEBR business: Mayor Sharon Weston Broome will host a MoveEBR-focused Equity in Business seminar on Tuesday, from 5:30 to 7:30 p.m., at the Main ...
OPINION: Political advertising has changed, time for critics to catch up  Toronto SunBY DENNIS MATTHEWSThis past week saw two political ads by the federal Conservatives caught up in a media controversy — and we're still more than 200 ...
Marico awards its media mandate to Madison Media  ETBrandEquity.comMarico has been with Madison Media for 14 years from 2003. Last year, in a pitch supervised by ATK, Madison Media had lost the account. This year the ..
The case against behavioral advertising is stacking up  TechCrunchNo one likes being stalked around the Internet by adverts. It's the uneasy joke you can't enjoy laughing at. Yet vast people-profiling ad businesses have made ...
Rik van der Kooi of Microsoft Advertising Elected Chairman of the IAB Board of Directors  Business WireIAB today announced it has elected Rik van der Kooi, Corporate Vice President at Microsoft Advertising, as Chairman of the trade organization's Board.
HCL, IBM collaborate to accelerate clients' hybrid cloud journey  ETBrandEquity.comThe company announced a collaboration with IBM designed to help advance the hybrid cloud journeys of organisations worldwide.
Telstra introducing 140 oversized payphones in Adelaide with LCD advertising screens  The AdvertiserUp to 140 oversized payphones with 75-inch LCD advertising screens are set to call Adelaides footpaths home without council approval.
Marketers are Shifting Advertising Budgets to LinkedIn  Search Engine JournalMarketers are reportedly shifting advertising budgets away from platforms like Facebook and Twitter, and spending more on LinkedIn ads. According to a ...
WPP Drops Final Complaint in Legal Battle Over U.S. Army’s Advertising Business  AdweekThe agency fight for the U.S. Army's advertising business is over after more than four years of RFIs, relaunches, internal investigations and legal disputes. Today ...
Google to block political advertisements ahead of elections  The Jerusalem PostGoogle announced on Thursday that the company will not be executing personal advertising until after the April 9 elections, meaning anyone engaged in ...
How a failed Super Bowl ad signals the future of cannabis advertising  The GuardianCBS's consideration of a cannabis ad shows how far the industry has come in countering fearmongering and stereotypes.
Amazon launches a rewards program for apps like TikTok  AdAge.comAmazon Moments is a new rewards program for publishers to send gifts to their audiences in exchange for performing easy tasks.
Social Media Advertising Software Market Growth, Analysis, Industry Trends, Size, Shares, Forecast to 2025  Market ReportsAnalytical Research Cognizance shared “Social Media Advertising Software Market” report which Provides Key Manufacturers, Key Profiles, Strategies and ...
For retail advertisers, Shopping ads continue to overshadow text ads  Search Engine LandShopping ads show no sign of softening, according to two reports on fourth-quarter search spending trends. The findings. Marin Software, which aggregates ...
Augmented Reality for Advertising Market 2019-2025: Augmented Pixels,Aurasma,Blippar,Catchoom,Wikitude,BBDO, Google,Leo Burnett,McCANN,NGRAIN,Total Immersion - Press Release  Digital JournalThis market research report on Augmented Reality for Advertising Market studied by Application (Media & Entertainment, Automobile, Customer *Service*, Retail), ...

100 Excellent Words and 70 Action Getting Phrases for Ad Writing

100 Excellent Words Absolutely. Amazing. Approved. Attractive. Authentic. Bargain.... Read More

Take Your Radio Ads to the Next Level

Most small businesses do not have a high powered advertising... Read More

How To Make Your Advertising Work!

Many believe that when it comes to advertising, it's a... Read More

If You Lost 70% of Your New Customers, Would You Notice?

Buyers Don't Rely on the Yellow Pages Like They Used... Read More

Understanding The Basics Of Advertising

I get the L.A. Times delivered to my door every... Read More

Avoid The Big Advertising Mistakes

Is your advertising copy getting the results you want? If... Read More

3 Elements To A Deal-Sealing Classified Ad

Have you ever wondered why your perfectly fine classified ad... Read More

Secrets of Getting Free Advertising

The opportunities for getting free advertising for your product or... Read More

How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits!

John Wanamaker, a 19th century entrepreneur, once famously made the... Read More

Double Your Sales Potential With Double-sided Business Cards

Swapping business cards is one of the most basic and... Read More

Electronic Display Boards

Electronic display boards signify high priority messaging, allowing you to... Read More

Raising Funds For Your Nonprofit Using An Annual Direct Mail Program

A good annual direct mail solicitation program can produce unrestrictive... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is... Read More

Not Another Calendar! - Choose Advertising Specialties That Sell

As I was searching through a kitchen drawer the other... Read More

A Lesson In Advertising From The Eighteenth Century

Back in the 1760s, the great Dr Samuel Johnson delivered... Read More

What the Newspaper Ad Person Won?t Tell You

Newspapers are considered the PRIMARY advertising medium by 99.4% of... Read More

Should Your Small Business Hire an Advertising Agency?

So, you own a small business, sales are down and... Read More

Business Cards: Why Waste Valuable Space?

So many business people neglect this valuable asset that may... Read More

How To Write Really Good Ads

All sales begin with some form of advertising. To build... Read More

What Do Your Ads Say?

Make a list of everything you think should be included... Read More

Mobile Detailers; Customer Window Displays

Mobile detailers have all types of customers, many of whom... Read More

How Can All the Radio Stations Be #1?

Are you confused by all the information you receive from... Read More

5 Newspaper Advertising Myths Revealed

What I'm about to reveal are myths that most people... Read More

If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret

A few years ago, I analysed the statistics of where... Read More

The Benefits of Specific Advertising

The great Claude Hopkins (Author of Scientific Advertising) once said,... Read More