9 Tips for Better Billboards

It is a given that billboard advertising "outdoor" is not a "quick fix". If sales are down, you can't quickly put up a few boards to boost the numbers. You must plan ahead.

Lead time is not short when using outdoor. The best use of boards is for image building and brand awareness.

Billboards are not cost effective for one time only sales or non-repeating special events. Most billboards are sold for a minimum of one month.

Using billboards is akin to TV, it can mean you have "arrived" as a formidable business.Billboards are image builders.

Painted billboards (Paints) are the oldest form of outdoor advertising. Poster Boards (Paper) may be the best known. We have all seen the billboard guy hanging off the ladder with the swirling wallpaper-like panels being pushed into place with the big glue broom.

All the rage now is the use of vinyl on boards. This allows for better color, longer life and very fine graphics. Vinyls are printed with a special printer, not unlike your computer printer (but bigger).

Bulletins are the giant boards you often see along Interstates. They can be as big as 20 x 60 feet.

Here are BIG Mike's 9 Tips for Better Billboard Advertising.

1 Buy at least a 50 showing (meaning 50% of the population will see it at least once a day) and do it every other month. Many times if the board is not sold after your time runs out, it will remain up for free until replaced.

2 Be sure some if not most of the boards you buy are lighted locations.

3 Choose stand alone rather than stacked boards (if you have a choice).

4 Don't let the billboard salesperson select the locations for you.

5 Buy vinyls instead of paper or paint and bleed the graphic off the edge (so it wraps around the back of the board). Makes your ad look even bigger.

6 Keep the concept short and clever. Offer a solution to their problem, entice them with something new. Avoid same ol' same ol'.

7 Use the rule of never more than 8 words and one picture. Remember, most readers will be zooming by in a car or truck.

8 Don't put your picture on the board. Remember the cardinal rule of sales. It's not all about YOU, it's all about THEM.

9 Make outdoor a budget item and plan in advance. Spend most of your time working on the concept and design, 'cause once it's up there, it can't be changed and will been seen by everybody.

For more about advertising get my article "Do Your Radio Ads Work?" Send a blank eMail MailTo:[email protected]

©2005 BIG Mike McDaniel All Rights Reserved [email protected] BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:[email protected]

In The News:

Advertise  Village Voice

The Shrinking Ad Dollar

CPR CPA CTR... what does it all mean? What it... Read More

Persistant Advertising Will Do No Harm!

From my experience, I've been on many discussion groups and... Read More

The Seven Second Race: How to Draw Attention Your Ad

You've decided to launch your advertising campaign but you have... Read More

LED video Displays

LED video displays give you the power to communicate, to... Read More

What Does Your Business Card Say?

Business cards are the most underutilized and misunderstood marketing tool... Read More

Boost Headline Believability With Specifics

Don't use vague generalities in your headlines. Be as specific... Read More

Media Savvy - How To Manage Your Time To Gain The Best Media Coverage

Did you know generating positive media coverage is four times... Read More

Double Your Sales Potential With Double-sided Business Cards

Swapping business cards is one of the most basic and... Read More

The Internet and Beyond - 12 Tips on Writing Better Brochures

Every year thousands of online businesses fail. None of them... Read More

Mobile Detailers; Customer Window Displays

Mobile detailers have all types of customers, many of whom... Read More

5 Reasons Why Headlines Are Crucial To Your Website?s Success

Without a powerful headline, your message stands little chance of... Read More

3 Elements To A Deal-Sealing Classified Ad

Have you ever wondered why your perfectly fine classified ad... Read More

The Principle Of Advertising Online

Advertising online is very similar to advertising in any environment.... Read More

15 Tips for Better Yellow Page Ads

Yellow Pages advertising is one of the most popular forms... Read More

How to Write Great Headlines

According to experts, just changing the headline of an ad... Read More

Online Classifieds

Choosing a Classified Website and creating your advertisements.The internet has... Read More

Do Your Business Cards Say Who You REALLY Are?

Here are a couple of tips for creating an eye... Read More

Write Attention Getting Advertisements

The most important aspect of any business is selling the... Read More

Grab Your Share of Untold Amounts of Advertising Dollars

If you advertise in any way, the following information could... Read More

Take Your Radio Ads to the Next Level

Most small businesses do not have a high powered advertising... Read More

Present Your Product On A TV Show for FREE

Would you like to get your new or existing Internet... Read More

Electronic Display Boards

Electronic display boards signify high priority messaging, allowing you to... Read More

2005 Super Bowl Ads... Winners and Losers

Well, Super Bowl XXXIX is history. Too bad for the... Read More

Add More Pizzazz To Your Ad For More Profits

I recently completed a Marketing Makeover for an Ad that... Read More

Ads Dont Sell - People Do !

More about advertising by BIG Mike McDanielAdvertising is not a... Read More