|
|
|
|
|
|
|
|
Should You Advertise on TV?
When people discover my background in advertising, the questions flow. One of the most frequent questions is "Should I advertise on TV?"
I can't answer that questions until I ask a number of questions first.
Do you have an advertising plan?
Are you working on a firm budget?
What are you trying to accomplish with your advertising?
Where are you spending your money now?
Usually by the 4th question the happy face is one of disappointment.
Contractors don't build a building without a plan, and you shouldn't advertise without a plan. The first action is to determine what your advertising is to do. Most small and medium businesses do not have the bucks for long term image, so we focus on a call to action or proclaiming benefits (not features)
Can TV do that? Probably. Can you afford it? Probably not. Local TV ads even in the smallest of television markets are expensive. You can buy cheap ads, but the cost is factored to the number of viewers. The cheaper the ads, the fewer the viewers. How many folks do you know glued to the tube at 545 AM?
You can get on TV with a package of Cable Ads, but beware the number of viewers and the shoddy production. Get my article "Cable Ads 5 Bucks" by sending a blank eMail to MailTo:[email protected]
Some people in business beleive you haven't "arrived" until your business is on TV and billboards. Funny, I know of hundreds of businesses making big bucks that don't use either.
©2005 BIG Mike McDaniel All Rights Reserved [email protected] BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com
Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:[email protected]
CD Business Cards- Why Use Them?
CD Business cards are the electronic version of the now... Read More
Classified Ads That Get Results
Classified ads do not have the big market appeal that... Read More
Improve Your Promotional Flyers And Improve Sales
Admittedly, I have not seen your advertising flyer. Then again,... Read More
Top Jingle Companies: What to Look For, What to Expect
The internet offers you the opportunity to seek out jingle... Read More
Good Design Makes Good Sense
Organized your pencils and pens lately? Sorted your clothes into... Read More
Top 9 Reasons To Advertise
Advertising is not for every company. But some require it... Read More
Understanding Internet Banner Advertising
Banner advertising is an effective way of getting your advertising... Read More
What?s the Score?
You may be aware that in a basketball game the... Read More
Crazy Ads? Maybe Youre Just Out of The Demo!
My father called me to complain, again. He's 82 and... Read More
The Graphic Problem
Digital printing has revolutionized the sign industry. Current printers can... Read More
16 Methods for Getting Free Advertising
1. Place copies of your circular on bulletin... Read More
Business Plan Appeal ? Five Rules For Writing Attention Grabbing Headlines
The success of a business plan stands or falls on... Read More
Do Your Business Cards Say Who You REALLY Are?
Here are a couple of tips for creating an eye... Read More
Commercial: Consumer - Discounts - Misleading Advertising
Marketing is an important tool for attracting customers. It is... Read More
Why Would Anyone Want Your Business Card?
Do you remember how proud you were the first time... Read More
Heard A Good Radio Ad Lately? Neither Have We
To many ad agencies, radio is considered advertising's ugly stepchild.... Read More
Why I Like The Ads I Hate!
It's been said that the antidote to liking/loving is not... Read More
Should You Advertise on TV?
When people discover my background in advertising, the questions flow.... Read More
Nine Power Words To Punch Up Your Ads
As every professional politician and public relations man knows words... Read More
Advertising Agency In Boston: Tips and Tricks
The big news on Wall Street last year was the... Read More
Raising Funds For Your Nonprofit Using An Annual Direct Mail Program
A good annual direct mail solicitation program can produce unrestrictive... Read More
10 Ways To Improve Your Print Ads
1) Include a coupon in your large ads. This can... Read More
Ten Ways To Sell Advertising Space Fast
1. Give your customers a discount when they spend over... Read More
10 Reasons Why Your Company Needs Custom Invitations
I am always amazed when I hear about companies who... Read More
Cable TV Advertising; Mobile Detailing Customers
If you own a mobile detailing business or mobile car... Read More
Why People Fail in Mail Order
Mail order is a very complicated business. Every phase must... Read More
Present Your Product On A TV Show for FREE
Would you like to get your new or existing Internet... Read More
Buying Radio? Read This and Dont Waste Your Money
Pay close attention and make it work the best for... Read More
5 Reasons Why Headlines Are Crucial To Your Website?s Success
Without a powerful headline, your message stands little chance of... Read More
How To Get Big Sponsorship Money for Your Band, Tour, Event or Production
Touring is a bands greatest opportunity for success. But, touring... Read More
Print Your Marketing Postcards For A Penny, Address Them For Free, and Automate the Whole Process
This article will show you how to cut your printing... Read More
Dont Be a Secret Agent
This tactic of the game was hard for me to... Read More
Why Not Use the Humble Fax in Your Advertising Strategy?
When my daughter complained recently about the prohibitive cost of... Read More
Secrets to Get Free Advertising
The opportunities to get free advertising for your product or... Read More
Double Your Sales Potential With Double-sided Business Cards
Swapping business cards is one of the most basic and... Read More
How to SAVE Yourself from Spending too Much Money on Advertising!
How much money have you spent in Advertising, Promotion &... Read More
Lamination of Signs
I suspect that everyone has an idea of what lamination... Read More
80% of All Advertising Is Wasted Due To This Common Mistake
You're flipping through this publication as you wait for your... Read More
How To Track Your Advertising Like A Hawk
Tired of pouring endless money into advertising? Do you wonder... Read More
How To Tell If An Advertisement Costs Too Much
People say it all the time: "This advertising costs too... Read More
Small Cards, Big Ideas: Alternative Uses for Business Cards
Aggressive business card marketing isn't about handing your business cards... Read More
4 Ways to Double the Power of Your Business Cards
Sure, everyone needs business cards. But why not make your... Read More
Womentisements
The unnecessary and extensive use of female models in advertisements... Read More
Advertising Costs Getting Too High?
Everyone knows that advertising is essential to growing a business.... Read More
Scrolling LED signs
Scrolling LED signs is type of LED signs that displays... Read More
How To Write Eye-Grabbing Headlines That Catapult Your Prospects Into Your Ads
If you're interested in improving the selling results of your... Read More
Online Classifieds
Choosing a Classified Website and creating your advertisements.The internet has... Read More
Using Flyers to Advertise Your Online Business
Using flyers is one commonly overlooked method of advertising offline.... Read More
If You Lost 70% of Your New Customers, Would You Notice?
Buyers Don't Rely on the Yellow Pages Like They Used... Read More
Media Savvy ? Media Skills For Rural Women
The ability to lead, persuade and influence are integral skills... Read More
Advertising Advertising |