15 Tips for Better Yellow Page Ads > NetSparsh - Viral Content you Love & Share

Home
>
Advertising
>
15 Tips for Better Yellow Page Ads

15 Tips for Better Yellow Page Ads

Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96.9%) and business has at least one copy of "the book".

Almost three out of five (58%) of all adults say they check the Yellow Pages for a phone number and/or address at least once per week, with 77% using the book monthly.

While the Yellow Pages are an excellent reference tool, they fare less well when considered as an advertising medium.

Here are 15 ways to make their yellow pages more effective.

1 - People looking in the Yellow Pages are ready to buy right now. So the challenge is to make the prospect see your ad first.

2 - Don't sell them your type of product or service, but sell them on the benefits of your business.

3 - Sell them why they should call you and nobody else.

4 - You don't need thick borders or extra cost color, the yellow pages people offer that to everyone. Look how many are on every page.

5 - The key to a sizzling Yellow Pages ad is to sell your services in print. It's about standing out by offering the solution to their problem in a way that your competitors can't match. The key is the headline.

6 - Put a headline on your ad that sells your benefits and assures the prospect will read your ad. If you have a hard hitting headline that projects a strong benefit and relates to the needs of your prospect, half the work is done. Some headlines that help you do that include:

"How to xxxxx"

"6 reasons why ..."

"Before you xxxxx 6 factors to consider"

The rest of your ad should expand on the benefits you've presented in your headline and show specific ways you'll help your prospect fulfill their needs.

7 - Finish by spelling out your instructions. Writing "Call us now on xxx xxxx" you'll get more responses than you would if you simply listed a phone number.

8 - Write like you talk Inject your personality into everything you write. No-one wants to read boring and stuffy legal-ease.

9 - Use short sentences and words. Use simple language

10 - Use the word 'you'

11 - Avoid Bragging - Don't boast "biggest and best". It turns people off, even if it is true.

12 - If you have a guarantee, spell it out. A guarantee will make your credibility skyrocket

13 - Find a way to make the prospect an enticing offer. Including an offer in your telephone directory ad will dramatically boost responses. It gives your prospect a reason to call you ahead of anyone else.

14 - Remember that every business (with a business telephone) will be in the yellow pages, free, in the listings.

15 - The only thing color has been proven to do in Yellow Pages advertising is increase the price you pay for the ad.

Remember, the Yellow Pages is generally a reference tool. Design your ad accordingly

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:[email protected]

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

EFF
We're in the Uncanny Valley of Targeted Advertising
EFF
Mark Zuckerberg, Facebook's founder and CEO, thinks people want targeted advertising. The “overwhelming feedback,” he said multiple times during his congressional testimony, was that people want to see “good and relevant” ads. Why then are so many ...
Complying With New Privacy Laws and Offering New Privacy Protections to Everyone, No Matter Where You Live ...Facebook Newsroom
Exclusive: Facebook to put 1.5 billion users out of reach of new EU privacy lawReuters
Privacy | Sections | - The Daily DotThe Daily Dot
Times of India
all 138 news articles »

Wall Street Journal
Ford to Seek Bids for Parts of Advertising Business, Dealing Blow to WPP
Wall Street Journal
“We are going to place some portions of our advertising business up for bid with other agencies, including WPP, beginning in the coming weeks. No decisions have been made.” “We value the talented and creative women and men at WPP,” the spokesman added ...
Ford Motor to review some WPP-held advertising businessSeeking Alpha

all 8 news articles »

Forbes
Alphabet's Strength In Core Advertising To Continue To Drive Revenues, Profits
Forbes
Alphabet is scheduled to announce its Q1 earnings on Monday, April 23. The company has reported strong growth in revenues in recent years, driven by Google's core search advertisement business. Advertising on Google's own platforms, or Google ...

and more »

Bloomberg
P&G Ends its YouTube Advertising Boycott, But With a Catch
Bloomberg
Google gave marketers more control over where and how they run ads on YouTube. In January, it introduced a sweeping set of changes, including a pledge to manually review every ad in Google Preferred, a pricier collection of more popular videos. P&G ...
P&G ends its YouTube boycott after more than a yearAdAge.com
Exclusive: YouTube ran ads from hundreds of brands on extremist channelsCNNMoney
P&G resumes advertising on YouTube after 1-year pauseCincinnati Business Courier
Fortune -YouTube Creator Blog -MarketWatch -Baltimore Sun
all 55 news articles »

Business Insider
There may be a surprise winner in YouTube's latest advertising mess: YouTube
Business Insider
Yikes, right? Especially considering that in two weeks YouTube is scheduled to host its annual brandcast presentation to advertisers in New York. Maybe not. That's because YouTube recently pledged to task humans with reviewing all of the channels that ...

and more »

Business Insider
What you need to know in advertising today - Business Insider
Business Insider
Last year, when McDonald's was looking for a fun way to support a promotion for $1 cold beverages, it decided to test augmented reality ads on Snapchat designed to drive people to its restaurants. The campaign resulted in a surge in revenue that was ...

and more »

CNET
Twitter Bans Kaspersky From Advertising on the Platform Citing DHS Ban
BleepingComputer
"Twitter made the policy decision to off-board advertising from all accounts owned by Kaspersky Lab," a Twitter spokesperson said in a statement identical to the one received by Kaspersky Lab in January. "This decision is based on our determination ...
Kaspersky calls out Twitter over advertising ban in letter - CNETCNET
Kaspersky Lab Chief Says Company Banned From Advertising On TwitterRadioFreeEurope/RadioLiberty
Kaspersky banned from advertising on Twitter over security fearsTelegraph.co.uk
Wccftech -Firstpost -Twitter for Business -Homeland Security
all 38 news articles »

Inside ESPN's content and advertising partnership with Cycle
Digiday
On April 22, ESPN will air a 7-minute documentary short titled “The Six Day Race: The Story of Marshall 'Major' Taylor” on TV. The short, which was released online on April 18, profiles the first black athlete to win a world championship in competitive ...

ABC News
Junk food TV advertising likely highest when kids are watching ...
ABC News
A new study in Australia looked at how much junk food advertising kids were exposed to and the numbers were staggering. Food advertising can directly affect the types of foods that children actually eat, The World Health Organization has said. To ...

and more »

Quartz
Britain is stricter on sandwich labels than political referendums
Quartz
All of which leaves one to wonder: Why can't Britain stringently investigate all forms of advertising with the same iron fist? Political advertising can make or break campaigns. But judging by examples from the recent past, the UK watchdog relinquished ...

and more »

Google News

15 Tips for Better Yellow Page Ads

Advertising Advertising