Creditability In Advertising

I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. The postal real estate is typically reserved for flyers of lost dogs, cats, small children, etc. This time, however, the ad was soliciting a service which, I feel, requires a personal connection. The ad simply stated: "Affordable, Quality, Licensed, Day Care. Call XXX-XXXX"

While I do not have children yet, I can only assume a responsible parent would look at this impersonal solicitation for their young children and laugh. Would you consider trusting this nameless, faceless, credit-less, organization with your children? Maybe some days this would be appealing, but realistically?

I started thinking about credibility and what an important role it plays in today's business economy. I looked in the yellow pages for a landscaping company ? six pages vying for my dollar, yet all of them lacked personality. Not one said, "We are a credible company you have heard of."

Granted, building a brand name takes longer than a day or a dollar. Not one person on my mailing list has the Microsoft arsenal of marketers, nor do they have the brand recognition worldwide. But thousands of "small businesses" (a term I hate) have incredible local recognition. Think Blue Sky Landscaping (for you Western Washington folks), what about Dillanos Coffee? They are based right here in Sumner. Ever heard of Pink Coconut? Headquartered in Puyallup.

What do you do to make your company say, "I am someone you can trust."? How do your customers get to be your customers? Obviously word of mouth is a powerful marketing tool ? but you can't buy that. If you could, we would all be millionaires and word of mouth would not have the same credibility. What about new customers?

For some, leaving an anonymous flyer on a mailbox will work. For daycare? For in-home services? No.

Write back and let me know what you do to bring creditability to your company. In my next article, I will share some of your thoughts ? think about it, instant (creditable, free) publicity.

S. Nestor writes for StormFront Development, a pioneer in web development. Visit their private forum SF:Club (http://www.thesfclub.com) to learn more. Contact him at [email protected]

In The News:

Video advertising 2021-2024  The Media Online
Advertising predictions for 2021  The Financial Express

How To Make A Fortune With FREE Advertising!

How To Gain FREE Advertising That Will Make You Rich!Okay-Just... Read More

Bad Seduction - Advertising Techniques That Dont Work

I just read some advertising suggestions on an Internet marketing... Read More

How to Advertise with Flyers

When you first start out on your business venture, money... Read More

The First UK Man To Become a Human Billboard an Interview

Advertising on humans using tattoos is rapidly kind of freak... Read More

If You Want To Get More Customers, Heres 10 Powerful Stories To Improve Your Ads

Remember, as a child lying in bed and listening to... Read More

Adding Art to Business Spaces

Larger companies have learned that collecting art adds something special... Read More

The Secrets of High Money Classified Ads

When used effectively, classified ads can be one of the... Read More

Just What Are Consumers Thinking?

Research would indicate that consumers don't know what they're thinking.... Read More

Media Savvy - How To Manage Your Time To Gain The Best Media Coverage

Did you know generating positive media coverage is four times... Read More

Classified Ads That Get Results

Classified ads do not have the big market appeal that... Read More

Moving message Sign

Moving Message Signs are a unique, attention-grabbing way to communicate... Read More

Seven Ways to Waste Your Money on Yellow Pages Advertising

Each year there is a Yellow Pages arms race where... Read More

Information Gathering & Delivery May Never Be The Same!

Give Us The Bottom Line!If you are like most people,... Read More

Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article... Read More

Do Your Business Cards Say Who You REALLY Are?

Here are a couple of tips for creating an eye... Read More

Tips On Writing a Successful Ad

When knowledge is based on truth it is powerful!When it... Read More

Is Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out?

Any idea? It's a question that more than a few... Read More

16 Ways to Make Your Business Cards Unforgettable

Every time you hear someone say "May I have one... Read More

How to Save Money by Making Your Own Sign

In the sign industry we commonly refer to the material... Read More

Getting the Most Out of Your Networking Group

Here is my personal list of things to do at... Read More

Direct Mail Rules of Thumb

First and foremost - You should identify your target market.... Read More

Hit Them With Benefits

More about advertising from BIG Mike McDanielIt makes no difference... Read More

Successful Print Advertising Designs

Do you often see print advertisements outdoors, as much as... Read More

Custom LED Display

Custom LED Display, as the name specifies, facilitate control anything... Read More

How To Make Your Advertising Work!

Many believe that when it comes to advertising, it's a... Read More