Advertising Basics for Beginners

So many of us who have decided to do business online have no background in marketing or advertising. It can be so frustrating without any kind of guide.

Here is a list of some textbook rules regarding marketing and advertising in general. These are important points that we should all keep in mind when promoting our offers:

1. People don't like ads until they see something they want or need.

2. Headlines should always illustrate the best, specific benefits of one's offer. Cryptic headlines might be fun, but they simply can't compare (in terms of results) to an honest headline that spells out your offer.

3. Tell your prospects exactly what you want them to do. Don't assume that they know what the next step is. Whether you want them to click through to your web site or send you an email for more information, be sure to let them know and don't forget to provide the link or address.

4. Every ad you place is an opportunity to rate your copy. A mediocre ad won't get many responses, but a great ad can clicks almost anywhere. Don't waste your time placing ineffective ads, always check your results.

5. Networking with others is a good way to make sales, but nothing beats good ad copy.

6. Networking is not about making lots of instant sales. It's about getting to know people and letting them know what you have to offer. When they have a need for your product, they will look you up.

Writing effective ad copy takes practice. Don't get discouraged if your first attempts don't yield a lot of results. Continue to work with it and test it until you find that words that speak to your perfect customers and make them click.

Cathy Wagner, online business expert and owner of http://www.onestopinternetbusiness.com, will help you reach your online business goals faster with hands-on marketing guidance and support, personalized for you own unique business. You can save hundreds of dollars and countless hours of frustration by avoiding common mistakes and pitfalls.

In The News:


Design Your Own Newspaper Ads

Many people in business lay-out (design) their own ads. That... Read More

How to Make a Fortune from Unique Resistance-free Advertising

One of the most powerful offers you can use in... Read More

Secrets to Get Free Advertising

The opportunities to get free advertising for your product or... Read More

Double the Effectiveness of Your Company Brochure

Let's face it - most brochures go straight into the... Read More

How To Create A Better Brochure

Having a quality brochure makes a positive impression on a... Read More

Whats The Frequency?

The more things change, some say, the more things stay... Read More

Giorgio Armani: A Persuasive Campaign

Lets examine the use of Giorgio Armani Company's advertisements for... Read More

Not Another Calendar! - Choose Advertising Specialties That Sell

As I was searching through a kitchen drawer the other... Read More

Direct Mail Catalogs & Brochures: Write Captions That Sell

Many prospects skim through catalogs and brochures, glancing at the... Read More

Your Eye Catching Publicity Flyer

Your website is done, your business cards have been delivered,... Read More

Create Your Dynamic Elevator Speech

So, what's an elevator speech, and how do you get... Read More

The Art Of Fear Free Advertising

Is fear of failure an issue when you commit valuable... Read More

6 Ways To Get More Sales From Your Advertisement

To bring great sales success, a great advertising technique is... Read More

Fax Broadcast Services Get Your Message to Millions

If your company is one of those innovative businesses that... Read More

What Do Your Ads Say?

Make a list of everything you think should be included... Read More

Do You Really Need a Brochure?

Traditional brochures typically tell the story of your company, i.e.... Read More

Scrolling LED signs

Scrolling LED signs is type of LED signs that displays... Read More

Dont Put All Your Eggs in The Same Basket

Solution: You can protect yourself by partnering with other lead... Read More

Do I Need Raised Letter or Full Color Business Cards?

If you've been searching around for business cards that will... Read More

Heard A Good Radio Ad Lately? Neither Have We

To many ad agencies, radio is considered advertising's ugly stepchild.... Read More

The Truth in Advertising

Most of us have seen at least a dozen different... Read More

Using Ad Agencies and Designers

Advertising and promoting your business is expensive, so it's important... Read More

Get Better Results from Your Advertising with a Disruptor

When you spend money on an advertisement you want to... Read More

Is Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out?

Any idea? It's a question that more than a few... Read More

Radio Advertising - Is it for Your Business? - More Small Business Power Tools

If you're a typical small business, you've probably been approached... Read More