Advertising Basics for Beginners

So many of us who have decided to do business online have no background in marketing or advertising. It can be so frustrating without any kind of guide.

Here is a list of some textbook rules regarding marketing and advertising in general. These are important points that we should all keep in mind when promoting our offers:

1. People don't like ads until they see something they want or need.

2. Headlines should always illustrate the best, specific benefits of one's offer. Cryptic headlines might be fun, but they simply can't compare (in terms of results) to an honest headline that spells out your offer.

3. Tell your prospects exactly what you want them to do. Don't assume that they know what the next step is. Whether you want them to click through to your web site or send you an email for more information, be sure to let them know and don't forget to provide the link or address.

4. Every ad you place is an opportunity to rate your copy. A mediocre ad won't get many responses, but a great ad can clicks almost anywhere. Don't waste your time placing ineffective ads, always check your results.

5. Networking with others is a good way to make sales, but nothing beats good ad copy.

6. Networking is not about making lots of instant sales. It's about getting to know people and letting them know what you have to offer. When they have a need for your product, they will look you up.

Writing effective ad copy takes practice. Don't get discouraged if your first attempts don't yield a lot of results. Continue to work with it and test it until you find that words that speak to your perfect customers and make them click.

Cathy Wagner, online business expert and owner of http://www.onestopinternetbusiness.com, will help you reach your online business goals faster with hands-on marketing guidance and support, personalized for you own unique business. You can save hundreds of dollars and countless hours of frustration by avoiding common mistakes and pitfalls.

In The News:

Who's Advertising for Job Candidates?  Radio & Television Business Report

How To Tell If An Advertisement Costs Too Much

People say it all the time: "This advertising costs too... Read More

Advertising That Annoys: The Real Story

Critics conclude that entertaining or "creative" commercials sell better than... Read More

5 Tips for Hot Yellow Pages Ads

Yellow Pages advertising is one of the most popular forms... Read More

Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale

How many times has this happened to you?A friend recommends... Read More

Double Your Sales Potential With Double-sided Business Cards

Swapping business cards is one of the most basic and... Read More

Moving Message Board

Moving message boards are used in the areas where continuous... Read More

Creditability In Advertising

I recently saw an ad taped to my mailbox, mind... Read More

The Online Equivalent of an Effective Newspaper Advertisement is FREE

Ask anybody who has been in business for a long... Read More

Whats The Frequency?

The more things change, some say, the more things stay... Read More

What Do Your Ads Say?

Make a list of everything you think should be included... Read More

Ten Ways To Sell Advertising Space Fast

1. Give your customers a discount when they spend over... Read More

Top Design and Marketing Tips from a Branding Expert

This month, we wanted to share some general tips relating... Read More

5 Newspaper Advertising Myths Revealed

What I'm about to reveal are myths that most people... Read More

Print Advertising: Knowing What To Put In Your Ads

So you've decided to run a print ad in your... Read More

Top 9 Reasons To Advertise

Advertising is not for every company. But some require it... Read More

Good Design Makes Good Sense

Organized your pencils and pens lately? Sorted your clothes into... Read More

How to Make a Fortune from Unique Resistance-free Advertising

One of the most powerful offers you can use in... Read More

What To Do With Your Business Cards

Without a plan to distribute your cards, there's no need... Read More

How to Save Money by Making Your Own Sign

In the sign industry we commonly refer to the material... Read More

Classified Ads That Get Results

Classified ads do not have the big market appeal that... Read More

Creativity and Getting Outside of the Box

Sitting in front of a blank piece of paper? Wondering... Read More

Organizing Business Cards for Effective Contact Management

Now that you've had colorful new business cards printed, and... Read More

How to Breathe New Life into Your Advertising Campaign

If you haven't made many sales or perhaps none at... Read More

Imprinted Promotional Items ? Their Many Marketing Applications

There are many uses for promotional items. This means that... Read More

Persistant Advertising Will Do No Harm!

From my experience, I've been on many discussion groups and... Read More