Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
6 Must-Have Elements of a Powerful Brochure > NetSparsh - Viral Content you Love & Share

6 Must-Have Elements of a Powerful Brochure

Most brochures that businesses put out today end up doing little to impact the sales of that business. By applying the 6 must-have elements listed below you will transform you brochure from trash can lining into a powerful sales tool.

1. A Benefit-Filled Headline. On the cover of most brochures you'll usually find nothing more than the company name, logo, and maybe a quick slogan like "committed to excellence". This isn't horrible, but there is a much better way to enhance your brochure. If you want to turn your brochure into a powerful sales tool you need to grab your prospects attention immediately. You do that through a benefit-loaded headline.

A benefit-loaded headline is a headline that clearly and powerfully communicates a desirable benefit that your product or service offers your customers. For example a benefit-loaded headline for a heating and cooling company would be "How the New XYZ System Can Shave $800 Off Your Utility Bill This Year". This headline is clear, specific, and powerful. If a customer were in the market for a new heating or cooling system this headline would draw the prospect into the brochure.

2. Educational Content. Prospects read brochures because they want to make the best possible buying decision. Usually when someone reads a brochure, they are hungry for knowledge about your product or service. Make sure your brochure is written in such a way that your prospects will know more about your product or service after they read the brochure than they did before.

3. Unique Selling Proposition (USP). A USP is something that separates you from your competition. To be ultimately effective you want your brochure to cause prospects to lean toward your company instead of your competitors. Your USP is a statement that either your competitors can't, or aren't saying. A popular old USP that you'll recognize is "Delivered in 30 Minutes or It's FREE!" This USP was effective because nobody else was saying it.

4. Proof. Anytime you make a statement regarding the benefits that your product will bring, you need to back that statement up with proof. Testimonials, quotes, charts, graphs, pictures, endorsements, and articles are great ways to prove your claims and cause your prospects to believe what you are saying. Remember that most people are skeptical initially, but you can overcome that skepticism with proof.

5. A Low-Risk Offer. After a customer has read your USP, your educational content, and your proof, you need to encourage them to take the next step in the buying process.

The next step could be to make a purchase, to call for more information, to set an appointment, or whatever. Whatever the next logical step is you need to invite your prospect to take it, and make them feel comfortable about taking it. If you want them to make a purchase, mention a money-back guarantee. If you want them to call for more information, reassure them that they won't be pressured. You need to try and remove all of the possible barriers that would prevent a person from taking the next step.

Incorporate as many or these elements as you can to ensure your brochure leads your prospects closer to making a buying decision.

Brett Curry is a Marketing Consultant and Marketing Director for Brochures.com. Brochures.com is the home of top quality, full color brochures, business cards, postcards and more at up to 70% off of retail. http://www.brochures.com marketing@brochures.com

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Forbes

14 Ways Print Advertising Can Provide New Audience Potential For Your Company
Forbes
Print advertising is not dead. In fact, some people prefer print to digital. According to a study by MarketingSherpa, when asked which advertising channels they trust most when making a purchasing decision, 82% of respondents said they trusted print ...


We are Social Media (press release) (blog)

Facebook Cracks Down On Low-Quality Advertising
We are Social Media (press release) (blog)
Facebook is cracking down on low-quality ads by reducing distribution or disapproving them altogether. These include clickbait ads or ads that direct people to unexpected content or create bad experiences for them. Facebook wants ads on its platform to ...


The A.V. Club

Bask in the unmitigated gall of these obvious advertising rip-offs of well-known songs
The A.V. Club
Ah, advertising: The grand pursuit of selling human emotions back to the people who feel them. At its best, a great ad is a form of Don Draper-esque high art; more often, though, it's a crude copy of something real, a notion that's heavily emphasized ...
YouTube HTML5 Video PlayerYouTube

all 107 news articles »

Madison.com

Laura Kiefert: End false political advertising
Madison.com
Dear Editor: Once again, we are being bombarded with negative political ads, often filled with half-truths and outright lies. I am disgusted by the attack ads being levied this year against gubernatorial candidate Tony Evers and Senate candidate Tammy ...


The Verge

GM's data mining is just the beginning of the in-car advertising blitz
The Verge
The goal was to determine the relationship between what drivers listen to and what they buy and then turn around and sell the data to advertisers and radio operators. And it got really specific: GM tracked a driver listening to country music who ...


Business Insider

What you need to know in advertising today
Business Insider
On Tuesday, a group of small advertisers that call themselves LLE One (and is made up of social media firm Crowd Siren, Social Media Models, and Quirky) added a complaint to a two-year lawsuit accusing Facebook of ad fraud. Per the lawsuit, Facebook ...

and more »

Sierra Star (blog)

Why not treat political advertising like tobacco ads? That and other musings
Sierra Star (blog)
Political advertising is and always has been banned on British radio and TV by its citizens. The United Kingdom's Electoral Reform Society observes, “The US experience shows the only people who profit from TV ads are moneyed interest groups, TV ...


The Parsons Advocate

Davis' Verglas Media produces FarmFreshWV advertising campaign
The Parsons Advocate
When the West Virginia Food and Farm Coalition approached Victoria Weeks, owner of Verglas Media, about the FarmFreshWV advertising campaign, she knew she had a unique opportunity to convey an important message.


We are Social Media (press release) (blog)

Meet Grant – The Only Human Designed To Survive A Career In Advertising
We are Social Media (press release) (blog)
What if none of us were indeed designed to survive the trauma of a career in advertising? None of us, except him: Meet Grant. Maybe you remember “Meet Graham,” the “mother” of all road-safety campaigns from Australia that dominated at the award shows ...


AdExchanger

California's Privacy Law: A Raw Deal For The Advertising Industry
AdExchanger
This provision would seem to prohibit the paid advertising model that fuels nearly all digital content distribution. From the perspective of the California Legislature, the exchange of data is so risky that the consumer is prevented from sharing data ...

and more »
Google News

More Cheap Tricks for Promoting Your Business

In a recent article, I shared five of my top... Read More

What the Newspaper Ad Person Won?t Tell You

Newspapers are considered the PRIMARY advertising medium by 99.4% of... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you... Read More

Top 9 Reasons To Advertise

Advertising is not for every company. But some require it... Read More

Which is Better Digital or Offset Printing?

As technology continues to improve, the quality of digital prints... Read More

Graphical LED Display

Graphical LED Displays utilize high-resolution graphics and video to transmit... Read More

A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!

FACT: Most people don't spend anywhere near enough time on... Read More

3 Things Every Yellow Pages Advertiser Needs to Know

Too many business owners and marketers know that Yellow Pages... Read More

Information Gathering & Delivery May Never Be The Same!

Give Us The Bottom Line!If you are like most people,... Read More

The Forgotten Advertising Tip

I'm sure while you have seen many tips on advertising,... Read More

What Happened? Troubleshooting Poor Response from Ad Campaigns

Too many small business owners today run ad campaigns that... Read More

How Well Do Postcards Work?

The humble little postcard has been getting a... Read More

How To Create Instantly Compelling Ads Every Time

Use This Quick 3-Question Evaluation Process, So You Can Be... Read More

See How to Advertise and Gain More Money to Blast Another Project

We have a Great News that we think that may... Read More

Direct Mail = Your Money, From Printer to Mailbox to Trash!

I did a quick, very unscientific survey of 25 of... Read More

5 Reasons Why Headlines Are Crucial To Your Website?s Success

Without a powerful headline, your message stands little chance of... Read More

10 Tips For Writing A Profit Producing Ad

1. You can get ad copy ideas by studying similar... Read More

Radio and Television Ads: Clever Vs. Annoying

Ever heard or seen a radio or television commercial that... Read More

Write Attention Getting Advertisements

The most important aspect of any business is selling the... Read More

Prove It! - Give Your Marketing and Advertising More Credibility

Your marketing and advertising won't be effective if your potential... Read More

How To Write Really Good Ads

All sales begin with some form of advertising. To build... Read More

Printing - How Do I Buy It?

Why should I care where I get my printed material... Read More

The Inside Secrets Of Free Publicity For Your Business

Product publicity is the "secret pathway" to business success... Read More

The Skinny on Billboards

Several years back the billboard people put a big picture... Read More

Commercial: Consumer - Discounts - Misleading Advertising

Marketing is an important tool for attracting customers. It is... Read More