|
|
|
|
|
|
|
Which is Better Digital or Offset Printing?
As technology continues to improve, the quality of digital prints also improves. Technology advancements have also made it easier for more and more businesses to enter the printing industry. Good digital printers cost a few thousands dollars?good offset printing presses may cost a few million dollars.
For those companies interested in conveying the best possible image at all times, it is important to evaluate which printing process will bring the greatest result.
Let's compare the two processes briefly:
Digital Printing: If you want a sample of digital printing, simply look at a piece that you print from your inkjet printer at your home or office. Digital printing uses a series of dots printed on top of the paper that form an image.
Offset Printing: Offset printing is done on large presses that use plates and ink. As your piece is printed on an offset press, the ink bleeds into the paper and bonds with it.
Because of the plates used, and the way the ink is absorbed by the paper, most people feel that offset printing provides deeper, richer, fuller color saturation than digital printing. While digital printing has certainly improved over the years, most printing experts would agree that it still hasn't reached the quality level of offset printing.
Brett Curry is a Marketing Consultant and Marketing Director for Brochures.com. Brochures.com is the home of top quality, full color brochures, business cards, postcards and more at up to 70% off of retail. http://www.brochures.com [email protected]
Online Classifieds
Choosing a Classified Website and creating your advertisements.The internet has... Read More
Is Your Advertising... Sexy?
Ever hear the term 'sexy' advertising? It's not necessarily what... Read More
How to Advertise with Flyers
When you first start out on your business venture, money... Read More
I Dont Want to be Different
To succeed in today's crowded marketplace where most of the... Read More
Secrets to Profitable Mail Order Products
The most profitable mail order products are simple... Read More
Small Cards, Big Ideas: Alternative Uses for Business Cards
Aggressive business card marketing isn't about handing your business cards... Read More
Advertising Primer for Fast Learners
Advertising, when done well is a very effective way to... Read More
If You?re Tired Of Adverts That Don?t Work And Letters That Don?t Sell, Then You Must Read This
Over the 32 years I've been involved in sales, marketing... Read More
The SKINNY on Radio Advertising
From meager beginnings in 1920, radio has grown with us... Read More
Should You Advertise on TV?
When people discover my background in advertising, the questions flow.... Read More
Fax Advertising : Hitting Your Target Immediately
In the business of marketing and advertising, it used to... Read More
Using Ad Agencies and Designers
Advertising and promoting your business is expensive, so it's important... Read More
Turn Your Ad Copy into a Goldmine!
Today, more than ever, it is crucial that your ad... Read More
5 Reasons Why Headlines Are Crucial To Your Website?s Success
Without a powerful headline, your message stands little chance of... Read More
The Principle Of Advertising Online
Advertising online is very similar to advertising in any environment.... Read More
Promote yourself on radio for free
Unless you have become extremely popular in your personal or... Read More
How Much Money Do I Need to Spend on Advertising?
Q: I've never really done much advertising for my business;... Read More
The Ultimate, ?Must-Have? Home-Based Business for YOU
The Ultimate, "Must-Have" Home-Based Business for YOU a Underemployed, Unemployed,... Read More
Secrets of Getting Free Advertising
The opportunities for getting free advertising for your product or... Read More
Radio and Television Ads: Clever Vs. Annoying
Ever heard or seen a radio or television commercial that... Read More
Advertising - Does it Matter?
When advertising, you need to sell your opportunity, your products... Read More
Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract
Advertisers that are beginning to focus on the young Hispanic... Read More
Do You Really Need a Brochure?
Traditional brochures typically tell the story of your company, i.e.... Read More
Send em to the White Pages
Your business is listed in the Yellow Pages whether you... Read More
LED Score Boards
LED scoreboards can be utilized in most of the sporting... Read More
How to Write Great Headlines
According to experts, just changing the headline of an ad... Read More
How To Write Super-Effective Ads and Sales Letters!
"The more things change, the more they stay the same".... Read More
15 Tips for Better Yellow Page Ads
Yellow Pages advertising is one of the most popular forms... Read More
The Importance of Your Business Card
What are you trying to say with you business card?We... Read More
Why Hire an Advertising/Marketing Consultant?
As a business owner, you have the option of taking... Read More
The Future of Voiceovers: Hold Your Tongue...Possibly Forever
"Do we need to cast a voice-over talent for this... Read More
Hiring an Amateur Could Mean a Potential Lawsuit for Your Business
These days, everyone's looking to save a buck. But if... Read More
Getting the Most Out of Your Networking Group
Here is my personal list of things to do at... Read More
Worn Out Brochure Design Is Keeping Small Business Owners Down
I got another one of those calls the other day...Can... Read More
How To Get Big Sponsorship Money for Your Band, Tour, Event or Production
Touring is a bands greatest opportunity for success. But, touring... Read More
Constructing Business Advertisements
What many may consider the most important part of advertising... Read More
Avoid Being Vague
We are bombarded with thousands of marketing messages daily?on television... Read More
CD Business Cards- Why Use Them?
CD Business cards are the electronic version of the now... Read More
The Motivational Triggers That Make People Buy
In order to sell more products and service, you need... Read More
Improve Your Promotional Flyers And Improve Sales
Admittedly, I have not seen your advertising flyer. Then again,... Read More
The Secrets To Successful Radio Advertising
Ask some businesses about radio advertising and they'll tell you... Read More
What Is Most Important ? Copy Or Pic?
When, some little time ago now, I first descended upon... Read More
Dont Be a Secret Agent
This tactic of the game was hard for me to... Read More
Effective Promotions Through Local Classified Sites
Today's online marketplace is extremely competitive. People want to market... Read More
Forgot The Ad Budget? Dont Panic!
Bob is excited about his new business. He secured funding.... Read More
Prove It! - Give Your Marketing and Advertising More Credibility
Your marketing and advertising won't be effective if your potential... Read More
Joint Ventures Increase Profits Quickly
A joint venture is when two or more businesses join... Read More
How to Make Your Claims Believable
When you hear claims like??Best Lawnmower in the country?Absolute Lowest... Read More
A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!
FACT: Most people don't spend anywhere near enough time on... Read More
Marketing Advertising, While Advertising Your Market!
Today in the Business world whether online or off, it... Read More
Advertising Advertising |