How To Create Instantly Compelling Ads Every Time

Use This Quick 3-Question Evaluation Process, So You Can Be Sure Your Message Will Sell!

EVALUATION #1: "Well, I Would Hope So!" When you make a claim, don't think about it in terms of words coming out of your mouth. Think of it in terms of words entering your prospects ears. Then you'll realize how ridiculous some claims actually sound.

Whenever you make a claim, ask yourself if the prospect will immediately echo this response: "Well, I would hope so!" For instance, an insurance agency faxed me the following reason to choose them over their competitors: "We will be there for you when you have a claim." Well I would hope so! You're an insurance agency! Isn't that what you do?

Statements like this have as much meaning as the haircutter telling you that your hair will be shorter after it's cut, or as the gas station attendant telling you that you'll have more gas after your tank is filled. Always, always, always ask this important evaluation question whenever you make any claim. Avoid pointless claims and it will improve your effectiveness by 500% immediately.

EVALUATION #2: "Who Else Can Say That?" Pay close attention to this one. The question is not who else can do what you do. The question is who else can say what you say. And, the answer to that is "just about anybody and everybody". We consulted with an auto repair facility that was, by FAR, the most awesome business of its kind in their area of influence. They put competitors out of business every year and monopolized their marketplace in the process. Small problem: Even though no other business could even come close to performing at their level, their yellow page ad looked virtually identical to all of their cheesy competitors.

Try This: Look at your ad and compare it to your competitors' ads. If you can cross out your name on your ad and replace it with the name of your competitor or vice versa, and the ad is still valid, you failed the test! You failed to distinguish yourself from your competitors. You failed to differentiate your business. You look like everybody else!

EVALUATION #3: The Specificity Challenge. I could write an entire book on this subject. But, suffice it to say for sake of this newsletter, you need to quantify all of your claims. Businesses generally fail to create a compelling case to buy their product or service. Instead, they merely ask their prospects to buy without justifiable, rational reasons. Quantify your business in terms of:

1. Specifically, How Are You Different?

2. Specifically, Compared To What?

3. Specifically, Why Can You Do That?

4. Specifically, What's Your Advantage?

If You Want To Distinguish Your Business From The Competition, Build A Case As An Attorney Would.

You need to realize that your business is on trial. You're the attorney. And it's a life or death sentence. Your customers and prospects are the jury. What will you say that will convince them to buy from you? What kind of specific evidence can you produce to PROVE beyond any reasonable doubt that they'd be a fool to not buy from you? Use your evidence to build and present your case.

Good luck with your marketing efforts.

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If you would like a FREE Ad Evlauation of any advertising pieces you may have, simply email to: [email protected] or fax to: (650) 649-2221. We will apply these evaluations, plus a few additional and provide you with a quantitative assessment of your ad piece(s).

About The Author: Marc Gamble, the author, teaches business owners, entrepreneurs, and professionals how to acheive bigger, bottom line results from their advertising & marketing efforts without spending more time, effort, or money. Learn marketing strategies and tactics to separate yourself from your competition and become the obvious choice to do business with. To learn more about how to improve your own Marketing Efforts and Achieve Better Results, visit: http://www.MYMOnDemand.com/vpc1_mgnm
Email: [email protected]

In The News:

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France Télévisions and TDF launch targeted advertising on DTT with HbbTV  Broadband TV NewsFranceTV Publicité has tested with TDF and advertisers Sofinco and St Hubert, the substitution of a commercial with a targeted spot on HbbTV DTT households.
AdsWizz Introduces Accreditation Program Certifying Industry Experts in Digital Audio Advertising  PR WebSan Mateo, CA (PRWEB) January 22, 2019 -- Today, AdsWizz, the leading global technology provider for digital audio advertising solutions, announced its.
The Current Applications Of Artificial Intelligence In Mobile Advertising  ForbesOne of the biggest selling points of “AI revolution” across multiple industries is the promise to automate and eliminate low-value business processes. Mobile ...
15-second nonskippable YouTube ads now available for all advertisers  PPC LandGoogle today announced that the 15-second nonskippable YouTube ads are now available for all advertisers using Google Ads or DV360, on auction ...
Blaze Advertising's ECD Patrick Rychner departs as agency merges with MediaCom  mUmBRELLA*Patrick Rychner has joined The8agency as its executive creative director after departing Blaze Advertising in October. Rychner departed Blaze Advertising.
‘A turning point’: Buyers are adopting TV-style co-viewing metrics for connected TV  DigidayIn the latest sign of connected TV advertising's maturation, advertisers have begun to count co-viewing as part of their connected TV campaigns.
Crackdown on advertising of real fur as 'faux'  ITV NewsUK clothes retailers have been ordered to take immediate action to ensure they are not advertising real fur as “faux” in a crackdown on misleading advertising.
Facebook And Brexit – Political Advertising Medium Carries Political Ads  Continental TelegraphThe latest Facebook outrage – apparently a medium which carries political advertising has been carrying political advertising. This is, of course, that outrage and ...
Pioneering black woman in advertising dies | Agency News  AdAge.comBarbara Gardner Proctor was best known as the founder, in 1970, of the first ad agency owned by an African-American woman.
The ins and outs of targeted advertising  Wink NewsEveryone's been there, you're looking at something online, you click over to another page, and up pops an ad for the very thing you were just viewing. Targeted ...
Microsoft's Ian Thomas joins Publicis Spine as data chief  Campaign Asia-PacificPublicis Groupe has appointed Microsoft executive Ian Thomas as chief data officer for Publicis Spine, a data-infused platform created by the holding company ...
Amazon (AMZN) Q4 Earnings Preview: Revenue, AWS, Advertising & Prime  Zacks.comAs investors prepare for Amazon's Q4 earnings, its AWS, subscriptions, and growing digital advertising businesses are likely to be the stars of the show as its ...
Ben Shapiro, conservative podcast host, loses advertisers over latest 'baby Hitler' remarks  Washington TimesCorporate sponsors of Ben Shapiro's podcast withdrew support over the conservative commentator's comments about Adolf Hitler at a pro-life rally Friday in ...
56% Of 'Beti Bachao, Beti Padhao' Funds Spent On Advertisements, Minister Tells Lok Sabha  Outlook IndiaThe Centre has spent a total of Rs 364 crore since 2014 in advertising the Beti Bachao Beti Padhao campaign, one of Prime Minister Narendra Modi's pet ...
Activist opposes govt. advertisements featuring Jaya  The HinduWonders how former CM's photographs could be published at State's expense, in violation of SC ruling.
Instagram Caught Advertising Follower-Selling Companies It Banned  FossbytesInstagram announced in November that it is banning all the accounts that have obtained artificial likes, followers and comments from third-party apps using bots.
Breaking News, Newspaper, Sports, Advertising, Classifieds, Weather, Travel, Health, Entertainment, Applefest in Missouri, MO  Louisiana Press JournalBy Ethan Colbert [email protected] One of the men involved in the destruction of 21 different vehicles and the theft of at least 10 American flags has had his bond ...
5 things we learned about AT&T’s media and advertising business in 2018  DigidayWhen 2018 began, AT&T did not have a massive media and advertising business. But the telecom giant is closing the year with a portfolio of TV networks, ...
Year-ender 2018: 'In 2019, Indian advertisers are expected to explore more options'  Campaign IndiaWe ask industry leaders for a surprising moment from 2018 and a prediction for 2019.
Red Lobster stops advertising on Tucker Carlson's Fox News show after he made controversial comments about women's pay and immigrants  Business InsiderRed Lobster joins 19 other advertisers that have cut advertising on the show since December, including IHOP, Minted, and the jobs site Indeed.
Bangert: Demolition uncovers ‘Used Cars,’ a relic of downtown Lafayette advertising  Journal & CourierUpper Main Street buzzing about an ad for 'Used Cars,' preserved on a brick wall for more than 70 years, uncovered when old R&M building came down.
Why targeted advertising is becoming creepy  EricssonMany are saying that AI needs to be explainable. What this means is that processes handled by AI should be made more easily understandable to humans, and ...

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