Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
3 Elements To A Deal-Sealing Classified Ad > NetSparsh - Viral Content you Love & Share

3 Elements To A Deal-Sealing Classified Ad

Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire? There should be dozens-no, hundreds-of perspective buyers swamping your e-mail inbox with offers. After all, you are offering a mint baseball card, a vintage coat, pristine used car, those wholesale-priced sporting goods, and whatever other attractive items are in your inventory. Instead, you only have a slow trickle of questions, a handful of sales. What gives? More than likely, your sales are slow because you have not mastered the three techniques of writing a classic classified ad.

Of course, give yourself credit for recognizing one important facet of today's selling world. You decided to sell your stuff at an online classified site. As anybody in the business knows, online classified ads get you more privacy, a broader selection of buyers, and a wealth of tools to help you keep tabs on your transactions. When compared to a newspaper, cyberspace is also a wee bit more spacious. There are billions of pages on the Web, and only a few dozen in your typical neighborhood rag. For you, that means a lot more space for your ad to say the least.

With that space, however, comes great responsibility-and great potential. The extra room gives you the freedom to include as much product description and sale copy as you want. You can't just slap together a whole bunch of information, though. You need to use the three special ad writing techniques that will attract buyers and seal the deal: attention, interest, and action.

Attention. Make sure the buyer stops at your ad instead of the thousands upon thousands of others out there in cyberspace. Your ad's title is the first lure to grab his or her attention, and the first component of a catchy title is the item's best feature, whether it's the price, the item's rarity, or its popularity. Next, be sure the title includes keywords or other synonyms for your item that a buyer might use in a search. For instance, a buyer could search for "automobile" instead of "car," "pullover" instead of "sweater."

Interest. Once you have the buyer's attention, hook them with details. There is a direct relationship between the amount of information you provide and the number of sales you'll make. So describe the item as completely as possible-size, color, material, designer, model-and provide a clear, digital photo to finish the job where your words leave off. Even offer your prospective customer the item's history if possible.

Also, try to list as many possible benefits that your sales item could offer the buyer. Come up with some that the buyer probably wouldn't think of on his or her own. And zone in on specific benefits. Use what you already know about your target. For instance, if you were selling a car, you know that whoever is looking at your ad is in need of a vehicle. If your car is compact, perhaps the buyer is in search of great gas mileage. Or perhaps it's power he or she wants if your car is a sports model.

Action. Finish your ad strongly. Don't just suggest to the buyer that you offer a great deal. Tell them it's a fantastic offer that they can't pass up. Use phrases like "Call me now before someone else does" or "Buy now, this opportunity won't last long." Be cordial while you're pressing the issue, of course. Thank them for reading your ad and make sure they know you appreciate their business.

Most importantly, your customers will also value your honesty throughout the whole ad. So whether it's the attention, interest, or action you're shooting for, never lie or exaggerate. Go so far to include any defects if your product is not in mint shape. Your honesty will build trust, and trust above all else makes an ad work. What's more, it makes for repeat customers.

Remember, if you use all three of these elements-or four if you include honesty. When you're finished with it, it should read something like the two examples below.

Example 1:

Discover the beauty of a Forest Hill Home
2500 sq. ft. home, 4 bedroom, 3 baths, double garage, upgraded kitchen, 12 ft. ceilings
This open concept house is situated in a historical landmark district of Rhode Island. It's a wonderful neighborhood to raise your family, with nearby schools and amenities.

(Insert your image or photo here.)

Call for an on-site appointment. Thanks for looking!

Example 2:

Looking for an inexpensive used car that drives well? only $4,950.
2003 Honda Civic, Limited Edition, 65,000 miles, manual transmission, CD, AM/FM radio, power steering, low maintenance. Great on gas - this car will save you $$$ on high gasoline prices.

(Insert your image or photo here.)

Send me a message now. Thanks for looking!

Donald Lee is the public relations manager for Buysellcommunity.com. Buysellcommunity provides free classified listing services for individuals and businesses to market their products and services online. For global and localized classifieds, please visit http://www.buysellcommunity.com - Free Buy and Sell Classifieds -

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Business Insider

What you need to know in advertising today
Business Insider
Advertisers are souring on Snapchat, and Instagram looks poised to benefit in a big way. Financial services firm Cowen published on Friday its mid-year survey of ad buyers, and the results are likely to make uncomfortable reading for Snap Inc., with ...

and more »

Variety

IAB's NewFronts LA Edition to Feature Streamy Brand Awards for Advertising
Variety
The Interactive Advertising Bureau (IAB), the trade group that runs the NewFronts, has entered into a pact with Streamy Awards organizer Tubefilter to present the awards for digital brand advertising innovation at the L.A. NewFronts separately from the ...

and more »

Nation's Restaurant News

Papa John's to remove founder from advertising
Nation's Restaurant News
Steve Ritchie, who replaced Papa John's International Inc.'s founder John Schnatter as CEO at the beginning of the year, said in a statement Friday that Schnatter will “no longer be in any of the advertising or marketing materials associated with the ...
Papa John's Founder Used N-Word On Conference CallForbes
Papa John Schnatter Speaks After Admitting Use Of The N-Word | NewsRadio 840 WHASNewsRadio 840 WHAS - iHeartRadio

all 429 news articles »

Exenta Announces Advertising Program Advances
Shop-Eat-Surf.com
Commenting on the new campaign, Roberto Mangual stated, “We are excited to be moving to the next phase of our advertising and marketing programs. For the first half of this year advertising promoted our name change. Now that Exenta is firmly ...


BlockTribune

Blis Launches Blockchain Platform to Add Transparency to Digital Advertising
PR Newswire (press release)
LONDON, July 16, 2018 /PRNewswire/ -- Blis, the global pioneer in advanced location data technology, backed by Unilever, Endeit and Beringea, today announced a pilot platform to add transparency across the data ecosystem. Digital advertising commonly ...
Blockchain Platform For Advertising Industry Launched By BlisBlockTribune
Unilever joins Blis' blockchain project to bring transparency to digital advertisingEconoTimes

all 6 news articles »

WOSU

Author Ken Auletta On the Changing Advertising Industry
WOSU
Tech giants have disrupted many industries, like taxi cabs and food delivery. But they've also transformed the advertising industry. Major online companies such as Google and Facebook refined how to target advertisements to consumers. Instead of the ...


Photonics.com

Five Reasons to Start Advertising Today
Photonics.com
Advertising is a wonderful tool that your company can use to accomplish many different goals. But there are a lot of options, and it can be very confusing even for those who went to school for marketing. So here are five reasons why you should rip the ...


SBTech and Fresh8 Agree Advertising Platform Partnership
PR Newswire (press release)
Advertising platform provider Fresh8 to integrate marketing technology into SBTech's operator network to deliver highly personalised messaging. SBTech is pleased to announce its latest technology partnership with Fresh8, the leading advertising ...


Entrepreneur

How Bots Steal Your Online Advertising Budget
Entrepreneur
Are you wasting your ad budget? Studies suggest that a lot of advertisers are. The Association of National Advertisers reports that only a quarter of all digital ad spend reaches real people. According to another study done by Imperva Incapsula, bot ...


ABC fines Jonesboro businesses for advertising alcohol
KAIT
The Alcoholic Beverage Control board recently fined several Jonesboro businesses for promoting liquor. During its July 11 board meeting Little Rock, the ABC determined the following businesses violated the terms of their private club permits by ...

Google News

What Is Most Important ? Copy Or Pic?

When, some little time ago now, I first descended upon... Read More

Advertising 101

Advertising has truly become a part of all of our... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is... Read More

How To Tell If An Advertisement Costs Too Much

People say it all the time: "This advertising costs too... Read More

The Seven Second Race: How to Draw Attention Your Ad

You've decided to launch your advertising campaign but you have... Read More

Advertising - Should You Be Advertising Your Services?

You offer a reliable, quality service. You know that if... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you... Read More

Top Jingle Companies: What to Look For, What to Expect

The internet offers you the opportunity to seek out jingle... Read More

Heard A Good Radio Ad Lately? Neither Have We

To many ad agencies, radio is considered advertising's ugly stepchild.... Read More

The Art Of Fear Free Advertising

Is fear of failure an issue when you commit valuable... Read More

Ten Ways To Sell Advertising Space Fast

1. Give your customers a discount when they spend over... Read More

Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part Two

In part one of this article we discussed the importance... Read More

50 Surefire Business Card Tips

Business cards are one of the most powerful and inexpensive... Read More

Advertising Your Holistic Business

The most basic answer is the same answer as to... Read More

Add More Pizzazz To Your Ad For More Profits

I recently completed a Marketing Makeover for an Ad that... Read More

Double the Effectiveness of Your Company Brochure

Let's face it - most brochures go straight into the... Read More

A $40 Million Dollar Little Known Referral Strategy

Would you like to know how a car wash chain... Read More

Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business

If you own a small business you should consider ways... Read More

Print Advertising: Knowing What To Put In Your Ads

So you've decided to run a print ad in your... Read More

Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page

Stand Out in Ways that Matter to Directory Users A... Read More

Fax Broadcast Services Get Your Message to Millions

If your company is one of those innovative businesses that... Read More

Whats The Frequency?

The more things change, some say, the more things stay... Read More

Placemat Ad Advertising

Starting a placemat ad business can create more business for... Read More

Successful Print Advertising Designs

Do you often see print advertisements outdoors, as much as... Read More

9 Tips for Better Billboards

It is a given that billboard advertising "outdoor" is not... Read More