7 Essential Elements for Profit-Pulling Ads

Advertising will make or break your business. It is crucial to your success that you learn to write great ad copy. Here are a few simple concepts to get you there.

1. The Headline

This is THE most important part of your ad, especially when using online advertising. The point of the headline is to grab a potential customer's interest and then entice the reader to go on and read the rest of your ad. The best headlines tend to be those that emphasize the benefits to the customer, ie. what your product or service can do for them, WHY they MUST have it - right now!

2. Formatting

If your ad is taking the form of a webpage, or any other ad that allows the use of HTML/formatting, take advantage of it. Make sure your headline stands out from the rest of your ad by using a larger font, bolding, italics (careful here: make sure it is readable, some fonts aren't), or a different color. Remember to ensure that the overall look is business-like.

Some ad sites (like AOL) allow you to post a graphic along with your ad: definitely do so! It will really make your ad stand out compared to the ads of those who haven't bothered and makes you look much more professional.

If you're advertising to safelists or using any other type of email advertising, use interesting characters to make your subject line stand out, some examples: >>

In The News:

Controversial advertising: marketing ploy or lack of awareness?  The DrumEvery day, we are exposed to up to five thousand advertisements. They're everywhere – on our phones, televisions, newspapers, radios, emails... the list is ...
Five questions Amazon must answer to get a larger share of advertising budgets in 2019  The DrumAmazon's quiet drive into advertising has been the rumbling story of 2018. With 'Prime Video' channels and ad revenue topping $1.7bn and $2.2bn (itself up ...
In-game advertising matures to become viable alternative to In-App Purchases, finds deltaDNA study  Inventiva17th, December 2018, Edinburgh and San Francisco: After years of uncertain experimentation, Free-to-Play (F2P) game developers are starting to view ads as a ...
The Drum Digital Advertising Awards 2019 launch: five campaigns you should revisit  The DrumThe Digital Advertising Awards Europe, formerly The Drum Digital Trading Awards, are here to reward the best in programmatic performance and give ...
What Directors Need to Know About Digital Advertising Fraud  ForbesIn this digital age boards need new, independent verification systems to be sure their companies are getting true value digital spend for the shareholders.
Time for TT to ban alcohol advertising THE EDITOR: The most revolting ads on television are  TT NewsdayTHE EDITOR: The most revolting ads on television are those that glorify the drinking of rum, whisky and other alcoholic beverages. Such advertising is prevalent ...
How Alexa Is Changing The Future Of Advertising  ForbesMany wonder if Alexa voice ads are on the way, even as Amazon's Alexa advertising policy doesn't allow them. Whether the platform begins selling ads or not, ...
2018 Real Estate Advertising Annual Report - ResearchAndMarkets.com  Business WireDUBLIN--(BUSINESS WIRE)--The "2018 Real Estate Advertising Annual Report" report has been added to ResearchAndMarkets.com's offering. Real Estate has ...
Quantcast's Guy Burbidge To Join Val Morgan As MD Of Cinema Advertising  B&TVal Morgan Group has announced the appointment of Guy Burbidge to the position of managing director for cinema advertising.
Best Ads of 2018: Vicks, Samsung, Oppo And More; These Video Advertising Campaigns Touched Hearts This Year  LatestLYIt has been a good year for the Indian advertising industry. The year 2018 saw a slow start, but towards the middle of the year, it picked up on the back of an ...
UK regulators to ban gender stereotype advertising  The Global Legal PostAdvertisements deemed to be harmful though use of gender stereotypes are to be banned by UK regulators. Shutterstock. Following a public consultation, the ...
New Zealand's first cannabis advertising campaign draws complaints  Stuff.co.nzA billboard campaign promoting cannabis as a medicine has sparked a fierce debate including complaints to the Advertising Standards Authority.
Tucker Carlson's Remarks on Immigration Influence Pacific Life to Suspend Advertising on His Show  TVNewserNewport Beach Ca.,-based insurance company Pacific Life has decided to suspend advertising on Tucker Carlson Tonight in response to remarks the host ...
Mayur Hola to leave Contract | Advertising  Campaign IndiaMayur Hola, ECD and EVP, Contract Advertising India, has put in his papers at the agency. Hola will be leaving the agency at the end of the month and has ...
Spotify takes aim at Opera House advertising controversy in end-of-year campaign  mUmBRELLA*Spotify is wrapping up 2018 with a prominent outdoor, digital and social campaign which reveals some key stats from the music streaming *service*,
Amazon product ads evolution: A harbinger of Amazon local advertising?  Search Engine LandGoogle is having a rough fourth quarter. October alone was a horrible month for one of the world's most highly regarded brands. On the eve of a major hardware ...
‘Advertisers think it’s just like buying digital’: Myths of connected TV advertising  DigidayThis year connected TV overtook mobile as the screen on which the most digital video impressions were served. However, as the hype around streaming settles ...
Tech giants need to take more responsibility for the advertising that makes them billions  The Conversation - UKTo get out of the digital advertising quagmire, the only way is (business) ethics.
The Future of Video Advertising Is Artificial Intelligence  EntrepreneurImagine you're a video editor in 2019. You're handed a script and given thousands of shots to craft a 10-second pre-roll ad, promoted on social media to viewers ...
I was there: creatives on their biggest advertising successes, including Tide, Lockheed Martin, Honey Maid and Kotex  The DrumWhat lies behind an iconic moment in advertising? Adversity, persistence and regularly hearing the word 'no' throughout the creative process.
Amazon Advertising Options Guide: What Marketers Need to Know  Search Engine JournalThinking of advertising on Amazon? This guide will walk you through four ways to get your products in front of millions of shoppers.
WPP advertising group to cut 3,500 jobs in £300m restructuring  The GuardianWPP is to cut 3,500 jobs worldwide and shut or merge almost 200 offices as the embattled advertising group seeks to restructure after a torrid year that included ...
How to Craft an Influencer Marketing Strategy That Will Outperform Traditional Advertising  AdweekThe rise of influencer marketing can be credited to the fact that the most impactful advertising comes from the people in our lives. With reports like Nielsen's ...
How Instagram is changing advertising in Southeast Asia  Yahoo NewsInstagram is now the fastest-growing social platform in the region, and brands need to engage more Instagram has disrupted the realm of social media in a lot of ...
US charges 8 in online advertising fraud scheme  Economic TimesNEW YORK - The U.S. Justice Department says it has charged eight people in connection with the takedown of two international cybercriminal rings that cost ...
DeltaDNA: In-game advertising becomes viable alternative to in-app purchases  VentureBeatFree-to-play game developers are starting to view in-game ads as a genuine alternative to in-app purchases (IAPs), according to DeltaDNA.
New Location-Based Features Are In Store for Snapchat Advertisers With Physical Locations  AdweekSnapchat has a holiday present for retailers in the form of new location advertising features on its platform. “We have seen good performance with location ...
Report: Amazon targets TV advertisers for Fire TV, builds dedicated sales team  Marketing DiveAmazon is reportedly going after traditional TV advertisers for its Fire TV connected TV platform, according to a report from Digiday that cites unnamed ad buyers ...
UK betting firms back live sports advertising ban  The GuardianOnline gambling firms such as Bet365, William Hill and Ladbrokes agree ban amid fears of impact on children.
Obesity body calls for EU-wide clampdown on digital junk food advertising aimed at kids  just-food.comThe World Obesity Foundation is calling for greater regulation in the European Union (EU) in a particular area of junk food advertising. related to Confectionery, ...
How Savvy Advertising Helped Make Stereo Technology Mainstream  Smithsonian.comStereo demonstrations and colorful ads sold customers on the two-channel sound technology when it was introduced 60 years ago.
Nintendo's Holiday Television Advertising Promotes Pokémon: Let's Go  Nintendo LifeThe holiday season is now in full swing and VentureBeat reports Nintendo is once again in second place in terms of television advertising within the US.
Video Games Advertising Market Is Booming Worldwide  Tribune UpdatesHTF MI released a new market study on Global Video Games Advertising Market with 100+ market data Tables, Pie Chat, Graphs & Figures spread through ...
Tucker Carlson Loses Major Advertiser After Immigration Comments  PopCulture.comTucker Carlson made some extreme remarks about immigrants entering the United States on Thursday, and as a result, Pacific Life insurance paused its ...
Advertising Fraud Falls Flat When Faced With Transparency: How Can Blockchain Help?  ForbesOnline Advertising is vitally important in today's world, but still incredibly shadowy. Advertising fraud runs wild due to lack of transparency, so perhaps it is time to ...
Gambling chiefs confirm 'whistle-to-whistle' television sport advertising ban  BBC SportGambling chiefs say they are "responding to public concerns" after confirming plans to effectively ban television betting adverts during pre-watershed live sport.
Is working in advertising in the blood?  AdNewsThis new segment takes a look at the dynasties working in adland and puts an historic lens to past agency and client relations. This edition we meet the White ...
Native Advertising  Port StrategyNative Advertising offers everything you need to promote your equipment and services, in a way that readers find engaging and non-intrusive. Native advertising ...
CTV Advertising Is Booming And The TV Industry Is Rejoicing  ForbesCTV is the portion of OTT that's watched on an actual TV set. These days, that's usually between 80% and 90% of all viewing, depending on the platform.
YouTube drops paywall from some Originals, explores advertising  Marketing LandIn a strategic about-face last week, YouTube announced it will drop the paywall from its Originals programming and make the shows available on the free ...
4 Ways Agencies Can Be More Transparent in Their Advertising  AdweekIt's been said that sunlight is the best disinfectant, which is true, especially in advertising where clients are holding ad agencies' feet to the fire, demanding clarity ...
5 Ways to Optimize PPC Advertising to Improve the Customer Experience  Search Engine JournalWant to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.
Amazon’s Holiday Toy Catalog Is Advertising Parents Actually Want  WIREDWith Toys R Us gone, those sales are up for grabs, and Amazon wants them. The digital-first company was already beating Toys R Us in market share.
PG&E Sued for Spending on Advertising Instead of Fire Safety  BloombergPG&E Corp. was accused of putting its “reputation above public safety” in a lawsuit alleging that the power company spends too much on advertising and not ...
Langoor and The Younion announce a strategic partnership  ETBrandEquity.comLangoor, a full-*service* digital-first agency made up of creative technologists and The Younion, a concept-driven, experiential marketing company, today ...
Getting ads banned is a planned PR and advertising strategy  The DrumVarious advertisements are designed to be banned so that the resulting earned media gets the ad more eyeballs than if it ran without the ban.
Blockchain in Media, Advertising, and Entertainment Market – Latest Global Insights on Trends and Challenges  Tribune UpdatesHTF MI released a new market study on Global Blockchain in Media, Advertising, and Entertainment Market with 100+ market data Tables, Pie Chat, Graphs ...
Karmarama lands £70m Lidl advertising account  CampaignLiveAccenture Interactive-owned agency beats Leo Burnett, VCCP and WCRS.
Facebook, Google not advertising industry's biggest problem  The Australian Financial ReviewFacebook and Google are at the "lower end" of an online advertising fraud epidemic which is costing businesses $19 billion a year, and regulation must extend ...
This Year's Holiday Advertising Is Missing Something Important  ForbesFestive stress is real, with one in three Americans expecting to have holiday burnout before December 25—but today's advertising rarely acknowledges it.
Transport for London bans Lumen advertisement citing sexual objectification  The DrumTransport for London's (TfL) advertising agent, Exterion Media has banned an advertising campaign from dating app Lumen claiming that the ad sexually ...
Opinion | Advertising shift to digital media affects print  LivemintAmardeep Singh, CEO of the IPG Mediabrands digital media agency, Interactive Avenues, is flooded with queries from his clients on digital media possibilities ...
Jane Maas and the Lasting, Honest Impact She Left On Advertising  AdweekTributes continue to pour in for Jane Maas, the advertising executive who came of age in the go-go '60s and became an industry powerhouse. Often dubbed as ...
Facebook rubbishes advertising favour in fact-checking saga  AdNewsFacebook has denied claims it instructed its fact-checking unit to prioritise the debunking of false *content* impacting advertisers.
Nvidia RTX 2060 Advertising Specifications Leak  eTeknixThe leaked release of Nvidia 2060 advertising banners would seem to confirm that the card WILL be an RTX model.
Advertising Punjab cites MHRD advisory, asks Government schools to not participate in Conrad Challenge  The Indian WireAn order was issued last Tuesday by Director General School Education (DGSE), Punjab, following letters from Ministry of Human Resource Development ...
Gerson da Cunha on old school advertising with Alyque Padamsee  ETBrandEquity.comBrand Equity met ad veteran Gerson da Cunha to talk about his friend the late Alyque Padamsee.
Taiwan Approves Bill on Political Advertising to Counter Beijing Election Meddling  The Epoch TimesTAIPEI, Taiwan—Taiwanese lawmakers recently approved two draft amendment bills to counter election meddling by foreign actors. In draft amendments to the ...
Mobile Programmatic Advertising Budgets Continue To Rise 12/17/2018  MediaPost CommunicationsMarketers will spend 65% of their advertising budgets on programmatic in 2019 -- up 19% to $84 billion, according to a Zenith forecast. InMobi, a mobile platform ...
Advertising's Next Frontier: Your Smart Home  ForbesAdvertising has created a new business model for many industries. As smart home technology becomes a standard, how will brands be exploring opportunities ...
Interview With Media, Marketing and Advertising professionals People - Exchange4media  Exchange4MediaCelebrities such as Diljit Dosanjh, Varun Dhawan and Katrina Kaif will also join the fun and are excited to be a part of the biggest denim movement- National ...
Online advertising has alienated our most valuable asset – the consumer  The DrumIt's an understatement to say things have changed since I started my career in publishing 34 years ago, and mostly for the right reasons. The industry has moved ...
Why Is Facebook's Advertising Algorithm Rejecting Equal Pay?  ForbesAre Facebook's advertising policies sexist? I examine one case where an employer included the phrase "equal pay" in a job advertisement, only to have the ad ...
Diageo under fire for 'deceptive' Cîroc vodka influencer advertising on Instagram  The Drinks BusinessDrinks giant Diageo is under fire for “deceptive” advertising after social media influencers published thousands of promotional posts for Cîroc vodka without ...
This new deep fake video is both advertising and art  Fast CompanyAward-winning British artist Gillian Wearing created a deep fake video of herself as part of her exhibition at the Cincinnati art Museum.
The hottest advertising trend of 2018? Billboards.  The HustleAs other traditional advertising mediums flounder in the digital age, billboards have managed to thrive by adapting to the times.
Finnish Company Outwits Liquor Advertising Ban By Using Gloomy Skies To Promote Product  ForbesAn innovative Finnish spirits company goes around outdoor liquor advertising laws to turn the entire Finnish gray skies into a billboard for its canned cocktail, ...
Death is not always deadly in advertising  The Globe and MailThe Globe's bimonthly report on research from business schools. Media and pop culture are rife with representations of death. Through crime and drama shows ...
The state of advertising has never been better  Campaign USCreativity and diversity-powered shops are leaving stifled and opaque agencies in their wake.. From Campaign US.
UK government spent most on Facebook political advertising  POLITICO.euUK government spent almost £97000 on ads seeking support for its Brexit deal.
After an ad boycott, Dollar Shave Club and others are back on Hannity  Fast CompanyDollar Shave Club, Office Depot, Cars.com, and other brands said they'd stop advertising with the controversial Fox News host last year. But once the social ...
Britain's largest online pharmacy found advertising on Russian state 'propaganda' channel  The TelegraphBritain's biggest online pharmacy advertised on Russia's Kremlin-sponsored television station, which was accused of spreading propaganda over the attempted ...
Relief for Mirror publisher Reach as Tesco boosts newspaper advertising  Telegraph.co.ukReach, the publisher of the Mirror and Express, said it would marginally beat profit forecasts for the year after big brands such as Tesco boosted their advertising ...
The big lessons of political advertising in 2018  The Conversation - USThe 2018 midterm elections are in the books, the winners have been declared and the 30-second attack ads are – finally – over. As co-directors of the Wesleyan ...
China's advertising for the New silk road: great Propaganda  The News Article Insiders11,000 kilometers has to travel in a freight train to get from Mannheim to port of Guoyuan in China. Before he gets there, it goes through Poland, Russia and ...
Disney and Google Ink Broad, Multiyear Digital Advertising Deal  VarietyThe Walt Disney Co. is moving all its digital brands and properties to Google's Ad Manager platform.
Industry stalwart Sagar Mahabaleshwarkar joins Contract Advertising as chief creative officer  afaqsContract Advertising has announced the appointment of Sagar Mahabaleshwarkar as the chief creative officer. With over three decades of experience across ...
Jane Maas, a Pioneer for Women in Advertising, Dies at 86  The New York TimesA product of the “Mad Men” era who was once called “the real Peggy Olson,” she handled the revivifying “I Love New York” campaign and held top agency jobs.
Advertising has an aegism problem | Agency News  AdAge.comIn advertising, and at agencies in particular, it's rare employees ever reach retirement age. They're often squeezed out long before.
London bans junk food advertising on public transportation  CNNLondon Mayor Sadiq Khan said Friday that junk food advertising will be banned on the city's entire public transportation network from February, as part of a plan ...
Trivago Faces Multimillion Dollar Fine for Misleading Advertising in Australia  SkiftGerman transnational hotel comparison site Trivago is headed for Australia's federal court later this month, facing fines of millions of dollars over.
Apple getting sued over alleged false screen size and pixel count advertisement - GSMArena.com news  GSMArena.comBefore we get into things, we feel that we should preface this news by saying that when you're the likes of Apple, lawsuits are a pretty common occurrence and ...
Woman writes open letter to tech companies about advertising after her son is stillborn  The IndependentA woman has written a heartbreaking open letter to tech companies after she continued to receive infant and motherhood advertisements despite her son being ...
Samsung overtakes P&G as world's largest advertiser | News  AdAge.comSamsung surpassed Procter & Gamble as biggest global ad spender in Ad Age World's Largest Advertisers. Spending surged for China's Alibaba and Tencent.
Advertisement hoardings are gone, but metal frames stay put in Bengaluru  Economic TimesThe BBMP had classified these advertisement hoardings as legal and illegal. Illegal hoardings are those installed without seeking BBMPs permission and ...
A study analyzes the impact of targeted Facebook advertising on the election: It is estimated that it increased the number of Trump voters by 10 percent in 2016  Science DailyResearch has studied the effectiveness of micro-targeted political advertising on social media such as Facebook in the United States. The research concludes ...
The Best Target For Addressable TV Advertising Is Not The One You Think  ForbesAs television advertising moves towards digital-style targeting, with the ability to serve up ads to people who fit a certain demographic profile, it's worthwhile to ...
Amazon, With Little Fanfare, Emerges as an Advertising Giant  Wall Street JournalIts push is happening online, on devices such as FireTV and on delivery boxes, challenging the big ad sellers, including Facebook, Google and TV networks.
Camp Fire lawsuits target PG&E for advertising about its safety work  San Francisco ChroniclePacific Gas and Electric Co. misled the public about its efforts to maintain power equipment in a way that helps prevent wildfires, Camp Fire victims allege in a ...
Sky chief outlines the 'inconvenient truth' about gambling advertising  The DrumSky chief executive Stephen van Rooyen has taken aim at plans by the Remote Gambling Association (RGA) to implement a 'whistle to whistle' advertising ban ...
Sagar Mahabaleshwarkar named as chief creative officer for Contract Advertising  The DrumContract Advertising has appointed Sagar Mahabaleshwarkar as chief creative officer (CCO) to strengthen its leadership.
How Bipartisanship Could Affect the Advertising Industry Following the Midterms  AdweekAs the dust settles on the 2018 midterm elections, a few things have come into focus. One is that while this was maybe not a fully blue wave (depends on which ...
Disney Just Gave Google a Big Advertising Win  The Motley FoolDisney's growing digital video portfolio is going all-in on Google.
iHeartMedia Is Acquiring an Ad-Tech Startup to Expand Programmatic Audio Advertising  AdweekiHeartMedia is acquiring the programmatic advertising startup Jelli to help it expand its digital advertising capabilities. The acquisition, which the company ...
HC extends interim stay on state’s outdoor advertisement policy  Times of IndiaThe Madurai bench of the Madras High Court has extended the interim stay on the amendments to the Tamil Nadu Municipal Laws (fifth amendment) act, 201.
‘Generally amoral’: Facebook’s 6 million advertisers will keep it afloat no matter the scandal  DigidayFacebook may have had a bad week on the public relations front, but media buyers say it's business as usual for advertisers.
Advertising industry mourns loss of ad guru Alyque Padamsee  Best Media InfoPadamsee, 90, known as the 'Brand Father of Indian Advertising', died on November 17 in Mumbai. He was behind popular ad characters such as Surf's Lalitaji, ...
Guide to Advertising Technology  Columbia Journalism ReviewExecutive Summary | Key Findings | Introduction | Review of ads | Advertising's influence on news | Ads on social | The turn against advertising | Ads on search ...
Cancer society calling on province to ban promotion, advertising of e-cigarettes  Regina Leader PostConcerned about youth vaping, the Canadian Cancer Society is calling on the province to ban promotion and advertising of e-cigarettes.
BJP Outspends Major Corporates in Advertising: Where is the Money Coming From?  NewsClickIn the run up to assembly elections in 5 states, the BJP has become the leading advertiser on television. The advertising overload obviously indicates how high ...

Online vs. Offline Advertising

Let's face it. Email marketing and publishing have became very... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week... Read More

The Internet and Beyond - 12 Tips on Writing Better Brochures

Every year thousands of online businesses fail. None of them... Read More

15 Tips for Better Yellow Page Ads

Yellow Pages advertising is one of the most popular forms... Read More

How Can All the Radio Stations Be #1?

Are you confused by all the information you receive from... Read More

The Importance of Your Business Card

What are you trying to say with you business card?We... Read More

How to Know if Direct Mail Will Work for Your Business

Here's a great lesson that applies to direct mail. Ready?... Read More

Moving Message Display

Moving message display are designed to be installed into environments... Read More

Advertising Basics for Beginners

So many of us who have decided to do business... Read More

Advertising Primer for Fast Learners

Advertising, when done well is a very effective way to... Read More

What are Text Adverts?

Not everyone is aware of what are text adverts? Text... Read More

Womentisements

The unnecessary and extensive use of female models in advertisements... Read More

Media Planning: Smart Choices for Your Success

Media Planning for SmartiesYou say you're ready to advertise. How... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you... Read More

Electronic Display Signs

Electronic display signs are used nowadays in great extent to... Read More

11 Ways To Make Your Business Cards Work For You

1. Spend money on decent quality business cards. Home made... Read More

How To Write Really Good Ads

All sales begin with some form of advertising. To build... Read More

Cross Cultural Advertising

"Culture is a like dropping an Alka-seltzer into a glass... Read More

Do Your Adverts Get You More Sales?

Philadelphia retailer and US Postmaster General, John Wanamaker, once said,... Read More

Create A Killer Brochure: 9 Steps to the Perfect Piece

If you are creating a brochure, make sure you follow... Read More

If You?re Tired Of Adverts That Don?t Work And Letters That Don?t Sell, Then You Must Read This

Over the 32 years I've been involved in sales, marketing... Read More

3 Elements To A Deal-Sealing Classified Ad

Have you ever wondered why your perfectly fine classified ad... Read More

Should You Advertise on TV?

When people discover my background in advertising, the questions flow.... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising... Read More

Your Eye Catching Publicity Flyer

Your website is done, your business cards have been delivered,... Read More