7 Essential Elements for Profit-Pulling Ads

Advertising will make or break your business. It is crucial to your success that you learn to write great ad copy. Here are a few simple concepts to get you there.

1. The Headline

This is THE most important part of your ad, especially when using online advertising. The point of the headline is to grab a potential customer's interest and then entice the reader to go on and read the rest of your ad. The best headlines tend to be those that emphasize the benefits to the customer, ie. what your product or service can do for them, WHY they MUST have it - right now!

2. Formatting

If your ad is taking the form of a webpage, or any other ad that allows the use of HTML/formatting, take advantage of it. Make sure your headline stands out from the rest of your ad by using a larger font, bolding, italics (careful here: make sure it is readable, some fonts aren't), or a different color. Remember to ensure that the overall look is business-like.

Some ad sites (like AOL) allow you to post a graphic along with your ad: definitely do so! It will really make your ad stand out compared to the ads of those who haven't bothered and makes you look much more professional.

If you're advertising to safelists or using any other type of email advertising, use interesting characters to make your subject line stand out, some examples: >>

In The News:

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Coca-Cola takes lead in advertising by signing deals for IPL & World cup  Economic TimesCoca-Cola has taken a big lead over arch rival PepsiCo in advertising, having signed sponsorship deals for the upcoming IPL and World Cup.
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Big Drop In Advertising Giants Shares  ForbesWPP, Interpublic, Omnicom and Publicis Groupe are in a bit of a trouble. Their stocks have been affected and there is a significant drop in their share value.
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18000+ Android Apps Caught Violating Google’s Advertising ID Policies  Fossbytesn a recent report, it has been revealed that devices of millions of Android users around the world might have been compromised owing to popular apps sharing ...
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Dutch MPs call for transparency on Facebook political advertising  DutchNews.nlDutch MPs have almost unanimously backed a motion calling on the government to pressure Facebook to come clean about political advertising ahead of the ...
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Indian Media Company Eros International Partners With Advertising Company Artimedia  CTechMumbai-headquartered media company Eros International Media Ltd. has entered a collaboration with Israeli video advertising company Artimedia ...
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18,000 Android Apps Track Users by Violating Advertising ID Policies  BleepingComputer18,000 Android apps with tens or hundreds of millions of installs on the Google Play Store have been found to violate Google's Play Store Advertising ID policy ...
RAF advert that challenges sexist advertising to debut on Channel 4  The IndependentA Royal Air Force advert that challenges stereotypes about women is set to make its television debut, as new research reveals how sexism is rife in commercials.
Motion filed to delay lawsuit proceedings between Lamar Outdoor Advertising and City of Weston  WBOY.comAttorneys for both parties involved in a lawsuit related to placement of billboards are seeking a new scheduling order for the proceedings.
Amazon Has a Big Advertising Business. Walmart Wants One Too  Gadgets 360Having watched Amazon.com build a massive advertising business, brick and mortar stores are looking to do the same.
Opportunities for Advertising With Augmented Reality Are More Popular Than Ever  AdweekMost investors and many marketers I speak with don't quite realize what's happening with AR ads today. I anticipate that AR advertising will account for at least ...
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'Extremely concerning': state urged to ban junk food advertising  The Sydney Morning HeraldPressure is mounting on the NSW government to ban junk food advertisements on public transport, with new research showing children who catch the bus or ...
Burger King’s Week of Being Misunderstood Just Ended With Advertising’s Best Reunion in Years  AdweekIf you thought Burger King's Super Bowl ad featuring Andy Warhol was “advertising for people who work in advertising,” then wait until you see this one. In a new ...
Why addressable TV advertising hasn't taken off: Analysis  Business InsiderAd buyers, sellers and measurement wonks agree TV advertising needs to modernize, but aren't sure how to do it.
Advertising and Sponsorships  Construction.comSweets is a one-of-a-kind inbound construction marketing solution that generates real leads – architecture, design, and engineering professionals looking for ...
Google: Still ‘early days’ for performance advertising on YouTube  Marketing LandDeveloping the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday, company executives said ...
Comedian Helen Lederer reveals she cleaned up by advertising dishwasher tablets on TV  Daily MailComedian Helen Lederer says the best money decision she ever made was buying a property in North London when she was young. Lederer, author of comedy ...
It turns out the World Record Egg was created by a 29-year-old advertising creative  CNBCThe creators of the World Record Egg revealed themselves to The New York Times and said mental health was just one of several initiatives the egg will ...
6 Non-Advertising Ways That Facebook Can Grow  Seeking AlphaFacebook set a new record of $274 million for non-advertising revenue in Q4 2018, up 41% year-over-year. This means Facebook has an annual run rate of ...
Why Do Advertisers Keep Spending More and More With the Walled Gardens?  AdweekThe latest IAB ad spend figures came out earlier this week, painting a pretty rosy picture. Top-line numbers appear to show times are good: U.S. digital ...
Women's Student Union criticizes pro-life advertisements on OCCT buses  Binghamton University Pipe DreamAn advertisement on Off Campus College Transport (OCCT) buses ignited controversy last week after the Women's Student Union (WSU) spoke out against a ...
Pika-choose this home: Baltimore realtor gets creative with Pokémon advertising  WBAL TV BaltimoreRealtors in Baltimore are hoping their creative advertising campaign will make a future home buyer Pika-choose their listing. The Dudley | Roan Home Team of ...
New rules for political advertisements on social media: Facebook, Google tells Bombay high court  Times of IndiaMUMBAI: Facebook and Google India on Monday told the Bombay high court said that it will debut its new rules for political advertisements on its social media ...
Google to Israeli advertisers: No targeted political ads until after election  The Times of IsraelSearch and advertising giant tells Israeli ad companies it's suspending tailored messaging as part of effort to avoid election manipulation.
How Skittles Merged Theater and Advertising to Create a Weirdly Wonderful Super Bowl Musical  AdweekMichael C. Hall is on all fours. He's dressed in black, head to toe, save for his ruby red socks and a pair of grey mittens. A woman comes up behind him, stroking ...
Track Takeover: Art replaces advertising in SEPTA station  WHYYDozens of artists have taken over the SEPTA subway station walls at Walnut Street in Philadelphia. For the next month, all the advertising billboards along the ...
Broward judge violated rules by advertising Democratic endorsement, commission says  Miami HeraldA Broward County Circuit Court judge violated Florida's Code of Judicial Conduct by revealing his party affiliation and advertising a Democratic group's ...
These Comical Cartoon Spots Cut Through the Clutter of Dull Energy Advertising  AdweekThese animated commercials from UK power startup Bulb bristle with comic energy. They broke over the weekend from Anomaly London, marking the agency's ...
Loft under fire for its outdated portrayal of women in advertising campaign  The Japan TimesRetailers typically strive to promote their products by creating ad campaigns that attract consumers' attention. Loft Co. appears to have achieved this with the ...
You won’t see a digital billboard near this busy Beaufort Co. bridge. Here’s why  Hilton Head Island PacketA request by Adams Outdoor Advertising for a digital electronic billboard in Port Royal SC was denied Wednesday when Town Council declined to vote.
Amazon Knows What You Buy. And It’s Building a Big Ad Business From It.  The New York TimesThe online retail giant is taking advantage of what it knows better than anyone: consumers' online shopping habits.
Twitter Q4 profit soars on strong gains in advertising, global user base shrinks  Business TodayTwitter said it would stop using the monthly user base metric and instead report.
Jeff Bezos used to hate spending money on ads, but told employees in November he 'changed his mind'  CNBCAmazon used to reject the need for ad spending, but Jeff Bezos has changed his view and turned the company into a major advertiser.
The case against behavioral advertising is stacking up  TechCrunchNo one likes being stalked around the Internet by adverts. It's the uneasy joke you can't enjoy laughing at. Yet vast people-profiling ad businesses have made ...
Big brands are taking more of their advertising in-house than ever before, and a whole new cottage industry of  Business Insider IndiaChristian Alminana/Getty Images for Cannes LionsUnilever CMO Keith WeedAs more brands take their advertising in-house, a new wave of companies is ...
Lamar Advertising (LAMR) Set to Announce Quarterly Earnings on Wednesday  Fairfield CurrentLamar Advertising (NASDAQ:LAMR) will be issuing its quarterly earnings data before the market opens on Wednesday, February 20th. Analysts expect the ...
New Telstra payphones with advertising screens may face opposition from Adelaide council  ABC NewsTelstra faces a potential clash with Adelaide City Council if it wants to display third-party advertising on new payphones that have already sparked controversy in ...
'Gingers deal with enough': The best complaints rubbished by the Advertising Standards Authority  NewshubFrom 'mangling' of the anthem to use of the word 'Techmas', here's what got our goat.
Apple and Google waged an advertising duel at the Grammys: Monday Wake-Up Call  AdAge.comChildish Gambino starred in a Google ad that aired on CBS during the Grammys, while Ariana Grande was in an Apple ad.
WPP Drops Final Complaint in Legal Battle Over U.S. Army’s Advertising Business  AdweekThe agency fight for the U.S. Army's advertising business is over after more than four years of RFIs, relaunches, internal investigations and legal disputes. Today ...
How a failed Super Bowl ad signals the future of cannabis advertising  The GuardianCBS's consideration of a cannabis ad shows how far the industry has come in countering fearmongering and stereotypes.
Marketers are Shifting Advertising Budgets to LinkedIn  Search Engine JournalMarketers are reportedly shifting advertising budgets away from platforms like Facebook and Twitter, and spending more on LinkedIn ads. According to a ...
Rik van der Kooi of Microsoft Advertising Elected Chairman of the IAB Board of Directors  Business WireIAB today announced it has elected Rik van der Kooi, Corporate Vice President at Microsoft Advertising, as Chairman of the trade organization's Board.
News groups search for a business model beyond advertising  Financial TimesReader appetite is healthy but converting audiences into income remains a challenge.
NHS England to ban GPs from advertising private services  The GuardianGPs are being banned from advertising private healthcare services in their surgeries and from allowing for-profit family doctor firms to offer care there, amid ...
PICTURES: 'Ndinyengeiwo' Girl Attracts Advertising Appearances With Steward Bank, JanJam ⋆ Pindula News  pindula.co.zwUse EcoCash to buy NetOne & Telecel airtime online. Tap here · WhatsApp · Tweet · Share94. Lorraine Guyo, popular for her Ndinyengeiwo video that went viral ...
Telstra introducing 140 oversized payphones in Adelaide with LCD advertising screens  The AdvertiserUp to 140 oversized payphones with 75-inch LCD advertising screens are set to call Adelaides footpaths home without council approval.
Super Bowl LIII advertisers that added the most followers | Special: Super Bowl  adage.comWith Super Bowl LIII receding in the rear view mirror, one question we ask every year is: Which advertisers achieved something lasting for all their spending?
Brewing brand's 'six beers' tweet broke advertising code, rules alcohol watchdog  mUmBRELLA*A social media post encouraging customers to drink six beers has been banned by the alcohol marketing watchdog. The Southern Bay Brew Co, based in.
LiveRamp gives advertisers a way to target users across all of their CTV interactions  MarTech TodayLiveRamp announced Monday a new solution that will help video advertisers tie together specific users' connected TV (CTV) experiences, whether they are ...
MMA Squared: Truth in advertising and UFC 234  Bloody ElbowRobert Whittaker and Kelvin Gastelum have a combined nine post fight bonuses in their last eleven fights. If only the pre-fight hype was as exciting as their ...
Cigarette advertising before smoking was officially bad for your health  NEWS.com.auIt's difficult to believe that there was a time, not so long ago, when people were led to believe smoking was safe — it could even be 'refreshing' for your lungs.
The Difference Between Digital Marketing, Social Marketing, and Pay Per Click Advertising - Alex Membrillo, Cardinal Digital Marketing  Atlanta Small Business NetworkThe prospect of marketing your business can be overwhelming at times, but it doesn't have to be. Our guest today, Alex Membrillo lends his expertise and clears ...
Tata Steel Bsl Ltd - Newspaper Advertisement Regarding Notice Of Extra Ordinary General Meeting Of Tata Steel BSL Limited (Company) - Corrigendum In Advertisement In Hindi Newspaper  The Hindu BusinessLineThis has reference to our letter dated February 16, 2019. We wish to inform you that due to a typographical error in the advertisement published in Veer Arjun ...
Japan announces casino advertising restrictions  CalvinAyre.comJapan is making progress toward introducing the first steps of its newly approved integrated resort (IR) industry. While it has yet to launch the official bidding ...
ADVERTISING CHINA'S THUGGISH 'SOCIALISM'  Herald SunPromoting China's communist regime to Australia's 1.2 million ethnic Chinese:
Pittsburgh, Lamar Advertising bicker in court over Mt. Washington billboard  Tribune-ReviewLegal arguments reignited Thursday over the large Lamar Advertising sign looming over Pittsburgh from atop Mt. Washington. A Pittsburgh attorney argued that ...
'Fortnite' Studio Ups Their Advertising Following 'Apex Legends' Success  Comicbook.comWhile many developers have tried to capitalize on Epic Games' success in the battle royale genre, gamers have likely wondered if Fortnite can be overthrown.
Dolphin Offshore Enterprises (India) Ltd. - NEWSPAPER ADVERTISEMENT FOR TRANSFER OF EQUITY SHARES TO IEPF DEMAT ACCOUNT  The Hindu BusinessLinePursuant to Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosures Requirements) Regulation, 2015 we hereby ...
Valentine’s Day Advertising Campaign Breeds Controversy in Greece (video)  Greek ReporterAn advertising campaign for Valentine's Day by a famous chocolate brand featuring same-sex and interracial couples has fueled controversy in Greece.
GALA Releases Second Edition Of Global Advertising Law Guide - Media, Telecoms, IT, Entertainment - United States  Mondaq News AlertsThe Global Advertising Lawyers Alliance just released the second edition of Advertising Law: A Global Legal Perspective. The new edition -- which is more than ...
Job advertisement specifies that applicants must be willing to provide abortion services  Independent.ieThe National Maternity Hospital has advertised posts for consultants in anaesthesia, obstetrics and gynaecology for those "willing to contribute to the provision of ...
In search of bigger brand budgets, Amazon is beefing up its brand metrics  DigidayAmazon is trying to prove to marketers that it can not only sell their products but sell new customers on buying their products with a new metric.

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