7 Essential Elements for Profit-Pulling Ads

Advertising will make or break your business. It is crucial to your success that you learn to write great ad copy. Here are a few simple concepts to get you there.

1. The Headline

This is THE most important part of your ad, especially when using online advertising. The point of the headline is to grab a potential customer's interest and then entice the reader to go on and read the rest of your ad. The best headlines tend to be those that emphasize the benefits to the customer, ie. what your product or service can do for them, WHY they MUST have it - right now!

2. Formatting

If your ad is taking the form of a webpage, or any other ad that allows the use of HTML/formatting, take advantage of it. Make sure your headline stands out from the rest of your ad by using a larger font, bolding, italics (careful here: make sure it is readable, some fonts aren't), or a different color. Remember to ensure that the overall look is business-like.

Some ad sites (like AOL) allow you to post a graphic along with your ad: definitely do so! It will really make your ad stand out compared to the ads of those who haven't bothered and makes you look much more professional.

If you're advertising to safelists or using any other type of email advertising, use interesting characters to make your subject line stand out, some examples: >>

In The News:

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What we know about how political parties use Facebook advertising – and what we don't  The Conversation - UKOverall spending is reported but important details are missing.
Half of Brits 'think advertising industry needs to change'  Prolific LondonAlmost half of UK consumers believe that advertising needs to change, according to new figures from Conversant. The research found that 48 per cent of Brits ...
Hulu Has a Massive Advertising Opportunity  The Motley FoolHulu's ad business is already extremely lucrative -- and could be even more valuable in the future.
Why Indian advertising fails to create a 'Badhai Ho' and its LCD vs HCF factor - ET BrandEquity  ETBrandEquity.comBadhai Ho: 100+ Crores at a 25 crore budget while entertaining and sending a social message.
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When it comes to consulting firms, some advertisers aren’t convinced  DigidayAccenture's acquisition of creative agency Droga5 shows just how close the consulting firms are getting to ad budgets.
Supernova Advertising Ltd - Announcement under Regulation 30 (LODR)-Newspaper Publication  The Hindu BusinessLineNotice of Board Meeting. Pdf Link: Supernova Advertising Ltd - Announcement under Regulation 30 (LODR)-Newspaper Publication Source : BSE ...
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Australian advertising and brands feature in new art exhibition by David Art Wales  mUmBRELLA*An art exhibition reflecting on modern life using iconic brand imagery by advertising industry veteran, David Art Wales, will launch in Sydney next.
FOX News Names Jeff Collins Executive Vice President of Advertising Sales  Associated PressPress release *content* from Business Wire. The AP news staff was not involved in its creation.
How Pinterest plans to attract more self-serve advertisers  AdAge.comIn reporting its first quarterly results as a public company, Pinterest provided new details on the platform's advertising plans, which include introducing self-serve ...
Walmart's battle with Amazon has new fronts: Digital ads and A.I.  CNBCYou might only know Walmart as a place to stop to pick up milk or paper towels, maybe a few other things, on your way home from work. But the biggest retailer ...
False election claims spark push for truth in political advertising laws  The GuardianIntegrity campaigners say falsehoods spread through campaign, particularly by United Australia party ads, are 'intolerable'
East Coast publisher breathing new life into local advertising  Newspapers and TechnologyFor many local newspapers, social media — namely Facebook — plays a major role. However, the social media giant is continually changing its algorithms ...
Microsoft Advertising is no longer just chasing parity with Google Ads – it’s building unique ads features  Search Engine LandThe ads engineering team at Microsoft has long been focused on bringing parity to Google Ads. While that still remains a focus, there has recently been an ...
Sorry Everyone But Pepsi's Ramadan Ad Just Won the This Seasons Advertising Race  SCOOP EMPIREWhile most tv series' this year have lacked in that awe factor, leaving viewers in a state of meh, the TV ads' race has been as entertaining as every Ramadan.
Microsoft Advertising is the New Bing Ads  Search Engine JournalBing Ads has been officially rebranded as Microsoft Advertising, marking an evolution in the platform's offerings.
The Co-op debuts 'It's what we do' advertising campaign  The GrocerThe first phase of the campaign will involve national adverts while a second phase will be targeted more locally.
What are the rules around political advertising (i.e when will I stop seeing Clive Palmer's face?)  ABC NewsPolitical parties are increasingly using more targeted approaches to advertising.
Advertising and Media Insider newsletter April 24  Business InsiderWelcome to the Advertising and Media Insider newsletter. I'm Lauren Johnson, a senior advertising reporter taking over for Lucia this week. If you got this email ...
Indian cinema advertising industry likely to reach Rs 1,400 crore by 2021  BusinessLineTechnological advancement and satellite transmission in the cinema industry have enabled the sector to accelerate in speed, quality and last mile connectivity.
Facebook warns advertisers ‘Clear History’ tool may impact ad targeting  Marketing LandFacebook released an announcement Tuesday letting advertisers know that its coming “Clear History” tool — a feature that will allow users to disconnect their ...
Oyo gets new head of creative from advertising industry  Economic TimesNEW DELHI: Advertising industry veteran Mayur Hola will lead creative for India and South-East Asia for hotel chain Oyo. Prior to this, Mayur was national ...
PhRMA: Drug advertising rules would confuse patients  USA TODAYPharmaceutical ads mandate also would ignore First Amendment and give short shrift to FDA, says the Pharmaceutical Research and Manufacturers of America.
Formetco Advances Ease of Out-Of-Home Advertising Buys Through Integration with Adomni  Yahoo FinanceLAS VEGAS, May 20, 2019 /PRNewswire-PRWeb/ -- Formetco recently announced the successful integration of its new enterprise software F360 CMS with the ...
Facebook gives small businesses new advertising and engagement tools  Marketing LandFacebook is rolling out a series of new tools aimed at small and mid-sized businesses on Tuesday, three days into Small Business Week: an Automated Ads ...
Remembering Grumpy Cat's prolific advertising career—from Friskies to Grumppuccino  AdAge.comGrumpy Cat, known for her permanent grim expression of contempt, passed away Tuesday at the age of seven.
Lachlan Murdoch: Advertising Boycotts Have No Financial Impact on Fox News  VarietyLachlan Murdoch advertising boycotts against Fox News have no effect on the network's *content* whatsoever.
More Data On Amazon's Advertising Business  Seeking AlphaAt the initial stage, the advertising direction of Amazon is growing faster than the growth of AWS. Preservation of the trend means that in three years the adve.
Advertisers Pack into Game of Thrones Season 8 Finale in U.K.  Wall Street JournalUnlike the U.S., brands in the U.K. have enjoyed the opportunity to appear in every episode of “Game of Thrones” as it runs there on pay-television channel Sky ...
Advertising on Planet Vulcan  Adweek1 day ago. There seems to be more similarity these days between Vulcan and Earth as far as approach to advertising goes. Getty Images. Share. By Brian ...
The Big-Tech Backlash Is Coming for Digital Advertising in Travel  SkiftMomentum is building for what could become one of the biggest disruptions to the way that the travel industry — and other businesses across the corporate ...
Mobile Advertising Market – Size is Growing Globally 2016–2022  ZMR News MagazineThe Market Research Group Announced The Analysis Report “Mobile Advertising Market by Types (Display Advertising, In-App Advertising, In-Game Advertising ...
Twitter Apologises For Accidentally Sharing Location Data of Some Users With Advertising Partner  News18It is perhaps interesting to note that it is now that Twitter finally says “we had intended to remove location data from the fields sent to a trusted partner during an ...
How ethical is it for advertisers to target your mood?  The GuardianESPN and the New York Times are exploring how to match marketing to their users' emotions.
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Tech entrepreneurs aiming to revolutionise advertising  BQ LiveTwo South-Wales based entrepreneurs are embarking on a record-breaking attempt to shake-up the current advertising industry, by creating the world's most ...
With TikTok back in play, advertisers clock in  Economic TimesBENGALURU: ByteDance-owned TikTok is emerging as a popular advertising platform for a host of consumer brands, as the Chinese short video application ...
Comcast's FreeWheel creates programmatic OTT marketplace for local TV advertisers  DigidayIn the latest example of companies bridging traditional TV advertising into the digital realm, Comcast's created a digital video marketplace for advertisers.
Richmond Times-Dispatch rolls out location-based video advertising  Newspapers and TechnologyThe Richmond Times-Dispatch is taking its single-copy sales racks to the next level, launchingVirginia's first digital out-of-home video marketing solution that ...
Location-based Search and Advertising Market Size : Industry Growth Factors, Applications, Regional Analysis, Key Players and Forecasts by 2025  Technology MarketMarket Study Report, LLC, has added a research study on ' Location-based Search and Advertising market' which extends an in-depth analysis of the potential ...
BJP tops political advertisement spend on Facebook, Google in Feb-May  The HinduEarlier this year, digital platforms like Google and Facebook had said that they will offer details of political advertisements on their platform.
Google finds ways to cover your mobile in even more advertising  The INQUIREREWWW. MAKE IT STOP. Google has announced a whole bunch of new ad categories and they're coming to a phone near you. This week's Google Marketing ...
'It's a contrarian take': A prominent ad-tech veteran is pumping money into advertising and marketing companies — even as the industry faces doom and gloom  Business InsiderVenture capital fund MathCapital has invested in 18 companies since launching last year.
Auditor urges Tories to stop ‘factually inaccurate’ advertising  Toronto StarThe previous Liberal government stripped auditor general Bonnie Lysyk of her ability to veto partisan ads that are paid for with public funds.
Connecting the dots in the TV ecosystem | Advertising  Campaign Asia-PacificThe connected TV market is estimated to be worth billions, and as dollars flow, so too does advertiser interest. It's easy to see the appeal of connected TV, as it ...
The month in advertising: Audi's pitch is a tale as old as time  CampaignLiveAgency complaints about the increasing dominance of procurement over marketing are almost as old as time itself. It's a convenient excuse to be trotted out ...
TV Fans Stream Video to Escape Ads. Madison Avenue Is Racing to Catch Up  VarietyConsumers race to digital video for fewer ads, but they might find tailored pitches instead.
Global Advertising Agency Software Market 2019 - AccountAbility, AdPlugg, AD-IN-ONE, Wrike, FunctionFox  Industry ModuleAdvertising Agency Software Market Report highlights current and future aspects of market analysis on the basis of changing trends of industry and market ...
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Clean.io raises $2.5M to fight malicious advertising  TechCrunchExisting approaches to blocking malicious advertising aren't working — at least according to digital ad veteran Seth Demsey. That should resonate with anyone ...
Fox Pounds Start-Up Drums In Pitching New Business And Advertising Approach  DeadlineFox executives amplified their recent pitch about the new iteration of the company being a “stand-up” with its own “Day One” opening up new business ...
New York Times Company Continues to Add Online Subscribers as Digital Advertising Grows  The New York TimesThe New York Times Company on Wednesday reported first-quarter results that were better than expected, as gains in digital advertising and subscriptions ...
Vivaldi 2.6 will block abusive advertisement by default  Ghacks Technology NewsThe upcoming Vivaldi 2.6 web browser will block abusive advertisement practices by default using Google's abusive experiences blocklist.
Google has given $150,000 in free ads to deceptive anti-abortion group  The GuardianObria Group's ads suggest it provides abortion services, when in fact it tries to persuade women not to terminate pregnancies.
Exposing the black hole of online video advertising  CampaignLiveThe AA/Warc's adspend figures reveal online video is eye-wateringly expensive relative to TV.
The Luupe seeks to bring the female gaze to advertising  QuartzMore images captured by women means more people are seeing the world the way women do, with a different appreciation for what's beautiful, down to ...
Election advertising blackout rules are outdated  The Australian Financial ReviewA blackout period starts at midnight today to limit voters from making rash choices based on advertising. But the rules don't apply to social media.
A love letter to digital advertising from a direct mail CEO  VentureBeatDigital advertising, you completely ruined the direct mail industry, and I hated you for it. But now your shortcomings are bringing direct mail new life.
Global ERP Software for Advertising Agencies Market 2019 - Business Strategies, Product Sales and Growth Rate, Assessment to 2024  The Wind HeraldGlobal ERP Software for Advertising Agencies Market 2018 by Manufacturers, Regions, Type and Application, Forecast to 2023 revealed by Mrinsights.biz is ...
Facebook says it’s open to advertising u-turn for the EU elections, enabling cross-border campaigns  TechCrunchFacebook's VP of global affairs and communications, Nick Clegg, today said the social network — likely in response to pressure from European officials — is ...
CIE bars political advertising on trains and buses  The TimesCIE has stopped accepting political advertising on all trains and buses pending a review of policy. Exterion Media, which manages and operates the semi-state ...
Facebook videos, targeted texts and Clive Palmer memes: how digital advertising is shaping this election campaign  The Conversation AUThis year's election will be the first in Australia where the parties will be advertising more on social and digital platforms than traditional media (TV, radio, ...
PLAYMOBIL to team up with children's favourite, Nick Jr. for advertising campaign  Retail TimesBeloved toymaker and entertainment brand, PLAYMOBIL, is continuing to support its retail distribution network via its latest advertising partnership with the ...
Amazon's advertising sales growth is slowing down  CNBCAmazon's ad sales are still growing, but much slower than before.
Indian cinema advertising industry expected to touch market size of Rs 1,400 cr by 2021: Siddharth Bhardwaj, UFO Moviez  MoneycontrolIndian cinema advertising industry is one of the fastest growing mediums in the country today with a market size of approximately Rs 1,000 crore. It is currently ...
Swiggy leverages slice of life advertising and hyperlocal marketing to woo users  LivemintNew Delhi: Armed with a ₹100 crore advertising budget for the year, Swiggy, the online food ordering platform, is banking on slice of life advertising and ...
These 2 Advertising Startups Offer Uber Drivers Yet More Side Hustle  ForbesUber drivers could earn up to $400 more each month by displaying advertising for two new startups created by college students.
‘Math men’ not mad men rule advertising’s data age, says Lévy  Financial TimesMaurice Lévy, the chairman of the supervisory board and former longtime chief of Publicis, defended the company's recent $4.4bn purchase of Epsilon, arguing ...
Companies Continue To Stumble Over Racially Offensive Advertising Campaigns  NPRIn the wake of a racially-insensitive ad by Ancestry, NPR's Ari Shapiro talks with Nikole Hannah-Jones, a race and culture reporter for The New York Times ...
As IGTV expands in Instagram app, advertisers push for more analytics  DigidayInstagram has given IGTV, its home for long-form video *content*, more prominence in the app with a new tab on Instagram's Explore page. But despite the ...
Advertisers fear losing consumers who snap away their Facebook history  AdAge.comMarketers are trying to understand how Facebook's new "clear history" tool will impact their ability to reach consumers who delete their tracks on the social ...
Clive Palmer’s $60m election loss  Courier MailDESPITE spending 60 million on blanket advertising across the country, it last night looked likely Clive Palmer had missed out on a Senate seat in Queensland.
The Benefits of Advertising on The CW, According to Ruby Rose, Taye Diggs and Other Celebs  AdweekThe CW's packed superhero schedule is a dream come true for advertisers, at least according to the stars of Batwoman, Black Lightning, Supernatural and other ...
Gary Vaynerchuk plans to 'break advertising' and to buy his own iconic consumer brand – like Snickers  Mumbrella AsiaThe marketing force of nature that is Gary Vaynerchuk sat down with Mumbrella's Dean Carroll to talk about his plans for VaynerMedia's domination in Asia, ...
Online advertising exploits humanity’s malleable tastes  Financial TimesWe humans like to think of ourselves as reasoning beings, in contrast to other creatures — pigeons or mice, for example. Yet behavioural science debunks ...
Starbucks got an estimated $2.3 billion in free advertising from 'Game of Thrones' gaffe, and it wasn't even its coffee cup  CNBCStarbucks got free advertising over the last few days after a modern-day coffee cup was spotted in a "Game of Thrones" episode — and it turns out it wasn't even ...
How to Choose the Best Social Platform for Advertising  Business 2 CommunityAdvertising is changing at a rapid pace for owners of both small and large companies. There are more ways to reach out to potential customers and subscribers ...
Verizon Ramps Up 5G Advertising Alongside Galaxy S10 5G Launch  Light ReadingVerizon today began selling the $1,300 Samsung Galaxy S10 5G to customers, the first US phone that features integrated 5G capability. Verizon is also juicing ...
Watch: A consumer brand’s advertisement on education is melting hearts  Scroll.inIn a new advertisement released by consumer goods corporation Procter & Gamble, a 75-year-old man is seen attending a local village school as a student.
How to get your first job as an advertising creative: three recruiters share their tips  The DrumGraduation season is upon us and soon a new flock of creatives will hit ad agencies armed with their books and dreams. However, in an era of hyperlinked ...
Outdoor Advertising Market Top Scenario, SWOT Analysis, Business Overview & Forecast 2025  Technology MarketA billboard is referred to as a large structure for outdoor advertising, basically found in areas where the traffic is considerably high such as beside busy highways ...
$10 Billion In Annual U.S. DTC Healthcare Advertising Indicates Merging Of Patient And Consumer  ForbesRecently, the renowned bioethicist Art Caplan commented on the merging of the terms patient and consumer, and physician and provider. I am sympathetic to ...
View: A Commitment To Responsible Advertising Of Sports Betting  Legal Sports ReportThe American Gaming Association just released its new code for marketing legal sports betting, with a commitment to pushing responsible gaming. The AGA ...
Amazon reportedly plans to buy advertising tech company Sizmek  DigitalCommerce360Sizmek's Ad Server, which helps advertisers place spots around the internet and measure their effectiveness, competes directly with Google's Marketing Platform ...
What Does $1 in Facebook Advertising Generate for a Business?  Social Media TodayEvery business that decides to advertise on social media channels is taking a risk. As a marketing medium, social media hasn't been around all that long, and ...
McDonald’s Spent $50 Million on TV Advertising in April  Skift TableNote: Advertising strategy is an important part of the restaurant business. Skift Table continues to look at the top spenders on television ads for the.
Telstra to face Australian federal court over digital advertising screens on payphones  The DrumTelstra, Australia's biggest telecommunications company and one of its biggest advertisers, is to appear in Federal Court as it fights with local councils over ...
What advertisers need to know about supply path optimization  AdAge.comSupply path optimization help ad buyers handle resellers, duplicate auctions and more.
When Google Serves Ads in Iran, Advertisers Pay the Price  WIREDAdvertisers say that Google makes it far too easy to accidentally run ads in countries under US sanctions like Iran, North Korea, or Syria.
BBC denies giving Huffington Post 'free advertising'  The DrumThe BBC has become embroiled in a political bias storm amid accusations it gifted free advertising to the Huffington Post as part of an all-day Twenties Takeover ...

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