Sex in Advertising: Does it Sell?

We're surrounded by advertisements that desperately compete for our attention. Everywhere we look, we find ourselves inevitably drawn to images of scantily clad attractive men and women that are supposed to somehow inspire us to purchase products they endorse. Sure, this attention-getting strategy is popular. But, is it effective?

Sex appeal can increase the effectiveness of an ad or commercial because it attracts the customer's attention. It's human nature to be curious about sex. A pair of long legs on a billboard is more likely to catch (and hold) a guy's attention than a puppy, regardless of how cute it may be. Even women are drawn to them, perhaps with the desire of having goddess-like legs.

However, misuse of sex appeal can be costly. Many campaigns deemed offensive have started brand boycotts that affect sales and damage brand reputation. Abercrombie & Fitch has been involved in several scandals, the latest from their most recent catalog entitled "XXX Wet, Hot Summer Fun." On April 18, 2002, only a week after the catalog hit the stores, the Illinois State Senate passed a resolution condemning A&F's advertising tactics. This resolution, backed by several nonprofit organizations, suggests citizens and shareholders boycott Abercrombie's products and to take a stand against the company's marketing strategies. Although sexy images in catalogs are not at all uncommon, "XXX Wet, Hot Summer Fun" featured naked boys and girls frolicking in natural settings. Not quite appropriate for an apparel catalog targeted at teenagers.

Sex in advertising has stirred controversy for many years, an advertiser must be careful when incorporating it in a campaign. Great advertisers consider not only the attention-getting power of an advertisement or commercial, but also what kind of emotional response it provokes in customers. Studies show that the attractiveness of the endorsing model provokes positive responses. Nudity and graphic erotic content, while still increasing consumer's attention, doesn't really generate positive feelings among viewers. In other words, advertisers must be careful to avoid the "cheap shot," which may negatively affect a brand's image.

To avoid that, the sexual content in advertising must be appropriate to the product category and have a proper underlying message. In 2000, Heineken launched the "It's All About the Beer" campaign. One spot, called "The Premature Pour," shows a beautiful seductive woman pouring Heineken into a glass. When a guy across the bar responds by pouring his own, he nervously pours too fast and spills foam all over the table and himself. The sexual content is implicit, yet direct. The sexual reference in this and other spots in the campaign worked, causing sales to rise 13% in the first two quarters of 2002. However, Steve Davis (VP of marketing in Heineken USA), claims that, "Provocative is a very good place to be, as long as we're not inflammatory. But the spots also work for a different reason. From the tag line to the plot, they are about a desire for Heineken. Our ads make the beer the hero."

Sex sells, yes, but only when used "in good taste." As marketers we must think not only in getting customers' attention for the short term, but also in building a brand reputation that will yield long-term results.

Mark Levit is managing partner of Partners & Levit Advertising and a professor of marketing at New York University. Partners & Levit's clients include Procter & Gamble, UnitedHealth Group, and GE Commercial Finance. For more information call 212-696-1200 or visit http://www.partnerslevit.com.

In The News:

Facebook Ads Manager issues are causing major headaches for advertisers  Marketing LandLast November, three days before Black Friday, Facebook's Ads Manager suffered an outage that left many advertisers unable to access campaigns, upload ...
R&D Spending Has Dramatically Surpassed Advertising Spending  Harvard Business ReviewIn February, 3G-owned Kraft Heinz Co. wrote down the value of its Kraft and Oscar Mayer brands by $15.4 billion. 3G co-founder Jorge Paulo Lemann described ...
Google changes policy on abortion advertising  BBC NewsGoogle will require advertisers who wish to run ads about abortion to apply for approval first, according to a change in the company's policy. Advertisers in the ...
Digital Advertising, Consumer Privacy and More  EFFDigital ads—and control of the user data that makes them so profitable—are the heart of the consumer privacy debate. Earlier this week, the U.S. Senate ...
Origins Advertising selects Edge1 OOH Software to automate OOH biz processes  Exchange4MediaEdge1 will automate Origin's operations while reducing all manual efforts and making the organization system driven.
Google Moves to Tackle Amazon Advertising Threat  Market RealistGoogle (GOOGL) is planning to show more shopping ads across its platform beginning this year in an apparent attempt to push back against Amazon (AMZN) ...
Google is on a revamp spree: from redesigning services to advertising policies - ET BrandEquity  ETBrandEquity.comIts rehaul time for Google which is revamping its search engine. From making it user friendly to letting consumers order food, the search engine company aims to ...
Last Mile Delivery Meets Targeted Advertising On Boxi's Freight-As-Billboard Trucks  ForbesAd clients pick the routes on which Boxi's delivery trucks function as their 25-foot billboards.
Turkish Medicines And Medical Devices Agency Announces Draft Regulation On Sales, Advertising And Promotion Of Medical Devices - Food, Drugs, Healthcare, Life Sciences - Turkey  Mondaq News AlertsThe Turkish Medicines and Medical Devices Agency (Agency) announced the Draft Regulation on Sales, Advertising and Promotion of Medical Devices (Draft ...
Here's What the Advertising and Media Industry Had to Say about BJP's Election Victory  AdAge IndiaThe Bharatiya Janata Party is seen leading towards the victory over the main opposition - Indian National Congress by grabbing 295 seats in the Lower House.
SINA Tempers Advertising Expectations on Macro Concerns  Yahoo FinanceSINA (NASDAQ: SINA) announced mixed first-quarter 2019 results on Thursday morning. The Chinese internet media specialist continued to rely on its popular ...
After Clive Palmer's $60 million campaign, limits on political advertising are more important than ever  The Conversation AUAustralia needs to rein in the ever-increasing role of private money in federal elections with caps on political advertising and donations.
Digital Audio Can Be An Advertising MVP – If Navigated Correctly  MarTech Series25% of all consumer time spent on mobile devices is now going to music, podcasts and other audio.
Here Are This Year’s Winners of the Black Pencil, One of Advertising’s Most Coveted Awards  AdweekDroga5's NYT work, W+K's 'Dream Crazy' and AMV BBDO's 'Viva La Vulva' join D&AD's top winners.
Regional Gateway - Four German airports launch new advertising network  HMG AerospaceFour German airports, Munich, Stuttgart, Düsseldorf and Hamburg, have teamed up to launch a new advertising network to enable advertisers to book premium ...
Instagram's IGTV finally gets horizontal video, and advertisers see the potential  AdAge.comInstagram says it's adding the ability to upload horizontal videos to IGTV.
Network Advertising further strengthens its creative team  afaqsKetki Karandikar, Pervin Bhesania and Saikat Sengupta have been appointed as senior creative directors and creative director respectively. Each of these new ...
With A New CRO, Twitch Levels Up Its Advertising Ambitions  AdExchangerAt any given moment, 1 million people are watching Twitch, tuning in to the half a million people who stream themselves playing video games every day.
Finland latest market to crack down on gambling advertising  CalvinAyre.comFinland is the latest market taking an extremely dim view of gambling advertising, particularly when it competes with the local monopoly. On Friday, Finnish news ...
How advertisers are fighting back against Amazon's private labels  Business InsiderMarketers are trying to keep up with Amazon's private labels like targeting highly specific keywords.
Social advertising channels 2019: Growth, trends, spend  ClickZNew report finds that spend on Pinterest ads is up 107% since last year, and Instagram ad spend up 44%. Meanwhile, CTRs have fallen by 37%. Key insights for ...
Selling out the city to advertising? Nothing new to see here  The Conversation AUBoth Melbourne and Sydney have been embroiled in controversy over advertising that dominates public space, but the debate isn't new. In fact, it's almost as old ...
Officials warn of misleading online advertising on Memorial Day  WDIV ClickOnDetroitMemorial Day weekend kicks off the summer retail "holiday" season when consumers see ads everywhere detailing great prices on new and used cars, outdoor ...
Microsoft Advertising is the New Bing Ads  Search Engine JournalBing Ads has been officially rebranded as Microsoft Advertising, marking an evolution in the platform's offerings.
Microsoft Advertising is no longer just chasing parity with Google Ads – it’s building unique ads features  Search Engine LandThe ads engineering team at Microsoft has long been focused on bringing parity to Google Ads. While that still remains a focus, there has recently been an ...
Codemasters partners Bidstack for in-game advertising for new Grid title  NetimperativeCodemasters is working with native in-game advertising platform Bidstack to serve ads on its latest racing game Grid. The exclusive multi-year partnership will ...
The future of AT&T is an ad-tracking nightmare hellworld  The VergeThere's a long, excellent profile of the new AT&T and its CEO Randall Stephenson in Fortune today, which you should read. AT&T has transformed itself into a ...
US digital advertising exceeded $100B in 2018 (IAB report)  TechCrunchDigital ad spending in the United States exceeded $100 billion for the first time last year, according to the latest internet advertising report from the Interactive ...
Facebook Affirms Decision To Block Marijuana Advertising  Z6MagNo more marijuana ads on Facebook? Facebook in its weekly policy meeting have affirmed previous decision to block contents that attempts to sell and ...
Mexican president denies releasing list of journalists and media who received government advertising  Knight Center for Journalism in the AmericasA list of 36 journalists who allegedly benefited from advertising contracts with the administration of former Mexican President Enrique Peña Nieto, which was ...
What we know about how political parties use Facebook advertising – and what we don't  The Conversation - UKOver the past five years, Facebook has exploded as a site for political advertising and election campaigning. Donald Trump, Jeremy Corbyn and Angela Merkel ...
How the Facebook Ad Library Can Disrupt Digital Advertising Strategies  Business 2 CommunityLast March 2019, Facebook launched the Facebook Ad Library, a database of Facebook ads that can be accessed on the web. It contains information about ...
'TV advertising remains hugely powerful' | Sponsored  BroadcastSponsored *content*. Find out more. Carl Connaughton of media agency OMD says delivering 'a disproportionate competitive advantage' to clients is the goal in ...
Tango returns to TV with vibrators, sexts and Tanguru  Marketing WeekTango wants to “become part of the national conversation again” with its new and deliberately awkward sugar-free campaign. The fizzy drinks brand has broken ...
Digital Advertising Attracts Most Complaints to ASAI in 2018  AdWorldA total of 1,682 written complaints concerning 1,183 advertisements were received by the Advertising Standards Authority for Ireland (ASAI) last year, according ...
Tachyon Burst: Can Ethereum And Glimpse Protocol Fix Digital Advertising?  Crypto BriefingThe Glimpse Protocol, backed by ConsenSys' Tachyon accelerator, is using Ethereum and Dai to give users complete control of their data.
Google changes policy to block misleading ads for anti-abortion groups  The GuardianAnnouncement comes after Guardian revealed Google gave $150000 in free ads to opaque anti-abortion group.
Posters advertising Morrissey's new album have been banned by a rail network  Manchester Evening NewsMerseyrail in Liverpool says advertising 'does not reflect the organisation's values' following a complaint from a member of the public.
Clive Palmer's ad deluge shows Google and Facebook need to step up transparency, experts say - Science News  ABC NewsPlenty of Australians complained about campaign advertising on Facebook, YouTube and various apps. But there's not much anyone can do about it.
Australia TV networks to stream political advertising online during election blackout  The DrumAustralia's free-to-air networks will shirk the election advertising blackout period by screening paid political ads through online streaming platforms.
advertising giant Leo Burnett names Liz Taylor chief creative officer  Crain's Chicago BusinessLiz Taylor, former FCB Chicago chief creative officer, will now oversee creative and communications for Leo Burnett.
This New Web Series Has Got The Advertising Buffs In Us Totally Hooked & We Can't Wait To Binge-Watch It  Indiatimes.comDate nights are slowly turning into binge-watching nights for the modern Indian youth but hey, who's complaining? The quality of the shows we get to witness in ...
Facebook gives small businesses new advertising and engagement tools  Marketing LandFacebook is rolling out a series of new tools aimed at small and mid-sized businesses on Tuesday, three days into Small Business Week: an Automated Ads ...
Social Advertising and Social Media Market Latest Advancements and Business Opportunities 2019 to 2025  Market Trends“Global Social Advertising and Social Media Market Report 2019-2025” helps the clients to take business decisions and to understand strategies of major ...
Why Advertising Doesn't Work Very Well - People Profiled By Demographics Actually Agree On Little  Science 2.0If you want to annoy someone in their late 30s, joke that all they care about are avocado toast points or beard grooming or running off to Coachella when a ...
VIDEO: NDP mimic Dufferin-Caledon MPP 2017 advertising bill in response to commercials, bumper stickers and billboards  Caledon EnterpriseI imagine that the idea was borne out of the same frustration that Ms. Jones felt,” said NDP MPP Taras Natyshak after tabling a private member's bill that was an ...
Advertising, Public Relations, and Related Services Establishments—2016  What They ThinkBy WhatTheyThink Staff Published: May 24, 2019. In our ongoing, semi-weekly look at establishment and employee counts of graphic arts businesses, we have ...
Rapid TV News - TV advertising most effective channel to drive small business growth  Rapid TV NewsThe decline of TV advertising in favour of digital is widely reported but for small businesses it would appear that TV works just fine according to a study from...
TV Fans Stream Video to Escape Ads. Madison Avenue Is Racing to Catch Up  VarietyConsumers race to digital video for fewer ads, but they might find tailored pitches instead.
The Insidious Effects Of Advertising  NPRHow many ads have you encountered today? On this week's radio show, we discuss the insidiousness of advertising in American media.
How ethical is it for advertisers to target your mood?  The GuardianESPN and the New York Times are exploring how to match marketing to their users' emotions.
Coming to Terms With the Realities of Working in Advertising  AdweekOpinion: And how to leave your expectations at the door.
Fox News Hires New Head of Advertising Sales  Hollywood ReporterWith Marianne Gambelli now serving as president of advertising sales for parent company Fox Corp., Fox News on Monday announced her replacement: Viant ...
Advertising Agency Software Market Is Booming Worldwide| AdPlugg, AD-IN-ONE, Wrike  JournallicHTF MI newly added the Southeast Asia Advertising Agency Software Market Study that gives meticulous investigation of current scenario of the Market size, ...
Apple arms web browser privacy torpedo, points it directly at Google's advertising model  The RegisterApple's WebKit team, which develops the plumbing beneath the iGiant's Safari browser, has proposed a way that online ads can be measured while maintaining ...
With TikTok back in play, advertisers clock in  Economic TimesBENGALURU: ByteDance-owned TikTok is emerging as a popular advertising platform for a host of consumer brands, as the Chinese short video application ...
MILLER ADVERTISING - Ad from 2019-05-24 | Ads  STLtoday.comMiller Advertising: SUMMARY CLASS NOTICE If you purchased O'Reilly 303 Tractor Hydraulic Fluid in Missouri between J...
Advertising Agency SpotCo Joins Forces With Analytics Company Tanna Inc. for Ticketing Suite  Playbill.comEntertainment branding, marketing, and advertising agency SpotCo has partnered with analytics company Tanna Inc. to form a new *service* that will concentrate ...
Facebook warns advertisers ‘Clear History’ tool may impact ad targeting  Marketing LandFacebook released an announcement Tuesday letting advertisers know that its coming “Clear History” tool — a feature that will allow users to disconnect their ...
Walmart's battle with Amazon has new fronts: Digital ads and A.I.  CNBCYou might only know Walmart as a place to stop to pick up milk or paper towels, maybe a few other things, on your way home from work. But the biggest retailer ...
How CEO Of Arnold Is Bringing A New Perspective To Advertising By Thinking More Like A Creator  ForbesKiran Smith, CEO of Arnold Worldwide, a global creative agency, is bringing a new perspective to advertising as she has a unique ability to understand, and ...
BE Exclusive: Airtel dials top creative agencies for advertising pitch - ET BrandEquity  ETBrandEquity.comTelecom giant-Bharti Airtel has called for a creative pitch to handle its below-the-line (BTL) and regional communications business, according to sources close to ...
How advertisers need to think about connected TV  AdAge.comConnected TVs are becoming a much bigger part of how consumers watch *content*. But measuring viewership on these devices continues to be a challenge.
Facebook says it’s open to advertising u-turn for the EU elections, enabling cross-border campaigns  TechCrunchFacebook's VP of global affairs and communications, Nick Clegg, today said the social network — likely in response to pressure from European officials — is ...
#AdAgeRisingStars: Making Casual Passes at Women Shouldn’t be Passed off in the Name of Advertising Culture: Chirag Chandiramani, Dentsu Webchutney  AdAge IndiaChirag Chandiramani, who is now an Associate Director - Media at Dentsu Webchutney, is also known as 'Chiggy Chan' among his friends and YouTube ...
Amazon advertising growth slowed again in Q1: Does it matter?  Marketing LandFor a few quarters there, Amazon was posting triple digit growth rates. Then growth slowed to 97% in the fourth quarter of 2018 and Thursday, the company ...
My favourite advertising campaign is REI's #OptOutside: BBDO's Josy Paul  Business StandardWhich is your favourite campaign and why? I have many campaigns that are my favourites. They provoke me and force me to look at advertising with *fresh* eyes.
Digital Advertising Platforms Struggle To Keep Pace With Growing Acceptance Of Marijuana  AdExchanger“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...
WhatsApp to introduce advertisements to ‘status’ in 2020  The News MinuteEver since Facebook paid a whopping $19 billion to acquire WhatsApp some years back, experts have been wondering how Facebook would monetise the ...
Advertisers Pack into Game of Thrones Season 8 Finale in U.K.  Wall Street JournalUnlike the U.S., brands in the U.K. have enjoyed the opportunity to appear in every episode of “Game of Thrones” as it runs there on pay-television channel Sky ...
Opinion | These Ads Think They Know You  The New York TimesNearly every ad you see online is tailored just for you. These digital ads are powered by vast, hidden datasets that allow advertisers to make eerily accurate ...
Facebook ad revenue keeps rising, 3 million advertisers using Stories Ads  Marketing LandFacebook's bet on Stories Ads looks like it is paying off. COO Sheryl Sandberg said Wednesday during the company's first quarter earnings call that, while ...
Facebook Is Trying To Reduce Political Advertising Sales Ahead Of 2020 Elections  The Daily CallerAs the 2020 election approaches, Facebook says that it has stopped paying employees commissions for the sale of political ads on the social media platform.
Comcast's FreeWheel creates programmatic OTT marketplace for local TV advertisers  DigidayIn the latest example of companies bridging traditional TV advertising into the digital realm, Comcast's created a digital video marketplace for advertisers.
These brothers started India’s only publicly-listed ad tech firm and landed Amazon.in, Godrej, Mahindra, and Cadbury as clients  YourStoryProgrammatic ad tech company Vertoz recorded a Rs 36.84 crore turnover last year, and employs over 130 people.
New York Times Company Continues to Add Online Subscribers as Digital Advertising Grows  The New York TimesThe New York Times Company on Wednesday reported first-quarter results that were better than expected, as gains in digital advertising and subscriptions ...
Visual analysis of Internet Advertisement Market with Strategy, productivity concept and Forecasts to 2026 | Facebook, Google, LinkedIn, Twitter, BCC, Deutsche Telekom, IAC  Investor StrategyInternet advertising is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Internet advertising ...
Hulu Has a Massive Advertising Opportunity  The Motley FoolHulu's ad business is already extremely lucrative -- and could be even more valuable in the future.
The Big-Tech Backlash Is Coming for Digital Advertising in Travel  SkiftMomentum is building for what could become one of the biggest disruptions to the way that the travel industry — and other businesses across the corporate ...
These 2 Advertising Startups Offer Uber Drivers Yet More Side Hustle  ForbesUber drivers could earn up to $400 more each month by displaying advertising for two new startups created by college students.
Quorum's Integrated Platform Opens New Dimension for Out-of-Home Advertising, Synchronizing Billboards, Mobile and Social Ads, and OOH Response Data  MarTech SeriesQuorum's new ad platform for the out-of-home (OOH) advertising industry leverages integrated ad channels and centralized data to usher physical billboards ...
Beauty and Wellness Briefing: How cannabis and CBD companies are getting creative with marketing and advertising efforts  GlossyWelcome to Glossy's Beauty and Wellness Briefing. This exclusive and inside look at the beauty and wellness industries is meant to dig into the topics that really ...
2019 Data-Driven Marketing & Advertising Outlook  Marketing LandIt's hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy.
MSU art students, professor recognized with advertising awards  Mississippi State NewsroomNine students and a longtime professor in Mississippi State's Department of Art recently were honored with awards from the Tuscaloosa American Advertising ...
BJP accounted for over 80% of election advertisements on Google: Report  Business StandardRead more about BJP accounted for over 80% of election advertisements on Google: Report on Business Standard. Election season saw over 139000 poll ads ...
Facebook videos, targeted texts and Clive Palmer memes: how digital advertising is shaping this election campaign  The Conversation AUThis year's election will be the first in Australia where the parties will be advertising more on social and digital platforms than traditional media (TV, radio, ...
Advertising on Planet Vulcan  AdweekHow our fixation on data is killing creativity on Earth.
How Pinterest plans to attract more self-serve advertisers  AdAge.comPinterest executives discuss plans to develop an ad platform that appeals to a broader base of brands as they try to ramp up business following its first quarter as ...
Hemp Companies Criticize Facebook and Instagram Advertising Policies on Times Square Billboard | Westword  WestwordA coalition of hemp businesses are calling out two of the country's most popular social-media platforms for what they believe are unfair advertising policies.
Clean.io raises $2.5M to fight malicious advertising  TechCrunchExisting approaches to blocking malicious advertising aren't working — at least according to digital ad veteran Seth Demsey. That should resonate with anyone ...
Advertising Experts Offer Advice to Young Creatives Trying to Make It in the Field  Adweek'Only go into advertising if you love communication.'
'Nasty' election prompts calls for crackdown on political advertising  SBSAfter an election that saw candidates smeared and non-English speaking voters targeted, experts are calling for more regulations on political advertising to stop ...
How to Leverage Your Alumni Network to Land a Job in Advertising  AdweekThis is not just a cliché, either: A 2016 survey revealed that a whopping 85% of jobs are filled via networking. If you want to get a job, particularly in a ...
Google's competition for advertising heats up from Amazon, rival platforms  ETtech.comClients are starting to pivot and move ad dollars from platforms where people search for products to places like Amazon, where they are making the pur..
More Data On Amazon's Advertising Business  Seeking AlphaAt the initial stage, the advertising direction of Amazon is growing faster than the growth of AWS. Preservation of the trend means that in three years the adve.
Swiggy leverages slice of life advertising and hyperlocal marketing to woo users  LivemintNew Delhi: Armed with a ₹100 crore advertising budget for the year, Swiggy, the online food ordering platform, is banking on slice of life advertising and ...
Artist Ai Weiwei is suing Volkswagen because of an ad: Thursday Wake-Up Call  AdAge.comWelcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your ...
JDigital hits back at Spain's proposed advertising ban  AffiliateINSIDERSpain's leading online gambling trade association, JDigital, has rejected calls from the country's ombudsman to issue a ban on gambling advertisements.
The Top Three Amazon Advertising Ad Formats to Leverage for Mother's Day 2019  EntrepreneurThis year, Mother's Day spending in the United States is expected to reach $25 billion, up from $23.1 billion in 2018. 84 percent of American adults are expected ...
Facebook pivots to privacy, pushing brands from native to performance advertising  The DrumFacebook has announced a 'fundamental shift' in how it is develops products with privacy in mind, unveiling a series of changes that will likely push brands ...

5 Reasons Why Headlines Are Crucial To Your Website?s Success

Without a powerful headline, your message stands little chance of... Read More

Advertising on a Budget -- Part 3: Frequency, Frequency, Frequency

This is the third article of a three-part series. I'm... Read More

Brand Young and You Brand for Life; Why Cinema Advertising is an Effective Tools for Marketers

In the world of advertising there are many forms of... Read More

Business Cards: Why Waste Valuable Space?

So many business people neglect this valuable asset that may... Read More

Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business

If you own a small business you should consider ways... Read More

When Advertising Wears Out

One of the challenges facing marketers is determining the most... Read More

13 Facts About Newspaper Advertising

Advertising in the paper works for many people in business.... Read More

Advertising Primer for Fast Learners

Advertising, when done well is a very effective way to... Read More

Creditability In Advertising

I recently saw an ad taped to my mailbox, mind... Read More

Avoid The Big Advertising Mistakes

Is your advertising copy getting the results you want? If... Read More

Should Your Small Business Hire an Advertising Agency?

So, you own a small business, sales are down and... Read More

Take Advantage of Your Foes

Let's take an example that is easy to check: I... Read More

LED Score Boards

LED scoreboards can be utilized in most of the sporting... Read More

8 Low Cost Ways To Advertise, Promote and Market Your Business

We all are looking for ways to market our businesses... Read More

7 Tips for Better Ads

The content of advertising is basically the same no matter... Read More

Media Savvy ? Media Skills For Rural Women

The ability to lead, persuade and influence are integral skills... Read More

Magnetic Business Cards: Make Your Marketing Message Stick

What is it about magnets that draw people to leave... Read More

Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers

It is getting harder daily to generate traffic.And when you... Read More

How to Save Money by Making Your Own Sign

In the sign industry we commonly refer to the material... Read More

80% of All Advertising Is Wasted Due To This Common Mistake

You're flipping through this publication as you wait for your... Read More

Make the Right Advertising Decisions

Advertising is a powerful and somewhat frustrating marketing tool. It... Read More

10 Ways to Advertise Your Business For Free!

At some point many small business owners are left with... Read More

Advertising Inserts

One of the best and easiest ways to advertise without... Read More

Yellow Page Advertisers: Your Calls are Going to Decrease - Heres the Remedy

Response rates to Yellow Page advertising are decliningThere's no getting... Read More

How To Write Super-Effective Ads and Sales Letters!

"The more things change, the more they stay the same".... Read More