Turn Your Ad Copy into a Goldmine!

Today, more than ever, it is crucial that your ad copy explodes the reader's curiosity. Are you interested in simple yet powerful ways to improve your ad copy so your readers will rush to action? Invoking a reader's call to action can be communicated in various effective ways. Great ad copy is more than simply plain conversation; it takes special style. The words must be ordered in such a way that they unlock the reader's mind and walk right in.

Think about your ad copy for a moment. Does it inspire and thrust you into a blind rush to action? If not, take a giant step into increased profits today by enhancing your ad copy with the following tips.

CALL TO ACTION

To some, this might seem like an obvious step in crafting great ad copy. However, it is left out time and time again. Readers need to be told what you want them to do. Consider the following two examples:

Ad One: We guarantee you will lose up to 50 pounds safely with our new diet pill!

Ad Two: Take our new diet pill today and lose up to 50 pounds safely-guaranteed!

You probably noticed that Ad Two has a stronger pull to action. Ad One represents a common advertising line seen today. There is no call to action in this line. It hopes you will come to the conclusion that you need to take their pill. Ad Two is not only telling you the same information but also commanding that you take the pill and do so now.

WEAK PURSUASION

Weak persuasion attempts in your ad copy will completely destroy any chance for action you had. Many times ad copy can make calls to action that are too subtle. When this happens, the whole attempt is out the window. Let's take a peak at a couple examples:

Ad Copy One:

Our new patented technology will assist you in promoting your website to its fullest potential. Order your copy of XYZ today!

Ad Copy Two:

Our new patented technology will assist you in promoting your website to its fullest potential. You'll wonder how you ever managed without it. Order your copy of XYZ right now!

Ad Copy One, while having a call to action, has a somewhat weak closing. It left the door wide open for the reader to ponder the action, which normally means no closure. Ad Copy Two adds a power line before the closing attempt that gives the reader the feeling of doing too much work and the thought that this tool is a requirement. Additionally, I changed "today" with "right now" to strengthen the added line. Let us look at some other persuading calls to the reader.

  • You'll receive all these benefits:
  • You'll be glad you did.
  • Supply is limited.
  • Your gift/donation/etc is tax-deductible.
  • We know you'll agree that ?
  • You simply can't lose.
  • Don't wait another minute.
  • Reserve your copy today.

There are many more but this should give you an idea on how to make stronger persuading suggestions to your readers.

SINGLE WORDS

Perhaps the best way to improve your ad copy is by replacing simple common words with more descriptive ones. It is important that your ad copy reads well so don't just rapid fire in alternative words. Following are some common examples of words you might use and some excellent replacements.

Word: Good

Example: Our product is good.

Replacements Include:

  • Highest quality
  • The greatest
  • Outstanding
  • Top-of-the-line
  • Top-notch
  • Sets the standard
  • The best in the business
  • Superior

Our product is top-of-the-line.

Phrase: Saves Money, Value Priced, etc.

Example: Our product is cheap.

Replacements Include:

  • Tremendous savings
  • Pays for itself
  • Inexpensive
  • Thrifty
  • Low cost
  • Your money's worth
  • Economical
  • Affordable
  • Cost-efficient

Our product pays for itself.

Word: Money Making

Example: Our product will make you money.

Replacements Include:

  • Make money the easy way.
  • Double your earnings.
  • Keeps on selling.
  • Money in the bank.
  • The opportunity of a lifetime.
  • High Yields
  • Make a bundle.
  • Generates overnight profits.

With our product you will make money the easy way.

With a little crafting you can turn ordinary ad copy into a goldmine. Read through your ad copy many times to find the holes. Every word written down or spoken to a potential customer must make a statement. Competition on the business gridiron is brutal and you simply can not afford to drop the ball when it comes to ad copy. For more helpful tips, please visit Internet Business Entrepreneur.

©2005 Jason Andrew Martin LLC

Jason A. Martin has been conducting business on the Internet for 11 years. He is a free-lance writer on many topics and is currently working on obtaining a degree in Journalism and Law.

His official blog can be viewed at: Jason A. Martin

In The News:

Snapchat Must Hit More Angles with Advertisers  The Wall Street JournalA recent RBC survey showed that while future advertising spending intentions on Snapchat have improved, Snapchat spending remained the weakest of all ...
Flipkart introduces new advertising offerings for sellers ahead of festive season  Exchange4MediaIntroduces 'Look Book' and 'Flip Score' among other innovations now available for brands and sellers.
Listen Up: Why Podcast Advertising Should Be in a Brand’s Marketing Toolbox  Footwear NewsThe podcast market is growing rapidly and has a highly engaged audience. FN looks at why brands should advertise in the media channel.
Amazon Launches Sponsored Display Advertising  ForbesOn Thursday last week, Amazon launched a new advertising campaign type for Vendors and professional Sellers on Amazon: Sponsored Display. According to ...
Microsoft Advertising’s product, similar audiences now available to more advertisers  Search Engine LandMicrosoft Advertising is continuing to invest in audience targeting products. “[Our offerings have] evolved from keyword attribution to more audience attribution as ...
Advertising, Marketing And Media Industry Leaders Pledge Climate Action On Eve Of Student Climate Strike  PRNewswireNEW YORK, Sept. 19, 2019 /PRNewswire/ -- In response to the youth global climate movement and the need for urgent action on climate change, CEOs from ...
North America In-app Advertising Market to 2025: Focus on Banner Ads, Rich Media, Interstitial, Video Ads, Advertising  Yahoo FinanceDUBLIN, Sept. 19, 2019 /PRNewswire/ -- The "North America In-app Advertising Market (2019-2025)" report has been added to ResearchAndMarkets.com's ...
Cardlytics to Discuss the Value of Omni Consumers and Performance Marketing at Advertising Week in New York  Business WireCardlytics will join key executives from Lowe's, Gap, and Advance Auto Parts on-stage at Advertising Week New York, September 23-26.
Networks and streaming companies are trying to reinvent TV advertising with new ad formats and buying options,  Business Insider IndiaShutterstockTV networks and tech companies like Open A.P., Hulu and Project OAR are aggressively trying to change how advertisers buy, sell, and measure ...
CBS, Viacom, and WarnerMedia ban e-cigarette advertisements amid vaping health crisis  The VergeCBS, Viacom, and WarnerMedia have all decided to ban advertisements for Juul and other e-cigarette makers amid global health concerns over a mysterious ...
Gimmick or innovation? Buyers and sellers grapple over future of TV advertising  The DrumThe explosion of TV *content* and proliferation of connected devices has some publishers and advertisers at odds over next steps.
Advertising: It's only human, after all  Prolific LondonIn a sea of analytics, the hardest thing to measure is the value of making a meaningful connection between brand and consumer. Paul Lowrey, Head of Strategy ...
Facebook Bets On Interactive News Feed Advertising With Polls, Playables And AR  AdExchangerAdvertising in the news feed is set to get more interactive with the introduction of three new ad products: poll ads, playables and augmented reality ads.
Saga apologises for advertising cruise 'exclusively for Brits'  The GuardianSaga, the insurance and travel company for the over-50s, has apologised after customers were sent a brochure advertising a cruise “exclusively for Brits”.
Mastercard CMO: I've moved a lot of money from traditional advertising to experiences  CampaignLive'Advertising is dead. Advertising is all about storytelling, so I say storytelling is dead. The future is storymaking,' Raja Rajamannar says.
What are the digital advertising trends in 2019?  MobileMarketing MagazineStuart Garlick, *content* marketing manager at Nexd, looks at what advertisers should be focusing on in the digital world this year and beyond.
Curbing Digital Advertising’s Big Payments Fraud Problem  pymnts.comCriminals love digital and mobile advertising. And it's not just the chance for massive theft that makes them attractive targets for fraud.
IRI to Discuss Advertising Campaign Data Analytics Strategies in Three Sessions at Advertising Week New York  Business Wire--(BUSINESS WIRE)--IRI: WHO: At the “ The State of AI” session, presenters will be: Nishat Mehta, President, Media Center of Excellence, IRI®. Jocelyn Lee ...
Alex Lee Mong Yang Launces Surge Advertising, an Advertising Agency That Will Revolutionize Digital Marketing  Yahoo FinanceAlex Co-Founded This Singapore-Based Agency Which Is Led By A Team Who Worked On Successful 8-Figure Campaigns For Various Industries.
Podcast: Data Science Meets TV Advertising  AdExchanger“The power of live television is still very real for marketers,” says Kevin Krim, CEO of TV data science startup EDO. And who would disagree? Advertising is an ...
Ad blasted as 'offensive' for depicting menstrual blood did not breach advertising standards  SBS NewsShowing period blood in an Australian TV first did not break the advertising industry's code of ethics.
CBS, WarnerMedia and Viacom will no longer run e-cigarette advertising  Axios7 people have died in the U.S. due to a lung-related illness linked to vaping.
Is Your Digital-Advertising Strategy Paying Off?  Kellogg InsightDigital advertising continues its march toward dominance. In 2017, digital spending surpassed television advertising in the U.S. for the first time; by 2019, ...
What is Advertising Technology (AdTech)? Definition, Ecosystem, Programmatic and Trends  MarTech AdvisorAdvertising Technology is software and tools used by advertisers to strategize, execute, and manage their digital advertising. Learn about the AdTech ecosystem ...
Advertising - Why advertising needs creative leaders  ETBrandEquity.comWho aren't from the creative department, writes BBH's Arvind Krishnan.
Facebook advertisers can change headlines for news articles  CNETIt's another thing to keep an eye out for when looking through your family's posts.
Holiday company Saga criticised for advertising cruise ‘exclusively for Brits’  The IndependentA holiday company has been criticised for sending out a brochure advertising a cruise “exclusively for Brits”. Saga, which offers insurance and trips for the over ...
The key lessons on advertising effectiveness from studying the Effies  AdNewsBroad targeting, longer term and strong emotion.
French advertising group Havas snaps up Indian digital agency Langoor  VCCircleHavas Group, a multinational advertising and public relations company based in France, has acquired Indian digital agency Langoor.
Google, Facebook, and Amazon are collecting advertising data through smart TVs, studies claim  TechSpotLack of privacy: If you thought you were safe from the watchful eye of advertising giants like Facebook and Google due to your VPN, anti-tracking browser ...
YouTube introduces a massive ad box to its TV app  The VergeThe homepage on YouTube's TV app is about to feature a major disruption that will be familiar to people who use the main site: a giant advertisement at the top ...
5 Microsoft Advertising Features You Might Not Know About  Search Engine JournalLearn to use five Microsoft Advertising features that can help set your campaigns apart, including some capabilities unique to this platform.
Health groups call for immediate restrictions on advertising for vaping products  Global NewsMedical organizations are calling on the federal parties to restrict the advertising of vaping products.
Monumental Sports & Entertainment introduces new brand positioning and advertising campaign  PRNewswireNEW YORK, Sept. 18, 2019 /PRNewswire/ -- Monumental Sports & Entertainment (MSE), America's leading sports and entertainment family, today launched a ...
MuteSix Announces The Facebook Ads Masterclass, An Advanced Digital Advertising Course to Scale your E-commerce Store  MarTech SeriesMuteSix, an iProspect Company and a full-funnel digital and creative agency, has announced its Facebook Ads Masterclass, launching on September 26, 2019.
CHLEAR brings advertising solutions specifically for the Indian market  Exchange4MediaCHLEAR fuses traditional advertising with futuristic elements such as AI, Big Data, Localised *Content* to deliver brand reach, recall and connect.
Australia's advertising effectiveness study launched by the Communications Council  AdNewsThis is the first time an advertising effectiveness study has been conducted outside of the UK.
At 60, Fevicol sticks to quirky advertising to woo consumers  LivemintNew Delhi: Fevicol, the adhesive brand which promoted the concept of strong bonds, has launched a heartwarming campaign after touching the 60 years ...
Digital advertising - how to tame an angry bear  DiginomicaSummary: Pursued by digital advertising? Time for regulation? Or more bureaucracy? Global concerns aired at a London conference. bear. 'Exit, pursued by a ...
Advertisers Will Spend a Lot More on Amazon in 2020, Forrester Predicts  AdweekEver since a 2016 survey from research firm Advertiser Perceptions put Amazon on the advertising map, the industry has seen Amazon Advertising grow from a ...
Automotive TV Advertising Performance: The Latest Look  Radio & Television Business ReportA London-based linear and digital TV attribution company with a New York office to *service* U.S. clients has released its latest analysis on television ad.
Innovid Bolsters Omni-channel Advertising Offering With Acquisition of Herolens  MarTech SeriesInnovid, the only independent omni-channel advertising and analytics platform built for television, announced the acquisition of Herolens, an international ...
ZEE5 launches advertising tool, Ad Vault - ET BrandEquity  ETBrandEquity.comAd Vault is the second offering from ZEE5 after it launched Ampli5, a brand amplification tool last week.
AUMA to ask members to support a ban on vaping advertising to youth  DiscoverAirdrie.comAirdrie City Council will be backing a resolution to be proposed at the Alberta Urban Municipalities Association (AUMA) meeting in Edmonton later this month ...
Carole Cadwalladr discusses advertising, platforms and media sexism in Rankin guest edit  The DrumInvestigative journalist Carole Cadwalladr's work has helped trace links between the Brexit referendum, the Trump campaign and shadowy data mining ...
Rainbow banners advertising Southern Utah Pride week become politicized  ABC 4ST. GEORGE (ABC4 News)- Commuters along St. George's busiest streets are being greeted by dozens of rainbow banners and flags to promote the fourth ...
Behavioral Scoring in Account-Based Advertising (ABM)  MarTech SeriesAccount-based marketing (ABM) has been around for over a decade, first introduced by ITSMA in 2004. It was created “to help marketers stop generic sales ...
For Qubo, we will focus on TV advertising for next few months: Rahul Jain, Hero Electronix  Exchange4MediaHero Electronix, part of Hero Group, has entered the consumer technology market with Qubo, a brand that will offer AI-connected smart devices.
Tissot rolls-out an innovative cinema campaign in collaboration with Khushi Advertising  afaqsTissot, world leader in the Swiss traditional watch industry has rolled-out an innovative on-screen advertising campaign in multiplexes. For this, ambient media ...
Taiwan Online Advertising Market Would be Driven by Continued Growth in the Number of Social Media Users and Increasing Penetration of Smartphones: Ken Research  PRNewswireGURUGRAM, India, Sept. 18, 2019 /PRNewswire/ -- The expenditure on digital advertising is expected to increase as the economic condition of the country...
Inside Barstool Sports' strategy to become advertising's gateway to gamblers with its new sports betting app,  Business Insider IndiaBarstool SportsDave Portnoy and Erika Nardini.Barstool Sports, which originally launched as a print newsletter for gamblers and fantasy sports players, is.
9 strategies to craft creative advertising no matter the client  AdAge.comOne of the constant challenges in advertising is the creative process of turning a brand or idea into a piece of *content* that will connect well with audiences.
Hearst Television Moves to Impressions-Based Selling of Local Television Advertising Inventory  PRNewswireNEW YORK, Sept. 18, 2019 /PRNewswire/ -- Hearst Television, a local television leader serving media markets across 39 states, announced today that its ...
Nielsen’s OpenSlate integration adds brand safety measurement for video advertisers  MarTech TodayNielsen, an advertising measurement and analytics company, is integrating OpenSlate's digital ad technology into its Digital Ad Ratings solution. OpenSlate's ...
Bethenny Frankel to speak at Advertising Week  Page SixFormer "Real Housewife of New York" star, Bethenny Frankel, will be heading to Advertising Week New York 2019, Page Six has exclusively learned.
Google, Facebook and Twitter are coy about Irish European election advertising  The Irish TimesNot possible to arrive at a clear picture of the nature and scale of political advertising on the three platforms due to inconsistencies in the provided datasets.
How advertising's role has evolved over the years - ET BrandEquity  ETBrandEquity.comAdvertising is more powerful than ever. It's capable of selling stuff that doesn't just make money but also the stuff that makes change, writes C..
Gillette's advertisements portray progressive attitudes, yet gendered prices say otherwise  LamronIn a Sept. 8 article from The New York Times, opinion writer Tiffany Hsu discusses the changing nature of advertising for popular men's products. As the title ...
AMZN Advertising: A Key Revenue Driver  Market RealistAmazon (AMZN) has underperformed the market in 2019 and has gained just over 18% year-to-date. Comparatively, the S&P 500 Index is up 20% this year.
Guide to Native Advertising  Columbia Journalism ReviewExecutive Summary | Introduction | Who Makes Native Ads? | Why Should We Pay Attention to Native Advertising? | Native Advertising and Journalism | Native ...
Facebook to train Kenyan SMEs on digital advertising  Business DailyFacebook has launched an initiative to help equip SMEs in Kenya with digital skills.
NRA Boosted Spending on Facebook Ads After Mass Shootings  The InterceptThe National Rifle Association nearly doubled its spending on pro-gun Facebook propaganda for three weeks after the mass shootings in El Paso, Texas, and ...
Now trending in ad tech: 4 things digital marketers should get smart about  AdAge.comAt the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019.
Smart speakers: A viable advertising medium in China  Campaign Asia-PacificTOP OF THE CHARTS: About 76% of consumers don't mind advertising on smart speakers if the ad matches the *content*, according to a repot from OMD.
7 Out-of-the-Box PPC Advertising Ideas You Should Try Now  Search Engine JournalInject more creativity in your paid search campaigns. Use these seven out-of-the-box ideas that can help improve your PPC performance.
MILLER ADVERTISING - Ad from 2019-09-19 | Office Services  STLtoday.comMILLER ADVERTISING - Ad from 2019-09-19: SUMMARY CLASS NOTICE If you purchased Super S Super Trac 303 Tractor Hydrau...
ANA debuts measurement for cultural impact of advertising  Marketing DiveThe Association of National Advertisers (ANA) introduced a way to measure how cultural insights make ads more effective among diverse consumer groups, per ...
Ideoclick Becomes an Amazon Advertising Partner  MarTech SeriesIdeoclick, Inc., a full-*service* Amazon managed-services provider, announces its inclusion in the Amazon Advertising find-a-partner directory. Amazon ...
CBS, Viacom, WarnerMedia halt e-cigarette advertising, mostly affecting Juul, Vuse  Winston-Salem JournalThe whirlwind surrounding the safety of electronic cigarettes, particularly the open-pod versions, has led three national media groups to halt running ...
Inside McDonald's marketing changes, rising CMOs, and Quartz's membership model  Business InsiderMcDonald's move to pick a new agency runs counter to the data-driven trend that's been driving marketing.
National CineMedia Starts New Advertising Segment In Movie Theaters 09/19/2019  MediaPost CommunicationsNational CineMedia, the in-theater advertising network, says it is shifting some ad inventory -- as well as launching a new premium advertising spot -- that will ...
The new age of audio: What does it mean for advertising?  EconsultancyThis in-depth briefing will explore how a convergence of technological developments and new audio formats has prompted the “audio renaissance”, as well as ...
Microsoft Advertising Now Identifies Negative Keyword Conflicts in Shopping Campaigns  Search Engine JournalMicrosoft Advertising has launched a report that identifies negative keyword conflicts in shopping campaigns.
Facebook vows to block advertisers who meddle with news headlines  The DrumFacebook has moved quickly to prevent advertisers from amending the headlines in third-party news stories in the wake of claims that an advert for the ...
News App SmartNews Eschews Subscriptions For Good Old Advertising  AdExchangerWhen Japan-based SmartNews raised its most recent funding round – $28 million in August – the company's valuation hit $1.1 billion. It's an eye-popping ...
FTC Warns CBD Companies to Substantiate Their Advertising  JD SupraHealth claims about cannabidiol (CBD) products are facing new scrutiny from yet another federal government enforcer. Earlier this month, the Federal Trade ...
Merdeka LHS shows advertising can be a force for good with #kitapendatang  Marketing InteractiveMerdeka LHS recently released a shareable social greeting for Malaysia Day that called for Malaysians to reclaim the word “pendatang” and make a pledge on ...
Here’s How Amazon Will Impact the Entire Advertising Ecosystem  AdweekA new Forrester report looks beyond the duopoly of Google and Facebook to show how the ecommerce giant is shaking up the ad tech industry.
AEW Buys Advertising Time During WWE NXT  Ringside NewsAEW is excited about the possibilities that await them on TNT and they want to inform every wrestling fan they can about their new show. We previously.
Google's ad business will be scrutinized like never before in antitrust investigation  CNBCThe state attorneys general investigating Google want to take a much deeper look into the tech giant's advertising practices. Texas Attorney General Ken Paxton ...
Channel 4 strikes advertising deal with Sky  Telegraph.co.ukGreat British Bake Off viewers will be targeted by advertisers based on their location and financial profile under a new partnership between Channel 4 and Sky ...
DC Comics to Discontinue Their Comic Shop Co-Op Advertising Programme  Bleeding Cool NewsDC Comics has told retailers that, after decades, they are closing their speciality retail co-op advertising programme. As Bleeding Cool has reported.
Microsoft opens responsive search ads beta to all advertisers  Search Engine LandAll advertisers can now start testing responsive search ads in their Microsoft Advertising accounts. With responsive search ads (RSAs), first introduced by Google ...
Koch network admits defeat on anti-Trump trade war advertising campaign  AxiosKoch officials told CNBC their strategy of emphasizing the cost of tariffs to consumers isn't resonating.
Day Around the Bay: CBS Refuses All Advertising From Juul  SFistAt his paid speech gig today in SF, Barack Obama stressed the importance of nuance and incrementalism in politics. "In so many of the issues we talk about now ...
Australian pub faces backlash after advertising 'Wolf of Wall Street'-themed 'midget tossing' event  AOLAn Australian pub has apologized after it received a slew of criticism for its plans to host a "free midget tossing" event. The Great Northern Hotel, a bar and ...
Ray White creates city-wide hide and seek game for latest advertising push  mUmBRELLA*Legacy real estate brand Ray White has launched a campaign in a bid to convince reticent buyers and sellers to stop procrastinating and act now. The message ...
Facebook adds new requirements for political advertisers  The VergeAdvertisers will now have to provide more information before they can make ad buys. It's a new Facebook effort to crack down on election interference.
Digital advertising is in 'creative destruction' mode  AdNewsBrian Wieser at GroupM says digital advertising can't continue to grow as fast as it has done.
Brands dropping logos & names for advertising: Is it helping them connect with customers?  Exchange4MediaPepsi, Doritos and Cadbury are some brands following the trend.
McDonald's picks Wieden & Kennedy New York as lead U.S. creative agency  AdAge.comThe Golden Arches is turning to an independent agency for a *fresh* approach three years after Omnicom Group won the business.
Navigating Amazon's Advertising Console Face Lift  JumpFly PPC Advertising NewsBrace yourselves, another Amazon navigation change is rolling out! This time, Amazon is polishing the Advertising Console for Vendors and Kindle Direct ...
Microsoft Advertising To Publish Targeting Play Book, Releases Audience Tools To More Brands 09/19/2019  MediaPost CommunicationsOn Wednesday, Microsoft Advertising introduced new audience targeting tools in an open beta that the company's GM Steve Sirich says secures customer data ...
SweeTango targets podcasts for fall advertising  Produce Blue BookPRESS RELEASE: MINNEAPOLIS, Minn. – September 18, 2019 – SweeTango® apples will be in the spotlight on top-ranked podcasts this fall with an ad ...
Why marketers struggle to integrate in-app advertising  AdAge.comEven as advertisers pour ad dollars into apps, they are finding it tough to blend the vertical into their overall marketing mix.
City Council to tackle marijuana advertising | Local News  The Harvell gazetteThe City Council may be the first local governmental body in the state to tackle the issue of retail marijuana advertising. The council is trying to determine how ...
Russia Hands Google Small Fine for Advertisement Infraction  The Moscow TimesRussia's Federal Antimonopoly *Service* said Thursday it had fined Google 100,000 rubles ($1,560) for circulating adverts for financial services by Ali Trade, ...
TVB Forward Conference to Spotlight Broadcast Television's Transition to Impressions-Based Currency, Increased Advertising Automation and Technology Innovation Powering the Industry's Future Growth  Business WireOver 600 media executives to gather at TVB Forward Conference for insights on broadcast TV's transition toward impressions based currency and more.
'I've moved money—a lot of it—from traditional advertising to experiences': Mastercard CMO  Campaign Asia-Pacific"Advertising is dead. Advertising is all about storytelling—so I say storytelling is dead. The future is storymaking," says Raja Rajamannar.
Seth Dallaire leaves Amazon Advertising for Instacart to be CRO  Business InsiderSeth Dallaire, one of a handful of top Amazon Advertising execs, is leaving the company to join online grocery company Instacart.

Direct Response Advertising; Radio vs TV

Radio advertising vs. television advertisingMany new advertisers assume that they... Read More

Raising Funds For Your Nonprofit Using An Annual Direct Mail Program

A good annual direct mail solicitation program can produce unrestrictive... Read More

Present Your Product On A TV Show for FREE

Would you like to get your new or existing Internet... Read More

Get Better Results from Your Advertising with a Disruptor

When you spend money on an advertisement you want to... Read More

Magnetic Signs: Where Do They Work Best?

Recently, a woman called to ask about replacing a magnetic... Read More

Lamination of Signs

I suspect that everyone has an idea of what lamination... Read More

What Makes Advertising Successful?

MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD:... Read More

The Key To Marketing New Ideas!

Imagine tossing a pebble into a crystal clear pond on... Read More

10 Tips For Writing A Profit Producing Ad

1. You can get ad copy ideas by studying similar... Read More

Increase Business By Being Nice

I have been reading articles on increasing sales using search... Read More

6 Ways To Get More Sales From Your Advertisement

To bring great sales success, a great advertising technique is... Read More

What?s the Score?

You may be aware that in a basketball game the... Read More

Vinyl Banners for the Right Occasion

The sinage marketplace is competitive! Consequently, some companies are going... Read More

Imaging Isnt Everything

Many home improvement contractors attempt to use advertising to expand... Read More

How Do People Know Youre in Business?

One of the most important things to do now that... Read More

Effective Promotions Through Local Classified Sites

Today's online marketplace is extremely competitive. People want to market... Read More

Pros and Cons of Establishing an In-House Ad Agency

There have been several ads promoting books and reports on... Read More

Advertising Inserts

One of the best and easiest ways to advertise without... Read More

What Makes A Winning Online Ad?

Most people who have been involved with sales & marketing... Read More

Design Your Own Newspaper Ads

Many people in business lay-out (design) their own ads. That... Read More

Electronic Display Signs

Electronic display signs are used nowadays in great extent to... Read More

Media Savvy ? Media Skills For Rural Women

The ability to lead, persuade and influence are integral skills... Read More

10 Ways To Improve Your Print Ads

1) Include a coupon in your large ads. This can... Read More

11 Ways To Make Your Business Cards Work For You

1. Spend money on decent quality business cards. Home made... Read More

Measure the Response of Your Advertising Campaigns by Using Promotional Products

For most companies, gone are the days of spending money... Read More