Five Characteristics of Highly Successful Advertising

Have you ever spent a small fortune on advertising that generated disappointment rather than sales?

Many small business owners have been down the road of flat advertising results and are at a loss when it comes to developing new ideas to improve the response to their ads.

Whether you run ads in your local newspaper, your industry's top periodical or on-line, you need your investment in advertising to pay for itself, and then some, in order to justify its cost.

If your ads aren't generating the interest you want in your products and services they may be suffering from one of the five common mistakes small business owners and professional service providers make when developing and delivering their advertising.

Here is a list of five qualities common to successful small business advertising campaigns.

Zero in on Your Best Prospects

Many small business owners make the mistake of thinking bigger is better when they choose a medium in which to run their ads and opt to spend their advertising dollars to reach a larger but less focused market.

For example, if your company specializes in helping law firms reduce the cost of long, ongoing cases and you choose to run a series of full page ads in the New York Times instead of the New York Law Journal you will likely be disappointed by the response to your campaign. Despite reaching the considerably larger audience of the New York Times your would be missing the focused attention of the legal minded readership of the New York Law Journal.

Be sure to zero in on your market. You will increase the likelihood that the readers who see your ad will actually have a need for your service.

Set Yourself Apart from the Crowd

Unless your business sells a product or service that is completely unique and faces no competition your ads need to set your products or services apart from the crowd of your competitors.

If you are the owner of a pet supply company and your ads simply say, "We Sell Pet Supplies" they will be passed over along with every other bland advertisement for Fido's food.

On the other hand, your ads will stand out and attract much more attention to your shop if you state that you sell, "King Sized Bones and Bowls for the Royalty in Your Family."

By focusing your ads on the owners of large breed dogs you distinguish yourself from the crowd of pet shops that simply sell pet supplies and make it clear to the owners of large dogs that you sell what they need.

Be sure the copy of your ads has the effect of making what you offer unique. Your highly targeted prospects will reward you by noticing the difference in your ads and buying from you.

Demonstrate Value

Another property of a highly effective advertisement is that it demonstrates the value your products and services provide. By demonstrating value in your advertisements you give your prospects a clear idea of the benefits you provide and a clear reason to buy from you. Demonstrating value can also help you set yourself apart from you competitors.

How can you change your ads to demonstrate the value you provide? What special offers can you make to set yourself apart from the pack?

Focus on client problems

Consumers buy products and services because they fill a need or solve a problem. If your ad copy does not address your prospects' problems they will never know that you provide the solution they need.

If you are recovering from knee surgery and need to work with a physical therapist to regain your full range of motion, would you be more likely to choose a therapist who advertises his new and modern equipment or the one who advertises that she will have your knee working and feeling like new again in just three weeks?

Be sure to focus your ads on your clients' problems. You will win more business as more and more prospects come to see you as the solution to their problem.

Require Action

The final aspect of a highly effective ad is a call to action. If you've done your job up until this point, your prospect has read your ad. If your ad does not finish the job and inspire your prospect to contact you for more information or visit your store or your web site, it is not worth the money you spent to have it published.

Don't assume that your prospects know what they should do next. You need to tell them to be sure they know.

If you've gotten their attention, demonstrated your value and shown them that you are the solution to their problem, don't waste your good work by neglecting to instruct them to take the next step and contact you.

If all this seems like a lot to accomplish in one advertisement, you need not worry. A well-written marketing message will take care of most of the details of writing a highly effective ad.

Do you have a marketing message you can use to consistently deliver effective ads and position your business as the solution to your client's problems? You should.

The author, Jeremy Cohen, helps small business owners and professional service providers attract more clients, grow their business and be more successful with his marketing and web site enhancement coaching service and his marketing guides. Get his free guide: Jumpstart Marketing: More Profits, Clients and Success at: http://www.bettermarketingresult s.com/marketing-services/asp

In The News:

Amazon is turning advertising into its next huge business — here's how  CNBCHere's how Amazon sells ads, and why it has a natural edge over Google and Facebook in some areas.
Netflix Insists It Won’t Move Into Selling Advertising  VarietyNetflix wants you to know: It doesn't have any plans now or in the future to start running commercials on its streaming *service*. Company execs have have ...
VidCon, seed-stage dilution, advertising, privacy, and building a career in design  TechCrunchThe need-to-know takeaways from VidCon 2019 Extra Crunch media columnist Eric Peckham took part in all the craziness that has become VidCon this past ...
The Other Side Of Outdoor Advertising  Crunchbase NewsA few weeks ago we wrote about how established startups like Brex and Eaze are using outdoor advertising to get attention from consumers who are overly ...
BBC Global News plans to beef up advertising sales staff in 2019  DigidayAfter a period of downsizing and cost-cutting, BBC Global News is back on a growth path with plans to hire approximately 20 staff across advertising sales and ...
McDonald's, Nestlé and Virgin Media Join Blockchain in Advertising Pilot  CointelegraphMcDonald's, Nestlé and Virgin Media have joined a new blockchain pilot seeking to increase transparency in advertising online. Developed by the Joint Industry ...
Amazon asked some advertisers to increase spend on Prime Day by at least 100%  CNBCAmazon Prime Day 2019 will add Prime subscribers and is an opportunity for Amazon to push companies to spend more on advertising, some experts told ...
Poor Sales: Is it time for automobile industry to take the digital advertising route?  Exchange4MediaAs sales continue to slide and the industry looks at ways to reverse the trend, will automobile makers now turn to digital advertising versus the more expensive ...
How an Advertisement's Environment Affects Its Success  Business News DailyWhile studying subjects' brain activity, researchers found that where an ad is seen and the *content* it's associated with impacts brand perception.
Bootstrapped ad-tech startup UrbanIQ is giving advertisers out-of-home solutions for better visibility  YourStoryBengaluru-based startup DOOH is a marketplace for advertisers and businesses to find the best deal and location for placing their advertisements on a digital ...
Facebook Will Now Show You How To Opt Out Of Targeted Ads  BuzzFeed NewsThe new tool tells you how an ad was targeted and which third-party agency or data broker was used. It also links to pages to opt out.
Google suspends ticket site Viagogo from advertising  BBC NewsGoogle has suspended Viagogo as an advertiser, after claims touts resell tickets at inflated prices on the site. The Competition and Market Authority is taking the ...
CHART: Omnicom's growth areas with advertising leading the charge  AdNewsOrganic growth for advertising was 4.4% for the second quarter compared to the same three months last year.
WPP should be the LVMH of advertising, says chief exec  WarcMark Read, the chief executive of WPP has said he would like the company he runs to resemble the multi-brand, single-culture success of luxury group LVMH or ...
The Green Party backs The Coalition for Reform in Political Advertising  The DrumThe Green Party has voiced its support for The Coalition for Reform in Political Advertising's campaign to implement a four-point plan that would improve the ...
The rise of programmatic outdoor: What advertisers need to know  EconsultancyProgrammatic trading is slowly but surely revolutionising digital out-of-home (DOOH) advertising. Here's what advertisers need to know about this burgeoning ...
Continental challenge – advanced TV advertising across Europe and the US  VideonetThe way we consume television has evolved significantly, leading to exponential growth in the realm of Advanced TV advertising. This allows marketers a ...
Why commerce companies are the advertising players to watch in a privacy-centric world  TechCrunchThe unchecked digital land grab for consumers' personal data that has been going on for more than a decade is coming to an end, and the dominoes have ...
Nigel Farage exclusive: 'Advertising? I might fancy it myself one day'  CampaignLiveLove him or loathe him (and it's a measure of the Brexit Party leader's success that few are indifferent to him), Nigel Farage knows how to get a simple message ...
Traditional Advertising, A Thing Of The Past? Not According To This Report  ForbesAccording to a report by the World Federation of Advertisers, given the statement “Looking ahead five years, I can imagine a world without traditional advertising ...
How retailers can avoid the 9 biggest pitfalls of Facebook advertising  Marketing LandFacebook's ad business shows no signs of slowing, generating $14.9 billion during the first quarter of the year. That's up 26% year over year. With this growth ...
Snap approaching inflection point: Pivotal Advertising  CNBCMichael Levine of Pivotal Research and Keith Bliss of Cuttone and Company join CNBC's "Closing Bell" team to discuss tech companies investors should be ...
The relationship between insight and advertising | Thought Leadership  IBC365Data insight is the key tool for delivering addressable advertising, writes Synamedia product manager Adam Davies.
When advertising created celebrities  Business StandardRead more about When advertising created celebrities on Business Standard. Airtel 4G girl Sasha Chhetri is a better-known face across India than most ...
Everyone at this new advertising agency has served time in prison  Fast CompanyVincent Bragg served five years, one month, and 22 days in federal prison on drug charges. In that time, he studied corporate and real estate law and read more ...
North America Mobile Advertising Market is Estimated to Reach $103.02 Billion in 2025, Representing a 2019-2025 CAGR of 17.22% - ResearchAndMarkets.com  Business WireDUBLIN--(BUSINESS WIRE)--The "North America Mobile Advertising Market by Solution Format, Advertising Type, Industry Vertical, Mobile Device, and Country ...
Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]  Search Engine JournalNew figures show that marketers spent $479 million on podcasts ads last year, and are projected to spend over $1 billion by 2021.
Engaging users and boosting advertising with AI  IBC365Join IBC365 on Thursday 8 August to explore how artificial intelligence and machine learning can be used to engage with consumers in the new digital market.
Microsoft Advertising Rolls Out Tool That Creates Hundreds of Ad Variations  Search Engine JournalMicrosoft Advertising is introducing ad customizers which help reduce setup time and are also said to improve ad quality.
5 Hot Online Advertising Trends in Europe  EntrepreneurIn the first six months of 2018, businesses spent 25.7 billion euros on online advertising. If you're running a business in Europe, these stats prove that you can't ...
Internet advertising in Australia inches closer to $10 billion mark  Consultancy.com.auAustralia's advertising market is set to grow substantially in the near future, driven primarily by growth in the online advertising space.
Q&A: Retiring Grey Chairman Jim Heekin Reflects on 45 Years in Advertising and His Second Job as a Fictional FBI Agent  AdweekHas anyone told you lately that the ad industry is dying? Jim Heekin has heard that one so many times that it's almost funny. This week, the executive chairman ...
Online advertising will be more than half of ad spend by 2021  QuartzOnline advertising will soon just be “advertising.” Online ads will claim more than half—52%—of global ad spending for the first time in 2021, according to a new ...
Weiwei awarded 230k euro in damages for advertising infringement  Hurriyet Daily NewsA Danish court July 17 ordered a Volkswagen dealer to pay Chinese artist Ai Weiwei more than 230000 euros in damages for using one of the artist's works in ...
Snap turns to search giant Baidu to court Chinese advertisers  TechCrunchTwo years have passed since Snap Inc. first struck a deal with Baidu that authorized China's largest search engine to be a reseller of Snapchat ads for ...
Omnicom reports advertising revenue growth but slower PR business  AdNewsGlobal organic revenue was up 2.8% in the second quarter of 2019 when compared to the same second three months last year.
Netflix’s Fyre Festival doc made Jerry Media an Emmy nominee  QuartzyJerry Media, aka @fuckjerry, aka the creator of Fyre Festival's notorious promotional materials, was nominated for four Emmys yesterday (July 16) thanks to its ...
Ageism in advertising: Serve my interests, not your lazy profiles  CampaignLiveWe're the generation who invented rave culture, but advertising thinks we're cholesterol-riddled harpies who can eat only soft food.
Zenith: Romanian advertising market is slowing down  Romania-Insider.comThe advertising market in Romania is starting to slow down, after two years of accelerated growth, according to a study by media agency Zenith Romania.
Brazilian Advertising Market Embraces Technology Companies as Media Companies  Folha de S.PauloHistorically, companies like Facebook and Google defined themselves as technology companies.
Advertising gender rules 'don't go far enough'  Cambridge NetworkNew Advertising Standard Authority (ASA) rules may not be enough to prevent more subtle manifestations of gender stereotypes in advertisements, according to ...
Simpli.fi Launches Foot Traffic Attribution for OTT/CTV Advertising  PRNewswireFT. WORTH, Texas, July 16, 2019 /PRNewswire/ -- Today, Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, ...
Google Advertising Database Faces Criticism Over Missing Political Ads, Errors  CheddarFollowing questions over transparency and Russian interference in the 2016 election, Google set up a searchable database of political ads. Nearly one year ...
ASCI upholds complaints against 114 misleading advertisements  Economic TimesAdvertising sector watchdog ASCI upheld complaints against 114 misleading advertisements in April this year, including those of PharmEasy, Kingfisher Radler, ...
Global Mobile Advertising market 2019: size, share, demand, trends, growth & 2022 forecasts explored in latest research  EIN NewsMobile Advertising - Market Demand, Growth, Opportunities, Manufacturers and Analysis of Top Key Players to 2022”
Early SMI: Advertising agency spend hovers below the line  AdNewsAgency ad spend was down just 2.3% for the full financial year to the end of June, according to early SMI numbers reported by investment bank UBS.
Microsoft Advertising says it’s keeping average position reporting  Search Engine LandMicrosoft Advertising (formerly Bing Ads) has added the position-based impression share metrics that Google introduced last fall. But, unlike Google, it said ...
Tips on advertising regulated products and services  Galway AdvertiserMarketing and advertising are key areas for the majority of businesses all over the world, however, those businesses that are advertising products or services ...
UK’s CMA launches investigation into digital advertising and its ‘potential harm’ to consumers  TechCrunchJust two weeks after the U.K.'s information commissioner published a damning report setting out major privacy and other concerns about programmatic ...
‘Nascent and nebulous’: The state of CBD advertising  DigidayWhen Hath, a newly launched CBD brand, had an ad approved to run on Facebook and Instagram earlier this month, the video didn't show any of the company's ...
New Nielsen service offers podcast audience insights for advertising  Marketing LandMarketing research firm Nielsen has launched a *service* to provide podcasting networks with insights on their audiences such as genre preferences and ...
MLB expected to introduce advertising patches to uniforms within three years, report says  CBS SportsIt won't be long before advertising patches make their way to MLB uniforms. According to Terry Lefton of Sports Business Daily, there is "considerable interest" in ...
Advertising's search for purpose and how it can actually drive change  The DrumOur industry is obsessed with the word “purpose.” There are entire conferences, events and award ceremonies dedicated to it. It's truly the buzziest of buzzwords ...
Gender stereotypes in advertising have been banned in the UK  Vox.comThe British advertising regulator gave agencies six months to eliminate stereotypes "likely to cause harm, or serious or widespread offense."
Advertising patches on uniforms are 'inevitable,' MLB executive says  Frederick News PostFor something that takes up only 6.25 square inches of uniform space, the advertising patches now worn by all 30 NBA teams have had a sizable impact on their ...
Microsoft Advertising, FKA Bing Ads, Rolls Out Support for Parallel Tracking  Search Engine JournalMicrosoft Advertising is rolling out a series of new features designed to help pages load faster after an ad click.
The online advertising revolution  The Hans IndiaAdvertising has been a part of our civilization almost since the emerge of mankind. In the earlier days, when we lacked modern and innovative technology, we ...
Dyson Fan Advertisement Banned for Misleading Viewers Over Cord  BloombergA television ad for a Dyson fan has been banned in the U.K. for giving the misleading impression that it is cordless.
Conceptual Advertising Image Photoshop Walkthrough  FstoppersIn this composite walkthrough, I take you through the various processes it took to create this advertising image. Throughout the video, you will hear my thoughts ...
Advertising industry closes in on a new target: influencers  Financial TimesWorld's largest agencies race to develop platforms to connect brands with social media stars.
Baidu and Snap Inc. Extend Sales Partnership; Plan to Extend Advertising in China  MarTech AdvisorThrough this partnership, advertisers in these countries can leverage Snapchat's robust global reach and highly engaged community to grow their business ...
Advertising firm WPP to sell 60% stake in Kantar to Bain Capital for $4 bn  Business StandardAdvertising giant WPP has agreed to sell a 60 per cent stake in data analytics arm Kantar to private equity firm Bain Capital, in a deal that values Kantar at about ...
Microsoft Advertising Offers Clearer Data on Ad Positions in Search Results  Search Engine JournalMicrosoft Advertising will now provide clearer insights on where ads are appearing in Bing search results.
This Is How Much Disney Is Spending On ‘Lion King’ Advertising  International Business TimesDisney is topping all other studios in commercial spending to maximize exposure of "The Lion King" over its debut weekend.
Zeta Takes Over PlaceIQ’s Advertising Business And Marches Into Media  AdExchangerZeta Global, the marketing tech and data cloud, announced a strategic partnership with the location data company PlaceIQ on Thursday that will see Zeta take ...
Travelocity ships media to Havas and creative to Proof Advertising  AdAge.comDecisions follow separate reviews in April, ahead of a year of "risk-taking' for the travel site.
Advertising and media execs really want Netflix to have ads  DigidayAdvertisers are confident that Netflix is going to one day have ads -- or, at the very least, they really, really want Netflix to have ads.
Behavioural advertising is out of control, warns UK watchdog  TechCrunchThe online behavioural advertising industry is illegally profiling internet users. That's the damning assessment of the U.K.'s data protection regulator in an update ...
Pinnacle Advertising Names Tracy Richards Its First-Ever Chief Growth Officer  BenzingaSCHAUMBURG, Ill., June 17, 2019 /PRNewswire/ -- Pinnacle Advertising announced today that Tracy Richards is joining the agency as their inaugural Chief ...
What Agencies Get Wrong About Measuring TV Advertising  AdExchanger“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Philip Inghelbrecht, co-founder ...
Tinder, Zomato, Tide, Reebok Are Using Whatsapp Stickers For Advertising Push: Will This Work?  Trak.inWhatsapp stickers are the new form of advertisements! Brands such as Zomato, Tide, Reebok, Tinder and others are using the stickers for pushing ...
UK launches investigation into Facebook and Google for dominating digital advertising  CNBCThe U.K.'s competition watchdog said it was assessing whether online platforms are harming consumers and competition in the digital ad market.
GSK media lead to chair The Drum Digital Advertising Awards APAC 2019  The DrumSilas Lewis-Meilus, APAC director, media consumer health from GlaxoSmithKline (GSK) will chair The Drum Digital Advertising Awards APAC 2019.
Meet Facebook's most powerful advertising executives  Business InsiderFacebook's business is changing. These are the execs who are key to keeping the social network growing amid regulation and privacy challenges.
Fool Advertising Trackers with Mozilla's 'Track This'  LifehackerNobody likes annoying internet advertisements, that's for sure. And it's even creepier when you visit one website, do the web's equivalent of a little ...
UK watchdog singles out Google, Facebook in advertising probe  ZDNetThe CMA wants to understand exactly how dominant the tech giants are in UK advertising.
SPONSORED ADVERTISING BY NORTHSHORE UNIVERSITY HEALTHSYSTEM: Dr. Joseph Muldoon  Fox 32 ChicagoSPONSORED ADVERTISING BY NORTHSHORE UNIVERSITY HEALTHSYSTEM: Joseph P. Muldoon, M.D. is the Director of Colon/Rectal Surgery at ...
What advertising means in the age of spatial computing  EconsultancyAdvertisers have long been experimenting with spatial computing. Sam Huber of Admix looks at what the near future may hold for ads in VR and AR.
Advertisers and digital media companies form a new Global Alliance for Responsible Media  TechCrunchMany of the major players in online advertising have come together to create an organization called the Global Alliance for Responsible Media, which is ...
The month in advertising: Friction between love and hate still drives creativity  CampaignLiveIt's unlikely that William Blake had the ad industry in mind when he wrote: "Without contraries is no progression. Attraction and repulsion, reason and energy, ...
YouTube Tries to Get Video Stars Off Their Advertising Addiction  BloombergYouTube has a message for thousands of creators who work with the digital video giant: Advertising isn't the only way to make money.
Better times ahead for PayTV as advertisers rejig marketing strategy  The Financial ExpressThe development has generated mixed reactions within the media fraternity. It is believed that there may be little to no impact on the viewership of the channels, ...
Key West bans mobile advertising trucks. They’re a safety hazard, police say.  Bradenton HeraldKey West city commissioners on Tuesday voted 4-0 to ban a mobile advertising truck known for its colorful LED screens. Police called it a distraction for drivers ...
Watch: Advertising legend Martin Sorrell speaks to Euronews on the new reality of advertising  Euronews English"The best question to ask is not is the client happy, it's are we adding value" advises advertising giant Martin Sorrell.
Advertising’s hits and misses at the Cricket World Cup  BusinessLineIt could have been the SuperBowl moment for Indian advertising but was a tame innings.
Out-Of-Home Advertising Solution Provider Quorum Leverages Quadrant's Filtered, Authenticated Location Data to Reach Consumer in Motion with Accuracy and Scalability  MarTech SeriesQuadrant, the platform that maps and authenticates data making it easier to buy and sell quality, authentic data feeds, announced that it is providing out-of-home ...
AR Advertising: A Gimmick Or A New Advertising Frontier?  ForbesThere's no denying that augmented reality delivers unique, engaging experiences and offers new creative possibilities, but will AR advertising ever go ...
Talon: realising our AdTech investment in Out of Home  More About Advertising | Insights into AdvertisingAs Talon Outdoor's AdTech platforms continue to develop at pace to reach tangible and scalable delivery, Josko Grljevic – Talon's CTO – outlines the four-point.
DeLand film studio lands lingerie advertising deal | Business  The West Volusia BeaconA commercial film studio based in Downtown DeLand is making a series of commercials for an Australian lingerie maker.
Mica introduces eco advertising campaign  DiyWeek.netThe Mica co-operative of independent retailers (Mica) has unveiled plans several months in the making for its first ever eco advertising campaign, which will run ...
For advertisers, the Emmy halo effect is a thing of the past  AdAge.comAdvertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, ...
Instagram Advertising: Do You Know It, When You See It?  NPR"Micro-influencers" work with big companies to sell products on social media. Consumer groups are increasingly concerned that many posts on Instagram and ...
Facebook says it fixed a glitch that led some advertisers to miss campaign goals  AdAge.comThe issue affected a premium video-ad offering for shows on the social network's Watch video portal.
Advertising Deals Available On PSN & Steelers Now  Pittsburgh Sports NowThe opening of camp for Pitt, the Steelers and high school football are all just weeks away so it's officially football season again in Western Pennsylvania.
Impact Engine accuses Google of copying its patented digital advertising technology  www.computing.co.ukA California-based tech firm, called Impact Engine, has accused Google of copying its digital advertising technology, infringing six of its patents. In its lawsuit ...
P&G steps up advertising game on equal pay for women  Cincinnati Business CourierProcter & Gamble launched a commercial in March to advocate equal pay for women who play soccer, and on Sunday the company pressed the issue further ...
Marketing and advertising professionals lack empathy, Reach study finds  CampaignLiveThose who work in the advertising and marketing industry lack the necessary skills to connect with consumers on an emotional level, don't like to share and are ...
Cannes Lions: Is advertising bridging the digital vs traditional divide?  The HinduWith the 2019 Cannes Lions International Festival of Creativity underway, a look into the jugalbandhi between the traditional and digital in the advertising world.
bwin engages Fresh8 to support German and Austrian advertising  Gaming IntelligenceMarketing solutions provider Fresh8 Gaming has been selected to deliver automated marketing technology to GVC's leading sports betting brand bwin. bwin has ...
How Digital Advertising Markets Really Work  The American ProspectThis article appears in the Summer 2019 issue of The American Prospect magazine. Subscribe here.

Create A Killer Brochure: 9 Steps to the Perfect Piece

If you are creating a brochure, make sure you follow... Read More

HackeD

hey admin thIS website Is HaCKEd by Unkn0wn_hax0r... Read More

Direct Mail = Your Money, From Printer to Mailbox to Trash!

I did a quick, very unscientific survey of 25 of... Read More

What To Do With Your Business Cards

Without a plan to distribute your cards, there's no need... Read More

What Does Your Business Card Say?

Business cards are the most underutilized and misunderstood marketing tool... Read More

Finding Your Target Market

Achieving sales is probably the biggest challenge a web business... Read More

7 Essential Elements for Profit-Pulling Ads

Advertising will make or break your business. It is crucial... Read More

Non-profit Coupon Books and Coupon Mailers for Small Businesses

Many groups like the Chamber of Commerce, ASB at the... Read More

Double the Effectiveness of Your Company Brochure

Let's face it - most brochures go straight into the... Read More

Advertising That Annoys: The Real Story

Critics conclude that entertaining or "creative" commercials sell better than... Read More

Cinema Advertising is Big Business, So Mergers are a Natural

Cinema advertising has always been an effective marketing tool for... Read More

10 Tips to Use Giveaways Effectively

Walk around any trade or consumer show and you will... Read More

Harness the Power of Direct Marketing - More Small Business Power Tools

One of the most powerful tools available to small businesses... Read More

Radio Advertising - Is it for Your Business? - More Small Business Power Tools

If you're a typical small business, you've probably been approached... Read More

Do Your Adverts Get You More Sales?

Philadelphia retailer and US Postmaster General, John Wanamaker, once said,... Read More

10 Tips For Writing A Profit Producing Ad

1. You can get ad copy ideas by studying similar... Read More

7 Questions to Ask Before You Advertise

Most business owners and managers keep a fairly close eye... Read More

The Benefits of Specific Advertising

The great Claude Hopkins (Author of Scientific Advertising) once said,... Read More

Media Savvy - Treat Them As You Would Your Best Customer

The ability to lead, persuade and influence are integral skills... Read More

How Do People Know Youre in Business?

One of the most important things to do now that... Read More

How To Create A Better Brochure

Having a quality brochure makes a positive impression on a... Read More

Advertising Primer for Fast Learners

Advertising, when done well is a very effective way to... Read More

8 Low Cost Ways To Advertise, Promote and Market Your Business

We all are looking for ways to market our businesses... Read More

Seven Ways to Kick Up the Power of Your Print Advertising - More Small Business Power Tools

If you're a retailer and the only kind of advertising... Read More

Which is Better Digital or Offset Printing?

As technology continues to improve, the quality of digital prints... Read More