Online Classifieds

Choosing a Classified Website and creating your advertisements.

The internet has opened a vast number of doors for people to market their products and services. Becoming self-employed and obtaining a national or global audience has never been easier. Many of these quality Classified Websites will provide Entrepreneurs with their own storefront. In addition, their is no or little programming knowledge required for a Website, as the administrator of the Classifieds Website will ensure modern and enhanced features, for consumers to find and purchase products or services. However, there are a few elements to familiarize yourself with, prior to deciding where you want to advertise.

Free Classified Ads

If you scout the Internet, you will find a variety of Websites that are promoting, "Free Classified Ads". Many advertisers will rush in and take advantage of these offers, without investigation. However, you should use caution when dealing with these types of Websites. If they do not provide a Privacy Policy, avoid them all together.

Always remember, maintaining a Website has a price. If they are not selling their advertisement space, another method is being used to generate income.

A common practice is the sale of E-mail addresses. In an online report by Tim Williams (Technical Services Specialist University of Arizona's Steward Observatory [http://www.u.arizona.edu/~trw/spam/]), describing how spammers obtain Email addresses, he found, "Many sites, when the dot-bomb implosion hit, realized a list of email address was an asset to be sold. The people buying didn't care if you only opted in one site they had your address used it and probably sold it off again". There is a big market for Email addresses. The value of an E-mail address rose significantly with the new legislation that enforced the, "Can-Spam Act". By opting in to a Website, and providing your E-mail address, you are opening the doors for E-mail Advertisers to safely market your address.

There are some Free Classified Websites that are legitimate. Some sites may advertise, "Free Classifieds," but charge for extended time-frames of the advertisements run. For example, an advertisement that will run for one week is free. In contrast, an advertisement that runs for one month has a fee. In addition, some free classified Websites may charge a fee for additional features. This may include Featured Advertisements, Bold Text, Placing your advertisement above all others within a category.

In any case, look for a Privacy Policy. Ensure that Website clearly states they will not sell, trade, or share your registration information.

Features to look for in a Classified Website

When choosing a Classified Website to utilize, take a look at some of the features they offer. A good advertising venue should focus on consumer friendliness. Navigation should be clear and simple for the consumer. They should offer features that help consumers shop and compare. This is what will make consumers comeback to the resource for their shopping needs.

Here are some basic features to look for:

Classified Search Engine: While some people enjoy shopping through the variety of Classified Ads, others want a Search Engine that will filter out the ads that are not of interest to them. The site should offer a search engine, and an advanced search engine that allows consumers to sort ads by item specific information. For example, a consumer should be able to shop for cars by the Manufacture, model, location, price range, Mileage, and other details related to the car they want.

Classified Watch List's: Watch Lists are a newer feature that will automatically notify a consumer when an item is advertised on the Website. This feature ensures that advertisements are targeted to consumers that are interested in the offering you have. In addition, it informs the consumer without the need to continually browse the internet.

Simple Navigation: The consumer side of the Website should have clear and central navigation. If a consumer needs to pass through several pages before seeing items for sale, avoid the site. Consumers will not enjoy having to click on a variety of links to find offerings. Classification of the items listed on the Website should be easy and direct.

Target Audience: The Website you are advertising has a Target Audience. If you are advertising something in England, it would not be practical to place the advertisement on a Classified Website for the United States. This will hold true for other countries that speak similar languages.

Other Content: In addition to a Classified Marketplace, Websites need to offer additional content to ensure that users enjoy the Website. Content is what keeps people coming back, or draws people to a Website.

Writing your Classified Ad

What many may consider the most important part of advertising is writing an effective ad. The information that you provide in your classified ad may be the deciding factor if it is successful or a, "bomb".

Create a variety of advertisements that utilize various approaches. Be prepared to revise your content on occasion. This ensures that you are demonstrating different aspects of your offering. In addition, you can promote your offering from different angles, to see what will achieve the best results.

Choosing the angle of your advertising may vary, depending on what you are offering. Writing a Classified Ad is not much different than writing an essay, with the exception of a literary work. There are three general angles that you should consider using to promote your offering. These are Expressive ads, Persuasive ads, and Informative Ads. However, you should always implement a call to action regardless of the angle you choose. Additionally, it may not be a good idea to mix any of the three angles. This is because advertisements need to have focus and be concise.

Here are definitions and examples for the different types of advertising:

Writing an Expressive Classified Ad

An expressive advertisement is very personal. Expressive ads may be a good idea for a small scale business, wanting to utilize a personal approach. When taking an expressive approach, think of writing an excerpt of the day in a journal. As the writer of the advertisement, you want to express your personal feelings, thoughts, or opinions related to the offerings. For example, a Business Opportunity may be advertised as, "I made over $100,000.00 in one year. I cannot believe how easy it was". This eliminates the need to use examples or testimonials, as the author becomes the example.

Writing a Persuasive Classified Ad

A persuasive advertisement is used to convince the reader or change their opinion. To be successful with a persuasive classified ad, the writer needs to have a firm, direct, and clear point. The goal is to evoke a reaction that causes the reader to have the same point-of-view as the Author. A very common form of advertising, that uses a Persuasive approach, is the Governments, "Register to Vote," Campaigns. They are generally direct and to the point. They provide a concise reason why you should register to vote, "Make your voice heard". By pointing out a simple benefit, they are achieving the task of the persuasive advertisement, getting unregistered citizens to register.

Writing an Informative Classified Ad

Informative advertising provides information to the readers and generally explains what is being offered. When constructing such an advertisement, the author should demonstrate observations, ideas, facts, statistics, or research data. This is becoming very common on the internet, as more people are becoming information hungry. Consumers want to know what they are buying. In addition, this is a wise choice, if consumers cannot physically see the item you are selling. An example of Informative Advertising is an Auto Manufactures advertisement for their vehicles (Not Dealerships). They generally print large advertisements that inform readers of the Vehicles Engine Horsepower, Torque, Maintenance Schedule, Improvements from prior models, available colors, Wheelbase, seating, trunk size, etc... All the information is based on facts and research. It allows consumers to compare their vehicles to similar Auto Models, without taking a test drive.

Headlines and Body of your Classified Advertisements

Headlines are often referred to as titles, and are very important in catching the readers' eye. Headlines should always be typed in capital letters. In addition, use simple name recognition techniques. For example, if you are advertising a Car for Sale, input the Make and Model for the headline. In contrast, if you are selling Real Estate, you should use the street and Town the property is located.

Business advertisements should always use the name of the company. The more the name is seen, the better your Public Relations becomes.

Don't overextend the headline. An example of an overextended headline is adding, "Car for Sale," when placing an advertisement under a, "Cars for Sale," category. This text is simply not needed, as the consumer is already aware that they are looking at, "Cars for Sale".

Consider what you see from professional journalists that writes columns in a newspaper. Simple and Straight forward, inform the readers what the Classified Ad is promoting. They never mention the words that already are in the columns' header (Entertainment, Movies, Lifestyle, etc..).

The context or body of your classified is very important. First, the body of your advertisement needs to have proper grammar. Having a Classified advertisement with, "Typo's," gives a bad impression. Next, make sure the body is easy to read. This can be accomplished by using paragraphs with short sentences and avoiding all capital letters. Keep in mind, the body is not a headline; you already grabbed the consumers' attention, as they are reading your advertisement.

The goal should be to make it pleasant at this point. Finally, end the advertisement with a call to action. How does a consumer proceed to accept your offer? What is the next step they need to take? Use power phrases similar to, "Call Now for Further Details".

Consider the season of your target audience (Dependent on the Offering). In the winter, people may have different motives than in the hot summer. In addition, take into consideration up-and-coming Holidays. Simply wishing a, "Merry Christmas," will evoke warm emotions when people are reading your advertisements. This may help take away the Hard-sell frame of mind the consumer has, while reading your advertisements.

About The Author

Michael Medeiros is an Entrepreneur with a background in Business and Advertising. He works as a Part-Time Real Estate Agent for Century 21 Hearst Realty, in Turnersville NJ . Michael Medeiros is also the founder of Mjmls online classifieds www.mjmls.com

In The News:

A love letter to digital advertising from a direct mail CEO  VentureBeatDigital advertising, you completely ruined the direct mail industry, and I hated you for it. But now your shortcomings are bringing direct mail new life.
Walmart Wants to Take On Amazon in Digital Advertising  The Motley FoolTwo of the world's premiere retailers are battling for the hearts and minds of shoppers everywhere.
AdsDax unveils public ledger to gauge digital ad impact  BusinessLineTo ensure transparency and security by curbing advertising fraud, AdsDax, a blockchain-enabled advertising platform, has teamed up with digital agency Isobar ...
Here's how advertisers are getting tech companies to clean up their act or risk losing billions  CNBCAdvertisers haven't been afraid to pull money out of Facebook or YouTube campaigns, following the exposures of controversial *content* hosted on the platforms, ...
3 Surprising Targets for Increased Marijuana Advertising Spending on 4/20  The Motley FoolIf you want to know which groups are using cannabis products more, just follow the advertising money.
How the power of persuasion goes way beyond mere advertising  The Conversation - UKThere was a time when persuasion was easy to recognise. It was the stuff on billboards and flyers or between the articles in newspapers and magazines.
EY and Deloitte planning land grab in digital advertising market  Telegraph.co.ukAccounting giants EY and Deloitte are exploring expansion into advertising and marketing as they seek new territory to conquer following an attack by ...
Amazon Music’s Free Tier Is More Advertising Play Than Spotify Killer, Analysts Say  VarietyAnalysts say that Amazon's move into free streaming music is more of an advertising play than an attempt to take on Spotify and Apple Music.
Report: 'Church' Advertising 'Miracle Cure' Event in Washington, Despite FDA Warnings It's Just Bleach  GizmodoThe Food and Drug Administration warned the public not to attend a “miracle cure” event being thrown by group using the name Genesis II Church of Health and ...
Advertising Is Growing Amazon's Business, So Let Amazon Help Grow Yours Too  EntrepreneurOne of the largest shows in the world for brands and private label sellers on Amazon recently wrapped in Las Vegas. The Prosper Show, is an annual ...
The people transforming advertising and media, Verizon's DTC move, and ad tech's privacy play  Business InsiderHello! Welcome to the Advertising and Media Insider newsletter. If you got this newsletter forwarded, sign up for your own here. If you have tips or feedback, ...
Man exposes himself in traffic while advertising for weapons class  WZVN-TVIt happened Thursday evening at the intersection of College Parkway and Cleveland Avenue.
INTRODUCING: The 10 people transforming advertising  Business InsiderFrom consumer packaged goods to TV to consulting, the most innovative figures in advertising are breaking ground in a variety of industries.
Advertising's backroom boys take the battle to the marketing front  Campaign IndiaConflict of interest and insider trading are just some of the charges that independent production houses are leveling against in-house production houses owned ...
Three tech trends set to impact digital advertising beyond 2019  EconsultancyGlobal digital advertising revenues are on the up, growing 17% in 2018 to reach $251 billion (or 45% of global advertising revenues). This rise is expected to ...
Will Advertisers Of The Future Need To Pay Consumers To See Ads?  ForbesThe author examines Gener8's new product that simultaneously blocks ads and allows consumers to choose what ads they want to receive in exchange for ...
Opinion: Navigating the stigmas, rules and taboos of cannabis advertising  AdAge.comMarketing marijuana remains challenging—even with more cannabis companies than ever.
Interview With Media, Marketing and Advertising professionals People - Exchange4media  Exchange4MediaThe 'Karo Powerplay On' campaign is ideated and executed by Milestone Dentsu, the integrated full-*service* communications agency from Dentsu Aegis ...
Olympics advertising will transform with new NBCUniversal, LA 2028 partnership  CNBCLinda Yaccarino, chairman of advertising and client partnerships at NBCUniversal, and Casey Wasserman, chairman of LA 2028 and CEO of sports and ...
Introducing Fashionista's Real-Time Advertising Private Marketplace  FashionistaThe newest, easiest way to reach Fashionista's loyal audience.
Houston startup has created a less intrusive video advertising experience  InnovationMapSteven Jones knows people dislike ads. Actually, he reasons, it's less that they dislike ads, but more that they don't like having those ads interrupt what they're ...
Why Amazon creates groups of advertising teams  Business InsiderAdvertisers often complain that they have to work with multiple groups within Amazon, but a top advertising exec says there's a method to the madness.
Four Tips For Advertising On Facebook Like A Pro  ForbesDigital advertising is the new norm in the marketing world, and there's a reason why. Not only is it effective, but it costs pennies on the dollar compared to other ...
View from Nepal: Goafest is a new hope in South Asian advertising  Campaign IndiaMy journey from Kathmandu, with few of my agency colleagues, along with my son Nyanik as he had a school break, was filled with anticipation. The very ...
POKKT sets new digital advertising benchmark along with Nazara  ETBrandEquity.comPOKKT, a leading smartphone advertising platform for mobile games in India and Southeast Asia along with Nazara, a leading global gaming company, through ...
Amazon Plans to Use Digital Media to Expand Its Advertising Business  The Motley FoolAmazon's (NASDAQ:AMZN) advertising business jumped from a small footnote in its earnings report to a $10 billion business in almost no time flat. Amazon ...
Pepsi isn't ready to start advertising in space just yet  TechRadarRussian company StartRocket plans to make a name for itself (and its customers) by launching glowing billboards into the night sky, and a recent report in ...
Researchers Find That an Intense Guilt Trip in Advertising Turns Consumers Off to Brands  AdweekThe patron saint of heavy-handed cause advertising is likely Sally Struthers. Though her intentions for Save the Children are laudable, some of the ads that she ...
Digital Billboards Open-up Advertising To Blockchain, Artificial Intelligence, And Cryptocurrency  ForbesAdvertising is ever changing and evolving and part of that is now the emergence of Digital out-of-home advertising which is reaching new levels of engagement ...
Top Digital Advertising Trends For 2019  BW BusinessworldAlex Khan - This year will see exponential growth in advertising revenues from augmented reality apps as immersive computing continues to transform online ...
Advertising as camouflage  CampaignLiveIn 2008, Anthony Curcio needed 25 men to help him on a job in Monroe, Washington. So he advertised on Craigslist – the pay was good, $28.50 an hour.
Stop Facebook’s targeted advertising by changing your account settings  Fox NewsLet me be frank: I only keep a Facebook account to engage with listeners of my national radio show. I don't use my personal account. I stepped away from the ...
29% of Small Businesses Spend Up to $2500 a Month in Advertising  Small Business TrendsThis study reveals many small business advertising statistics such as the average spread as well as the biggest challenges faced.
Rs 557 crore spent on IPL advertising  Economic TimesOver Rs 557 crore has been spent on advertising in top 10 categories during the first week (Mar 23-31) of the Indian Premier League this year, higher than Rs ...
Advertising is Changing -- Know How to Lean into the Change  EntrepreneurOpportunities are emerging as brands shift strategy for creating *content*, advertising and reaching consumers.
Podcasting is now a big business. Can it grow its advertising base?  Barron'sPodcasting looks like other forms of digital media, but the business is very fragmented and it is unclear how it can grow its advertising base.
4 New Additions to LinkedIn’s Advertising Platform  Business 2 CommunityLinkedIn has been doing a bit of renovation work on their Advertising Platform. They are in the process of a bit of spring cleaning and refreshing the Ads for 2019 ...
Hinge CEO: advertising would be 'antithetical' to our message  The DrumHinge brands itself as the dating app that's 'designed to be deleted'.
Entering Advertising Awards Shows? Here Are 5 Tips for Creating a Winning Entry  AdweekPUNTA CANA, Dominican Republic—If you're going to listen to anyone about how to win at a creative awards show, it should probably be Kevin Swanepoel.
Keith Weed: Advertising is now at a 'trust or bust' moment  Marketing WeekDespite initiatives aimed at tackling bad advertising, stereotyping and building a sustainable future for digital, trust in the marketing industry is plummeting.
Programmatic Video Ad Platform Good-Loop Could Revolutionize Advertising Forever  ForbesIn 2018 £9.6 billion ($12.5 billion) was spent on digital advertising in the UK alone. Meanwhile more and more people are using ad blockers to avoid online ...
The Vast, Untapped Potential of Facebook for Advertising  EntrepreneurSince the first telegram sent in 1893, to Mark Zuckerberg launching Facebook from his college dorm in 2004, technology has taken what can only be termed as ...
U.S. advertising groups create privacy bill coalition  ReutersFour U.S. advertising trade groups have banded together to lobby Congress to ensure federal online privacy legislation is less strict than a law scheduled to go ...
Google's Waze wants more outdoor advertising dollars. Here are pitch decks it is using to sell itself as a com  Business Insider IndiaWaze ScreenshotA still from the Waze appGoogle-owned navigation app Waze is making a bigger push into advertising by pitching itself as a digital ...
This cricket season, programmatic advertising goes to bat for brands  Indiantelevision.comWith the ICC Cricket World Cup just around the corner and IPL kicking off, the cricket fever is upon us. For many cricket-crazy Indians, cricket World Cup triggers ...
79% of Digital Advertisers are Also Using SEO in Their Marketing Strategies  Search Engine JournalNew data reveals that 79% of digital advertisers are also using SEO as part of their marketing strategy in 2019.
Tweeting while viewing doesn't diminish TV advertising's reach and often leads to online shopping  IU NewsroomTweeting while viewing 'social shows' on television doesn't diminish TV advertising's reach and often leads to online shopping, a new study from Indiana ...
For true transparency around political advertising, US tech companies must collaborate  TechCrunchIn October 2017, online giants Twitter, Facebook and Google announced plans to voluntarily increase transparency for political advertising on their platforms.
Omnicom revs up consulting and commerce offer as advertising drives Q1 growth  The DrumOmnicom's first quarter results appear to buck the holding companies' chase for diversified budgets, with its advertising and healthcare businesses fueling ...
RESAAS Launches Advertising Division to Service Inbound Demand  Investing News NetworkRESAAS Services Inc. (TSXV:RSS, OTCQB:RSASF), a cloud-based technology platform for the real estate industry, is pleased to announce it has launched a ...
CityFibre loses ASA battle over 'fake fibre' advertising  The INQUIRERCITYFIBRE HAS SUFFERED defeat in its battle with the Advertising Standards Authority (ASA), with a judge dismissing the firm's argument that allowing FTTC ...
A Watchful Eye on Facebook’s Advertising Practices  The New York TimesIs the social media giant finally facing consequences for ads that discriminate?
Walmart wants to build its advertising business  CNNNew York (CNN Business) Walmart is serious about giving Amazon a run for its money online. It's so determined that the company bought a startup to help it ...
A Digital Revolution Might Kickstart a Resurgence of TV Advertising  AdweekEyeballs that had been reliably glued to the television for decades were distracted away, first by websites and later with cell phones in just a handful of years.
How Police Drummer Stewart Copeland Found a New Beat—in Advertising  AdweekIn 2005, Stewart Copeland was 21 years out of the best job he'd ever had: playing drums for The Police. Starting in 1979, the trio led the second British invasion ...
Disney In One Buy: How Disney Is Unifying Its Advertising Approach  AdExchangerAt AdExchanger's Programmatic I/O conference in San Francisco on April 30, Laura Nelson, Disney's SVP of advertising solutions and performance advertising, ...
How Advertising Agencies Are Addressing The Talent Challenge That CMOs Also Face: A Q&A With 360i CEO Jared Belsky  ForbesThe so-called talent challenge gripping the marketing industry is well-documented and central to CMOs' agendas: Addressing it is a core initiative of the ...
Sexism in advertising: ‘They talk about diversity, but they don’t want to change’  The GuardianAs #timeTo, the ad industry's answer to #MeToo, gathers momentum, we talk to senior women working in the field.
2019 Indian elections, IPL season to drive advertising growth  QuartzThe Indian advertising industry is set to have a great 2019 thanks to cricket and elections. Net advertising spends in the country are expected to grow nearly 12% ...
Tanya Dubash tops IMPACT's 50 Most Influential Women in Media, Marketing, Advertising list  Exchange4MediaFaye D'Souza, Shereen Bhan, Priya Nair and Sonali Dhawan among other toppers this year in the list of the industry's top women achievers.
BJP takes lead in advertising on Google, YouTube with Rs 1.21 cr spend  Economic TimesPolitical parties and their affiliates have spent Rs 3.76 crore on advertisements since February 19, 2019, according to the internet giant's Indian Transparency ...
La Liga retains ISG for virtual advertising  SportsPro MediaMediapro extends with UK marketing agency for Spanish soccer signage.
In-app advertising 101: why you need to target apps  The DrumTo make any advertising campaign a success, you need to start by targeting people where they are spending their time. In 2019, this is undoubtedly in apps.
Retail Briefing: Walmart is bulking up its advertising business  DigidayYou can get the Retail Briefing delivered to your inbox every Monday, Wednesday and Friday. Subscribe here. Walmart's next move in remaking its image in the ...
Amazon advertising: Here’s how you can refine your strategy  Marketing LandUnless you have been living under a rock or are one of 10 people who still consider e-commerce is a fad, you know about the explosive growth Amazon has ...
The month in advertising: The never-ending game of musical chairs  CampaignLiveBerkeley Square… Knightsbridge… Mornington Crescent. No, not an abridged version of the game on the "antidote to panel shows", Radio 4's I'm Sorry I ...
Adobe Advertising Cloud helps advertisers understand consumers in a better way, says Vikram Chande of Adobe India  Best Media InfoSpeaking at Adobe Symposium, Chande, Head Advertising Cloud, also shares how digital has evolved over the years. Saurabh Khetrapal, Programmatic ...
Unilever to pick 'trusted publishers' for digital advertising  ReutersLONDON (Reuters) - Unilever, one of the world's biggest advertisers, will pick a network of “trusted publishers” with which to spend most of its marketing budget, ...
How you can make the most of your YouTube video advertising  Marketing LandIf you're not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of consumers (81 percent) ...
Last stand for Berlin’s ageing concrete advertising pillars  The GuardianGrassroots campaign hopes to save city's Litfaß columns from being destroyed by authorities.
Digital Advertising's Unlikely Giant Killer: Amazon  ForbesIn 2019 it's clear that Amazon is finally getting serious about becoming a full-fledged advertising platform. It's the only company with the reach and resources to ...
Facebook tightens up rules for political advertisers  The GuardianAdvertisers will be required to provide verifiable public contact details before they can run political campaigns on Facebook, the company has announced, in the ...
Government advertising may be legal, but it's corrupting our electoral process  The Conversation AUThe Coalition government's use of taxpayer money for political advertising – as much as A$136 million since January, according to Labor figures - is far from an ...
Your Event's Comprehensive Social Media Advertising Calendar  hypebot.comAdvertising on social media is important to making your next show or event a success, but unstructured bombardment of all social channels will do you little good ...
From podcast advertising to radio sponsorship, 2019 audio marketing trends  The DrumIn recent years, audio advertising has been boosted by streaming services such as Spotify and SoundCloud, a surge in podcast popularity and a radio ...
IPL Advertising: All You Need to Know About The Game Of Revenue  KreedOnJust like any other film or TV show, IPL season starts off with a proper trailer. Over the last decade, the cricket league has proved to be a 'game-changer' not only ...
George Zimmerman caught advertising on Tinder - then kicked off  TheGrioIn a case that sounds like it's right out of the scenes MTV's “Catfish,” Trayvon Martin shooter George Zimmerman has been booted from the dating app Tinder for ...
Want To Target Millennial Males Via Advertising? Use Artificial Intelligence!  ForbesMillennial males have long been notorious for being difficult to reach via traditional advertising media. So it is with interest that I have been watching Mike's Hard ...
Taking A Small Ax To The Advertising Agency Business Model  ForbesThe fracturing ad agency business has opened the way for new ways to generate high-volume, good-quality ideas and spots. Small Ax is one such company, ...
Advertising regulations harm social media influencers, followers, and marketers alike  The Hub at Johns HopkinsSocial media has given rise to a new breed of influential figures and brand ambassadors in recent years. Micro- and even nano-influencers—social media users ...
Advanced Advertising: Great Content Means Advertisers Have to Up Their Game  Broadcasting & CableJust as the *content* side of the business enjoys the peak TV era, marketers aim for the same level of performance with their ads. Julie Sterling, director of ...
What is driving native advertising growth, and how can brands do it the right way?  DiginomicaNative advertising growth may have slowed - it's still a big factor in the marketing mix. Barb surveys the field and shares what brands are learning.
The Future of Restaurant Advertising Is Machine Learning  Modern Restaurant Management“Artificial intelligence” (AI) is probably one of the biggest consumer buzzwords of the last five years and it's picked up extraordinary momentum as products like ...
Is Your Church Evangelizing Or Just Advertising? 4 Reasons It Matters  ChristianityToday.comThere are two ways for a local church to reach more people. Advertising or evangelism. And they are not the same thing. There's nothing wrong with advertising, ...
Radio is the preferred advertising media for political parties for the 2019 General Elections  Business TodayAd insertion on the radio by political parties has increased by 14 per cent this election year, while ad insertion in print has decreased by 9 per cent and by 83 per ...
How Motown and ‘The Big Chill’ Revolutionized the Music and Advertising Industries  VarietyMotown Records was in a tough spot in the early '80s, but then came "The Big Chill" soundtrack, which revolutionized music and advertising.
Why Fernando Machado is the most-loved CMO in advertising  DigidayFernando Machado, the global chief marketing officer of Burger King, had an idea. It was to create a limited edition of the company's Whopper burger, marketed ...
Opinion: Why the Droga5 acquisition is a good thing for advertising  AdAge.comThe Accenture-Droga5 marriage has made waves and may alter the scene, but it doesn't represent a future devoid of ad agencies.
Advertising A Game About Weed Is Hard  KotakuA game about growing and selling weed that was released for PC and Mac last week has a bit of a problem: It's a game about growing and selling weed.
ASCI Upholds Complaints against 145 Advertisements out of 180  MoneylifeIn the month of February, 2019, Advertising Standards Council of India (ASCI) investigated complaints against 243 advertisements, of which the advertisers ...
Facebook’s Ad Algorithm Is a Race and Gender Stereotyping Machine, New Study Suggests  The InterceptFor example, jobs with taxi companies were overwhelmingly delivered to black users and secretarial ads to women, despite neutral targeting preferences.
Antony Davies & James Harrigan: Pittsburgh gun ban just political advertising  Tribune-ReviewMost people know that politicians of all stripes are rarely sincere. Case in point: the Pittsburgh City Council's recent industrial-strength gun-control nonsense.
SpotX Fuels Revenue Growth for Philo's Advertising Platform via Demand Facilitation  MarTech SeriesSpotx's Demand Facilitation Services Connects Media Buyers to Premium CTV Inventory. SpotX, the leading global video advertising and monetization platform, ...
What Percent of Display Ad Spend Comes From Native Advertising?  eMarketerWe forecast that native advertising will account for 62.7% of total US display ad spending in 2019, up from 54.2% in 2017. The bulk of native ad spend will go to ...
Snapchat ramps up advertising and vows to be better at privacy than Facebook  CNNLos Angeles (CNN Business) When asked about Facebook CEO Mark Zuckerberg's new privacy-focused vision for his company Wednesday, a Snap executive ...
3 Insights for Pinterest Advertising Campaigns that Drive Sales  MarTech SeriesPinterest is a powerful social platform for brands wanting to sell products and services. Pinterest users (pinners) are actively looking to make purchases, and ...
BE Exclusive: 'Create with Google' comes to India; to work with advertising agencies for better creative sol..  ETBrandEquity.comSearch engine giant has brought its new offering 'Create with Google' to India. “The division works with advertising agencies, helping them to create better ...
Lok Sabha Elections 2019: BJP leads election advertising spends on Google, YouTube  Economic TimesA week before the first phase of elections, ruling BJP has taken a big lead in advertising on Google and its affiliated platforms such as YouTube with an ad spend ...

The Secrets To Successful Radio Advertising

Ask some businesses about radio advertising and they'll tell you... Read More

Do Your Radio Ads Work?

Most small businesses don't have a high powered advertising agency... Read More

5 Tips for Hot Yellow Pages Ads

Yellow Pages advertising is one of the most popular forms... Read More

Small Cards, Big Ideas: Alternative Uses for Business Cards

Aggressive business card marketing isn't about handing your business cards... Read More

Bad Seduction - Advertising Techniques That Dont Work

I just read some advertising suggestions on an Internet marketing... Read More

Marketing Advertising, While Advertising Your Market!

Today in the Business world whether online or off, it... Read More

What Is Most Important ? Copy Or Pic?

When, some little time ago now, I first descended upon... Read More

Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale

How many times has this happened to you?A friend recommends... Read More

Customer-Involving Signage and Selling

Here's some easy ways to create signage that will attract,... Read More

Successful Print Advertising Designs

Do you often see print advertisements outdoors, as much as... Read More

What Does the Back of Your Business Card Say?

Business cards with nothing on the back are wasted opportunities... Read More

What Do Your Ads Say?

Make a list of everything you think should be included... Read More

Is Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out?

Any idea? It's a question that more than a few... Read More

10 Simple Techniques To Make Your Ad Get Powerful Attention

1. Make your ad's keywords and phrases standout by enlarging... Read More

Advertising Your Holistic Business

The most basic answer is the same answer as to... Read More

Change, or Reinforce?

Do you know about the distinction - and it's a... Read More

Custom LED Display

Custom LED Display, as the name specifies, facilitate control anything... Read More

16 Ways to Make Your Business Cards Unforgettable

Every time you hear someone say "May I have one... Read More

The Forgotten Advertising Tip

I'm sure while you have seen many tips on advertising,... Read More

Avoid The Big Advertising Mistakes

Is your advertising copy getting the results you want? If... Read More

Why Hire an Advertising/Marketing Consultant?

As a business owner, you have the option of taking... Read More

LED video Displays

LED video displays give you the power to communicate, to... Read More

What Makes A Winning Online Ad?

Most people who have been involved with sales & marketing... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your... Read More

Moving message Sign

Moving Message Signs are a unique, attention-grabbing way to communicate... Read More