Grab Your Share of Untold Amounts of Advertising Dollars

If you advertise in any way, the following information could show you how to find and utilize untold advertising dollars you may not be aware of.

In the mid 80's I was an account executive for a radio station located in Santa Rosa, California. During that time I became very familiar with what is referred to as co-op advertising.

Co-op advertising is a great source of advertising dollars. And there is so much of it available to people, yet most people know very little, if anything, about co-op dollars.

Interestingly, I was one of the only reps at the station who made sure my clients knew about this benefit. The reason was simple, there was more work involved in getting my clients set up, and yet, there was financial gain for both my client and myself by taking time to help them stretch their marketing dollars.

Co-opting is where you put in money for advertising and the manufacturer of a product you sell also puts in money. Often it is as much as 50% of the campaign. It is a great way to stretch your advertising campaign and to beef up your campaign.

Unfortunately, even though the money is available if conditions are right, many people either aren't aware of this or if they are they think it's too much work to meet the criteria. Granted, in some cases it is, but often utilizing co-op money is a great way to stretch your marketing budget.

There are many co-op-advertising opportunities available if you plan to do advertising on the Internet. Not all are good investments though. Check opportunities out very carefully before making a final commitment.

Using co-op dollars is an excellent way to build a stronger relationship with your retail suppliers and to generate a lot more traffic in your store or on to your web site. If the overflow of business is handled correctly you will increase your sales and profits.

The great thing about using co-op dollars when you are dealing with standard media is that your account rep can handle the paperwork for you. Many retailers hesitate using the "hidden" dollars due to feeling intimidated by the paperwork, the unknown.

Not only can the rep help you with the paperwork, they can also help you to build the campaign. However, before you trust them completely, find out what their experience is, what successful campaigns they have spearheaded and get some references. Take the time to do some research upfront to save money over the long run.

The reality is, if they are professionals in the truest sense of the word, they will be more than willing to take much of the paperwork burden off of you by handling it. After all, the more value an account rep creates for their clients the greater chance for an ongoing business.

Co-op dollars are not limited to retail businesses. Often, there are hidden dollars for non-profits. There are city and state funds that are set aside to help various organizations increase their visibility and reach.

One nice thing about using co-op dollars from a large manufacturer is that brand names do attract customers to your business-that's why you offer them. Advertising specific well known brands will increase your foot traffic. Harley Davidson has an amazing co-op program they offer to their retailers. It is a primary reason they have done so well. They encourage advertising based on specific guidelines.

It is to the advantage of an advertiser to utilize these dollars. Manufacturers in virtually every industry want to help with advertising costs. They are very aware that when you correctly advertise their brand name product you will probably sell more of it, thus increasing your orders.

The disadvantage of co-op advertising can be the restrictions set by the manufacturer. Often, they have such rigid guidelines about how to design the ad that you may lose all control of creative expression. For example, their logo may have to be positioned in an exact location in order for them to co-op the campaign.

If you are working with someone who claims to be an expert at advertising and they know nothing about co-op dollars they are not the expert they claim to be. Be aware.

Areas that you need to be educated on are program terms and reimbursement schedules. In some cases it can take months to receive reimbursement for a co-op campaign. In other cases, the company you are cooping with will send the money directly to the media source. Be sure to check this information out in order not to run into a cash flow problem.

Advantages of co-op advertising

  • Extra money to advertise

  • Account executive can do the paperwork

  • More frequency

Disadvantages of co-op advertising

  • Restrictions by manufacturer

  • No guarantee it will work

  • Limited creativity in ad copy

Before making a final decision, research your options on co-op advertising. You may be pleasantly surprised with what you discover.

Copyright: © 2004 by Kathleen Gage

www.kathleengage.com

Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required.

About The Author

Kathleen Gage is a business advisor, keynote speaker and trainer who helps others gain marketing dominance and visibility within their market. Get Gage's FR*EE report "Learn How One Salt Lake City Based Business Consultant Made Over 100k from One Idea" by visiting www.kathleengage.com.

[email protected]

In The News:

How Alexa Is Changing The Future Of Advertising  ForbesMany wonder if Alexa voice ads are on the way, even as Amazon's Alexa advertising policy doesn't allow them. Whether the platform begins selling ads or not, ...
Brands hog the big screen as advertising on other platforms clutters up  Business StandardWhile calendar year 2018 has been a trying period for multiplex exhibitors, what with ticket and food prices becoming a political flashpoint between state ...
Tech giants need to take more responsibility for the advertising that make them billions  Delano.luIf *content* which is pedestrian, not polarising, pays for online advertisers, what does this mean for democracy and freedom of speech? Sarah Glozer considers ...
How to Craft an Influencer Marketing Strategy That Will Outperform Traditional Advertising  AdweekThe rise of influencer marketing can be credited to the fact that the most impactful advertising comes from the people in our lives. With reports like Nielsen's ...
Karmarama lands £70m Lidl advertising account  CampaignLiveAccenture Interactive-owned agency beats Leo Burnett, VCCP and WCRS.
Advertising news today: CBS lawsuit, Verizon writes down Oath  Business InsiderEverything that you need to know in advertising today, from CBS News settling a case involving Charlie Rose to Verizon's write-down of Oath.
Diageo under fire for 'deceptive' Cîroc vodka influencer advertising on Instagram  The Drinks BusinessDrinks giant Diageo is under fire for “deceptive” advertising after social media influencers published thousands of promotional posts for Cîroc vodka without ...
The state of advertising has never been better  Campaign USHow about all that doom and gloom casting an ugly shadow over adland? The negativity is real. But don't be fooled. The industry is not in any roller coaster-style ...
5 Ways to Optimize PPC Advertising to Improve the Customer Experience  Search Engine JournalWant to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.
WPP advertising group to cut 3,500 jobs in £300m restructuring  The GuardianWPP is to cut 3,500 jobs worldwide and shut or merge almost 200 offices as the embattled advertising group seeks to restructure after a torrid year that included ...
‘Advertisers to face action if ad firms don’t pay fee’  Times of IndiaGURUGRAM: The MCG has issued a notice to all firms that advertiser in the city to conduct an audit of advertising agencies hired by them and ensure th.
Is working in advertising in the blood?  AdNewsThis new segment takes a look at the dynasties working in adland and puts an historic lens to past agency and client relations. This edition we meet the White ...
Woman writes open letter to tech companies about advertising after her son is stillborn  The IndependentA woman has written a heartbreaking open letter to tech companies after she continued to receive infant and motherhood advertisements despite her son being ...
Amazon’s Holiday Toy Catalog Is Advertising Parents Actually Want  WIREDWith Toys R Us gone, those sales are up for grabs, and Amazon wants them. The digital-first company was already beating Toys R Us in market share.
Reflecting on a career in advertising and marketing  Business DayAs advertising agencies struggle to remain profitable, advertising is no longer the sought-after career it once was.
This new deep fake video is both advertising and art  Fast CompanyAward-winning British artist Gillian Wearing created a deep fake video of herself as part of her exhibition at the Cincinnati art Museum.
Advertising & Marketing 101: How to get your business started  Dallas Business JournalIf you're reading this, you've taken an important step to grow your business. You've decided that you need to advertise to get your business where you want it to ...
TV Data is Changing Advertising Across Screens  ExchangeWireThere is no argument that TV is changing. A number of experts have shared their predictions with ExchangeWire, as to how TV advertising will shift in 2019.
Facebook, Google not advertising industry's biggest problem  The Australian Financial ReviewFacebook and Google are at the "lower end" of an online advertising fraud epidemic which is costing businesses $19 billion a year, and regulation must extend ...
PG&E Sued for Spending on Advertising Instead of Fire Safety  BloombergPG&E Corp. was accused of putting its “reputation above public safety” in a lawsuit alleging that the power company spends too much on advertising and not ...
Interactive ads will be the new face of display advertising  Nieman Journalism Lab at HarvardCall them irritating data guzzlers, but native rich-media ads will play a significant role in reviving display advertising across the internet in 2019. Display ...
Music in advertising: The bond between brand and music Marketing News  Media UpdateMnemonics might not be in everyday conversation, but they are integral to the advertising process, says Adam Howard, owner of Howard Audio.
Court of Appeals dismisses Goodson case on campaign advertising  Arkansas TimesSaying the issue was moot, the Arkansas Court of Appeals today dismissed a TV station's appeal of a court decision enjoining the airing of advertising critical of ...
Why advertisers are tracking your emojis  Vox.comIt's not just your Google keywords anymore. Advertisers are developing ads to target you based on the emojis you use.
4 Ways Agencies Can Be More Transparent in Their Advertising  AdweekIt's been said that sunlight is the best disinfectant, which is true, especially in advertising where clients are holding ad agencies' feet to the fire, demanding clarity ...
Mobile Advertising Company Mobvista Goes Public in Hong Kong  CapitalWatchOn December 12th the mobile advertising company Mobvista became the latest tech company to list its shares on the Hong Kong Stock Exchange, following in ...
PR Agency: Hefty Fine For Breach Of Ban On Drugs Advertising - Media, Telecoms, IT, Entertainment - Netherlands  Mondaq News AlertsThere is a ban against advertising drugs to the general public. The Dutch Ministry of Health, Welfare and Sport (VWS) takes strong action and imposes fines of ...
Students offended by 'distasteful' sign advertising migrant caravan-themed sandwich  Washington ExaminerA restaurant near the campus of Clemson University has upset students. Their grave error? Naming one of its sandwiches the “Tijuana Chicken Sandwich.”
Because change happens: how advertising is helping to tackle menstrual taboos in India  The DrumAdvertising has the power to change the world, but in India, where taboos around menstruation continue to linger, it is facing its toughest challenge yet. We take ...
Advertising Claim Substantiation Requirements and Legal Clearance Process  JD SupraSelling. It's the lifeblood of capitalism and is ultimately a company's primary goal. To sell, a company must distinguish itself in the marketplace, and the way to do ...
Veedol launches a new campaign for Take-Off  ETBrandEquity.comVeedol has launched a new campaign for its flagship brand - Take-Off. Lowe Lintas Kolkata, the agency-on-record for Veedol, has conceived the advertising ...
The Best Target For Addressable TV Advertising Is Not The One You Think  ForbesAs television advertising moves towards digital-style targeting, with the ability to serve up ads to people who fit a certain demographic profile, it's worthwhile to ...
Death is not always deadly in advertising  The Globe and MailThe Globe's bimonthly report on research from business schools. Media and pop culture are rife with representations of death. Through crime and drama shows ...
The Code Of Advertising Practice Is Once Again Safe In The Hands Of A New Self Regulatory Body, The ARB - Media, Telecoms, IT, Entertainment - South Africa  Mondaq News AlertsThe Advertising Regulatory Board officially opened for business in November and has already handed down its first ruling. South Africa Media, Telecoms, IT, ...
The issue of advertising on arts buildings  The BoarAdvertising has become so ubiquitous in the twenty-first century that modern audiences tend to not even think twice about the seemingly eternal, mind-numbing ...
Propaganda India joins the Worldwide Partners network  Campaign IndiaThe tie-up gives the Bengaluru based agency access to 70 markets across the globe.
Advertising Philanthropic Initiatives after They Bomb: Gates's New Embarrassment  Nonprofit QuarterlyLike the heavy preselling of an expensive movie, advertising can boost opening-day numbers, but a film—or a program—rises or falls by word-of-mouth.
Council calls Telstra payphones an advertising grab  Herald SunTelstra is pushing ahead with plans to install more than 120 super-sized payphones in central Melbourne, a move that some at the city council see as little more ...
transcosmos Wins "Japan Advertising Cloud Agency of the Year" Award  MarTech Seriestranscosmos inc. is proud to announce that the company received the "Japan Advertising Cloud Agency of the Year" award in the Adobe-product sales ...
In-Feed Native Ads: Measuring Native Advertising  ForbesThe onset of native and *content*-based advertising solutions has presented the industry with a complex challenge.
Amazon Advertising Options Guide: What Marketers Need to Know  Search Engine JournalThinking of advertising on Amazon? This guide will walk you through four ways to get your products in front of millions of shoppers.
Camp Fire lawsuits target PG&E for advertising about its safety work  San Francisco ChroniclePacific Gas and Electric Co. misled the public about its efforts to maintain power equipment in a way that helps prevent wildfires, Camp Fire victims allege in a ...
Advertising's Next Frontier: Your Smart Home  ForbesAdvertising has created a new business model for many industries. As smart home technology becomes a standard, how will brands be exploring opportunities ...
How Kaveta Chaudhry became Lalitaji  ETBrandEquity.comShe played one of the most iconic characters of Indian advertising. Brand Equity pried around and re-discovered Kaveta Chaudhry aka 'Lalitaji'
UK betting firms back live sports advertising ban  The GuardianOnline gambling firms such as Bet365, William Hill and Ladbrokes agree ban amid fears of impact on children.
Advertising Accountability Program inquiries prompt new privacy regulations  MobileMarketing MagazineThe Online Interest-Based Advertising Accountability Program, which is responsible for implementing the “self-regulatory” Principles of the Digital Advertising ...
DDB Mudra's Vineet Gupta might be turning an entrepreneur  Campaign IndiaIn what could be the latest in the series of top deck movements in ad land, DDB Mudra Group CEO Vineet Gupta is believed to be turning into an entrepreneur.
Open Measurement Software Development Kit for Mobile In-App Advertising Gains Global Adoption, Enabling Viewability Measurement on 2 Billion Devices Globally  Global Banking And Finance ReviewThe IAB Technology Laboratorys Open Measurement Software Development Kit (OM SDK) has achieved tremendous support by measurement companies, ...
Oyo appoints Animal to handle creative | Advertising  Campaign IndiaOyo Hotels and Homes has awarded its creative mandate to Animal following a multi-agency pitch. Animal is an advertising and branding agency based in New ...
UK government spent most on Facebook political advertising  POLITICO.euUK government spent almost £97000 on ads seeking support for its Brexit deal.
GoAuto's First AOR Is Peter Mayer Advertising 12/13/2018  MediaPost CommunicationsPeter Mayer Advertising has been named the agency of record for Baton Rouge, LA-based GoAuto Insurance. While GoAuto has used a number of marketing ...
Global eSports Market Market Outlook 2024 By Revenue Stream-Sponsorship & Advertising, Ticket Sales, Merchadising & Others - ResearchAndMarkets.com  Associated PressDUBLIN--(BUSINESS WIRE)--Dec 12, 2018--The “Global eSports Market (By Revenue Stream-Sponsorship & Advertising, Ticket Sales, Merchadising & Others; ...
Hogan communications director joins advertising and strategy firm that worked on Maryland governor's campaigns  Baltimore SunMaryland Gov. Larry Hogan's former communications director and deputy campaign manager, Doug Mayer, is joining an Annapolis-based advertising and ...
Finnish Company Outwits Liquor Advertising Ban By Using Gloomy Skies To Promote Product  ForbesAn innovative Finnish spirits company goes around outdoor liquor advertising laws to turn the entire Finnish gray skies into a billboard for its canned cocktail, ...
6 Ways to Boost Year-End Sales Without Spending a Cent on Advertising  Inc.How you can prop up sales without breaking the bank on ads.
Facebook testing search advertising as new revenue stream  Seeking AlphaFacebook (FB +0.6%) is starting to test search ads, from its search bar and in Marketplace, in the U.S. and Canada. That squares off against AdWords from f.
Amazon product ads evolution: A harbinger of Amazon local advertising?  Search Engine LandGoogle is having a rough fourth quarter. October alone was a horrible month for one of the world's most highly regarded brands. On the eve of a major hardware ...
Opinion | Advertising shift to digital media affects print  LivemintAmardeep Singh, CEO of the IPG Mediabrands digital media agency, Interactive Avenues, is flooded with queries from his clients on digital media possibilities ...
Gillian Brockell pens open letter about Facebook advertising after stillbirth.  MamamiaA journalist has penned a heartfelt open letter to tech companies urging them to change the way they target advertising to pregnant women. Late last month ...
10 advertisements that broke the internet in 2018  702Some were good, some were great, many were just plain awful. They all went viral.
Britain's largest online pharmacy found advertising on Russian state 'propaganda' channel  The TelegraphBritain's biggest online pharmacy advertised on Russia's Kremlin-sponsored television station, which was accused of spreading propaganda over the attempted ...
Essence's Gerber Outlines The Practical Realities Of Swift Advertising Change  BeetTVSAN JUAN, Puerto Rico—Anyone can sympathize with traditional television networks given the transformational challenges they face. But to empathize…
Advertising Agencies Task APCON On 2019 Political Campaigns  Leadership NewspaperAdvertising practitioners across Nigeria have called on Advertising Practitioners Council of Nigeria, (APCON) to prevail on political parties and candidates to ...
Discovery: Advertising Impact Minimal, Buy The News  Seeking AlphaDiscovery's stock sold off sharply as its TV ratings dropped 11%. Advertising revenue growth guidance reduced to 2-3% from 3-5% for Q4 2018. The financial ...
Industry stalwart Sagar Mahabaleshwarkar joins Contract Advertising as chief creative officer  afaqsContract Advertising has announced the appointment of Sagar Mahabaleshwarkar as the chief creative officer. With over three decades of experience across ...
The big lessons of political advertising in 2018  The Conversation - USThe 2018 midterm elections are in the books, the winners have been declared and the 30-second attack ads are – finally – over. As co-directors of the Wesleyan ...
Online advertising has alienated our most valuable asset – the consumer  The DrumIt's an understatement to say things have changed since I started my career in publishing 34 years ago, and mostly for the right reasons. The industry has moved ...
Want good marketers? Look for these 10 traits.  Knoxville News SentinelThere is an immense demand for experienced and entry-level digital marketers, even right here in Knoxville. The top trending marketing and advertising skills to ...
Sky chief outlines the 'inconvenient truth' about gambling advertising  The DrumSky chief executive Stephen van Rooyen has taken aim at plans by the Remote Gambling Association (RGA) to implement a 'whistle to whistle' advertising ban ...
Sattviko launches campaign to 'fight against plastic'  ETBrandEquity.comSattviko launches its 'Sattviko wrapper exchange' campaign across India.
Street Fighter 5 has in-game advertisements now, and they’re as hilariously stupid and inept as you’d expect  VG247Capcom just added in-game advertisements to Street Fighter 5 – and if they weren't so gross they'd actually be pretty funny. A few days ago, Capcom ...
Grow Advertising Announces the Release of The Ins and Outs of Television Advertisements  PR WebWhitefish, MT (PRWEB) December 12, 2018 -- Grow Advertising has published a comprehensive infographic entitled “The Ins and Outs of Television ...
Spectacular Outdoor Advertising Market is Booming Worldwide | JCDecaux Group, Clear Channel Outdoor, Outfront Media  Tribune UpdatesA new research document is added in HTF MI database of 117 pages, titled as 'Europe Spectacular Outdoor Advertising Market Report 2018' with detailed ...
Boohoo 'broke advertising rules', BBC Watchdog finds  BBC NewsThe BBC's Watchdog Live finds the fast-fashion retailer broke advertising standards rules.
Twitter warns global users their tweets violate Pakistani law  ETBrandEquity.comAfter Googling the relevant sections of Pakistan's penal code, the Toronto Sun op-ed editor was startled to learn he stood accused of insulting the Pr..
Cancer society calling on province to ban promotion, advertising of e-cigarettes  Regina Leader PostConcerned about youth vaping, the Canadian Cancer Society is calling on the province to ban promotion and advertising of e-cigarettes.
Wanda Boto Tyre advertising on NASDAQ screen in Times Square  Tyrepress.comIn September 2018 Shandong Wanda Boto Tyre Co Ltd was invited to display some of its advertising on the NASDAQ screen in the world-famous Times Square ...
Advertising Fraud Falls Flat When Faced With Transparency: How Can Blockchain Help?  ForbesOnline Advertising is vitally important in today's world, but still incredibly shadowy. Advertising fraud runs wild due to lack of transparency, so perhaps it is time to ...
Oxbridge applicants misled by personal statements company, Advertising Standards Authority rules  The TelegraphOxbridge applicants purchasing £150 pre-written personal statement were misled after believing they could pass them off as their own work, the Advertising ...
BE Exclusive: The web-series that caught everyone's attention  ETBrandEquity.com(Thinkstock Images) With the rise of video-streaming platforms in India, viewers made a transition online to watch *content*. Google India in its 'Year in Search ...
Online gambling advertisement is becoming more popular than TV  Bulawayo24 NewsAfter lawmakers in many countries prohibited gambling advertising on television, it was pushed into online spaces. And it was precisely in the network where it ...
Chrome 71 stomps on abusive advertising  Naked SecurityGoogle shipped version 71 of its Chrome browser yesterday featuring a raft new security measures alongside fixes for 43 known issues.
Advertising has an aegism problem | Agency News  AdAge.comIn advertising, and at agencies in particular, it's rare employees ever reach retirement age. They're often squeezed out long before.
In a Mobile World, Ad-supported Video Must Innovate to Survive  MarTech AdvisorLike all mobile video, ad-supported video faces the challenge of availability. Buffering, poor WiFi signal and other playback issues can cost providers eyeballs ...
TV’s Next Commercial Break Might Be the Pause in Your Binge (EXCLUSIVE)  VarietyHulu and AT&T are set to launch technology in 2019 that will place a full-motion video ad on screens when viewers pause TV selections.
eBay customer? Check the Advertising Preferences!  Ghacks Technology NewsIf you are an eBay customer, either as a seller or buyer, you may want to check the advertising preferences on the site if you have not done so in the past.
Rideshare advertising startup Firefly launches with $21.5M in funding  TechCrunchFirefly, a startup that allows rideshare drivers to make money through digital advertising, is officially launching today. It's also announced that it has raised $21.5 ...
YouTube drops paywall from some Originals, explores advertising  Marketing LandIn a strategic about-face last week, YouTube announced it will drop the paywall from its Originals programming and make the shows available on the free ...
The growing call for political advertising reform  The DrumThe disconnect between regulation of digital and physical advertising is gradually closing, as efforts to increase the transparency and regulation of online ads ...
Festive advertisers dump TV for online media  The GuardianUK advertisers are cutting almost £44m from their TV ad campaign budgets in the run-up to Christmas, as a shift in focus to targeting shoppers on digital media ...
Digital influencers have changed advertising. They're changing journalism, too.  Columbia Journalism ReviewIt's a newish term, used to describe social media users whose online clout enables them to engage with and advertise to their followers in more direct ways than ...
Marc USA CFO retiring  Pittsburgh Business TimesZolot worked at agency since 1976, was CFO for past 20 years.
Guide to Advertising Technology  Columbia Journalism ReviewExecutive Summary | Key Findings | Introduction | Review of ads | Advertising's influence on news | Ads on social | The turn against advertising | Ads on search ...
Whig advertisers help fund toys, care package stockings  Cecil DailyELKTON — Ads have been a steady presence in the Cecil Whig since its first issue 177 years ago, but over the past few weeks readers have likely noticed ...
The future of advertising is not just martech but a re-emphasis on branding  The DrumI believe the next stage of advertising will see the re-emphasis on branding. Marketing tech has become in vogue and it has its role but in a world dominated by ...
Advertising unhealthy habits at the C-Store  The Daily PrincetonianLast week, I noticed a giant Red Bull display in the Frist Campus Center C-Store that included the message: “Shaping up your GPA? Red Bull gives you wings.
Struggling Oath shows telcos have a mountain to climb when it comes to advertising  TelecomTVVerizon's announcement of a $4.6 billion goodwill writedown on the value of Oath lays bare the scale of the challenge telcos face when it comes to advertising.
Why The Digital Advertising Industry Needs An Ethics-By-Design Framework  AdExchanger“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...
Football has encouraged problem gambling too long - advertising ban should be just the start  Telegraph.co.ukAnybody who has crossed the threshold of a Las Vegas casino can hardly fail to have noticed the absence of clocks.
Competiton Commission clears Zydus Wellness-Heinz India deal  ETBrandEquity.comThe Competition Commission Tuesday said it has approved Zydus-Cadila's deal to acquire Heinz India consumer wellness business that includes popular br..

Buying Radio? Read This and Dont Waste Your Money

Pay close attention and make it work the best for... Read More

What?s the Score?

You may be aware that in a basketball game the... Read More

Custom T-shirts -- Put Your Company Logo on Cotton!

An effective way to gain company recognition is to order... Read More

How Much Money Do I Need to Spend on Advertising?

Q: I've never really done much advertising for my business;... Read More

The Power of...

You certainly must know that Many Big Marketers consider COPYWRITING... Read More

Advertising Inserts

One of the best and easiest ways to advertise without... Read More

Why Your Ads Aren?t Working

The president of a manufacturing company recently asked me, "Why... Read More

Free Publicity With Dogs, Cats, and Rats

Here's a fascinating idea.. Having noticed that there always seemed... Read More

Super Secret Tip For Using PPC Search Engine Advertising Successfully

It's not about traffic; it's about generating leads. That's right.... Read More

How To Make Your Advertising Work!

Many believe that when it comes to advertising, it's a... Read More

Moving Message Display

Moving message display are designed to be installed into environments... Read More

CD Business Cards- Why Use Them?

CD Business cards are the electronic version of the now... Read More

Moving Message Board

Moving message boards are used in the areas where continuous... Read More

The ONLY Type Of Advertising People LOVE!!

Can it be???Is there advertising that people actually love?You bet... Read More

Direct Mail Rules of Thumb

First and foremost - You should identify your target market.... Read More

3 Elements To A Deal-Sealing Classified Ad

Have you ever wondered why your perfectly fine classified ad... Read More

3 Simple Steps to Getting Thousands in Free Advertising

Many entrepreneurs believe that they understand what public relations is,... Read More

Outdoor Sign

Many business organizations that needs to disseminate late-breaking information to... Read More

More Cheap Tricks for Promoting Your Business

In a recent article, I shared five of my top... Read More

Avoid The Big Advertising Mistakes

Is your advertising copy getting the results you want? If... Read More

16 Methods for Getting Free Advertising

1. Place copies of your circular on bulletin... Read More

How To Create A Better Brochure

Having a quality brochure makes a positive impression on a... Read More

Choosing a Print Mail Dealer

"Print & Mail is a type of service that... Read More

Your Eye Catching Publicity Flyer

Your website is done, your business cards have been delivered,... Read More

Organizing Business Cards for Effective Contact Management

Now that you've had colorful new business cards printed, and... Read More