Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Push vs Pull Advertising > NetSparsh - Viral Content you Love & Share

Push vs Pull Advertising

Push vs. Pull Advertising - Understand the Consequences for your Product or Service

You will save yourself a considerable amount of time and money if you first determine your product's (or service's) suitability for "pull" and "push" advertising.

Pull advertising is geared to draw visitors to your website when they are actively seeking your product or service. Prime examples of pull advertising are search engine optimization, cost per click search engines, directory listings, yellow page ads, and shopping portals such as mySimon and DealTime.

Push advertising refers to all efforts to get the word out to an entire group of potential customers in order to hit the few that many be currently interested in your product or service. Most traditional offline advertising efforts (magazine, billboard, newspaper, tv, classifieds, etc) as well as online banners ads and email broadcasts are considered push marketing.

Understanding which approach is best suited for your product should become the cornerstone of your advertising strategy.

Take as an example the results of our wine accessories company (not wine, but accessories like corkscrews and wine glasses). Each of our push advertising efforts failed. We have tried ads in targeted magazine, opt-in email campaigns, banner campaigns at wine industry websites, ads in gourmet website newsletters, you name it. We have yet to receive a response (measured in customer orders) to justify the cost.

It all comes down to the fact that as much as we would like to think so, people don't really need $50 Austrian crystal wine glasses. There are simply too many product and vendor substitutes to command the purchase of even avid wine drinkers.

Pull advertising, on the other hand, has been extremely effective at acquiring profitable traffic. When someone does a search online for terms such as "wine decanters" we have found that these people are ready and willing to spend money the very first time they visit our site.

If you are fortunate enough to sell a product or service that falls into the 'need' or 'unique' category you may be able to take advantage of all of the push and pull media outlets available to your industry. Your job will be to simply find which advertising channels offer you the best return on investment.

Be realistic and objective about your product. In order for small company push marketing to be effective you must be selling either a universally desired or a truly unique product.

Is your product or service so desired or unique that by simply introducing it to your audience you will be able to acquire a sale? If not, you should work to maximize your exposure in every single pull advertising vehicle. You may grow a little slower than you would prefer, but slow profitable growth is always better than going out of business while waiting for an ad campaign to pay off.

--

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at mailto: info@lessonsfromthefront.com.

About The Author

Henry Coleman is an experienced entrepreneur and the primary author of Lessons From The Front - A Practical Guide to Starting & Growing Your Internet Business. Visit http://lessonsfromthefront.com to get an inside look at how you can build a real business from the ground up.

info@lessonsfromthefront.com

In The News:

Advertising – Malheur Enterprise  malheurenterprise.com
Advertising, Promotions, and Marketing  Wilson Sonsini Goodrich & Rosati
Chinese Real Estate Companies are advertising Wheat and Garlic instead of Homes  ఇండియా హెరాల్డ్ గ్రూప్ అఫ్ పబ్లిషర్స్ ప్రై లిమిటెడ్ - India Herald Group of Publishers P LIMITED

If You Want To Get More Customers, Heres 10 Powerful Stories To Improve Your Ads

Remember, as a child lying in bed and listening to... Read More

Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page

Stand Out in Ways that Matter to Directory Users A... Read More

Top 9 Reasons To Advertise

Advertising is not for every company. But some require it... Read More

10 Tips For Writing A Profit Producing Ad

1. You can get ad copy ideas by studying similar... Read More

Organizing Business Cards for Effective Contact Management

Now that you've had colorful new business cards printed, and... Read More

The $500.00 A Month Plan

One way to make extra money or start a... Read More

Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers

It is getting harder daily to generate traffic.And when you... Read More

The Skinny on Billboards

Several years back the billboard people put a big picture... Read More

Brochures - The Ultimate Sales Tool

"How brochures can help you stand out from the competition,... Read More

Media Planning: Smart Choices for Your Success

Media Planning for SmartiesYou say you're ready to advertise. How... Read More

Do Your Radio Ads Work?

Most small businesses don't have a high powered advertising agency... Read More

The First UK Man To Become a Human Billboard an Interview

Advertising on humans using tattoos is rapidly kind of freak... Read More

The Inside Secrets Of Free Publicity For Your Business

Product publicity is the "secret pathway" to business success... Read More

How To Create A Better Brochure

Having a quality brochure makes a positive impression on a... Read More

Five Characteristics of Highly Successful Advertising

Have you ever spent a small fortune on advertising that... Read More

God Bless The Refrigerator Magnet!

Ah, my very favorite promotional product of all, the refrigerator... Read More

Take Advantage of Your Foes

Let's take an example that is easy to check: I... Read More

Womentisements

The unnecessary and extensive use of female models in advertisements... Read More

Dont Be a Secret Agent

This tactic of the game was hard for me to... Read More

Trade Writing - For Cash!

Often considered as "plain Jane's" of the print world, trade... Read More

When Times Get Tough... or When to Really Advertise

The Pundits say the economy is slowly, but surely, recovering.... Read More

Boost Headline Believability With Specifics

Don't use vague generalities in your headlines. Be as specific... Read More

Cable Ads 5 Bucks!

Cable has grown from 13 houses connected together in 1948... Read More

Advertising Copy: What?s Really Important?

You labor long and hard trying to create the perfect... Read More

Imprinted Promotional Items ? Their Many Marketing Applications

There are many uses for promotional items. This means that... Read More