Persistant Advertising Will Do No Harm!

From my experience, I've been on many discussion groups and have spoken to many other like minded people. The one topic that always seems to arise is how to get massive sales right away.

Not only massive sales but quick sales. Well let me clear something up for you. Creating MASSIVE sales takes much dedication, persistence and especially patience. Not to mention planning & money!

See the unfortunate part is that people give up. Not only do they give up but they usually give up right before they succeed. I have a friend who's tried 4 times to start a roofing business and keep it going. I asked him, what kind of marketing plan did you have?

He said "well none actually, I was trying to rely on word of mouth advertising to get me started and a few ads here and there".

Now, don't get me wrong, if you can get a fantastic "word or mouth" campaign going then you won't have any problems. See the problem wasn't that my friend couldn't do the work but that his "sphere of influence" was very small. Hence he was having problems getting word of mouth working for him!

So I suggested to him that he place a very small ad in the newspaper around the surrounding area. It turned out that he had already tried an ad in the paper but, he had placed a one time ad almost the size of the whole newspaper and hardly got any business out of it. Which never mind cost him a fortune.

I explained to him that persistence is the key, yes a lot of people will see the ad, but as soon as they are done reading it, they will forget it ever existed. So I said to him, grab a small 15-20 word ad and put it there for the rest of the year!

So moving on a little, his ad started off small but then grew more and more profitable! See it takes about 21 times for your visitors to see your ad until you make a sale.

21 times Martin???

Yes about that... we are so saturated with ads it has to be imprinted in our minds before we can even remember just one specific one. So the reason for having my friend put out a small ad instead of one massive full page ad was to allow his potential clients to get used to the fact that he wasn't going anywhere and his business seemed legitimate and profitable.

It's all about getting into your prospects sub-conscious and staying there until they are ready to buy!

So just remember when you're trying to decide between a one time shot that might cover coast to coast or a smaller ad that will cover coast to coast 12 months a year, always stay with persistant advertising!

About The Author

Martin R. Lemieux

owner

Smartads Information Centre

Canadian Entrepreneur Advertising Resource & Research!

http://www.smartads.info

Read over 200 articles on advertising!

WANT TO REPRINT THIS ARTICLE ?

You may use this article on your site as is but you MUST send me a note [email protected]. Thank You!

In The News:

Charity Advertising & Marketing Partners  The Dallas Morning News
Zeroing in on Transit Advertising  American Laundry News
Thanks To Our Advertisers  Above the Law

Advertising In The Local Press

There are three main reasons why I would hesitate when... Read More

Organizing Business Cards for Effective Contact Management

Now that you've had colorful new business cards printed, and... Read More

The Truth in Advertising

Most of us have seen at least a dozen different... Read More

The Key To Marketing New Ideas!

Imagine tossing a pebble into a crystal clear pond on... Read More

What Does Your Business Card Say?

Business cards are the most underutilized and misunderstood marketing tool... Read More

3 Elements To A Deal-Sealing Classified Ad

Have you ever wondered why your perfectly fine classified ad... Read More

Advertising - Should You Be Advertising Your Services?

You offer a reliable, quality service. You know that if... Read More

Information Gathering & Delivery May Never Be The Same!

Give Us The Bottom Line!If you are like most people,... Read More

Media Savvy - How To Manage Your Time To Gain The Best Media Coverage

Did you know generating positive media coverage is four times... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you... Read More

The Motivational Triggers That Make People Buy

In order to sell more products and service, you need... Read More

Free Publicity With Dogs, Cats, and Rats

Here's a fascinating idea.. Having noticed that there always seemed... Read More

Classified Ads That Get Results

Classified ads do not have the big market appeal that... Read More

How To Create A Better Brochure

Having a quality brochure makes a positive impression on a... Read More

Top Design and Marketing Tips from a Branding Expert

This month, we wanted to share some general tips relating... Read More

Marketing Tips - Advertising

Typical methods of advertising-newspapers, radio and television are effective if... Read More

Advertising: 10 Powerful Secrets To Help You Sell Your Ad Space Like Crazy

If you want to sell more ad spaces, you must... Read More

What the Newspaper Ad Person Won?t Tell You

Newspapers are considered the PRIMARY advertising medium by 99.4% of... Read More

Printing - How Do I Buy It?

Why should I care where I get my printed material... Read More

How Do People Know Youre in Business?

One of the most important things to do now that... Read More

B2B Marketing Health and Elder Care Services

Quality Care Options is an established company advocating for the... Read More

Make Your Business Cards Work

What's the cheapest, most under-used marketing tool you have?The answer's... Read More

Hit Them With Benefits

More about advertising from BIG Mike McDanielIt makes no difference... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you... Read More

Mobile Detailers; Customer Window Displays

Mobile detailers have all types of customers, many of whom... Read More