How to Breathe New Life into Your Advertising Campaign

If you haven't made many sales or perhaps none at all, don't be discouraged. Use this 10-point checklist to breathe new life into your advertising campaigns and improve your response rate.

Remind people they are ordering through a secure server. Tell them you won't sell or share their e-mail address and that all their information will be kept confidential.

Your advertisement should outline benefits and not just features. In addition, your ad's headline should attract your target audience. You should also list testimonials or guarantees.

Here are two free resources you can use to learn how to write effective ads and headlines.

5,000 Hypnotic Words and Phrases


http://www.incomewaterway.com/free-book

Copywriting E-Course


http://www.red-hot-copy.com/downloads.htm

People usually don't purchase the first time they visit. The more times they visit your site, the greater the chance they will buy. The most effective way to get people to return to your site is to give them a free subscription to your e-zine. You can accomplish this by posting a sign up form or guestbook on your website. You could also list free and low cost resources on your website and update them regularly. Ask visitors to bookmark your site and visit again and again to discover newly added items.

People will feel more comfortable if they know who they are buying from. Publish a section called "About Us" (or "About Me" if you're a sole proprietor) on your web site. Include your business history, profile of employees, contact information etc. Here's an example of my own "About Me" page.

http://www.incomewaterway.com/aboutme

Accept credit cards, checks, money orders, and other forms of electronic payments such as PayPal, ClickBank, etc. Take orders by phone, e-mail, website, fax, mail, etc.

You need your own domain. To find if a name is already taken and to register your own domain name go here:


http://www.godaddy.com

Make sure your website is easy to navigate through. If you site has dozens of pages, consider including a site map.

Websites are most effective when the material all relates to one theme including the graphics.

Here's where you can find out how to download a free ebook that will help you design effective web pages:

[email protected]

When you use free stuff to lure people to your website include it below your ad copy or on another web page. If you list the freebie above your ad they may never look to see what you're selling.

You won't sell steaks to a vegetarian. You want visitors that are interested specifically in what you offer. Consider surveying your existing customers to see what made them decide to buy from you. This information will help you improve your target marketing and advertising.

If you don't yet have a customer base, use ezine advertising to begin building one. Find ezines that cater to an audience interested in your marketing area. For instance, if your product relates to humor find publishers that distribute humor ezines. Here's one of the fastest ways to find the right ezines.

http://www.incomewaterway.com/ezines

Every experienced marketer knows you must work at constantly improving various aspects of your business...especially your ad copy since it's the lifeblood of your business. This is how you get the word out. So, you must be willing to try different headlines and revise ad copy if necessary.

Use an ad tracker for your advertising campaigns to measure how many clickthroughs you receive for a particular ad.

Many people are interested in your product but they put off buying it till later and eventually forget about it. Entice them to buy now with a freebie or discount and include a deadline date when the offer ends.

If your business is at a standstill, it doesn't have to be. Use these 10 techniques to breathe new life into your marketing efforts.

About The Author

Karin Peavy has marketed online for three years. Her goal is to help others zero in on exactly what's needed for web success. In response to this goal she created http://www.incomewaterway.com, home to some of the web's best marketing resources including free articles and ecourses. Karin also publishes a free weekly e-newsletter that provides product reviews, income opportunities and marketing tips. Free gift with every subscription: http://www.incomewaterway.com/FreeTips.

You may use this article in your electronic publication or on your website as long as you do not alter the article in any way. You must also include my bio in its entirety.

[email protected]

In The News:

Advertising, Subscriptions To Drive CBS's Fiscal 2019  ForbesCBS Corporation's revenues and earnings per share missed market expectations when it reported its fiscal fourth quarter results on February 14.
3 Key Advertising Takeaways From the IBM Think Conference  AdweekThe 2019 IBM Think Conference in San Francisco offered several glimpses at how the venerable technology company and its partners envision the future of ...
In Retrospect: Three Advertising Takeaways From 2018  MarTech SeriesWith 2019 kicking into full gear, what better time to reflect on the past year and some of the biggest trends that were front-and-center in the advertising world?
MannKind - Scripts, Advertising, And Cash  Seeking AlphaAdvertising has slowed again. Afrezza scripts came in at less than 600. Cash sits at about $55 million.
How Paid Search Can Become a Top Advertising Strategy for Brands and Retailers  AdweekEven though retailers already spend the majority of their advertising budget in digital, 80 percent of their co-op funds have traditionally gone into non-digital ...
Why American trade cards of yore were hilarious advertising tools  The HinduHurting younger children, torturing animals and racism were fairly popular themes back then.
How the Lee Clow Talent Tree Spreads Far and Wide in Advertising and Creativity  AdweekThe “coaching tree” is a familiar phenomenon in football. Much like a family tree, some of the most successful coaches in the sport can trace their lineage back to ...
To compare or not to compare  Bizcommunity.comThe ad wasn't rude, obnoxious or over-the-top. It was actually really quite useful, asking: "Vehicle A has such n such brakes, Vehicle B does not - would you put ...
Advertising spend to grow by 14% to Rs 80,678 crore this year  Economic TimesThe advertising market is likely to grow at 14 percent to Rs 80,678 crore this year, the fastest growing market globally, driven by strong macroeconomic factors, ...
Tips to Help Advertisers Survive and Thrive in the Gig Economy  AdweekWe've all heard it: The rise of the gig economy is putting an end to the traditional job market. While there's no universally accepted definition of what a gig worker ...
IAB: Digital advertising experiences 'landmark' 2018, bolstered by OTT, DTC  Marketing DiveDigital ad revenue in the U.S. reached $26.2 billion in Q3 2018, a 20.6% increase year-over-year, according to findings from the latest biannual report from the ...
18,000 Android Apps Track Users by Violating Advertising ID Policies  BleepingComputer18,000 Android apps with tens or hundreds of millions of installs on the Google Play Store have been found to violate Google's Play Store Advertising ID policy ...
RAF advert that challenges sexist advertising to debut on Channel 4  The IndependentA Royal Air Force advert that challenges stereotypes about women is set to make its television debut, as new research reveals how sexism is rife in commercials.
3 Ways Content Creators and Advertisers Can Build More Sustainable Relationships on Social  AdweekIt's no secret, the economics of online *content* has many publishers and creators relying solely on digital advertising as their single source of revenue. But digital ...
Chicago Agency's Creative Talent Inducted into Medical Advertising Hall of Fame as a Future Famer  PRNewswireCHICAGO, Feb. 15, 2019 /PRNewswire/ -- For the second consecutive year, the Medical Advertising Hall of Fame (MAHF) has inducted a key staff member from ...
Big brands like Unilever and Marriott are taking more of their advertising in-house than ever before, and a whole new cottage industry of companies is trying to cash in on the opportunity  Business InsiderAs more big brands take their advertising in-house, a new crop of companies is emerging to help them pull this off.
Motion filed to delay lawsuit proceedings between Lamar Outdoor Advertising and City of Weston  WBOY.comAttorneys for both parties involved in a lawsuit related to placement of billboards are seeking a new scheduling order for the proceedings.
Unified measurement system will help drive advertising growth: Madhusudan Gopalan, P&G  Exchange4MediaAt the unveiling of the Pitch Madison Advertising Report 2019, Gopalan, MD & CEO, P&G India listed out three important steps for the industry to ensure growth ...
Taco Bell Nearly Doubles Television Advertising Spend in January  Skift TableNote: With advertising being such a large part of the restaurant business, Skift Table continues to look at the top spenders on television ads for the.
Revealed: Facebook enables ads to target users interested in 'vaccine controversies'  The GuardianSocial media platforms under pressure by US congressman to crack down on anti-vaccine propaganda, citing Guardian investigations.
Deeper Dive—Data Plus Math plots a path for attribution in TV advertising  FierceVideoAttribution hasn't always been the strongest means of measuring TV advertising effectiveness. But recent deals for Data Plus Math signal a shift in the linear ...
DTC brands are running into TV advertising’s legacy limitations  DigidayIn response to Facebook's ever-rising ad costs, direct to consumer marketers have flocked to TV. They're now finding the traditional media platform comes with ...
Advertising Trends You Should Consider in 2019  EntrepreneurIt's a new year, filled with new challenges to advertising professionals. The slow death of traditional advertising vehicles (TV, newspapers), the rise of new ones ...
Big Drop In Advertising Giants Shares  ForbesWPP, Interpublic, Omnicom and Publicis Groupe are in a bit of a trouble. Their stocks have been affected and there is a significant drop in their share value.
Chinese primary school pupils take home certificates advertising eyewear  South China Morning PostHebei province school banned from enrolling new pupils after it was found to have broken rules on commercial activities, and vice-principal has been fired.
Broward judge violated rules by advertising Democratic endorsement, commission says  Miami HeraldA Broward County Circuit Court judge violated Florida's Code of Judicial Conduct by revealing his party affiliation and advertising a Democratic group's ...
Perhaps advertising would help pay for Trump's wall  The Bozeman Daily ChronicleWith another government looming and Mexico irrationally and unjustly refusing to finance “The Great Wall of Trump” new ideas must be brought to bear to raise ...
What print media needs to do to win back advertisers' faith  ETBrandEquity.comPrint ads will be more effective if they complement digital campaigns and entice readers to interact with brands online, says Vanita Keswani, CEO, Mad..
Amazon Has a Big Advertising Business. Walmart Wants One Too  Gadgets 360Having watched Amazon.com build a massive advertising business, brick and mortar stores are looking to do the same.
The country advertising for 'moral' executioners  Newstalk ZBA small island nation has made global headlines after advertising vacant positions for hangmen. The controversial job ads were featured in local papers in.
UK broadcasters face advertising tipping point, new study finds  The GuardianBroadcasters are facing a tipping point in the next five years where a faster decline in traditional viewing will make TV campaigns too expensive to be ...
PepsiCo says higher advertising costs, new product investments will dent profit this year  The Globe and MailPepsiCo Inc. said on Friday that increased investments in advertising and products aimed at boosting sales growth would lead to a fall in profit this year.
5 Facebook Advertising Hacks for your Health and Fitness Brand -- or Any Brand  EntrepreneurWe're now two months into the new year, and as a health and fitness ecommerce brand, we see continuing evidence that there's never been a better time to use ...
Advertising Increase for Newton News  Newton NewsOver the past two years Newton Press and Newton News has absorbed many price increases from the paper mills, ink manufacturers, general running costs and ...
Valentine’s Day Advertising Campaign Breeds Controversy in Greece (video)  Greek ReporterAn advertising campaign for Valentine's Day by a famous chocolate brand featuring same-sex and interracial couples has fueled controversy in Greece.
How could Facebook’s use of blockchain affect marketing and advertising?  MarTech TodaySince Facebook and Instagram play a vital role in many brands' marketing strategies, how could the company's use of blockchain-based solutions affect ...
Opportunities for Advertising With Augmented Reality Are More Popular Than Ever  AdweekMost investors and many marketers I speak with don't quite realize what's happening with AR ads today. I anticipate that AR advertising will account for at least ...
Report: Pilot Flying J pulls ESPN advertising after article critical of Jimmy Haslam  WKYC.comAccording to the Sports Business Daily, Pilot Flying J has ended its advertising and sponsorship with ESPN over an article detailing Jimmy Haslam's tenure as ...
Redfin lost $42M in 2018 amid advertising push  The Real DealRedfin's losses widened to $42 million in 2018, as the discount brokerage invested heavily in direct advertising to fuel its growth.
6 Non-Advertising Ways That Facebook Can Grow  Seeking AlphaFacebook set a new record of $274 million for non-advertising revenue in Q4 2018, up 41% year-over-year. This means Facebook has an annual run rate of ...
PICTURES: 'Ndinyengeiwo' Girl Lorraine Guyo Lands Advertising Appearances With Steward Bank, JanJam  PaZimbabweLorraine Guyo, popular for her Ndinyengeiwo video that went viral, has attracted some brands that have featured her in their adverts. These include one of the ...
Expect India to be huge growth driver: Amway  ETBrandEquity.comUS-based direct selling major Amway Inc expects India to be a huge growth driver for the company and play a role in its global supply chain through innovative ...
Google to introduce Advertising Transparency Report and searchable Political Ads Library for Lok Sabha Election 2019  Business TodayThe initiative aims to bring more transparency and openness to election advertising online and enabling voters to get the election-related information they need.
Facebook faces US privacy pact that could cost billions  ETBrandEquity.comFacebook Inc. is in talks with US regulators over alleged privacy violations that could force the social-media giant to pay billions of dollars in a record-breaking ...
Cloud Advertising Market and Its Detail Analysis by Key Players Like Amazon Web , Oracle Corporation, Google, Rackspace Hostings, IBM Corporation, Adobe Systems Incorporated - Press Release  Digital JournalLarge and small businesses (SMEs) are adopting a marketing cloud platform because they can take advantage of features such as flexibility and robustness of ...
Big brands are taking more of their advertising in-house than ever before, and a whole new cottage industry of  Business Insider IndiaChristian Alminana/Getty Images for Cannes LionsUnilever CMO Keith WeedAs more brands take their advertising in-house, a new wave of companies is ...
Google to Israeli advertisers: No targeted political ads until after election  The Times of IsraelSearch and advertising giant tells Israeli ad companies it's suspending tailored messaging as part of effort to avoid election manipulation.
NFL's Playoff Advertising Share Has Increased By 19% Since 2014  ForbesThe National Football League's share of playoff advertising revenue relative to its three main competitors—the National Basketball Association, Major League ...
UKRAINIAN MEDIA INTERNET ADVERTISING MARKET EXPANDS BY 40% IN 2018  Ukraine open for businessThe Ukrainian media Internet advertising market expands by 39.9% in 2018, to UAH 3.511 billion, the Ukrainian Internet Association (UIA) has said. The.
Twitter revenues jump after increase in advertising  Financial TimesTwitter shares fell 7 per cent in pre-market trading on Thursday after it said it would have to spend more to improve “health, conversation, revenue product and ...
Alphabet drops after revealing declining advertising prices and rising costs  Granite Gazettereported Monday that beat expectations across the board. Still, the stock fell 3 percent in extended trading, on continuing pressure on advertising prices and ...
New Telstra payphones with advertising screens may face opposition from Adelaide council  ABC NewsTelstra faces a potential clash with Adelaide City Council if it wants to display third-party advertising on new payphones that have already sparked controversy in ...
What impact will 5G have on marketing and advertising?  MarTech TodayThe coming of next-gen 5G wireless transmission will be a big deal for marketers. That's the view of Alex Hertel, CEO of experiential marketing firm Xperiel, ...
'Gingers deal with enough': The best complaints rubbished by the Advertising Standards Authority  NewshubFrom 'mangling' of the anthem to use of the word 'Techmas', here's what got our goat.
Advertising and Media Insider newsletter February 13  Business InsiderWelcome to the Advertising and Media Insider newsletter.
Pittsburgh, Lamar Advertising bicker in court over Mt. Washington billboard  Tribune-ReviewLegal arguments reignited Thursday over the large Lamar Advertising sign looming over Pittsburgh from atop Mt. Washington. A Pittsburgh attorney argued that ...
Amazon Knows What You Buy. And It’s Building a Big Ad Business From It.  The New York TimesThe online retail giant is taking advantage of what it knows better than anyone: consumers' online shopping habits.
CBS Nears Sell-Out of Super Bowl Advertising (EXCLUSIVE)  VarietyCBS has secured agreements for its remaining open ad slots in Super Bowl LII, according to people with knowledge of the sales process.
The case against behavioral advertising is stacking up  TechCrunchNo one likes being stalked around the Internet by adverts. It's the uneasy joke you can't enjoy laughing at. Yet vast people-profiling ad businesses have made ...
Rik van der Kooi of Microsoft Advertising Elected Chairman of the IAB Board of Directors  Business WireIAB today announced it has elected Rik van der Kooi, Corporate Vice President at Microsoft Advertising, as Chairman of the trade organization's Board.
HCL, IBM collaborate to accelerate clients' hybrid cloud journey  ETBrandEquity.comThe company announced a collaboration with IBM designed to help advance the hybrid cloud journeys of organisations worldwide.
Telstra introducing 140 oversized payphones in Adelaide with LCD advertising screens  The AdvertiserUp to 140 oversized payphones with 75-inch LCD advertising screens are set to call Adelaides footpaths home without council approval.
WPP Drops Final Complaint in Legal Battle Over U.S. Army’s Advertising Business  AdweekThe agency fight for the U.S. Army's advertising business is over after more than four years of RFIs, relaunches, internal investigations and legal disputes. Today ...
Social Media Advertising Software Market Growth, Analysis, Industry Trends, Size, Shares, Forecast to 2025  Market ReportsAnalytical Research Cognizance shared “Social Media Advertising Software Market” report which Provides Key Manufacturers, Key Profiles, Strategies and ...
Discarded Agency Food Used For Campaign About Food Wastage in Advertising Industry  Branding in Asia Magazine"The ad is made from the food wasted by Ogilvy. Feeling Guilty? Send an idea to end food wastage."
Super Bowl LIII advertisers that added the most followers | Special: Super Bowl  AdAge.comWith Super Bowl LIII receding in the rear view mirror, one question we ask every year is: Which advertisers achieved something lasting for all their spending?
Facebook says Nielsen could help break up the advertising duopoly  Business InsiderFacebook says that Nielsen's Digital Ad Ratings product could solve some of marketers' headaches about cross-platform measurement but that advertisers need ...
Digital Envy now offers innovative Facebook Advertising Services in provincial areas of Canada  The Daily TelescopeCANADA – 02-15-2019 (PRDistribution.com) — Digital Envy is pleased to announce the delivery of its Facebook Advertising Services in some areas in Canada.
WWE Advertising Undertaker’s Appearance  Wrestling WorldWWE has started advertising his appearance at a signing event recently.
'Fortnite' Studio Ups Their Advertising Following 'Apex Legends' Success  Comicbook.comWhile many developers have tried to capitalize on Epic Games' success in the battle royale genre, gamers have likely wondered if Fortnite can be overthrown.
Experts: How brands can make video and TV work for them - Advertising  BizReportMore and more Americans are cutting the cable cord to stream video - television and movies - online. This change, though, doesn't mean video is dead. In fact ...
Cigarette advertising before smoking was officially bad for your health  NEWS.com.auIt's difficult to believe that there was a time, not so long ago, when people were led to believe smoking was safe — it could even be 'refreshing' for your lungs.
Japan announces casino advertising restrictions  CalvinAyre.comJapan is making progress toward introducing the first steps of its newly approved integrated resort (IR) industry. While it has yet to launch the official bidding ...
ADVERTISING CHINA'S THUGGISH 'SOCIALISM'  Herald SunPromoting China's communist regime to Australia's 1.2 million ethnic Chinese:
British advertising creative, 29, who broke Instagram when 52m liked his photo of an EGG  Daily MailChris Godfrey from London said he posted the image of an egg which went on to attract some 7.7 million followers on its account, @world_record_egg.
Tata Steel Bsl Ltd - Newspaper Advertisement Regarding Notice Of Extraordinary General Meeting Of Tata Steel BSL Limited (Company)  The Hindu BusinessLineWe hereby enclose copies of the newspaper advertisement in respect of notice of the Extraordinary General Meeting of the Company to be held on March 11, ...
Criteo Puts Focus On Self-Service For Mid-Market Advertisers 02/18/2019  MediaPost CommunicationsCriteo's investments this year will focus on mid-market advertisers, to provide self-*service* tools for its platform that allow advertisers to take control of strategies.
Squarespace skips Super Bowl, bows new campaign starring Idris Elba  AdAge.comSquarespace sits out Super Bowl, bows campaign starring Idris Elba directed by Spike Jonze.
Lamar Advertising Co (LAMR) Shares Bought by Anchor Capital Advisors LLC  Fairfield CurrentAnchor Capital Advisors LLC grew its holdings in shares of Lamar Advertising Co (NASDAQ:LAMR) by 2775.9% in the fourth quarter, according to the company ...
Artificial Intelligence Meets Online Advertising At Trade Desk  Investor's Business DailyShares of artificial intelligence powered, digitial and online advertising innovator Trade Desk are just below a buy point ahead of Q4 earnings.

Secrets to Get Free Advertising

The opportunities to get free advertising for your product or... Read More

Is Your Advertising... Sexy?

Ever hear the term 'sexy' advertising? It's not necessarily what... Read More

The Secrets To Successful Radio Advertising

Ask some businesses about radio advertising and they'll tell you... Read More

Advertainment is Sneaking Into Music, Movies, TV and More

The very name "advertainment" sends thrilling vibrations up the spine... Read More

Pros and Cons of Establishing an In-House Ad Agency

There have been several ads promoting books and reports on... Read More

Media Savvy ? Media Skills For Rural Women

The ability to lead, persuade and influence are integral skills... Read More

Information To Include On Your Business Card

The logo and graphic elements that you include on your... Read More

Turn Your Ad Copy into a Goldmine!

Today, more than ever, it is crucial that your ad... Read More

Why Radio Advertising Could Be The Best Thing You Ever Did For Your Business

In the marketing world, radio has earned the reputation of... Read More

Five Characteristics of Highly Successful Advertising

Have you ever spent a small fortune on advertising that... Read More

10 Tips For Writing A Profit Producing Ad

1. You can get ad copy ideas by studying similar... Read More

Reach vs. Frequency: Touch 100 Once or 25 Four Times?

Reach and frequency are terms generally used when planning advertising... Read More

What Does the Back of Your Business Card Say?

Business cards with nothing on the back are wasted opportunities... Read More

Electronic Display Signs

Electronic display signs are used nowadays in great extent to... Read More

Marketing Tips - Advertising

Typical methods of advertising-newspapers, radio and television are effective if... Read More

A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!

FACT: Most people don't spend anywhere near enough time on... Read More

If You Lost 70% of Your New Customers, Would You Notice?

Buyers Don't Rely on the Yellow Pages Like They Used... Read More

Seven Ways to Waste Your Money on Yellow Pages Advertising

Each year there is a Yellow Pages arms race where... Read More

What Is Most Important ? Copy Or Pic?

When, some little time ago now, I first descended upon... Read More

Diamonds Are For Evil

The task of executing successful advertising campaigns for products made... Read More

Information Gathering & Delivery May Never Be The Same!

Give Us The Bottom Line!If you are like most people,... Read More

Double Your Sales Potential With Double-sided Business Cards

Swapping business cards is one of the most basic and... Read More

Joint Ventures Increase Profits Quickly

A joint venture is when two or more businesses join... Read More

The Skinny on Billboards

Several years back the billboard people put a big picture... Read More

Advertising Agency In Boston: Tips and Tricks

The big news on Wall Street last year was the... Read More