Direct Mail = Your Money, From Printer to Mailbox to Trash! > NetSparsh

Home
>
Advertising
>
Direct Mail = Your Money, From Printer to Mailbox to Trash!

Direct Mail = Your Money, From Printer to Mailbox to Trash!

I did a quick, very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or read in a specific trash bag. At the end of one week they gave it to me to be weighed. Guess how much the bag weighed? Remember, most mail is a fraction of an ounce. 63.4.....not ounces....lbs! Something is wrong with this picture! That's like 2 1/2 pounds per person per week! Holy Cow! Also this was a March survey, what if it had been done in November?

Let's get a grip on this absolute waste of paper, ink, money and time! There are some common sense points we need to look at here.

Direct mail, at 2-5%, has a totally unacceptable response rate.

Bad will generation must be factored into the cost of marketing this way. How many people vow never to do business with the company that sends endless streams of junk mail?

The sophistication and alienation of the American consumer will not support this system for much longer. (Did we learn NOTHING from the "Do Not Call" list?)

Moving to e-mail is not the solution! It is much easier for a person to close an email account than it is to move.

If each of my friends got over 2 pounds of junk mail in just one week.. how can you set your important marketing material apart from all those peices of junk mail?

Solutions? Can't think of any? Wait for my next article on April 13th.

Ms Gossland is owner of Lasting Impressions 2 a small business marketing service provider. You can contact her at [email protected] Or visit the website http://www.lastingimpressions2.com

In The News:

How Alexa Is Changing The Future Of Advertising ForbesMany wonder if Alexa voice ads are on the way, even as Amazon's Alexa advertising policy doesn't allow them. Whether the platform begins selling ads or not, ...

Media, advertising and technology: Most-clicked stories SmartBriefThe summer brought plenty of refreshes for some of media, technology and advertising's biggest names. Uber rebranded its properties, including its mobile app ...

WPP advertising group to cut 3,500 jobs in £300m restructuring The GuardianWPP is to cut 3,500 jobs worldwide and shut or merge almost 200 offices as the embattled advertising group seeks to restructure after a torrid year that included ...

Reflecting on a career in advertising and marketing Business DayAs advertising agencies struggle to remain profitable, advertising is no longer the sought-after career it once was.

‘Advertisers to face action if ad firms don’t pay fee’ Times of IndiaGURUGRAM: The MCG has issued a notice to all firms that advertiser in the city to conduct an audit of advertising agencies hired by them and ensure th.

Amazon’s Holiday Toy Catalog Is Advertising Parents Actually Want WIREDWith Toys R Us gone, those sales are up for grabs, and Amazon wants them. The digital-first company was already beating Toys R Us in market share.

What you need to know in advertising today Business InsiderEverything that you need to know in advertising today, from growing mobile ad fraud problems to WPP's three-year restructuring plan.

Gerson da Cunha on old school advertising with Alyque Padamsee ETBrandEquity.comBrand Equity met ad veteran Gerson da Cunha to talk about his friend the late Alyque Padamsee.

Is working in advertising in the blood? AdNewsThis new segment takes a look at the dynasties working in adland and puts an historic lens to past agency and client relations. This edition we meet the White ...

Advertising & Marketing 101: How to get your business started Dallas Business JournalIf you're reading this, you've taken an important step to grow your business. You've decided that you need to advertise to get your business where you want it to ...

This new deep fake video is both advertising and art Fast CompanyAward-winning British artist Gillian Wearing created a deep fake video of herself as part of her exhibition at the Cincinnati art Museum.

PG&E Sued for Spending on Advertising Instead of Fire Safety BloombergPG&E Corp. was accused of putting its “reputation above public safety” in a lawsuit alleging that the power company spends too much on advertising and not ...

Facebook, Google not advertising industry's biggest problem The Australian Financial ReviewFacebook and Google are at the "lower end" of an online advertising fraud epidemic which is costing businesses $19 billion a year, and regulation must extend ...

HCM City to auction bus advertising space again Viet Nam NewsThe three unsold packages for leasing advertising space on HCM City public buses will be put up for auction for a fourth time this month following three earlier ...

Facebook testing search advertising as new revenue stream Seeking AlphaFacebook (FB +0.6%) is starting to test search ads, from its search bar and in Marketplace, in the U.S. and Canada. That squares off against AdWords from f.

The Best Target For Addressable TV Advertising Is Not The One You Think ForbesAs television advertising moves towards digital-style targeting, with the ability to serve up ads to people who fit a certain demographic profile, it's worthwhile to ...

Infographic: Social media 101: Advertising in South Africa Media UpdateSocial media is already a great tool for advertisers in South Africa. But one question remains: Is your brand ready to connect with thousands of the country`s ...

Death is not always deadly in advertising The Globe and MailThe Globe's bimonthly report on research from business schools. Media and pop culture are rife with representations of death. Through crime and drama shows ...

Charleston, SC based Advertising Agency, VIP Marketing & Advertising Named as a Leading Branding Agency in the United States for 2018 by Clutch PRNewswireCHARLESTON, S.C., Dec. 11, 2018 /PRNewswire/ -- Washington, DC-based Clutch Co. announced the Leading Branding Agencies in the US for 2018.

4 Ways Agencies Can Be More Transparent in Their Advertising AdweekIt's been said that sunlight is the best disinfectant, which is true, especially in advertising where clients are holding ad agencies' feet to the fire, demanding clarity ...

Camp Fire lawsuits target PG&E for advertising about its safety work San Francisco ChroniclePacific Gas and Electric Co. misled the public about its efforts to maintain power equipment in a way that helps prevent wildfires, Camp Fire victims allege in a ...

Tech giants need to take more responsibility for the advertising that makes them billions The Conversation - UKTo get out of the digital advertising quagmire, the only way is (business) ethics.

The Code Of Advertising Practice Is Once Again Safe In The Hands Of A New Self Regulatory Body, The ARB - Media, Telecoms, IT, Entertainment - South Africa Mondaq News AlertsThe Advertising Regulatory Board officially opened for business in November and has already handed down its first ruling. South Africa Media, Telecoms, IT, ...

Veedol launches a new campaign for Take-Off ETBrandEquity.comTake-Off's new campaign is conceptualised by Lowe Lintas.

Advertising Claim Substantiation Requirements and Legal Clearance Process LexologySelling. It's the lifeblood of capitalism and is ultimately a company's primary goal. To sell, a company must distinguish itself in the marketplace…

Remembering god - the late Alyque Padamsee ETBrandEquity.comBy far the best GOD conversation I have heard is one narrated by my first boss at Lintas, Adi Pocha. Alyque and his right hand man of the time, Baghu Ochaney, ...

Advertising's Next Frontier: Your Smart Home ForbesAdvertising has created a new business model for many industries. As smart home technology becomes a standard, how will brands be exploring opportunities ...

PR Agency: Hefty Fine For Breach Of Ban On Drugs Advertising - Media, Telecoms, IT, Entertainment - Netherlands Mondaq News AlertsThere is a ban against advertising drugs to the general public. The Dutch Ministry of Health, Welfare and Sport (VWS) takes strong action and imposes fines of ...

BR ANALYSIS. Local digital advertising – immature but creative Business ReviewDespite not being among the top advertising investment markets in Europe, the Romanian online domain is growing at a pretty fast speed compared to other.

Amazon Advertising Options Guide: What Marketers Need to Know Search Engine JournalThinking of advertising on Amazon? This guide will walk you through four ways to get your products in front of millions of shoppers.

Why this mum's heart-wrenching open letter about advertising to pregnant women is going viral. MamamiaA journalist has penned a heartfelt open letter to tech companies urging them to change the way they target advertising to pregnant women. Late last month ...

New BMC advertising policy will permit billboards on bicycles Mumbai MirrorCitizens' bodies fear move will add to congestion on city roads. The city's already congested roads could soon be inundated with more bicycles and tricycles ...

UK government spent most on Facebook political advertising POLITICO.euUK government spent almost £97000 on ads seeking support for its Brexit deal.

10 advertisements that broke the internet in 2018 702Some were good, some were great, many were just plain awful. They all went viral.

Metadata.io Simplifies and Scales Automatic Account-Based Advertising Campaigns for B2B Marketers PRNewswireSAN FRANCISCO, Dec. 11, 2018 /PRNewswire/ -- Metadata.io (https://www.metadata.io/), the automatic account-based advertising platform for predictable B2B ...

transcosmos Wins "Japan Advertising Cloud Agency of the Year" Award at the Adobe Symposium 2018 Markets InsiderTOKYO, Dec. 12, 2018 /PRNewswire-PRWeb/ -- transcosmos inc. is proud to announce that the company received the "Japan Advertising Cloud Agency of the ...

UK betting firms back live sports advertising ban The GuardianOnline gambling firms such as Bet365, William Hill and Ladbrokes agree ban amid fears of impact on children.

Finnish Company Outwits Liquor Advertising Ban By Using Gloomy Skies To Promote Product ForbesAn innovative Finnish spirits company goes around outdoor liquor advertising laws to turn the entire Finnish gray skies into a billboard for its canned cocktail, ...

Discovery: Advertising Impact Minimal, Buy The News Seeking AlphaDiscovery's stock sold off sharply as its TV ratings dropped 11%. Advertising revenue growth guidance reduced to 2-3% from 3-5% for Q4 2018. The financial ...

In-Feed Native Ads: Measuring Native Advertising ForbesThe onset of native and *content*-based advertising solutions has presented the industry with a complex challenge.

Advertising Agencies Task APCON On 2019 Political Campaigns Leadership NewspaperAdvertising practitioners across Nigeria have called on Advertising Practitioners Council of Nigeria, (APCON) to prevail on political parties and candidates to ...

P2P Transport Limited Becomes Australia's Largest Taxi Advertising Network B&TThe acquisition of Nonstop Media by ASX-listed P2P Transport Limited will create Australia's largest taxi advertising network. Adflow, P2P Transport's advertising ...

Industry stalwart Sagar Mahabaleshwarkar joins Contract Advertising as chief creative officer afaqsContract Advertising has announced the appointment of Sagar Mahabaleshwarkar as the chief creative officer. With over three decades of experience across ...

Opinion | Advertising shift to digital media affects print LivemintAmardeep Singh, CEO of the IPG Mediabrands digital media agency, Interactive Avenues, is flooded with queries from his clients on digital media possibilities ...

Tracing HUL's Horlicks journey ETBrandEquity.comBeverage brand Horlicks was recently sold to Unilever in a blockbuster deal. Brand Equity traces the past and the present events that shaped the brand..

Sattviko launches campaign to 'fight against plastic' ETBrandEquity.comSattviko launches its 'Sattviko wrapper exchange' campaign across India.

Amazon product ads evolution: A harbinger of Amazon local advertising? Search Engine LandGoogle is having a rough fourth quarter. October alone was a horrible month for one of the world's most highly regarded brands. On the eve of a major hardware ...

P2P Transport"s Nonstop Media acquisition will create Australia"s largest taxi advertising network Proactive Investors AustraliaP2P Transport Ltd (ASX:P2P) - The first 300 digital taxi top units are currently being delivered and fitted to vehicles in Sydney, Melbourne and Brisbane.

Britain's largest online pharmacy found advertising on Russian state 'propaganda' channel The TelegraphBritain's biggest online pharmacy advertised on Russia's Kremlin-sponsored television station, which was accused of spreading propaganda over the attempted ...

Sagar Mahabaleshwarkar named as chief creative officer for Contract Advertising The DrumContract Advertising has appointed Sagar Mahabaleshwarkar as chief creative officer (CCO) to strengthen its leadership.

National Lottery ads cleared by Advertising Standards Authority SBC NewsThree advertisements for the National Lottery have been cleared of wrongdoing by the Advertising Standards Authority (ASA), as a number of complainants ...

APN Outdoor to operate all advertising managed by Perth Airport MediaweekAPN Outdoor, now part of JCDecaux, has announced it has signed an important new agreement with Perth Airport, rounding out its existing contract covering ...

Rimrock Gold Corp. Announces Branding and Marketing Agreement with Global Advertising Corp. NasdaqLas Vegas, Dec. 11, 2018-- LAS VEGAS, December 11, 2018-- Rimrock Gold Corp., is pleased to announce that its wholly-owned subsidiary Acqua Cannabis.

Online advertising has alienated our most valuable asset – the consumer The DrumIt's an understatement to say things have changed since I started my career in publishing 34 years ago, and mostly for the right reasons. The industry has moved ...

Sky chief outlines the 'inconvenient truth' about gambling advertising The DrumSky chief executive Stephen van Rooyen has taken aim at plans by the Remote Gambling Association (RGA) to implement a 'whistle to whistle' advertising ban ...

Malaysia's Moving Walls creates tool to measure efficacy of OOH advertising Mumbrella AsiaMalaysian adtech firm Moving Walls has a strange inspiration for a new industry initiative to track the efficacy of out-of-home advertising — the Hollywood film ...

Oxbridge applicants misled by personal statements company, Advertising Standards Agency rules The TelegraphOxbridge applicants purchasing £150 pre-written personal statement were misled after believing they could pass them off as their own work, the Advertising ...

The big lessons of political advertising in 2018 The Conversation - USThe 2018 midterm elections are in the books, the winners have been declared and the 30-second attack ads are – finally – over. As co-directors of the Wesleyan ...

Whig advertisers help fund toys, care package stockings Cecil DailyELKTON — Ads have been a steady presence in the Cecil Whig since its first issue 177 years ago, but over the past few weeks readers have likely noticed ...

Cancer society calling on province to ban promotion, advertising of e-cigarettes Regina Leader PostConcerned about youth vaping, the Canadian Cancer Society is calling on the province to ban promotion and advertising of e-cigarettes.

“We will be an advertising platform for the converged world,” Amobee COO Domenic Venuto BeetTVLONDON — Thirteen years in business and $72 million in funding tends to give you a certain authority position in the marketplace. For Amobee, the ...

New Business League: October 2018 report | Advertising Campaign Asia-PacificJWT, Publicis, DDB, Wavemaker, Zenith and OMD are among the agencies shifting positions in R3's latest tally. Plus, see the month's top 10 APAC wins.

Boohoo 'broke advertising rules', BBC Watchdog finds BBC NewsThe BBC's Watchdog Live finds the fast-fashion retailer broke advertising standards rules.

Advertising unhealthy habits at the C-Store The Daily PrincetonianLast week, I noticed a giant Red Bull display in the Frist Campus Center C-Store that included the message: “Shaping up your GPA? Red Bull gives you wings.

Online gambling advertisement is becoming more popular than TV Bulawayo24 NewsAfter lawmakers in many countries prohibited gambling advertising on television, it was pushed into online spaces. And it was precisely in the network where it ...

Location-tracking apps are definitely selling you out to advertisers Vox.comAnother week, another host of privacy concerns that somehow sound both utterly horrifying and totally obvious. Amazon announced Monday that its voice ...

WWD Yearbook #10: Mayhem and Money Take Root in Media WWDPrint has gone prestige as publishers continue to face unprecedented changes to advertising, leaving billionaires to buy what they will.

Chrome 71 stomps on abusive advertising Naked SecurityGoogle shipped version 71 of its Chrome browser yesterday featuring a raft new security measures alongside fixes for 43 known issues.

eBay customer? Check the Advertising Preferences! Ghacks Technology NewsIf you are an eBay customer, either as a seller or buyer, you may want to check the advertising preferences on the site if you have not done so in the past.

Midterm Elections and Digital Growth Has Advertising Surging Hollywood ReporterMidterm elections had a massively positive effect on media in 2018, helping advertising in the U.S. grow 7.5 percent to an all-time high $208 billion.

Advertising Fraud Falls Flat When Faced With Transparency: How Can Blockchain Help? ForbesOnline Advertising is vitally important in today's world, but still incredibly shadowy. Advertising fraud runs wild due to lack of transparency, so perhaps it is time to ...

Rideshare advertising startup Firefly launches with $21.5M in funding TechCrunchFirefly, a startup that allows rideshare drivers to make money through digital advertising, is officially launching today. It's also announced that it has raised $21.5 ...

TV’s Next Commercial Break Might Be the Pause in Your Binge (EXCLUSIVE) VarietyHulu and AT&T are set to launch technology in 2019 that will place a full-motion video ad on screens when viewers pause TV selections.

Digital influencers have changed advertising. They're changing journalism, too. Columbia Journalism ReviewIt's a newish term, used to describe social media users whose online clout enables them to engage with and advertise to their followers in more direct ways than ...

Advertising has an aegism problem | Agency News AdAge.comIn advertising, and at agencies in particular, it's rare employees ever reach retirement age. They're often squeezed out long before.

Nova Scotia MLAs expensed $175,000 in advertising over 6-month period Global NewsThursday, Dec. 6: The 51 elected representatives in Nova Scotia spend thousands each month, but the numbers might come as surprise. Jeremy Keefe is ...

The growing call for political advertising reform The DrumThe disconnect between regulation of digital and physical advertising is gradually closing, as efforts to increase the transparency and regulation of online ads ...

Why The Digital Advertising Industry Needs An Ethics-By-Design Framework AdExchanger“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...

YouTube drops paywall from some Originals, explores advertising Marketing LandIn a strategic about-face last week, YouTube announced it will drop the paywall from its Originals programming and make the shows available on the free ...

WhatsApp ads are coming: Will advertisers start buying? Marketing LandIn August, Facebook introduced News Feed ads that launch a chat in WhatsApp, making it possible for consumers to start a chat with a business or brand in the ...

Football has encouraged problem gambling too long - advertising ban should be just the start Telegraph.co.ukAnybody who has crossed the threshold of a Las Vegas casino can hardly fail to have noticed the absence of clocks.

Festive advertisers dump TV for online media The GuardianUK advertisers are cutting almost £44m from their TV ad campaign budgets in the run-up to Christmas, as a shift in focus to targeting shoppers on digital media ...

The future of advertising is not just martech but a re-emphasis on branding The DrumI believe the next stage of advertising will see the re-emphasis on branding. Marketing tech has become in vogue and it has its role but in a world dominated by ...

Alyque Padamsee, father of modern Indian advertising, dead at 87 LivemintAdvertising aside, Alyque Padamsee was formidable in front of the camera as well and is perhaps best known for his role as Jinnah in Richard Attenborough's ...

Why Is Facebook's Advertising Algorithm Rejecting Equal Pay? ForbesAre Facebook's advertising policies sexist? I examine one case where an employer included the phrase "equal pay" in a job advertisement, only to have the ad ...

Maryland Commission Votes to Ban Medical Cannabis Advertisements GanjapreneurLast Thursday, Maryland's Medical Cannabis Commission voted unanimously to ban billboard, TV, radio, and most online advertising for cannabis in the state, ...

Sir John Hegarty: advertising needs culture and why consolidation doesn't work The DrumSir John Hegarty, one of the global creative agency BBH's three founding members, believes that in a world in which brands increasingly demand the attention ...

Piyush Pandey: lessons in life and advertising from Ogilvy's new global creative chief The DrumThe Drum meets Ogilvy's recently named global chief creative officer, and replacement to Tham Khai Meng, Piyush Pandey.

McDonald’s Spent Over $52 Million on TV Advertising in November 2018 Skift TableWhere do chain restaurants run national advertising campaigns when it isn't football season? As November showed in 2018, brands will open their wallets to.

Iowa Attorney General Sues Davenport Business For Alleged Advertising Scam WHO TV Des MoinesDAVENPORT, Iowa -- The Iowa Attorney General's Office is suing a Davenport business for allegedly running a nationwide advertising scam. In a civil lawsuit, ...

US charges 8 in online advertising fraud scheme Economic TimesNEW YORK - The U.S. Justice Department says it has charged eight people in connection with the takedown of two international cybercriminal rings that cost ...

WHAT A WASTE! May spent £100K on Facebook advertising before Brexit vote SCRAPPED Express.co.ukTHERESA May's Government spent an eye-watering £100000 on Facebook adverts promoting her controversial Brexit deal with the EU in the run-up to the ...

Rewarded Video Helps Mobile Advertisers Move on from Impressions eMarketerMobile video advertisers are on the hunt for ways to make their ads more engaging, and not just another commercial consumers have to tolerate. Rewarded ...

Here’s how festive period is crucial for the in-cinema advertising industry Moneycontrol.comAs per a KPMG report, the number of in-cinema advertisers grew from 50-100 in 2010 to over 2500 in 2016.

The standard in DIY crypto advertising has arrived Ethereum World NewsCointraffic is widely known as the loudspeaker for the crypto community. Using the proprietary network, advertisers can rocket launch their message out across ...

6 social media trends revamping digital advertising SmartBriefIncreasing competition, growing fragmentation and decreasing attention spans are making it ever more challenging for brands to grab customers' attention ...

How Bipartisanship Could Affect the Advertising Industry Following the Midterms AdweekAs the dust settles on the 2018 midterm elections, a few things have come into focus. One is that while this was maybe not a fully blue wave (depends on which ...

Maryland marijuana panel approves ban on cannabis advertising on billboards, radio, TV and other media Baltimore SunThe Maryland Medical Cannabis Commission voted unanimously Thursday to ban billboard, radio, TV and most online advertising by marijuana companies — a ...

How McClatchy plans to pursue national advertisers’ digital budgets DigidayMcClatchy wants 2019 to be the year it starts competing for and winning national digital advertising budgets.

Direct Mail = Your Money, From Printer to Mailbox to Trash!

Advertising Advertising