Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Direct Mail = Your Money, From Printer to Mailbox to Trash! > NetSparsh - Viral Content you Love & Share

Direct Mail = Your Money, From Printer to Mailbox to Trash!

I did a quick, very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or read in a specific trash bag. At the end of one week they gave it to me to be weighed. Guess how much the bag weighed? Remember, most mail is a fraction of an ounce. 63.4.....not ounces....lbs! Something is wrong with this picture! That's like 2 1/2 pounds per person per week! Holy Cow! Also this was a March survey, what if it had been done in November?

Let's get a grip on this absolute waste of paper, ink, money and time! There are some common sense points we need to look at here.

Direct mail, at 2-5%, has a totally unacceptable response rate.

Bad will generation must be factored into the cost of marketing this way. How many people vow never to do business with the company that sends endless streams of junk mail?

The sophistication and alienation of the American consumer will not support this system for much longer. (Did we learn NOTHING from the "Do Not Call" list?)

Moving to e-mail is not the solution! It is much easier for a person to close an email account than it is to move.

If each of my friends got over 2 pounds of junk mail in just one week.. how can you set your important marketing material apart from all those peices of junk mail?

Solutions? Can't think of any? Wait for my next article on April 13th.

Ms Gossland is owner of Lasting Impressions 2 a small business marketing service provider. You can contact her at Or visit the website

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at

BBC News

Should social media stars face tougher advertising rules? - BBC News
BBC News
Social media stars could face tougher rules on advertising in posts, the regulator has said. The Advertising Standards Authority said online ads, such as those on Instragram, should be "obviously recognisable" but that some users with big followings ...

and more »

PDN Online

What Advertising Clients Want Now
PDN Online
“People aren't hiring you to create great pictures, but to get results,” advertising photographer John Keatley told PDN. In today's rapidly changing advertising market, the photographers who have the advantage in landing jobs are able to demonstrate an ...

Business Insider

Pandora is buying a startup that's trying to become the Google of audio advertising
Business Insider
The move puts the streaming service in a potentially central role in the nascent but promising market for "programmatic" audio advertising. Pandora sees AdsWizz also helping play a big role in accelerating the growth of podcast ads and voice-assistant ...

and more »

Bitcoin Magazine

What Big Tech's Ban Might Mean for Cryptocurrency Advertising
Bitcoin Magazine
Following Facebook's lead, Google has announced it will ban all cryptocurrency advertising on its platforms by June 2018. This restriction applies to all Google-owned platforms including YouTube and any websites where Google sells digital ad space. On ...
Twitter to prohibit range of cryptocurrency adsSky News

all 49 news articles »


Facebook's Data Predicament Isn't Likely to Affect Advertising on Instagram
Katy Lucey, team lead of paid social at digital marketing agency Elite SEM, said that at least for now, advertising won't be affected on either Facebook or Instagram. “Facebook and Instagram are basically one and the same from an advertising ...
Instagram Stories gets 'quote tweet'-style feed post resharing | TechCrunchTechCrunch
A Better Shopping Experience on Instagram | Instagram for BusinessInstagram Business

all 120 news articles »

Fox News

Beer lover sues Pabst Brewing Co., says he was 'deceived' by false advertising
Fox News
Brendan Peacock, of Sacramento, says the Olympia Brewing Company (which is owned by Pabst) falsely implies that the water comes from a spring in Washington. ( The Olympia Brewing Company frequently boasts about “the water” it uses to ...

Senate approves $6.8 million to expand WEDC advertising ...
Senate Minority Leader Jennifer Shilling, D-La Crosse, called the effort to attract millennials to the state a "waste."
Senate approves $6.8 million to expand WEDC advertising campaignLa Crosse Tribune

all 1 news articles »

Glendale Star

Nearly 2000 antique and vintage advertising tins, mugs, coffee cans, beer steins and more to be auctioned March 31
Glendale Star
The collection includes rare country store mercantile advertising items from small towns and cities nationwide as well as vintage advertising toy trucks. Some of the scarce items include a Kaw chief pepper tin with paper label packed for Theo. Poehler ...

Gascon files false advertising suit against HomeAdvisor
San Francisco Examiner
San Francisco District Attorney George Gascon on Tuesday announced a civil lawsuit against a home services company for allegedly false advertising about background checks in its radio and TV ads. HomeAdvisor Inc. and its parent company ANGI ...

and more »

Digital Trends

BlackBerry wants you to do its advertising by joining its fan league
Digital Trends
BlackBerry has launched a new BlackBerry Smartphone Fan League. Because what better way to show your support for your mobile phone than by joining its fan club?

and more »
Google News

The Skinny on Billboards

Several years back the billboard people put a big picture... Read More

Top 9 Reasons To Advertise

Advertising is not for every company. But some require it... Read More

10 Tips to Use Giveaways Effectively

Walk around any trade or consumer show and you will... Read More

Advertising Your Holistic Business

The most basic answer is the same answer as to... Read More

Finding Your Target Market

Achieving sales is probably the biggest challenge a web business... Read More

Promote yourself on radio for free

Unless you have become extremely popular in your personal or... Read More

LED video Displays

LED video displays give you the power to communicate, to... Read More

Double Your Sales Potential With Double-sided Business Cards

Swapping business cards is one of the most basic and... Read More

Good Design Makes Good Sense

Organized your pencils and pens lately? Sorted your clothes into... Read More

Bad Seduction - Advertising Techniques That Dont Work

I just read some advertising suggestions on an Internet marketing... Read More

Why Your Ads Aren?t Working

The president of a manufacturing company recently asked me, "Why... Read More

Print Advertising: Knowing What To Put In Your Ads

So you've decided to run a print ad in your... Read More

Information Gathering & Delivery May Never Be The Same!

Give Us The Bottom Line!If you are like most people,... Read More

A Lunchtime Lesson on Print Advertising

I promise you'll be able to finish this article before... Read More

15 Tips for Better Yellow Page Ads

Yellow Pages advertising is one of the most popular forms... Read More

Marketing Tips For Small Business ? Advertising That Works, Part I

Have you ever seen an ad on television that was... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of... Read More

How You Can Create Advertising That Sells

A well-planned and properly executed marketing program should include a... Read More

5 Reasons Why Headlines Are Crucial To Your Website?s Success

Without a powerful headline, your message stands little chance of... Read More

Do Your Adverts Get You More Sales?

Philadelphia retailer and US Postmaster General, John Wanamaker, once said,... Read More

Offline Advertising Tips

Since most of us are always online and our business... Read More

Reach vs. Frequency: Touch 100 Once or 25 Four Times?

Reach and frequency are terms generally used when planning advertising... Read More

Top Design and Marketing Tips from a Branding Expert

This month, we wanted to share some general tips relating... Read More

Seven Ways to Waste Your Money on Yellow Pages Advertising

Each year there is a Yellow Pages arms race where... Read More

Go Ahead Im Listening

In today's fast paced environment, interaction with family and friends... Read More