Science of Advertising and How to Benefit From It

It is very important to realize that persons buy from you. It is the mind at other end of the internet who will decide a sale from you. Thus it is very essential to know how your customer's psychology works.

What is the process that goes in the mind who reads your promotion? An understanding of the whole process will make you achieve your goals and build your business better.

Many a theories have been developed to explain the process when person views advertisement and then goes for sale. It has been charted and every model points to one thing in common.

The process is not instant. It is sequential.

Anybody who has been marketing on the net must have come across AIDA. It is the simplest advertising model that in short stands for

-Attention

-Interest

-Desire

-Action

This model suggests that advertising must gain customer's attention, arouse the person's interest followed by desire for the product and stimulate the action towards the purchase of the product.

This explains and guides how to formulate your advertising. Successful marketers have followed AIDA for generating successful advertisement campaigns.

AIDA is good but is not that well defined. Another model that has gained popularity and is more comprehensive than AIDA is DAGMAR. Its steps are more defined and thus easier to apply than AIDA.

DAGMAR stands for 'Defining Advertising Goals for Measured Advertising Results'.

It maintains that all advertisement aiming at a sale must carry the potential customer through four stages.

-Awareness

-Comprehension

-Conviction

-Action

Let us assume that you have a product and your target customer is totally unaware of it.

So in first stage you make him aware of the product. For example posting an advertisement on a high traffic website.

Second stage is comprehension. What is your product about? What are its potential benefits and features? How can your customer get it? This is achieved when your potential customer clicks your posted advertisement and reaches the page that contains details of your product.

Next is the stage of conviction. This is very important stage. You need to convince your customer about benefits of your product. Testimonial for your products is an excellent tool to achieve this stage. Visible proof or evidence is another great tool. But be genuine or this won't work in the long run.

After he is convinced with your product, your potential customer enters into stage of action. This may involve a request for further details, ordering a trial offer if available or the actual sale itself.

Whatever model you may use to build your campaign it must be remembered that a sale is not an instant process. On the contrary it is sequence of the events that your potential customer's mind goes through. Each stage has to be preceded by the previous. Each one is essential and crucial for a successful sale.

That should remind that instead of running a 'Buy Me' advertisement concentration should be on making the flow in the advertisement that begins with introduction of what you intend to sell and why people should buy it.

Use the science for your benefit and see the results.

Wish you success.

Copyright © 2005 Arun Pal Singh

Arun Pal Singh, a successful marketer and writer offers a unique and duplicable business opportunity at http://www.homeforprofits.com To avail his free Income Course e-mail to [email protected] with subject 'subscribe'

In The News:

Advertising Policy  Simple Flying
The Yes or No of advertising  ETBrandEquity.com

How You Measure Yourself Is How You Motivate Yourself

One of the keys to strong positive mental attitude is... Read More

Seven Ways to Kick Up the Power of Your Print Advertising - More Small Business Power Tools

If you're a retailer and the only kind of advertising... Read More

Ads Dont Sell - People Do !

More about advertising by BIG Mike McDanielAdvertising is not a... Read More

Choosing a Print Mail Dealer

"Print & Mail is a type of service that... Read More

The SKINNY on Radio Advertising

From meager beginnings in 1920, radio has grown with us... Read More

Trade Writing - For Cash!

Often considered as "plain Jane's" of the print world, trade... Read More

Create Your Own Business Cards, Part 1

In this lesson, we will create a business card, using... Read More

The Online Equivalent of an Effective Newspaper Advertisement is FREE

Ask anybody who has been in business for a long... Read More

Five Characteristics of Highly Successful Advertising

Have you ever spent a small fortune on advertising that... Read More

Direct Response Advertising; Radio vs TV

Radio advertising vs. television advertisingMany new advertisers assume that they... Read More

Advertising Headlines and How to Write Them

1. Attract prospects with your headline Use your headline as... Read More

Direct Mail Rules of Thumb

First and foremost - You should identify your target market.... Read More

How To Write Kick-Ass, Profit Pulling Adverts For Your Business?

Doesn't that just grab you by the eyeballs and make... Read More

Small Business Image

The single easiest way to increase sales is to look... Read More

What Makes Advertising Successful?

MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD:... Read More

Media Savvy ? Media Skills For Rural Women

The ability to lead, persuade and influence are integral skills... Read More

Advertising Primer for Fast Learners

Advertising, when done well is a very effective way to... Read More

How Much Money Do I Need to Spend on Advertising?

Q: I've never really done much advertising for my business;... Read More

Information Gathering & Delivery May Never Be The Same!

Give Us The Bottom Line!If you are like most people,... Read More

Grab Your Share of Untold Amounts of Advertising Dollars

If you advertise in any way, the following information could... Read More

How To Create A Better Brochure

Having a quality brochure makes a positive impression on a... Read More

Get Better Results from Your Advertising with a Disruptor

When you spend money on an advertisement you want to... Read More

Not Another Calendar! - Choose Advertising Specialties That Sell

As I was searching through a kitchen drawer the other... Read More

For All Those People Who Struggle With Benefits and Features

For Everyone Who Has Ever Struggled Sorting Out Benefits From... Read More

Advertising on a Budget -- Part 2: Thinking Small

This is the second article of a three-part series. I'm... Read More