Dont Put All Your Eggs in The Same Basket

Solution: You can protect yourself by partnering with other lead sources because it is unlikely that they will all have a problem or technical issue at the same time.

Other alternative: It doesn't hurt either to use a few marketing tools to generate leads for your business. Again don't just depend on one marketing medium to generate leads because it may slow down at one point. Just think about other ways to get qualified leads. You can use Direct mail, Call Centers, Newspapers, Radio, TV, Online Advertising etc..

Don't just depend on one lead source. If your supplier goes out of business, you won't get your leads.

What do you know about voice broadcasting?

Voice Broadcasting Marketing

A legal, and simple solution for getting hundreds, or thousands of calls out almost instantly!

Gives you the power to deliver a targeted and personalized message to a targeted audience in the geography of your choice. You can reach:

Consumers: Select by: Income, Age, Geography, Home Value and more.

Businesses: Select by Job Title, Business Type, Sales, Employee Size.

Deliver your message to answering services and/or live respondents AND allow them to be connected to your office with the push of a button.

Direct Connect

"To speak with a representative now, press ONE."

There's nothing more POWERFUL & EXCITING than instant response, and with Direct Connect, your customers and prospects have the ability to respond to your offer instantly, with the push of a button.

"Please hold while we connect you."

They will be transferred immediately to your call center or sales office, no matter where. Then you can speak directly with them to close that sale, gather needed information, verify or change appointments... the possibilities are endless! This service has been proven to increase effectiveness of telemarketing campaigns as much as 75%.

How It Works

Your campaign can be constructed so that if an answering machine answers, one particular message is delivered (or the call is disconnected, if desired). If a live person answers, a different message is delivered, giving them the chance, with the push of a button, to respond to an offer, acknowledge receipt of an important announcement, renew a subscription, or with Direct Connection even connect to one of your live sales agents instantly... the possibilities are endless!

Reach Existing Clients

You MUST STAY IN TOUCH with existing clients and reinforce customer loyalty for your products and services. Earlier this week I did an email broadcast to all my past clients and prospects and as a result I received phone calls from many prospects. Keep in mind that everybody is very busy and they cannot always remember you. Your clients and prospects can easily be distracted and forget about your company.

Two main reasons. First they receive many offers from your competition, second they forgot all the benefits of your product/service. If you do not stay in touch with existing clients or prospects, they will go somewhere else. It's been PROVEN! So don't let them go to your competition!

When was the last time you got in touch with past clients or prospects? OH!!!

Customer Retention and Loyalty Programs

It has been proven that keeping in touch with customers keeps them coming back... keeps them loyal. Create goodwill and maintain top-of-mind awareness for your business or service with special offers, announcements, thank you... the possibilities are endless!

Use Voice Broadcast Services to:

Offer loyalty discounts

Special of the month

Overstock

Create awareness of products and services

Announce new products and services

Send "Thank You" for recent purchases

Find out if they were satisfied with past purchase

Ask for referrals

Reach New Prospects

As I said earlier it is wise to use multiple marketing tools to generate leads for your business. You MUST test different marketing tools to generate leads so that you know what works best. Voice broadcast serves as a stand alone and complimentary marketing tool.

How many marketing mediums have you tested so far? What additional tools have you recently thought about to reach new prospects and past clients?

Direct Mail Support - Call-Mail-Call Campaigns

It has been proven to DOUBLE the effectiveness of your direct mail programs if you notify customers ahead of time to look for special offers they are about to receive in the mail. Then, follow up after your mailing to remind them of time-sensitive materials and re-state your offer once again for maximum effectiveness. Plus, when you compare the costs of calling versus mailing, you'll see why this is such an effective addition!

The Benefits of Voice Broadcasting

Voice Broadcast systems can reduce customer service costs and enhance your organization or business by:

Providing high volume contacts and notifications

Expanding hours of operation

Automating routine calls thereby freeing employees to concentrate on more complex duties

Speeding response times to message recipients

Expanding call capacity faster and at a lower cost

Reducing the cost of employee or call center agent turnover

Voice broadcasting benefits can show an immediate return on investment and make any business or call center more profitable.

Use Voice Broadcasting Services:

Savings4Merchants can broadcast messages for you within minutes announcements, urgent sales events, reminders, last-minute polling and canvassing, even notes to clients or agents in the field, anywhere around the country... the possibilities are endless.

Professional Scripting and Recording Services. Our experienced voice-broadcasting writers and professional voice talents will give you the professional touch you need.

Here Are My 3 Suggestions:

Don't just rely on one lead supplier as you put your business at risk if your supplier has a technical problem and cannot deliver leads you purchased.

Don't just rely on one marketing technique to generate new business. Test different mediums and see what work best for you. Remember that consumers and businesses are everywhere. People watch TV, listen to radio, read newspapers, surf the net and you can reach some at home or place of business. REACH THEM using every techniques available today.

Use a simple and automated tool to stay in touch with existing clients and new prospects.

It's Easy to Learn More About Voice Broadcast & Find Out How to Use it Legally For Your Business. This Simple Marketing Tool is Ideal to Stay in Touch With Your Past Clients & Generate New Business.

Andre Plessis
Marketing Consultant
Savings4Merchants
http://savings4Merchants.com
Tel: 818-341-2972 or Toll-Free: 888-872-2285
Big Marketing Ideas Without The Big Spending! Happy Marketing!

In The News:

Why am I seeing this ad? AI, ML & human error in advertising  TechCrunchAd platforms create equal opportunities for businesses but not equal outcomes. They're mostly marketed as self-*service* and easy to use, however, there are new ...
An Hour of Advertising with... industry headhunter Helen Kimber  The DrumOne of the reasons I'm so excited by doing An Hour of Advertising is the opportunity to get a point of view on advertising from all corners of the industry.
YouTube creators fret over new child protection rules - ET BrandEquity  ETBrandEquity.comThe Google-owned video platform's new rules following a $170 million US fine means it will be harder for creators of kids' *content* to generate ad ..
Daily Journal advertising team honored  Daily JournalA Daily Journal advertising designer has been named the state's best. Amanda Waltz earned the Indiana's Top Advertising Designer award at the Hoosier State ...
Beauty brand Eos shifts advertising spend to TikTok  GlossyLip-care brand Eos is venturing into TikTok territory. As part of a larger ongoing campaign that extends from August 2019 to January 2020, Eos is running a ...
The ACCC Digital Platforms Inquiry: What it means for the advertising industry  LexologyThe ACCC is concerned about the state of competition in the digital advertising industry. That means that everyone in the industry should be…
Microsoft Advertising Now Identifies Negative Keyword Conflicts in Shopping Campaigns  Search Engine JournalMicrosoft Advertising has launched a report that identifies negative keyword conflicts in shopping campaigns.
Self-Serve SMB Advertising Comes to Cable Television  Business News DailyIn a bid to make placing ads on television easier for small businesses, Comcast launched a self-*service* ad buying option for its Spotlight platform.
Aussie Butcher Cops Official Complaint For Advertising It Is Non-Halal Certified  LADbibleThe Advertising Standards Board​ agreed the sign amount to 'inciting hatred or contempt' against Muslims.
Google's ad business will be scrutinized like never before in antitrust investigation  CNBCThe state attorneys general investigating Google want to take a much deeper look into the tech giant's advertising practices. Texas Attorney General Ken Paxton ...
Facebook advertisers can write own headlines for shared news stories  CBC NewsAdvertisers are able to write their own copy, when sharing a link as an advertisement on Facebook, potentially opening the door for misleading ads to spread.
Google says it competes with 'lots of companies' in advertising — here's the hole in that argument  CNBCA new blog post from Google claims the ad tech industry is a 'healthy marketplace'
London digital advertising firm boosts European presence with Swedish acquisition  BdailyLondon advertising agency Ocean Outdoor has acquired a Sweden-based out-of-home media specialist as part of its European expansion. The firm has ...
In-app Advertising Market to Record an Exponential CAGR by 2025  NewsVarsityGlobal In-app Advertising Market: Overview. In-app advertising is a form of advertising through smartphones wherein the advertisements are integrated into the ...
The pop-up you can't exit out of: advertising in the new millennium  The Maine CampusWith the rise of social media, the 2010s may be remembered as the decade of the influencer. Smartphones are loaded with many different and successful social ...
Research Shows Advertising Is Changing Public Opinions On Forestry And Wood  B&TAround 25 per cent of Australians have seen The Ultimate Renewable™ campaign run by Forest and Wood Products Australia (FWPA), which research shows is ...
Has shock advertising had its day?  Third SectorCancer Research UK's recent obesity campaign provoked consternation over its apparent body shaming, but controversial advertising has long had a place in ...
Seth Dallaire leaves Amazon Advertising for Instacart to be CRO  Business InsiderSeth Dallaire, one of a handful of top Amazon Advertising execs, is leaving the company to join online grocery company Instacart.
Here’s How Amazon Will Impact the Entire Advertising Ecosystem  AdweekA new Forrester report looks beyond the duopoly of Google and Facebook to show how the ecommerce giant is shaking up the ad tech industry.
Microsoft opens responsive search ads beta to all advertisers  Search Engine LandAll advertisers can now start testing responsive search ads in their Microsoft Advertising accounts. With responsive search ads (RSAs), first introduced by Google ...
Why marketers struggle to integrate in-app advertising  AdAge.comEven as advertisers pour ad dollars into apps, they are finding it tough to blend the vertical into their overall marketing mix.
Facebook removes altered Conservative advertisement  BBC NewsFacebook has removed a Conservative Party advert which misrepresented a BBC News story. The ad carried a BBC logo and headline saying "£14 billion ...
Visual Design Tools Need to Be Revamped to Help Improve Advertising Creative  AdweekNovices should have the opportunity for to make outstanding work, too.
Ads Of The Week - Campaign Trail: Work That Works  ETBrandEquity.comBrand work that cut through the clutter, reviewed: Samsung, Godrej Interio, WakeFit, Tata Motors, Hero Motocorp, MaxLife, MPower Minds.
Google Advertising Practices Targeted in US Antitrust Probe  NDTVState attorneys general investigating whether Google is engaged in monopolistic behavior are planning to take a deep look into the tech giant's advertising ...
Where did all the fashion advertising go?  ShotsCCO of MullenLowe Group London, Jose Miguel Sokoloff, wonders how fashion advertising has altered since the twin pillars of culture and technology took ...
DTC darling Glossier makes first foray into TV advertising  The DrumMakeup brand Glossier is embarking on its most wide-ranging campaign to date – an initiative that will see it broadcast TV advertising for the first time.
The Weekend Room: Brands, ads, marketing gimmick that matters to advertisers - ET BrandEquity  ETBrandEquity.comThis column is specially curated for advertisers to peek into the minds of the CEOs and CMOs to discern their marketing strategies. The weekend special column ...
Driverless cars: A whole new marketing channel - ET BrandEquity  ETBrandEquity.comHow the entire game of marketing is expected to change with autonomous cars.
Facebook adds new requirements for political advertisers  The VergeAdvertisers will now have to provide more information before they can make ad buys. It's a new Facebook effort to crack down on election interference.
He Built A Multi-Million Dollar Business With Zero Paid Advertising - Here’s How  ForbesIn today's digital economy there's a strategy you can use to supercharge your sales without spending money on marketing and advertising.
Talon's 4-step approach to safeguarding consumer privacy in the era of intelligent digital Out of Home  More About AdvertisingWith the media press picking up on the potential pitfalls around consumer privacy and GDPR last week, Talon's Chief Strategy Officer Jonathan Conway (left)
Case Study: How Cure.Fit Used Technology & Advertising To Disrupt The Market To Their Advantage  Analytics India MagazineTextbooks have taught us what does the 4P's mean in marketing but a Bangalore based business start-up has actually redefined how to bring life to these 4P's ...
Are You Advertising For The Competition?  ForbesBrand agility, an aggressive and automated marketing plan and the inside track on every major competitor in town are all powerful but do not replace genuine ...
Ahead Of Festive Season, Amazon India Ventures Into Digital Advertising  Inc42 MediaAmazon India has been promoting its 'Click-out' campaign seeking external advertisers to place ads on its platform in India.
Microsoft’s Responsive Search Ads Now Available to All Advertisers  Search Engine JournalMicrosoft is opening up its responsive search ads beta to all advertisers.
'Get ready for Brexit' advertising campaign launches  BBC NewsAn information campaign urging the public to "get ready for Brexit" has been launched by the government. The campaign began on Sunday with the launch of a ...
Why big advertising firms should stop giving creatives for free - ET BrandEquity  ETBrandEquity.comWhen we give away our creatives for free we jeopardize our own future, writes Raj Kamble.
Advertisers Will Spend a Lot More on Amazon in 2020, Forrester Predicts  AdweekEver since a 2016 survey from research firm Advertiser Perceptions put Amazon on the advertising map, the industry has seen Amazon Advertising grow from a ...
Twitter blocks state-controlled media outlets from advertising on its social network  TechCrunchTwitter is now blocking state-run media outlets from advertising on its platform. The new policy was announced just hours after the company identified an ...
Dentsu is not just about advertising; we are creative entrepreneurs: Ted Lim  Exchange4MediaTed Lim, Chief Creative Officer, APAC, Dentsu Aegis Network, tells us why he thinks global advertising festival AD STARS is an equaliser and how Dentsu is ...
The Advertising Club Bangalore’s Big Bang Awards to honour the best in the ad world  Exchange4MediaThe awards, which honour excellence in creative and *content*, will be held on September 20, at the ITC Gardenia Hotel.
No to advertising, says Britbox president Sriaman  Digital TV EuropeBritbox president Soumya Sriaman has brushed aside the possibility of an ad-supported model for the platform. “We didn't consider advertising,” Sriaman said ...
Guide to Native Advertising  Columbia Journalism ReviewExecutive Summary | Introduction | Who Makes Native Ads? | Why Should We Pay Attention to Native Advertising? | Native Advertising and Journalism | Native ...
This festive season, brands plan a ₹20,000-crore ad blitz  MoneycontrolDespite a slump in consumer spending and slowdown, festive advertising is expected to grow at 10-12% over 2018 to touch as much as ₹20,000 crore this year, ...
A Million-Dollar Reach For Building Advertising Clients  Radio & Television Business ReportWith the Association of National Advertisers (ANA)'s "Masters of Marketing" conference scheduled for the first days of October in Orlando, now is the time for.
NASCAR shocks gun industry as it appears to block some firearm ads  CNNWashington (CNN) NASCAR rejected advertisements for its souvenir programs from multiple firearms companies earlier this summer as part of what is being ...
Cross Platform and Mobile Advertising Market- A comprehensive assessment of current dynamics and emerging avenues  NewsVarsityThe on-screen time per person globally is on the rise, with the ubiquity of connected devices coupled with the explosion of online *content* creation. Online ...
The rise of Spotify as an advertising channel  ClickZSpotify has already changed the way we consume music and audio *content*. It's easier than ever to listen to your favorite music and podcasts while you're on the ...
Vast majority of Australians support ban on misleading political advertising  The GuardianThe vast majority of Australians (84%) support new laws to ban political parties and candidates from making “inaccurate and misleading” claims, according to a ...
Ace Metrix Launches Key Metric for Measuring Advertising's Cultural Impact  GlobeNewswireLOS ANGELES, CA, Sept. 12, 2019 (GLOBE NEWSWIRE) -- Ace Metrix, the leader in measuring advertising effectiveness, today released the first ever ranking ...
How to use Amazon and advertising to build a D2C startup  TechCrunchEntrepreneurship in consumer packaged goods is being democratized. This article focuses on customer acquisition, particularly Amazon and online advertising, ...
Move and win roundup: Week of September 16, 2019 | Advertising  Campaign Asia-PacificWPP, BBH Singapore, The Coca-Cola Company, Imperfect Circle, TGH Collective, CIMB Bank Berhad, Supercars Australia, Gemba, Sompo Asia and more, ...
Advertising Group Builds Internal Resource for Boosting Marketing Measurement  Associations NowAfter years of working with outside groups on marketing measurement initiatives, the Association of National Advertisers is developing an internal program that ...
Digital Advertising And Marketing Strategies For Reaching The Modern Customer  ForbesThere are two key consumer behaviors and marketing tactics to keep in mind: how we shop and how we consume *content*.
Advertising casualties of the pivot to privacy  DigidayIt's open season on advertising techniques that rely too heavily on personal user data. Tighter data protection regulations and the privacy agendas of the ...
Advertising Display Market Rising Trends and New Technologies Research 2019 to 2025  island Daily TribuneThe MarketInsightsReports has published the obtainability of a new statistical data to its repository titled as, Advertising Display Market. The report provides ...
Epoch Times banned from advertising on Facebook after breaking ad rules  The VergeFacebook has banned conservative news site The Epoch Times from buying ads after the site violated ad policies by attempting to avoid Facebook's rules for ...
Google's advertising practices are being investigated by almost every U.S. state  AdAge.comA group of 50 attorneys general opened a broad investigation into whether advertising practices of Alphabet Inc.'s Google violate antitrust laws.
Major grocery retailers to pilot digital in-store advertising  Chain Store AgeAlbertsons Safeway, Southeastern Grocers, and Weis Markets will help launch a new in-store digital media network. Marketing solutions provider News America ...
Twitter bans advertising from state-controlled news outlets  EngadgetTwitter announced today that it will no longer accept advertising from state-controlled news outlets. Those accounts will still be able to use the platform, but...
'Data has changed the way brands view us': Disney chief to chair The Drum Digital Advertising Awards US  The DrumOn the 25th anniversary of the first digital ad, The Drum Digital Advertising Awards US will once again be celebrating and rewarding the teams, individuals and ...
Gas is ‘not a low-carbon fuel’, UK watchdog rules  Financial TimesUK regulators have issued a warning to Norwegian energy giant Equinor over advertisements on the London Underground that implied gas is a “low-carbon ...
BARC CEO Partho Dasgupta elected President of the Advertising Club  Exchange4MediaThe body also elected its Managing Committee for 2019-20 at the 65th Annual General Meeting.
Advertising agencies tap Indian talent for global leadership roles  LivemintThe latest is Nirvik Singh, who is set to take over as the first COO of New York-based Grey Group.Earlier, Indians taking over global roles were less frequent, with ...
Brian O'Kelley's Next Move Has Nothing – And Everything – To Do With Advertising  AdExchangerWhat does physical commodities trading have in common with programmatic advertising? Quite a lot. So it makes sense that ad tech godfather and AppNexus ...
Distracted by too-bright digital advertising boards? Here’s who to call to turn the lights down  San Bernardino County SunQ: Dave Simpson of Moreno Valley asked about what he said is a distracting new, large and very bright electronic advertising sign that has been erected on the ...
Is reward-based advertising the booming frontier for digital medium?  Exchange4MediaIndustry observers say that when users are blocking intrusive ads, reward-based advertising might be the way ahead to restore the lost sheen of consumer ...
APCON wants to charge a ₦25,000 fee on all online advertising in Nigeria  Techpoint AfricaYesterday, a Twitter user shared details of a directive from the Advertising Standards Panel (ASP), a statutory committee of the Advertising Practitioners Council ...
12 Strategies To Keep In Mind When Designing Advertising For E-Commerce  ForbesUnderstanding the strategies that work in e-commerce marketing requires a more in-depth examination of the medium and its products. Follow these tips for ...
WhatsApp advertising is coming  AdNewseMarketer says this is likely sometime in 2020.
From Kamasutra Condoms to Skore; how advertising has evolved - ET BrandEquity  ETBrandEquity.comSexual wellness brands have begun to roll out targeted products, backed by a clear-cut communication strategy.
Google Chrome proposes 'privacy sandbox' to reform advertising evils  CNETPublisher ad revenue drops 52% when ads aren't targeted, says Google -- whose privacy sandbox idea aims to offer both ad targeting and privacy.
Climate facts subject to rules on partisan advertising in Canada  Science MagazineEnvironmental charities and campaigners in Canada's upcoming federal election this fall say they are facing new restrictions on how they talk about climate ...
Why is Local Media Advertising so Important?  http://cbtnews.com/All of your efforts to perfect your online presence and social media sharing will carry a lot more weight if you are also involved in the community...
Harness the Full Capabilities of the Advertising Marketplace with Automation  AdExchangerThis article is sponsored by Comcast Technology Solutions. In the last few years, brands have wrestled with whether to prioritize broadcast or digital video ...
Lucan, Maianga Cape Verde shortlisted for 2019 Lisbon Ad Fest  Bizcommunity.comThe Lisbon Awards Group has announced the Lisbon Health International Advertising Festival and Lisbon International Advertising Festival shortlists. Maianga ...
NFL Signs Content and Advertising Deal With Reddit  The Wall Street JournalThe National Football League is adding Reddit Inc. to its roster of digital marketing channels as its new season begins, hosting a series of “Ask Me Anything” ...
TV Should Bring Digital Approach To Advertising -- But Avoid Digital's Pollutants 09/12/2019  MediaPost CommunicationsOn Tuesday of this week, I was in Toronto participating in the Future of TV Advertising Forum Canada, a conference about the future of our business. I attend a ...
Intent-driven advertising: Proven to boost consideration  TechTargetDrive engagement, consideration, and influence across all stages of the purchase cycle with TechTarget's comprehensive suite of advertising products, tailored ...
Advertising budget for next 3 yrs stands at Rs 250-275 cr: Hemant Jalan, Indigo Paints  Exchange4MediaJalan, Founder & Managing Director, Indigo Paints, talks about the brand's journey, signing M S Dhoni as ambassador and the marketing strategies.
Are 'Tesla-Killers' Free Advertising for Tesla?  Market RealistLast week, Porsche unveiled its Taycan. While the model has attracted a lot of attention, it may also be providing a form of free advertisement for Tesla.
Can more relatable advertising stop the womenswear slide at M&S?  The Irish TimesOutrageous price conversions likely to leave Irish shoppers underwhelmed.
Toxic Masculinity row: What does Gillette shifting focus say about purposeful advertising?  Exchange4MediaFollowing the controversy over the #MeToo movement-inspired ad in Jan, the brand has shifted its spotlight from social issues to local heroes.
Here's what you need to know in advertising and media this week  INSIDERCompanies like BritePool and Epsilon are capitalizing on marketers' need to prepare for privacy regulations.
Google Gets EU Court Boost in Fight Over Hungary Advertising Tax  BloombergGoogle got a boost in a tax case at the European Union's top court that's made the search-engine giant an unlikely ally of EU antitrust chief Margrethe Vestager ...
In lawsuit, Amazon takes on ‘unlawful advertising scheme’ that mimics its branding and trademarks  GeekWireAmazon alleges in a new lawsuit that a group of unnamed individuals used the tech giant's name, trademarks and branding to dupe people into clicking on links ...
Lawmaker accuses Juul of illegally advertising vaping as a way to quit smoking  CNBCE-cigarette maker Juul is breaking the law in advertising its nicotine pods as a safer alternative to traditional cigarettes and tool to help people quit smoking, said ...
Social media should co-operate on overseeing political advertising, expert tells Canadians  IT World CanadaVisiting British expert calls for a common global standard social media platforms must follow for controlling paid political *content*. Read why.
Alaska joins investigation into Google advertising  Cordova TimesAlaska has joined in a multistate, bipartisan antitrust investigation to determine whether tech giant Google's overarching control of online advertising markets ...
5 tips to get started in podcast advertising  AdAge.comAlthough there is a multitude of other factors to consider when campaign planning, these tips are a good starting point for diving in and getting the growth you're ...
Spanish Government Hopefuls Want Gambling Advertising Treated Like Tobacco  GamblingComplianceSpain's most popular political party has pledged to heavily regulate gambling advertising, treating it similarly to tobacco products that are all but banned from any ...
Liberals Have Spent Over $11,000 In Twitter Campaign Advertising  HuffPost CanadaOTTAWA — An Liberal ad campaign worth over $11,000 is the first purchase recorded in Twitter's new transparency centre for Canadian political ads.
Mobile Advertising Agency Digital Marketing Company Toronto  Search Engine PeopleTrying to extend your ad s reach beyond the desktop Contact Search Engine People today and begin a mobile advertising campaign!
National Broadcasting Service to be Removed from Advertising Market  IcelandReviewMinister of Education Lilja Alfreðsdóttir announced ambitious plans to remove RÚV, the state-run Icelandic Broadcasting Company, from the advertising market.
Google accused of secretly feeding personal data to advertisers  Financial TimesGoogle is secretly using hidden web pages that feed the personal data of its users to advertisers, undermining its own policies and circumventing EU privacy ...
How One Creative Is Facilitating More Opportunities for Women in Advertising  AdweekLaura Visco is changing the narrative, one invisible talent at a time.
Foxtel Media overhauls advertising offering to 'enhance the viewer experience'  mUmBRELLA*Foxtel Media wants to enhance the Foxtel viewing experience while simultaneously shaking up traditional advertising models. In the first major announcement ...
Unhealthy fast food outlets could be banned from advertising near schools  Times & StarThe routes children take between their homes and schools should be free of junk food outlets and advertising to tackle childhood obesity, according…

Why Most Advertisements Stink!

Question: What do you think the most important part of... Read More

Small Business Image

The single easiest way to increase sales is to look... Read More

Graphical LED Display

Graphical LED Displays utilize high-resolution graphics and video to transmit... Read More

Custom T-shirts -- Put Your Company Logo on Cotton!

An effective way to gain company recognition is to order... Read More

Media Savvy - How To Lead, Persuade And Influence

The ability to lead, persuade and influence are integral skills... Read More

How To Tell If An Advertisement Costs Too Much

People say it all the time: "This advertising costs too... Read More

Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract

Advertisers that are beginning to focus on the young Hispanic... Read More

Get Free Radio Advertisement

Here's a neat trick to get lots of radio advertisement... Read More

Getting the Most Out of Your Networking Group

Here is my personal list of things to do at... Read More

Organizing Business Cards for Effective Contact Management

Now that you've had colorful new business cards printed, and... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you... Read More

Media Savvy - Treat Them As You Would Your Best Customer

The ability to lead, persuade and influence are integral skills... Read More

Unlock The Power Of Online Groups

Yahoo Groups: I see countless marketers on shoestring budges turn... Read More

How To Write Super-Effective Ads and Sales Letters!

"The more things change, the more they stay the same".... Read More

How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing

There should only be one, over-riding reason why you're doing... Read More

Harness the Power of Direct Marketing - More Small Business Power Tools

One of the most powerful tools available to small businesses... Read More

2005 Super Bowl Ads... Winners and Losers

Well, Super Bowl XXXIX is history. Too bad for the... Read More

Advertising on a Budget -- Part 2: Thinking Small

This is the second article of a three-part series. I'm... Read More

Your Eye Catching Publicity Flyer

Your website is done, your business cards have been delivered,... Read More

80% of All Advertising Is Wasted Due To This Common Mistake

You're flipping through this publication as you wait for your... Read More

Online Classifieds

Choosing a Classified Website and creating your advertisements.The internet has... Read More

Double the Effectiveness of Your Company Brochure

Let's face it - most brochures go straight into the... Read More

Pros and Cons of Establishing an In-House Ad Agency

There have been several ads promoting books and reports on... Read More

Where To Call For Free Advertising And Free Business Advice

Believe it or not, there are plenty of opportunities out... Read More

7 Essential Elements for Profit-Pulling Ads

Advertising will make or break your business. It is crucial... Read More