Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Improve Your Promotional Flyers And Improve Sales > NetSparsh - Viral Content you Love & Share

Improve Your Promotional Flyers And Improve Sales

Admittedly, I have not seen your advertising flyer. Then again, I probably don't have to. I have reviewed hundreds, if not thousands, of advertising flyers for small businesses. After 30 years I have found that nearly every small business ad flyer contains the same mistakes and missed opportunities. Avoid these seven common mistakes, and your advertising flyer - and your marketing in general - will be stronger for it.

Advertising flyer mistake #1: A Blah Headline (Your Company's Name)

Remember, your flyer is an ad. It needs to SELL. Your potential customers aren't interested in your name. They're not even interested in what you do. Sounds cruel? Well, it is but that's life. Get over it!

Prospective customers are interested in their own needs and wants. So, hit them with a headline they can't ignore, because it addresses their needs.

Instead of:

Sheri's Pet Grooming

Try: Smelly Pet Stinking Up The House?

Or:

We Treat Your Cat Like The Royalty They Are!

Or:

Man's Best Friend Deserves Something Special!

You get the idea. Figure out what's important to your potential customers. Then, use your headline to immediately answer their question: "What's in it for me?"

Advertising flyer mistake #2: Not Solving A Problem!

Although your ad flyer copy should include your key features or services, each feature or service should be attached to a clear, customer-oriented, benefit that addresses a problem, or hassle, or pain. Also, tell - or, better, show - how those benefits prevent or solve problems for your potential customer.

Think about all the problems, both real and potential, that could stem from not using your product or service. Put yourself in your customer's shoes. Talk to them. Listen to them. Learn what their problems are. Identify benefits about your product or service that make a difference to your potential customers. Emphasize in your flyer the problems and solutions that set you apart from your competition.

Advertising flyer mistake #3: Be A Friend!

People buy from people they like. One key thing your potential customer needs and wants is to feel good about you. Are you knowledgeable? Are you trustworthy? Do you understand my problems? Am I comfortable doing business with you?

The more comfortable someone feels about buying from you, the more likely they are to do so. That's why I recommend that you have an "I" section - a section where you talk about yourself, your qualifications, your values, your personal commitment. Help them understand who you are and who they will be doing business with (hopefully).

Advertising flyer mistake #4: Going Quietly Into The Night!

This is the typical close to a flyer: "for more information, call 555-5555." Instead, create a "call to action". Here are three basic, proven closers:

· Buy before (DATE), and receive $10 off. This closer is effective at getting immediate action, and works especially well for one-time purchases or regularly purchased items.

· Act before (DATE), and get (VALUE-ADDED PRODUCT/SERVICE), FREE with your purchase! This closer offers an incentive for fast action. It also works "free" into your flyer. "Free" is a very powerful word.

· Purchase before (DATE) to take advantage of our slow-season! This closer attaches a negative consequence to any delay or hesitation. Note the more believable the reason for the limit, the more powerful this closer becomes.

Advertising flyer mistake #5: Forgetting There Are Two Sides!

With an advertising flyer, the printing or photocopying is but a small part of the overall expense. The larger expense, in time or money or both, is distribution. So, distribute a two-sided flyer, for twice the opportunity to make a sale! Just make sure your second side doesn't compete with your main message side.

The second side could be used for:

· A comprehensive list of your services

· A map with driving and parking directions

· Customer testimonials

· Relevant tips or advice

· Answers to Frequently Asked Questions

Use the second side to support, expand upon, or enhance the message on the main side.

Advertising flyer mistake #6: One Good Shot!

One-time advertising efforts are seldom effective. It is a rule of thumb among marketing professionals that you need to reach people at least eight times before they really notice you. Your prospective customers need to see the your ads over and over.

So, plan a series of distributions as part of your strategy. I recommend that you plan to hit each household at least eight times with an ad flyer. Mix the message up a bit! Change the color of the paper you use. Change the headline. Keep track of which flyer drives the most business.

If possible, combine your flyers with other localized advertising, so you reach those homes through a variety of media channels. At the very least, combine door-to-door distribution with posting in public areas where allowed. Community centers, schools, stores, and libraries often offer public bulletin boards.

Advertising flyer mistake #7: Flyers Gone Astray!

You should keep two objectives in mind when targeting neighborhoods for your flyer distribution.

· It's much more cost-effective for you to have clients in convenient clusters instead of scattered all over town. Concentrate your ad distribution within and around your existing clusters of clients.

· Reaching the right people within the target area is also critical. An advertising flyer for a landscaper is largely wasted if it's delivered to residents of an apartment building. The added advantage to walking your "territory" house-by-house will be giving you a better understanding for what services or mix of services you should offer.

Promotional flyers are one tool in the small business' marketing arsenal. Learn to use them well and you will create customers while saving yourself time and money.

Michele Schermerhorn calls herself a "Corporate Freedom Fighter" dedicated to freeing cubicle prisoners. She has over 30 years experience in the business world and over 12 years running her own successful online businesses. She is President of Online Business Institute Inc. (http://www.obinstitute.com), authors a marketing blog (http://www.imarketblog.com), and regularly conducts free online seminars. Online Business Institute Inc. exists to "Create Successful Online Business Owners One Person At A Time".

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

We are Social Media (press release) (blog)

Facebook Cracks Down On Low-Quality Advertising
We are Social Media (press release) (blog)
Facebook is cracking down on low-quality ads by reducing distribution or disapproving them altogether. These include clickbait ads or ads that direct people to unexpected content or create bad experiences for them. Facebook wants ads on its platform to ...


Forbes

14 Ways Print Advertising Can Provide New Audience Potential For Your Company
Forbes
Print advertising is not dead. In fact, some people prefer print to digital. According to a study by MarketingSherpa, when asked which advertising channels they trust most when making a purchasing decision, 82% of respondents said they trusted print ...


Sierra Star (blog)

Why not treat political advertising like tobacco ads? That and other musings
Sierra Star (blog)
Political advertising is and always has been banned on British radio and TV by its citizens. The United Kingdom's Electoral Reform Society observes, “The US experience shows the only people who profit from TV ads are moneyed interest groups, TV ...


The A.V. Club

Bask in the unmitigated gall of these obvious advertising rip-offs of well-known songs
The A.V. Club
Ah, advertising: The grand pursuit of selling human emotions back to the people who feel them. At its best, a great ad is a form of Don Draper-esque high art; more often, though, it's a crude copy of something real, a notion that's heavily emphasized ...
YouTube HTML5 Video PlayerYouTube

all 111 news articles »

The Verge

GM's data mining is just the beginning of the in-car advertising blitz
The Verge
The goal was to determine the relationship between what drivers listen to and what they buy and then turn around and sell the data to advertisers and radio operators. And it got really specific: GM tracked a driver listening to country music who ...


The Parsons Advocate

Davis' Verglas Media produces FarmFreshWV advertising campaign
The Parsons Advocate
When the West Virginia Food and Farm Coalition approached Victoria Weeks, owner of Verglas Media, about the FarmFreshWV advertising campaign, she knew she had a unique opportunity to convey an important message.


Madison.com

Laura Kiefert: End false political advertising
Madison.com
Dear Editor: Once again, we are being bombarded with negative political ads, often filled with half-truths and outright lies. I am disgusted by the attack ads being levied this year against gubernatorial candidate Tony Evers and Senate candidate Tammy ...


CNBC

Political ad buyers are exploiting a Facebook loophole to disguise where their money is coming from
CNBC
Despite Facebook's efforts to make political ad funding more transparent, loopholes enable ad buyers to remain relatively anonymous. Facebook announced in May a new tool to promote political advertising transparency on the site. But a series of news ...

and more »

Business Insider

What you need to know in advertising today
Business Insider
On Tuesday, a group of small advertisers that call themselves LLE One (and is made up of social media firm Crowd Siren, Social Media Models, and Quirky) added a complaint to a two-year lawsuit accusing Facebook of ad fraud. Per the lawsuit, Facebook ...

and more »

CNBC

Sprint sells mobile advertising unit to InMobi
CNBC
Oct 17 (Reuters) - Sprint Corp has sold the mobile data and advertising company it created in 2012 to InMobi, which provides technology for marketers, in an all-stock deal, the companies said on Wednesday. The fourth-largest U.S. wireless carrier by ...
InMobi acquires Sprint's advertising and data subsidiary Pinsight MediaVentureBeat
InMobi Acquires US Based Advertising and Data Company, Pinsight MediaPR Newswire (press release)
InMobi Purchases an Ad-Tech Unit From Sprint to Strengthen Its Marketing CloudAdweek
InMobi
all 56 news articles »
Google News

The Benefits of Specific Advertising

The great Claude Hopkins (Author of Scientific Advertising) once said,... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of... Read More

The SKINNY on Radio Advertising

From meager beginnings in 1920, radio has grown with us... Read More

6 Ways To Get More Sales From Your Advertisement

To bring great sales success, a great advertising technique is... Read More

4 Ways to Double the Power of Your Business Cards

Sure, everyone needs business cards. But why not make your... Read More

Persistant Advertising Will Do No Harm!

From my experience, I've been on many discussion groups and... Read More

Advertise Where Its Forbidden To

The most common way to drive people to your business... Read More

Cross Cultural Advertising

"Culture is a like dropping an Alka-seltzer into a glass... Read More

Media Savvy - Treat Them As You Would Your Best Customer

The ability to lead, persuade and influence are integral skills... Read More

Adding Art to Business Spaces

Larger companies have learned that collecting art adds something special... Read More

The Seven Second Race: How to Draw Attention Your Ad

You've decided to launch your advertising campaign but you have... Read More

Go Ahead Im Listening

In today's fast paced environment, interaction with family and friends... Read More

Joint Ventures Increase Profits Quickly

A joint venture is when two or more businesses join... Read More

Marketing Tips For Small Business ? Advertising That Works, Part I

Have you ever seen an ad on television that was... Read More

The Power of...

You certainly must know that Many Big Marketers consider COPYWRITING... Read More

Heard A Good Radio Ad Lately? Neither Have We

To many ad agencies, radio is considered advertising's ugly stepchild.... Read More

Measure the Response of Your Advertising Campaigns by Using Promotional Products

For most companies, gone are the days of spending money... Read More

Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business

If you own a small business you should consider ways... Read More

What are Text Adverts?

Not everyone is aware of what are text adverts? Text... Read More

Get Better Results from Your Advertising with a Disruptor

When you spend money on an advertisement you want to... Read More

Testimonials Convert Prospects Into Buyers

Big businesses get instant credibility with their well-known company name... Read More

How To Create A Better Brochure

Having a quality brochure makes a positive impression on a... Read More

Custom LED Display

Custom LED Display, as the name specifies, facilitate control anything... Read More

If You Want To Get More Customers, Heres 10 Powerful Stories To Improve Your Ads

Remember, as a child lying in bed and listening to... Read More

Printing - How Do I Buy It?

Why should I care where I get my printed material... Read More