Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Offline Advertising Tips > NetSparsh - Viral Content you Love & Share

Offline Advertising Tips

Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck. Why? Well, with print advertising it's in the form of hard copy and is always in view of your potential customers. Thats just one small example. Think about your daily newspaper...try hiding that in your email box! The following are just a few hints and ideas for you to consider before you place an offline advertising campaign.

--->Expiration Dates

You want to be sure to include an expiration date so that the possible customer sees that there is a limited time BUT don't make the date to end too soon. Why? You want to give an "extended expiration date" on printed material especially because for one thing printed material has a chance to "lie around" longer, it may not be the "right time" for the possible customer OR they may know of someone else that may be interested in what you're offering. Give them time to pass it on or "come back later".

--->Track your ads

If you have anyway of tracking your ads, use it. A couple of ways you can do this is:

1)Have the customer email/call/mail their orders to you.

2)Have a special code they need to use to receive the special. Use a different code for each advertising campaign you use. If you don't have the ability to use coupon codes you might want to check out PayCodes.com which is a new service developed by PayPal to help you in this situation.

--->Types of Ads to Generate Interest

Freebies! Everyone loves freebies!

1) Offer the prospective customer a free gift with their purchase.

2) Have them email/call/mail for a free sample.

3) When you send them their free sample, send them a card for another free sample to give to a friend.

4) Have the ad offer free shipping and handling.

5) Offer a "Buy One Get One Free" Promotion.

6) Have them contact you for a free catalog.

Discounts.

1) Offer a discount (ex. 10%, 15%, 20% off) for their first purchase.

2) Offer one product at full price and the second ½ off.

Drawings/Contests.

1) Have them email/call/mail you for an entry to a free contest. Use your products as the prize. (Be sure to offer an additional discount for the winner.)

* You've gain interest, now what?

Once you've had someone contact you with some interest in your business/products be sure to keep in contact back.

* First of all reply to them in a timely manner and be sure to thank them for their interest.

* Next, offer them yet another form of a discount.

* If they are requesting a free sample, free catalog, entry into a contest or any other form of interest offer them a discount of 10% off their next order.

* If you have a newsletter/ezine make sure you ask them if you can add them to your mailing list to receive announcements of discounts/specials/contests first hand.

* When you've sent off their free sample/free catalog/order/prize be sure to contact them again in a few days. Let them know that you wanted to make sure they received it and that everything was okay. Ask them for any thoughts/questions about it. Let them know that they can contact you for anything.

About the Author
Anita DeFrank a WAHM of two and co-owner of DirectSalesHelpers.com which was created specifically for those in Direct Sales. Do you find yourself asking how to make more sales? The above is only a small taste of the wealth of information available at http://www.directsaleshelpers.com. Stop on in if you're serious about your direct sales company and want to know how you can make more sales.

In The News:

Adios amigos, iPod  ETBrandEquity
From Online Advertising to Bible Study  Adventist News Network
Live facial recognition: new technology, same rules  Advertising Standards Authority

Go Ahead Im Listening

In today's fast paced environment, interaction with family and friends... Read More

Driving Customers to You - Your Car as a Marketing Vehicle

You can turn your vehicle into a rolling advertisement. Costs... Read More

Graphical LED Display

Graphical LED Displays utilize high-resolution graphics and video to transmit... Read More

Prove It! - Give Your Marketing and Advertising More Credibility

Your marketing and advertising won't be effective if your potential... Read More

Cable TV Advertising; Mobile Detailing Customers

If you own a mobile detailing business or mobile car... Read More

Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part One

The decision on whether or not someone will read your... Read More

Humor in Advertising

Many of the most memorable ad campaigns around tend to... Read More

Indoor LED Displays

To promote the audience, staff, customers and other people the... Read More

I Dont Want to be Different

To succeed in today's crowded marketplace where most of the... Read More

The SKINNY on Radio Advertising

From meager beginnings in 1920, radio has grown with us... Read More

Seven Ways to Kick Up the Power of Your Print Advertising - More Small Business Power Tools

If you're a retailer and the only kind of advertising... Read More

Is Advertising Art?

Oh Grand and Glorious Southern Guru, I am perplexed. What... Read More

What Is Most Important ? Copy Or Pic?

When, some little time ago now, I first descended upon... Read More

Advertising That Annoys: The Real Story

Critics conclude that entertaining or "creative" commercials sell better than... Read More

Effective Promotions Through Local Classified Sites

Today's online marketplace is extremely competitive. People want to market... Read More

The Truth in Advertising

Most of us have seen at least a dozen different... Read More

For All Those People Who Struggle With Benefits and Features

For Everyone Who Has Ever Struggled Sorting Out Benefits From... Read More

Not Another Calendar! - Choose Advertising Specialties That Sell

As I was searching through a kitchen drawer the other... Read More

Business Ideas: 5 Uncommon Ways To Generate More Online Business

Sometimes, it is not an obvious business idea that will... Read More

How Can All the Radio Stations Be #1?

Are you confused by all the information you receive from... Read More

Advertising - Does it Matter?

When advertising, you need to sell your opportunity, your products... Read More

Testimonials Convert Prospects Into Buyers

Big businesses get instant credibility with their well-known company name... Read More

How to Write B2B Ads That Catch Customers

Are your business-to-business ads working for you? If they are... Read More

Custom T-shirts -- Put Your Company Logo on Cotton!

An effective way to gain company recognition is to order... Read More

Whats On Your Business Card?

A professional business card says more about you and your... Read More