Offline Advertising Tips

Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck. Why? Well, with print advertising it's in the form of hard copy and is always in view of your potential customers. Thats just one small example. Think about your daily newspaper...try hiding that in your email box! The following are just a few hints and ideas for you to consider before you place an offline advertising campaign.

--->Expiration Dates

You want to be sure to include an expiration date so that the possible customer sees that there is a limited time BUT don't make the date to end too soon. Why? You want to give an "extended expiration date" on printed material especially because for one thing printed material has a chance to "lie around" longer, it may not be the "right time" for the possible customer OR they may know of someone else that may be interested in what you're offering. Give them time to pass it on or "come back later".

--->Track your ads

If you have anyway of tracking your ads, use it. A couple of ways you can do this is:

1)Have the customer email/call/mail their orders to you.

2)Have a special code they need to use to receive the special. Use a different code for each advertising campaign you use. If you don't have the ability to use coupon codes you might want to check out PayCodes.com which is a new service developed by PayPal to help you in this situation.

--->Types of Ads to Generate Interest

Freebies! Everyone loves freebies!

1) Offer the prospective customer a free gift with their purchase.

2) Have them email/call/mail for a free sample.

3) When you send them their free sample, send them a card for another free sample to give to a friend.

4) Have the ad offer free shipping and handling.

5) Offer a "Buy One Get One Free" Promotion.

6) Have them contact you for a free catalog.

Discounts.

1) Offer a discount (ex. 10%, 15%, 20% off) for their first purchase.

2) Offer one product at full price and the second ½ off.

Drawings/Contests.

1) Have them email/call/mail you for an entry to a free contest. Use your products as the prize. (Be sure to offer an additional discount for the winner.)

* You've gain interest, now what?

Once you've had someone contact you with some interest in your business/products be sure to keep in contact back.

* First of all reply to them in a timely manner and be sure to thank them for their interest.

* Next, offer them yet another form of a discount.

* If they are requesting a free sample, free catalog, entry into a contest or any other form of interest offer them a discount of 10% off their next order.

* If you have a newsletter/ezine make sure you ask them if you can add them to your mailing list to receive announcements of discounts/specials/contests first hand.

* When you've sent off their free sample/free catalog/order/prize be sure to contact them again in a few days. Let them know that you wanted to make sure they received it and that everything was okay. Ask them for any thoughts/questions about it. Let them know that they can contact you for anything.

About the Author
Anita DeFrank a WAHM of two and co-owner of DirectSalesHelpers.com which was created specifically for those in Direct Sales. Do you find yourself asking how to make more sales? The above is only a small taste of the wealth of information available at http://www.directsaleshelpers.com. Stop on in if you're serious about your direct sales company and want to know how you can make more sales.

In The News:


Design Your Own Newspaper Ads

Many people in business lay-out (design) their own ads. That... Read More

Finding Your Target Market

Achieving sales is probably the biggest challenge a web business... Read More

CD Business Cards- Why Use Them?

CD Business cards are the electronic version of the now... Read More

Scrolling LED signs

Scrolling LED signs is type of LED signs that displays... Read More

10 Tips to Use Giveaways Effectively

Walk around any trade or consumer show and you will... Read More

How to Save Money by Making Your Own Sign

In the sign industry we commonly refer to the material... Read More

A $40 Million Dollar Little Known Referral Strategy

Would you like to know how a car wash chain... Read More

Custom LED Display

Custom LED Display, as the name specifies, facilitate control anything... Read More

Giorgio Armani: A Persuasive Campaign

Lets examine the use of Giorgio Armani Company's advertisements for... Read More

Custom T-shirts -- Put Your Company Logo on Cotton!

An effective way to gain company recognition is to order... Read More

A Lunchtime Lesson on Print Advertising

I promise you'll be able to finish this article before... Read More

Commercial: Consumer - Discounts - Misleading Advertising

Marketing is an important tool for attracting customers. It is... Read More

Get Free Radio Advertisement

Here's a neat trick to get lots of radio advertisement... Read More

How To Tell If An Advertisement Costs Too Much

People say it all the time: "This advertising costs too... Read More

Testimonials Convert Prospects Into Buyers

Big businesses get instant credibility with their well-known company name... Read More

Can I Write and Print My Own Business Brochures and Business Cards?

If you have a computer and a printer, preferably one... Read More

Bad Seduction - Advertising Techniques That Dont Work

I just read some advertising suggestions on an Internet marketing... Read More

Ads Dont Sell - People Do !

More about advertising by BIG Mike McDanielAdvertising is not a... Read More

How to SAVE Yourself from Spending too Much Money on Advertising!

How much money have you spent in Advertising, Promotion &... Read More

Advertising Inserts

One of the best and easiest ways to advertise without... Read More

If You Want To Get More Customers, Heres 10 Powerful Stories To Improve Your Ads

Remember, as a child lying in bed and listening to... Read More

Push vs Pull Advertising

Push vs. Pull Advertising - Understand the Consequences for your... Read More

How You Measure Yourself Is How You Motivate Yourself

One of the keys to strong positive mental attitude is... Read More

Top 9 Reasons To Advertise

Advertising is not for every company. But some require it... Read More

Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract

Advertisers that are beginning to focus on the young Hispanic... Read More