Free Publicity With Dogs, Cats, and Rats

Here's a fascinating idea.. Having noticed that there always seemed to be many stray cats and dogs in his neighborhood, it occurred to a clever pet shop owner that he could use cheap animal collars and attach an advertising message to those potential 24 hour, walking "billboards". He also dressed them up with animal "shirts" that had his web site address printed all over them.

After unleashing about 30 four legged "salesmen" into his unsuspecting neighborhood, he struck advertising gold when his local TV and radio stations noticed the unusual "phenomenon" of "uniformed" animals. This got him thousands of dollars worth of mass media advertising almost totally free.

Imagine the media coverage you could get if this idea was used on a bigger scale, perhaps trying to break a Guinness World Record!

For More Unusual Web Traffic Generation Ideas, Visit http://www.hugevoice.com or send blank email to: mailto:[email protected]

Please feel free to use this article in your website, ezine or e- book. I ask,though, that you reproduce it in its entirety and without alteration, including the resouce information above.

© Copyright 2002 Terence Tan. All Rights Reserved.

About The Author

Terence is the editor of Hugevoice Bulletins, an ezine dedicated to discovering unusual, alternative ways to generate web traffic. For more surprising web promotion ideas, visit Hugevoice.com or send an email to [email protected]

In The News:

Who's Advertising for Job Candidates?  Radio & Television Business Report

Graphical LED Display

Graphical LED Displays utilize high-resolution graphics and video to transmit... Read More

Media Savvy - How To Lead, Persuade And Influence

The ability to lead, persuade and influence are integral skills... Read More

Information Gathering & Delivery May Never Be The Same!

Give Us The Bottom Line!If you are like most people,... Read More

The Shrinking Ad Dollar

CPR CPA CTR... what does it all mean? What it... Read More

Consider These Pressing Facts Before You Renew Your Yellow Page Ad

Your Yellow Page Ad Deserves More than 10 Minutes of... Read More

Double Your Sales Potential With Double-sided Business Cards

Swapping business cards is one of the most basic and... Read More

Top Jingle Companies: What to Look For, What to Expect

The internet offers you the opportunity to seek out jingle... Read More

7 Questions to Ask Before You Advertise

Most business owners and managers keep a fairly close eye... Read More

How To Write Ads That Get Response

Your print ads should do more than just get noticed.... Read More

Send em to the White Pages

Your business is listed in the Yellow Pages whether you... Read More

Moving Message Display

Moving message display are designed to be installed into environments... Read More

Books, Bibles and Fast-Talkers

Every community has 'em. Fast talkers who roll into town... Read More

Media Savvy - Treat Them As You Would Your Best Customer

The ability to lead, persuade and influence are integral skills... Read More

Should Your Small Business Hire an Advertising Agency?

So, you own a small business, sales are down and... Read More

Moving message Sign

Moving Message Signs are a unique, attention-grabbing way to communicate... Read More

Go Ahead Im Listening

In today's fast paced environment, interaction with family and friends... Read More

Predictions for 2010

2005 puts us at the mid-point of the first decade... Read More

6 Ways To Get More Sales From Your Advertisement

To bring great sales success, a great advertising technique is... Read More

Boost Headline Believability With Specifics

Don't use vague generalities in your headlines. Be as specific... Read More

Raising Funds For Your Nonprofit Using An Annual Direct Mail Program

A good annual direct mail solicitation program can produce unrestrictive... Read More

The Key To Marketing New Ideas!

Imagine tossing a pebble into a crystal clear pond on... Read More

The Graphic Problem

Digital printing has revolutionized the sign industry. Current printers can... Read More

Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part Two

In part one of this article we discussed the importance... Read More

Advertising Through Moms

Moms have a very powerful influence on what their families... Read More

For All Those People Who Struggle With Benefits and Features

For Everyone Who Has Ever Struggled Sorting Out Benefits From... Read More