Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
How To Track Your Advertising Like A Hawk > NetSparsh - Viral Content you Love & Share

How To Track Your Advertising Like A Hawk

Tired of pouring endless money into advertising? Do you wonder which ads are "REALLY" working for the business you manage? Would you like a bullet-proof system for capturing the results from your advertising and marketing? Below are three concepts that will enable you to track your advertising and marketing like a hawk! Really, it's that simple!

Developing a tracking system: As a business owner/executive/manager, you need an efficient way to record and evaluate the results from your advertising and marketing programs. To get started, you will need a "prospect card" which includes a list of ALL the places you advertise and market your company. This prospect card must be current and complete, so your staff will be able to accurately track the results from each advertising/marketing source. Your business should also have a phone log, a summary of the daily and weekly advertising results and a report to summarize the month. Be certain each advertising source you are using has its own column for each report. Often, advertising sources are bunched together in the same category or column on the weekly or monthly recap, making it impossible to track the performance of your advertising/marketing.

Tip From The Coach: When asking your team to provide a summary of advertising and marketing results, have them sign and date the form. This is a reminder that they are accountable for the timely and accurate "source" information which is reflected on each report.

Identifying the source: To accurately evaluate the performance of your advertising program, begin by deleting "drive-by" as a source on your customer card and tracking systems. In most cases, your customers read or heard something about your company before they came to your office or called your company. Next, have your team design a marketing easel or a three-ring binder, which has a sample of the advertising and marketing being done. Then, ask your team to begin each appointment or meeting at this marketing easel or with their three-ring binder, so they can ask each customer if they have seen your current advertising or marketing pieces. NOW, this is the time for your team to record this timely information on the customer card, to accurately identify the advertising which brought this customer to your company. And by using this technique with every new customer served by your team, your weekly and monthly tracking reports will now reflect a more accurate picture of which advertising and marketing source is most effective.

Tip From The Coach: Of course, a tracking system can also be computerized and very powerful, but the steps/tips outlined in the paragraph above are still the same.

Creating a file for return prospects: Wow! Isn't it great when a return-prospect becomes a sale? Such fun! Unfortunately, identifying the original advertising source which brought this prospect to your business the first time is a major problem for most companies. Often, your team will hear from a return-prospect, "I was just here a few months ago and decided to contact you again." But each sale that is made by your company, which comes from a particular advertising or marketing source, makes it easy to justify which advertising/marketing you will continue to use. And since advertising and marketing is such a large monthly expenditure for most businesses, isn't it important to know what's working and what's NOT?

Tip From The Coach: Create a master file of prospect cards for all prospects and have your team file the prospect cards from each day into a small box by last name, sorted A-Z. Now, when "Peter Smith" returns in three months after his first visit or phone call and says he wants to buy your product or use service, your team can simply go to this small box and behind "S" the original prospect card is right there! This is an instant way for your company to source its advertising and marketing. More importantly, your staff will have in their hand the background of this prospect and can create instant rapport. Instant rapport equals higher closing ratios, a double win! Of course, a follow-up system can also be computerized, but the steps/tips outlined in this paragraph are still the same. Once you have these systems in place, you can then calculate your: cost-per-phone-call, cost for bringing a prospect to your business and cost-per-sale! For a free analysis of your advertising tracking forms or the results you are receiving, fax your system/results to The Coach at 435-615-8670 and receive 20 minutes of complimentary coaching!

Author's note: Ernest F. Oriente, The Coach, is the founder of PowerHour® a professional business coaching/recruiting service and the author of SmartMatch Alliances?. He has spent 17,500 hours [since 1995] delivering customized training, by telephone, in leadership, traditional/Internet marketing and sales for fast growing sales companies and entrepreneurial businesses worldwide. PowerHour® specializes in global distance learning by telephone, using their state-of-the-art conference call system for interactive and dynamic TeleForums. Twice-monthly TeleForums link 10-100 executives/professionals/individuals who are geographically dispersed, in a time efficient and profitable format.

PowerHour® is based in Olympic-town?Park City, Utah, at 435-615-8486, by E-mail ernest@powerhour.com or visit their TeleForum website: http://www.powerhour.com. To receive a FREE success newsletter, with subscribers in 74 countries, send an E-mail to: ernest@powerhour.com. Recent PowerHour® articles have appeared in 4000+ business/trade publications and websites.

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

NEWS10 ABC

Facebook to limit gun-related advertising
NEWS10 ABC
(WIVB) - Facebook will now limit gun-related advertising. The social media giant says it plans to restrict ads of weapon accessories to adults only. Starting June 21, advertisers will be required to restrict their audience from users under the age of ...

and more »

Forbes

A Crossroads: Artificial Intelligence And Advertising
Forbes
According to Elon Musk, artificial intelligence (AI) is “our biggest existential threat.” Whether that is fact-based or hyperbole is determined by the reader's perception of Musk as either the real-life Iron Man or a classic hype marketer. Whether Elon ...

and more »

Casino amendment starts (misleading) advertising
Arkansas Times (blog)
Driving Arkansas Forward, the group hoping to put a casino amendment on the November election ballot, has begun ads aimed at encouraging people to sign petitions for the measure. As yet, no financial disclosures have been made on backers of the ...


Newsweek

David Hogg Calls For Laura Ingraham Advertising Boycott After 'Summer Camp' Comments
Newsweek
Parkland school shooting survivor David Hogg suggested on Tuesday that advertisers boycott conservative television host Laura Ingraham after she made comments likening makeshift detention centers for immigrant children to summer camps. "If we get ...
A Parkland shooting survivor is reigniting his war with Laura Ingraham after the Fox News host compared migrant ...Business Insider

all 142 news articles »

Chicago Tribune

Unilever's plan to combat the 'dark side' of social media advertising
Chicago Tribune
The consumer goods colossus Unilever, which is a force in global advertising, has taken a stand against the use of social media "influencers." Influencers, who often buy followers on sites like Facebook and Instagram, can be paid to write about ...

and more »

Forbes

Advertising's Newest Enemy Is The Legion Of Freelancers The Agencies Laid Off
Forbes
Like advertising needed another enemy. They're getting financial pressure from the holding companies. Their clients are asking for more for less. Even traditional consultants like Deloitte and Accenture are getting into the advertising act. But there's ...


Business Wire

TV Advertising Industry Ready For Automation
TV News Check
Cox Media Group's Videa, an online marketplace for automated television advertising, today released new research from its Change Management survey tracking the state of the TV advertising industry. The survey was powered by 174 participants from media ...
Videa Releases New Research Signaling the TV Advertising Industry is Ready for ChangeCitizentribune

all 11 news articles »

Business Insider

What you need to know in advertising today
Business Insider
Amazon famously maintains a low profile at major advertising gatherings and doesn't pack its executives on panels, so the company's involvement this year is particularly noteworthy for marketers who are intrigued by the ecommerce giant's data and ...
Cannes Lions bingo: The ad industry's top buzzwords in 2018Quartz
Cannes Lions 2018 aims for restraint as advertising industry battles a number of challengesCity A.M.

all 159 news articles »

Forbes

How The Absence Of The US Impacts World Cup Ratings And Advertising
Forbes
When the United States men's soccer team failed to qualify for World Cup 2018, some outside in the sports media world predicted a rough summer for Fox Sports, which paid $400 million for the broadcast rights to this year's event. Without an American ...

and more »

Wall Street Journal

Meet the New Advertising Agency: Consulting Firms
Wall Street Journal
Competition in the advertising industry used to mean little more than Madison Avenue agencies vying with each other for business. Now an agency's competitors include Silicon Valley giants such as Alphabet Inc.'s Google and Facebook Inc., who are ...

Google News

Do I Need Raised Letter or Full Color Business Cards?

If you've been searching around for business cards that will... Read More

Why Would Anyone Want Your Business Card?

Do you remember how proud you were the first time... Read More

Never Be Caught Cardless Again: Five Tips to Help You Remember Business Cards

Sorry, I Don't Seem to Have a Business Card With... Read More

How To Write Ads That Get Response

Your print ads should do more than just get noticed.... Read More

What are Text Adverts?

Not everyone is aware of what are text adverts? Text... Read More

Creditability In Advertising

I recently saw an ad taped to my mailbox, mind... Read More

The Online Equivalent of an Effective Newspaper Advertisement is FREE

Ask anybody who has been in business for a long... Read More

Avoid Being Vague

We are bombarded with thousands of marketing messages daily?on television... Read More

Information To Include On Your Business Card

The logo and graphic elements that you include on your... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you... Read More

11 Ways To Make Your Business Cards Work For You

1. Spend money on decent quality business cards. Home made... Read More

Advertising - Should You Be Advertising Your Services?

You offer a reliable, quality service. You know that if... Read More

Improve Your Promotional Flyers And Improve Sales

Admittedly, I have not seen your advertising flyer. Then again,... Read More

Create Your Dynamic Elevator Speech

So, what's an elevator speech, and how do you get... Read More

How to Create Ads that Sell with Little Effort

One of the main problems people find with marketing, is... Read More

How To Create Instantly Compelling Ads Every Time

Use This Quick 3-Question Evaluation Process, So You Can Be... Read More

Direct Response Advertising; Radio vs TV

Radio advertising vs. television advertisingMany new advertisers assume that they... Read More

Offline Advertising Tips

Since most of us are always online and our business... Read More

Custom LED Display

Custom LED Display, as the name specifies, facilitate control anything... Read More

Radio and Television Ads: Clever Vs. Annoying

Ever heard or seen a radio or television commercial that... Read More

How to Write Ads that Pull Orders

If your ads aren't paying off then you need this... Read More

The TV Shoot, The Spoiled Brat, And A Painful Lesson

It was two days before our shoot. I was in... Read More

Promotional Vehicles

It is difficult to miss a Hummer, but how many... Read More

Harness the Power of Direct Marketing - More Small Business Power Tools

One of the most powerful tools available to small businesses... Read More

Is Advertising Art?

Oh Grand and Glorious Southern Guru, I am perplexed. What... Read More