Top Jingle Companies: What to Look For, What to Expect

The internet offers you the opportunity to seek out jingle companies and listen to their jingle samples online. Your success depends upon a thorough evaluation of as many companies as possible. You don't need to be a musician to know what you like.

There are things to look for in a top jingle company and a few red flags that can help to weed out the bottom feeders.

When listening to jingle samples online, here are a few things to look for:

1) Look for: Overall quality of the all the samples on the site as a whole. (Red Flag: If one or two samples sound boring, bland or poorly done, why are they being showcased on the site?)

2) Look for: Diversity of voices. (Red Flag: If there is just one male and one female voice singing all jingles on the site)

3) Look for: Diversity in styles of music, production, instrumentation & vocal arrangements. (Red Flag: If it all starts to sound the same to you)

4) Look for: Overall quality of the writing. Each sample should demonstrate creativity & imagination, lyrically and musically. (You'll know it when you hear it)

Just as a casting director chooses talent, a great jingle company will find the ideal personality, voice, musician for your project to capture your company image and marketing message most accurately and effectively.

You have every right to expect the company that you hire to create something spectacular/exciting/compelling... Don't settle for less.

Barry Volk is a former Staff Songwriter/Producer with ABC and Screen Ems/EMI Music Publishing, Musical Director of the West Coast Theater Company and National Director of Marketing for Metro Networks (Westwood One). Barry is the owner of Sound Advantage (A Musical Identity Company Since 1993) - http://www.soundad.com

In The News:

Advertising Policy  Simple Flying
The Yes or No of advertising  ETBrandEquity.com
Amazon advertising strategies 101  DigitalCommerce360

Trade Writing - For Cash!

Often considered as "plain Jane's" of the print world, trade... Read More

Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business

If you own a small business you should consider ways... Read More

How to SAVE Yourself from Spending too Much Money on Advertising!

How much money have you spent in Advertising, Promotion &... Read More

The Seven Second Race: How to Draw Attention Your Ad

You've decided to launch your advertising campaign but you have... Read More

The Importance of Your Business Card

What are you trying to say with you business card?We... Read More

Electronic Display Signs

Electronic display signs are used nowadays in great extent to... Read More

The Truth in Advertising

Most of us have seen at least a dozen different... Read More

Scrolling LED signs

Scrolling LED signs is type of LED signs that displays... Read More

Ads Dont Sell - People Do !

More about advertising by BIG Mike McDanielAdvertising is not a... Read More

What Does the Back of Your Business Card Say?

Business cards with nothing on the back are wasted opportunities... Read More

Why Radio Advertising Could Be The Best Thing You Ever Did For Your Business

In the marketing world, radio has earned the reputation of... Read More

Dont Put All Your Eggs in The Same Basket

Solution: You can protect yourself by partnering with other lead... Read More

Media Savvy - How To Lead, Persuade And Influence

The ability to lead, persuade and influence are integral skills... Read More

The Shrinking Ad Dollar

CPR CPA CTR... what does it all mean? What it... Read More

Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page

Stand Out in Ways that Matter to Directory Users A... Read More

Using The Popularity of Celebrities and Currrent Events to Promote Your Business

In this article, we want to explore the idea of... Read More

LED Moving Message Displays

LED's are becoming more and more popular in all kinds... Read More

6 Ways To Get More Sales From Your Advertisement

To bring great sales success, a great advertising technique is... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your... Read More

Reach vs. Frequency: Touch 100 Once or 25 Four Times?

Reach and frequency are terms generally used when planning advertising... Read More

What Do Your Ads Say?

Make a list of everything you think should be included... Read More

Is Advertising Art?

Oh Grand and Glorious Southern Guru, I am perplexed. What... Read More

Moving message Sign

Moving Message Signs are a unique, attention-grabbing way to communicate... Read More

How You Can Create Advertising That Sells

A well-planned and properly executed marketing program should include a... Read More

16 Ways to Make Your Business Cards Unforgettable

Every time you hear someone say "May I have one... Read More