Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Good Design Makes Good Sense > NetSparsh - Viral Content you Love & Share

Good Design Makes Good Sense

Organized your pencils and pens lately? Sorted your clothes into a logical system in your drawers? Then you already understand the basic elements of good design: it's practical, it's systematic, and it makes life easier.

In the same way, marketing materials that use good design make business easier for your customers. Layout and presentation make the difference as to whether people will understand your products and services. This is why a well-designed ad outperforms one that's thrown together using intuition alone.

Well-designed materials become even more important as their complexity grows. For instance, an ad typically gets someone's attention for five seconds. In contrast, a brochure has the potential to claim much more of your prospect's time and commitment. Hand a customer a poorly-formatted, hard-to-read piece and you may lose them forever.

So is good design really as simple as organizing your tie collection? Well, not quite. But there are some hard and fast rules you can follow. Use this checklist for your next project. Structure and time your piece correctly, and then brace yourself for every businessperson's dream: informed customers who are ready to do business with your company.

Five Basics of Good Design

1. Never obscure your message. The KISS (Keep It Simple, Smarty) rule applies equally well to writing copy, creating graphics, and choosing a format.

2. Work backwards from your goal to your marketing piece. Listen to your customers' needs before you make a decision about how to fill them. A website may not initially appeal to you as a tool, but if your customer base is using the Internet, it may be a great way to deliver your message.

3. Present similar kinds of information in similar ways. People love to look for patterns. And we feel good when we find them, so let your customers in on that happy feeling. Chances are it will help them retain your information better and use it more effectively.

4. Save special effects for the 4th of July. Just because you can print in all caps in that cool new font, it doesn't mean you should. Readability wins out over gimmicks every time.

5. Be practical and be dedicated. Consider all the steps involved in a project, from the time you spend creating it all the way through to postage or follow-up calls. Commit to following through on every item or your project may not succeed.

Wendy Gray Maynard is the co-owner of Kinesis. Kinesis specializes in marketing, graphic design, and business writing. Visit http://www.kinesisinc.com for more articles and free marketing wisdom.

Want to harness the power of kinetic marketing? Sign up for Kinesis Quickies, a free bi-monthly marketing e-newsletter: http://www.news.kinesisinc.com

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Business Insider

What you need to know in advertising today
Business Insider
That's according to a new report from BuzzFeed News, which also says Facebook internally views the Trump campaign as an advertising "innovator." In fact, internal documents at Facebook show that its own marketing strategy was influenced by what it ...


Business Insider

Amazon wants to give Facebook and Google a run for their money in advertising — here are the 6 execs making it ...
Business Insider
Amazon may be one of the world's most mysterious brands, but advertisers are still enamored of the company's wealth of data and its potential ability to challenge Facebook and Google's dominance in online advertising. Amazon's ad placements span ...

and more »

Forbes

Why Blockchain Could Be The Downfall Of YouTube Advertising
Forbes
With recent announcements showing that teenagers are now watching an hour a day of YouTube, you might think that this is huge news for the advertising industry. A captive audience stuck between ad breaks should be every advertiser's dream yet instead, ...


CoinCentral

Blockchain, Digital Advertising, and the Great Escape
CoinCentral
Blockchain in media and entertainment potentially changes the nature of digital advertising, but how can blockchain be applied to digital advertising, media, and entertainment? First, let's debunk a common myth about marketing and advertising: that ...


MarTech Series

BBC.com Chooses Teads to Muscle its Way into Global Outstream Advertising Market
MarTech Series
Teads, a leading outstream video advertising marketplace in the world, ould enable the commercially funded news channel to deliver highly scaled-up video inventory. This would help BBC.com to directly increase video ad monetization through both its ...

and more »

Amazon advertising is working directly with brands now, cutting out ad agencies
Digiday
Amazon is increasingly working directly with brands on advertising deals. Amazon has always had a robust direct line to brands via an application programming interface for Amazon Marketing Services, the part of its ad business that includes self-serve ...


DAD Aiming at Redefining Digital Advertising Through Distributed Trust Advertising Ecosystem
PR Newswire (press release)
As advertisements now seem to appear nearly everywhere all along the way from home to the workplaces and in buses, subways, elevators, and even in public toilets, in video games, forums and on social media, DAD, a distributed trust advertising ...


Trial begins for former Spokane advertising executive involved in boat crash that killed three
The Spokesman-Review
Attorneys began opening statements in the trial of former Spokane advertising executive Dennis Magner, who pleaded not guilty to involuntary manslaughter and criminal conspiracy after he and several others were involved in a boat crash two years ago ...


Dayton Daily News

Kettering's School of Advertising Art wants student housing next door
Dayton Daily News
The School for Advertising Art wants to build residential apartment for student housing, but the idea is still pending with the school and the city of Kettering. After a public hearing in April, council members unanimously approved an ordinance in May ...


MarTech Series

Digital Media Solutions Acquires Digital Performance Advertising Network W4
MarTech Series
W4 helps advertisers acquire new customers while enabling digital media publishers to monetize traffic on a results-based, cost-per-action (CPA) basis. In addition to a robust technology platform created to manage, track and optimize online response ...

Google News

4 Ways to Double the Power of Your Business Cards

Sure, everyone needs business cards. But why not make your... Read More

Moving Message Display

Moving message display are designed to be installed into environments... Read More

Radio Advertising - Is it for Your Business? - More Small Business Power Tools

If you're a typical small business, you've probably been approached... Read More

If You?re Tired Of Adverts That Don?t Work And Letters That Don?t Sell, Then You Must Read This

Over the 32 years I've been involved in sales, marketing... Read More

Improve Your Promotional Flyers And Improve Sales

Admittedly, I have not seen your advertising flyer. Then again,... Read More

The Inside Secrets Of Free Publicity For Your Business

Product publicity is the "secret pathway" to business success... Read More

Measure the Response of Your Advertising Campaigns by Using Promotional Products

For most companies, gone are the days of spending money... Read More

The Seven Second Race: How to Draw Attention Your Ad

You've decided to launch your advertising campaign but you have... Read More

8 Low Cost Ways To Advertise, Promote and Market Your Business

We all are looking for ways to market our businesses... Read More

3 Inside Secrets To Making You Richer Using Direct Mail!

Making money using direct mail isn't easy. And anyone who... Read More

The SKINNY on Newspaper Advertising

The SKINNY on NewspapersUsing the paper is considered gospel by... Read More

Do Your Business Cards Say Who You REALLY Are?

Here are a couple of tips for creating an eye... Read More

Create Your Own Business Cards, Part 2

This is the second part of creating your own business... Read More

Custom LED Display

Custom LED Display, as the name specifies, facilitate control anything... Read More

Worn Out Brochure Design Is Keeping Small Business Owners Down

I got another one of those calls the other day...Can... Read More

Vinyl Banners for the Right Occasion

The sinage marketplace is competitive! Consequently, some companies are going... Read More

16 Ways to Make Your Business Cards Unforgettable

Every time you hear someone say "May I have one... Read More

Boost Headline Believability With Specifics

Don't use vague generalities in your headlines. Be as specific... Read More

How to Save Money by Making Your Own Sign

In the sign industry we commonly refer to the material... Read More

God Bless The Refrigerator Magnet!

Ah, my very favorite promotional product of all, the refrigerator... Read More

Tips On Writing a Successful Ad

When knowledge is based on truth it is powerful!When it... Read More

Create A Killer Brochure: 9 Steps to the Perfect Piece

If you are creating a brochure, make sure you follow... Read More

What Colors Make Your Services Most Attractive?

This information is based on the principles of Laws of... Read More

The Principle Of Advertising Online

Advertising online is very similar to advertising in any environment.... Read More

The Skinny on Billboards

Several years back the billboard people put a big picture... Read More