The Importance of Your Business Card

What are you trying to say with you business card?

We have talked about collecting other people's business cards and also about how they are often tough to differentiate from one another. These are things you should avoid for your own business card. It is easier to get into a conversation when you have a business card that speaks for itself. My card, BizMechanix, is so different, almost everyone remarks on how good the card looks. I have even had comments about it being the most professional and great looking card they have ever come across. You should make sure that yours is the same. Spend time with a graphic designer, and then also take time to buy good paper stock for printing. You are more likely to get notices and gain business if your card is extremely professional.

Do not use the homemade variety, the serrated edges are a sure give-away that you do not value your card. Remember that you card is the first thing people will see on their desk after the event. It is also your card that they will take note of when entering new names into their contact management system. Take the time and make the effort to create something unique, tasteful, and colorful. You do not have to go over board with it - just make it well worth it. I would rather have an excellent business card than a new car to drive. Most people will not see my car inside the event, but they will see my business card. Do not make it gaudy, just noticeable.

All the pieces have come together and attending the event has been a success. You have made the most out of your attendance and practiced the necessary skills. Now it is time to close in on the potential business. The first thing to do is to sort your contacts in order of importance and potential size of the deal. Choose the most important possibility, analyze the potential and then follow up.

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://BlueprintBooks.com/

In The News:

Advertising as politics?  The Times of India Blog
Bad advertising, better futures  The New Indian Express

Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale

How many times has this happened to you?A friend recommends... Read More

Take Your Radio Ads to the Next Level

Most small businesses do not have a high powered advertising... Read More

Moving Message Display

Moving message display are designed to be installed into environments... Read More

Using Flyers to Advertise Your Online Business

Using flyers is one commonly overlooked method of advertising offline.... Read More

The Internet and Beyond - 12 Tips on Writing Better Brochures

Every year thousands of online businesses fail. None of them... Read More

Increase Business By Being Nice

I have been reading articles on increasing sales using search... Read More

Cross Cultural Advertising

"Culture is a like dropping an Alka-seltzer into a glass... Read More

Outdoor Sign

Many business organizations that needs to disseminate late-breaking information to... Read More

If You?re Tired Of Adverts That Don?t Work And Letters That Don?t Sell, Then You Must Read This

Over the 32 years I've been involved in sales, marketing... Read More

3 Things Every Yellow Pages Advertiser Needs to Know

Too many business owners and marketers know that Yellow Pages... Read More

How to Save Money by Making Your Own Sign

In the sign industry we commonly refer to the material... Read More

3 Simple Steps to Getting Thousands in Free Advertising

Many entrepreneurs believe that they understand what public relations is,... Read More

Change, or Reinforce?

Do you know about the distinction - and it's a... Read More

Vinyl Banners for the Right Occasion

The sinage marketplace is competitive! Consequently, some companies are going... Read More

Womentisements

The unnecessary and extensive use of female models in advertisements... Read More

What Makes Advertising Successful?

MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD:... Read More

5 Tips for Hot Yellow Pages Ads

Yellow Pages advertising is one of the most popular forms... Read More

The SKINNY on Newspaper Advertising

The SKINNY on NewspapersUsing the paper is considered gospel by... Read More

Do Your Radio Ads Work?

Most small businesses don't have a high powered advertising agency... Read More

What Do Your Ads Say?

Make a list of everything you think should be included... Read More

Whats On Your Business Card?

A professional business card says more about you and your... Read More

Advertising Costs Getting Too High?

Everyone knows that advertising is essential to growing a business.... Read More

How To Tame The Buying Beast Inside Your Customer

What if you can understand and control your customer's mind?... Read More

50 Surefire Business Card Tips

Business cards are one of the most powerful and inexpensive... Read More

Why Radio Advertising Could Be The Best Thing You Ever Did For Your Business

In the marketing world, radio has earned the reputation of... Read More