Advertising Your Holistic Business

The most basic answer is the same answer as to the question, how does advertising work? Advertising works through repetition, and Holistic Hometown offers you that repetition.

What all successful companies know is that advertising it a process. It's been stated in marketing files for over 50 years that potential clients, unless they are in need of your services when they initially see your ad, take 5-7 repetitions to recall who you are. What does that mean? Well, if you are only advertising in one source, it could mean you are wasting your time and money.

What's the best way to begin an advertising campaign when the goal is visibility? Find sources that attract your target market AND that you can afford over the longer term (1-3 years) for ongoing products/services and find targets with high repetition for shorter term (1+ months) for events and shorter-term needs.

For example, if I am marketing an event and have 2 months to market it, I will use the internet, e-mail marketing, and an ad in a monthly magazine to get the word out quickly. I may even take out two ads if it is a large event. If I am, instead, marketing a product or service which will take ongoing clients, I'll use the same vehicles, smaller ads, and have them in the magazine ongoing for a year or more.

People often ask me if that isn't expensive. I tell them there are two reasons many businesses fail: they don't spend enough on advertising, and they done spend their advertising dollars in the most effective ways. Think about it, if you spend a lot on advertising AND you receive a lot of customers from it, the advertising ends up not being very expensive after all. In the same way, a cheap advertising option is actually expensive if you don't get more customers from it.

One thing is for sure, I ALWAYS use the internet for advertising because of it's high repetition and low cost (when done right). When someone comes to my site once, they almost always come back to check something again. Right there, there were 2 repetitions.

With Holistic Hometown, there is even more opportunity for repetitions because WE MARKET YOU through the web, direct mail, e-mail marketing, telemarketing, and more so that you get the most repetitions for the least amount of money.

A great additional opportunity with Holistic Hometown and internet marketing is that you can change your information anytime at no extra cost. Therefore, if you decide to add an additional service, you just update your listing or ad. It's a good thing to highlight new offerings for a few months for highest visibility.

One thing I'll ad here is that it is very important that your ads are QUALITY ads. Remember that people see your ads before they meet you. That means often their opinion of you is created from the ad. A less than attractive or unprofessional ad is not the first lead you want with a prospective client. Take your time, get the resources to do it right the first time, and you will reap the benefits of your time, money and energy.

Blessings on your entrepreneurial endeavor! Check back in our Member Articles Area under Holistic Business Articles for more on how to create and maintain a successful holistic business!

Holistic Hometown, http://www.HolisticHometown.com, is a new holistic online community developed to offer a unique connection point for holistic practitioners and the holistic community. For more information, contact [email protected].

This article was written by Jenifer Shapiro, MBA, CHt, CNLP, CYT, and founder of The Empowerment Centre ([email protected]) and Holistic Hometown. Jenifer has been assisting businesses and individuals in successfully manifesting their visions for over a decade.

In The News:

FMCG spends highest on digital video advertising  The Financial ExpressWithin digital media, digital video is expected to have the fastest growth, with a CAGR of 37%; it is likely to reach Rs 5545 crore by 2021.
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Tech, advertising companies join hands to curb pesky ads, spam  Economic TimesNEW DELHI: Pop-up ads, spam *content* requesting likes, comments and shares, auto-play video ads with sound, ads with countdown, full-screen scroll-overs ...
You’re being robbed to fund the Coalition’s election advertising  The New DailyHow do you feel about paying for particularly misleading advertising aimed at winning votes for the Coalition? Having ditched its biggest donor (Malcolm.
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Advertising Trends You Should Consider in 2019  EntrepreneurIt's a new year, filled with new challenges to advertising professionals. The slow death of traditional advertising vehicles (TV, newspapers), the rise of new ones ...
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Pepsi takeover | Coke rival pouring money into Atlanta advertising  11Alive.com WXIAATLANTA — Pepsi signs are popping up all over Atlanta - the home of Coca-Cola - in what at least one viewer has described as "Cola Wars 2019." A few more ...
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Tombras Café not limited to advertising group's employees  Knoxville News SentinelI didn't realize until recently that the Tombras Group, now doing their advertising work out of their new facility on Gay Street, had opened up a food-*service* ...
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Cigarette advertising before smoking was officially bad for your health  NEWS.com.auIt's difficult to believe that there was a time, not so long ago, when people were led to believe smoking was safe — it could even be 'refreshing' for your lungs.
Sir Martin Sorrell: Facebook row hasn't deterred advertisers  The GuardianAdvertisers are declining to join the backlash against Facebook, according to Sir Martin Sorrell, despite a year of scandal at the social networking giant.
Advertising network compromised to deliver credit card stealing code  ZDNetA Paris-based online advertising company was hacked, and its infrastructure used to deliver malicious JavaScript code to online stores, code that was designed ...
Facebook tightens political advertising rules in election year  The Financial ExpressFacebook told Reuters on Tuesday that it would extend some of its political advertising rules and tools for curbing election interference to India, Nigeria, Ukraine ...
Planters Is Advertising in the Super Bowl for the First Time in Over a Decade  AdweekPlanters peanuts are a ubiquitous presence on grocery store shelves, but for the past 11 years, they haven 't been seen in a Super Bowl ad. That's all set to ...
Barbara Proctor, first African American woman to own an advertising agency, dies at 86  Washington PostThe company was called Proctor and Gardner Advertising. But there was only one founder behind it — Barbara Proctor, maiden name Gardner, the first African ...
Cannes in the Desert: Advertising, media execs head to CES for the industry’s annual kick-off  DigidayThis article appears in the latest issue of Digiday magazine, a quarterly publication that is part of Digiday+. Members of Digiday+ get access to exclusive *content*, ...
HC protects Reckitt Benckiser against coercive steps on advertising its Ayurvedic drugs  ETRetail.comNew Delhi: The Delhi High Court on Tuesday directed the Centre not to take any coercive steps against pharma major Reckitt Benckiser if it advertises its ...
Pooch and Mutt accuses MPMA of having a ‘vested interest’ in advertising row  Pet GazettePet food manufacturer, Pooch and Mutt, has hit out at the MPMA (Metal Packaging Manufacturers Association), which according to the manufacturer, recently ...
This Russian Start-Up Wants To Transform The Sky Into Advertising Space  Gentside UKRussian entrepreneurs have announced that they want to create the first orbital advertising platform in the world. Made up of a collection of nano-satellites, this ...
5G tech to enable smart cities, advertising will pay for it | Special: Consumer Electronics Show  AdAge.comAn estimated $34 billion will be spent on so-called smart cities by 2020, but taxpayers may not want to foot the entire bill.
PS4 News: Sony PlayStation fined MILLIONS for misleading PS Plus advertising | PS4, Xbox, Nintendo Switch News, Reviews and Features - Daily Star  Daily StarSONY is in hot water after a regulatory commission accuses the firm of intentionally misleading customers.
Emergent programmatic advertising firm engage:BDR raises cash to fund growth and expansion  Small CapsEngage:BDR's (ASX: EN1) chief executive officer Ted Dhanik is set to increase his holdings in the company by 1.7 million shares effective immediately to hold a ...
Lester Wunderman, advertising executive who perfected direct marketing, dies at 98  Washington PostLester Wunderman, the advertising executive who perfected the strategy of reaching customers in their mailboxes, in their periodicals through magazine inserts ...
Why the advertising industry needs to reprioritise ad quality urgently  Marketing TechLast year, eMarketer's Geoff Ramsey highlighted the “crisis of trust” across the digital ecosystem: not only pointing to the need for better relations between ...
France Télévisions and TDF launch targeted advertising on DTT with HbbTV  Broadband TV NewsFranceTV Publicité has tested with TDF and advertisers Sofinco and St Hubert, the substitution of a commercial with a targeted spot on HbbTV DTT households.
AdsWizz Introduces Accreditation Program Certifying Industry Experts in Digital Audio Advertising  PR WebSan Mateo, CA (PRWEB) January 22, 2019 -- Today, AdsWizz, the leading global technology provider for digital audio advertising solutions, announced its.
The Current Applications Of Artificial Intelligence In Mobile Advertising  ForbesOne of the biggest selling points of “AI revolution” across multiple industries is the promise to automate and eliminate low-value business processes. Mobile ...
15-second nonskippable YouTube ads now available for all advertisers  PPC LandGoogle today announced that the 15-second nonskippable YouTube ads are now available for all advertisers using Google Ads or DV360, on auction ...
Blaze Advertising's ECD Patrick Rychner departs as agency merges with MediaCom  mUmBRELLA*Patrick Rychner has joined The8agency as its executive creative director after departing Blaze Advertising in October. Rychner departed Blaze Advertising.
‘A turning point’: Buyers are adopting TV-style co-viewing metrics for connected TV  DigidayIn the latest sign of connected TV advertising's maturation, advertisers have begun to count co-viewing as part of their connected TV campaigns.
Crackdown on advertising of real fur as 'faux'  ITV NewsUK clothes retailers have been ordered to take immediate action to ensure they are not advertising real fur as “faux” in a crackdown on misleading advertising.
Facebook And Brexit – Political Advertising Medium Carries Political Ads  Continental TelegraphThe latest Facebook outrage – apparently a medium which carries political advertising has been carrying political advertising. This is, of course, that outrage and ...
Pioneering black woman in advertising dies | Agency News  AdAge.comBarbara Gardner Proctor was best known as the founder, in 1970, of the first ad agency owned by an African-American woman.
The ins and outs of targeted advertising  Wink NewsEveryone's been there, you're looking at something online, you click over to another page, and up pops an ad for the very thing you were just viewing. Targeted ...
Microsoft's Ian Thomas joins Publicis Spine as data chief  Campaign Asia-PacificPublicis Groupe has appointed Microsoft executive Ian Thomas as chief data officer for Publicis Spine, a data-infused platform created by the holding company ...
Amazon (AMZN) Q4 Earnings Preview: Revenue, AWS, Advertising & Prime  Zacks.comAs investors prepare for Amazon's Q4 earnings, its AWS, subscriptions, and growing digital advertising businesses are likely to be the stars of the show as its ...
Ben Shapiro, conservative podcast host, loses advertisers over latest 'baby Hitler' remarks  Washington TimesCorporate sponsors of Ben Shapiro's podcast withdrew support over the conservative commentator's comments about Adolf Hitler at a pro-life rally Friday in ...
56% Of 'Beti Bachao, Beti Padhao' Funds Spent On Advertisements, Minister Tells Lok Sabha  Outlook IndiaThe Centre has spent a total of Rs 364 crore since 2014 in advertising the Beti Bachao Beti Padhao campaign, one of Prime Minister Narendra Modi's pet ...
Activist opposes govt. advertisements featuring Jaya  The HinduWonders how former CM's photographs could be published at State's expense, in violation of SC ruling.
Instagram Caught Advertising Follower-Selling Companies It Banned  FossbytesInstagram announced in November that it is banning all the accounts that have obtained artificial likes, followers and comments from third-party apps using bots.
Breaking News, Newspaper, Sports, Advertising, Classifieds, Weather, Travel, Health, Entertainment, Applefest in Missouri, MO  Louisiana Press JournalBy Ethan Colbert [email protected] One of the men involved in the destruction of 21 different vehicles and the theft of at least 10 American flags has had his bond ...
5 things we learned about AT&T’s media and advertising business in 2018  DigidayWhen 2018 began, AT&T did not have a massive media and advertising business. But the telecom giant is closing the year with a portfolio of TV networks, ...
Year-ender 2018: 'In 2019, Indian advertisers are expected to explore more options'  Campaign IndiaWe ask industry leaders for a surprising moment from 2018 and a prediction for 2019.
Red Lobster stops advertising on Tucker Carlson's Fox News show after he made controversial comments about women's pay and immigrants  Business InsiderRed Lobster joins 19 other advertisers that have cut advertising on the show since December, including IHOP, Minted, and the jobs site Indeed.
Bangert: Demolition uncovers ‘Used Cars,’ a relic of downtown Lafayette advertising  Journal & CourierUpper Main Street buzzing about an ad for 'Used Cars,' preserved on a brick wall for more than 70 years, uncovered when old R&M building came down.
Why targeted advertising is becoming creepy  EricssonMany are saying that AI needs to be explainable. What this means is that processes handled by AI should be made more easily understandable to humans, and ...

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