Humor in Advertising

Many of the most memorable ad campaigns around tend to be funny. Advertisers use this strategy to attract customers to their product. Audiences like to be entertained, but not pitched. People will pay more attention to a humorous commercial than a factual or serious one, opening themselves up to be influenced. The key to funny advertising is assuring the humor is appropriate to both product and customer. The balance between funny and obnoxious can often be delicate; and a marketer must be certain the positive effects outweigh the negative before an advertisement can be introduced.

The best products to sell using humor tend to be those that consumers have to think the least about. Products that are relatively inexpensive, and often consumable, can be represented without providing a lot of facts, and that's where there's room for humor. Candy, food, alcohol, tobacco and toys/entertainment related products have proven to benefit the most from humor in their campaigns. One of the most important things to keep in mind is relevance to the product. An example of an extremely successful humorous campaign is the series of "Yo Quiero Taco Bell" commercials. The star, a tiny talking Chihuahua who is passionate about his Taco Bell got people repeating the company's name across the country. The repetition of the company name and the actual content of the commercial reinforce the message in a relevant manner. Taco Bell saw a substantial rise in sales and their own mascot became a pop icon.

Another point to consider when using humor in advertising is that different things are funny to different people. A commercial that may leave one person gripping their sides from laughter may leave a bad taste in another's mouth. The target market must always be considered. What's funny in a client presentation may not be funny on an airplane, at a country club or in a hospital. An example of a recent humorous product introduction is Mike's Hard Lemonade. These commercials feature over exaggerated and comical violence with the underlining message that no one's day is hard enough to pass up a Mike's. It failed, ranking as one of the year's most hated campaigns by both men and woman according to 2002's Ad Track, a consumer survey. The series of commercials are aimed at 21-29 year old males and the repetition of comical violence (such as a construction worker being impaled on the job and a lumberjack cutting off his own foot) gets less and less funny every time it's viewed. Eventually the joke just wore out and the commercial became annoying and offensive.

Humor in advertising tends to improve brand recognition, but does not improve product recall, message credibility, or buying intentions. In other words, consumers may be familiar with and have good feelings towards the product, but their purchasing decisions will probably not be affected. One of the major keys to a successful humorous campaign is variety, once a commercial starts to wear out there's no saving it without some variation on the concept. Humorous campaigns are often expensive because they have to be constantly changed. Advertisers must remember that while making the customer laugh, they have to keep things interesting, because old jokes die along with their products.

Mark Levit is managing partner of Partners & Levit Advertising and a professor of marketing at New York University. Partners & Levit's clients include Procter & Gamble, UnitedHealth Group, and GE Commercial Finance. For more information call 212-696-1200 or visit http://www.partnerslevit.com.

In The News:

What you need to know in advertising today  Business InsiderEverything that you need to know in advertising today, from the story behind the demise of millennial media darling Mic to ad buyers' worries about AT&T's Xandr ...
How Alexa Is Changing The Future Of Advertising  ForbesMany wonder if Alexa voice ads are on the way, even as Amazon's Alexa advertising policy doesn't allow them. Whether the platform begins selling ads or not, ...
AT&T's advertising walled garden  Business InsiderAT&T rolled out Xandr this fall with a vision of turning its data and premium *content* into an ad platform that could enable advertisers to buy across the TV industry ...
I was there: creatives on their biggest advertising successes, including Tide, Lockheed Martin, Honey Maid and Kotex  The DrumWhat lies behind an iconic moment in advertising? Adversity, persistence and regularly hearing the word 'no' throughout the creative process.
Global Outdoor Advertising Market 2019-2023 - Increasing Use of Analytics to Increase Ads Effectiveness  PRNewswireDUBLIN, Dec 14, 2018 /PRNewswire/ -- The "Global Outdoor Advertising Market 2019-2023" report has been added to ResearchAndMarkets.com's offering.
Advertising a political flash point  Daily PressA full page ad from Beach business leaders urging antidiscrimation law to extended to cover gay and transgender Virginians signals what's likely to be a high ...
GMP Advertising and WEBSTYLER merge  Business ReviewRomanian agencies GMP Advertising and Webstyler announced their merger, with Bogdan Nitu appointed General Manager of the newly formed entity,
CTV Advertising Is Booming And The TV Industry Is Rejoicing  ForbesCTV is the portion of OTT that's watched on an actual TV set. These days, that's usually between 80% and 90% of all viewing, depending on the platform.
Searching for Transparency in Digital Advertising | New York Law Journal  Law.comU.S. digital advertising revenues rose 21 percent in 2017 to a record $88 billion and social media advertising revenues—including Facebook, Twitter, Instagram ...
How Savvy Advertising Helped Make Stereo Technology Mainstream  Smithsonian.comStereo demonstrations and colorful ads sold customers on the two-channel sound technology when it was introduced 60 years ago.
New Location-Based Features Are In Store for Snapchat Advertisers With Physical Locations  AdweekSnapchat has a holiday present for retailers in the form of new location advertising features on its platform. “We have seen good performance with location ...
Ten celebrities face charges over Magic Skin advertising  The NationOnly 10 of 46 celebrities who advertised Magic Skin products that were allegedly substandard cosmetic and health supplement products, will face legal actions ...
Fox News Host Tucker Carlson Sees Advertising Pulled After Comments on Migrants  NewsweekThe host of "Tucker Carlson Tonight" said that migrants make America "poorer and dirtier," prompting an insurance company to pull all advertising from his show.
Gambling chiefs confirm 'whistle-to-whistle' television sport advertising ban  BBC SportGambling chiefs say they are "responding to public concerns" after confirming plans to effectively ban television betting adverts during pre-watershed live sport.
How to Craft an Influencer Marketing Strategy That Will Outperform Traditional Advertising  AdweekThe rise of influencer marketing can be credited to the fact that the most impactful advertising comes from the people in our lives. With reports like Nielsen's ...
Relief for Mirror publisher Reach as Tesco boosts newspaper advertising  Telegraph.co.ukReach, the publisher of the Mirror and Express, said it would marginally beat profit forecasts for the year after big brands such as Tesco boosted their advertising ...
The Future of Video Advertising Is Artificial Intelligence  EntrepreneurImagine you're a video editor in 2019. You're handed a script and given thousands of shots to craft a 10-second pre-roll ad, promoted on social media to viewers ...
Accenture acquires digital advertising company Adaptly  Gigabit Magazine - Technology News, Magazine and WebsiteThrough the deal, Accenture hopes to strengthen the capabilities of its Interactive Programmatic Services. Accenture hopes the acquisition will support its ...
Peterborough County appoints committee to set new rules for roadside advertising  ThePeterboroughExaminer.comAfter three years of public consultation and debate, a new set of rules governing roadside advertising signs in Peterborough County could be finalized by ...
WPP advertising group to cut 3,500 jobs in £300m restructuring  The GuardianWPP is to cut 3,500 jobs worldwide and shut or merge almost 200 offices as the embattled advertising group seeks to restructure after a torrid year that included ...
Tech giants need to take more responsibility for the advertising that makes them billions  The Conversation - UKTo get out of the digital advertising quagmire, the only way is (business) ethics.
An Ingredient for Failure In “Reasonable Consumer” False Advertising Cases  Ad Law AccessDefendants have had a nice run recently in winning pleading-stage dismissal of “reasonable consumer” false advertising cases. That run came to an end yest.
Big Data Pharmaceutical Advertising (BDPA) Market Status, Emerging Trends, Share, Growth, Opportunities and Forecast 2023 - Press Release  Digital Journal"Big Data Pharmaceutical Advertising Market"Market Research Future (MRFR) Announces the publication of its research report – Global Big Data ...
Vaping Advertising And Regulations Across The UK, USA And Canada  ValueWalkYou can hardly mention the USA vaping market without mentioning Juul. As of December 2018 the pocket-sized pod kit is dominating the states.
Alibaba (BABA) Stock Stands to Gain from ‘Important’ Transition in Advertising Model, Says Mizuho  Smarter AnalystChinese e-commerce giant Alibaba (BABA) is known for its e-commerce prowess. The company is arguably Amazon's biggest competitor in online retail and has ...
YouTube drops paywall from some Originals, explores advertising  Marketing LandIn a strategic about-face last week, YouTube announced it will drop the paywall from its Originals programming and make the shows available on the free ...
Is working in advertising in the blood?  AdNewsThis new segment takes a look at the dynasties working in adland and puts an historic lens to past agency and client relations. This edition we meet the White ...
Amazon Advertising Options Guide: What Marketers Need to Know  Search Engine JournalThinking of advertising on Amazon? This guide will walk you through four ways to get your products in front of millions of shoppers.
In-Feed Native Ads: Measuring Native Advertising  ForbesThe onset of native and *content*-based advertising solutions has presented the industry with a complex challenge.
Karmarama lands £70m Lidl advertising account  CampaignLiveAccenture Interactive-owned agency beats Leo Burnett, VCCP and WCRS.
Amazon’s Holiday Toy Catalog Is Advertising Parents Actually Want  WIREDWith Toys R Us gone, those sales are up for grabs, and Amazon wants them. The digital-first company was already beating Toys R Us in market share.
12 area artists to have their work featured on Adams Outdoor Advertising billboards for ArtPop 2019  Allentown Morning CallTwelve regional artists who work in mediums from acrylic to hand-cut stained glass and fiber have been chosen as the winners of the 5th annual ArtPop ...
UK betting firms back live sports advertising ban  The GuardianOnline gambling firms such as Bet365, William Hill and Ladbrokes agree ban amid fears of impact on children.
Advertising on Omne with KSAT12  KSAT San AntonioLooking to advertise on multiple platforms and target younger audiences through KSAT? For advertising inquiries, contact KSAT12 Digital Sales Manager, Chris ...
4 Ways Agencies Can Be More Transparent in Their Advertising  AdweekIt's been said that sunlight is the best disinfectant, which is true, especially in advertising where clients are holding ad agencies' feet to the fire, demanding clarity ...
PG&E Sued for Spending on Advertising Instead of Fire Safety  BloombergPG&E Corp. was accused of putting its “reputation above public safety” in a lawsuit alleging that the power company spends too much on advertising and not ...
Australian Financial Review  The Australian Financial ReviewFacebook and Google are at the "lower end" of an online advertising fraud epidemic which is costing businesses $19 billion a year, and regulation must extend ...
Gerson da Cunha on old school advertising with Alyque Padamsee  ETBrandEquity.comBrand Equity met ad veteran Gerson da Cunha to talk about his friend the late Alyque Padamsee.
Diageo under fire for 'deceptive' Cîroc vodka influencer advertising on Instagram  The Drinks BusinessDrinks giant Diageo is under fire for “deceptive” advertising after social media influencers published thousands of promotional posts for Cîroc vodka without ...
The state of advertising has never been better  Campaign USHow about all that doom and gloom casting an ugly shadow over adland? The negativity is real. But don't be fooled. The industry is not in any roller coaster-style ...
After an ad boycott, Dollar Shave Club and others are back on Hannity  Fast CompanyDollar Shave Club, Office Depot, Cars.com, and other brands said they'd stop advertising with the controversial Fox News host last year. But once the social ...
5 Ways to Optimize PPC Advertising to Improve the Customer Experience  Search Engine JournalWant to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.
This new deep fake video is both advertising and art  Fast CompanyAward-winning British artist Gillian Wearing created a deep fake video of herself as part of her exhibition at the Cincinnati art Museum.
Opinion | Advertising shift to digital media affects print  LivemintAmardeep Singh, CEO of the IPG Mediabrands digital media agency, Interactive Avenues, is flooded with queries from his clients on digital media possibilities ...
Death is not always deadly in advertising  The Globe and MailThe Globe's bimonthly report on research from business schools. Media and pop culture are rife with representations of death. Through crime and drama shows ...
Advertising Fraud Falls Flat When Faced With Transparency: How Can Blockchain Help?  ForbesOnline Advertising is vitally important in today's world, but still incredibly shadowy. Advertising fraud runs wild due to lack of transparency, so perhaps it is time to ...
PM Narendra Modi spent Rs 65 billion on 84 foreign trips and advertisements  Hindustan TimesThe prime minister's 84 trips around the world cost roughly $280 million, while the government spent $640 million on promoting Modi's flagship projects and ...
Advertisement hoardings are gone, but metal frames stay put in Bengaluru  Economic TimesThe BBMP had classified these advertisement hoardings as legal and illegal. Illegal hoardings are those installed without seeking BBMPs permission and ...
Woman writes open letter to tech companies about advertising after her son is stillborn  The IndependentA woman has written a heartbreaking open letter to tech companies after she continued to receive infant and motherhood advertisements despite her son being ...
Advertising's Next Frontier: Your Smart Home  ForbesAdvertising has created a new business model for many industries. As smart home technology becomes a standard, how will brands be exploring opportunities ...
Ecommerce companies top digital advertisement spend charts  Economic TimesAmazon, Flipkart and Paytm Mall were the top three brands in terms of number of ad insertions on digital medium in 2018 as per the digital AdEx data by TAM ...
Hulu Turns Advertising Into A 'Strategic Advantage' 12/14/2018  MediaPost CommunicationsHulu is unique when compared to its two closest competitors: Amazon Prime Video and Netflix. It gives consumers the option to get a cheaper tier of *service* in ...
UK government spent most on Facebook political advertising  POLITICO.euUK government spent almost £97000 on ads seeking support for its Brexit deal.
Online advertising has alienated our most valuable asset – the consumer  The DrumIt's an understatement to say things have changed since I started my career in publishing 34 years ago, and mostly for the right reasons. The industry has moved ...
US charges 8 in online advertising fraud scheme  Economic TimesNEW YORK - The U.S. Justice Department says it has charged eight people in connection with the takedown of two international cybercriminal rings that cost ...
Finnish Company Outwits Liquor Advertising Ban By Using Gloomy Skies To Promote Product  ForbesAn innovative Finnish spirits company goes around outdoor liquor advertising laws to turn the entire Finnish gray skies into a billboard for its canned cocktail, ...
Britain's largest online pharmacy found advertising on Russian state 'propaganda' channel  The TelegraphBritain's biggest online pharmacy advertised on Russia's Kremlin-sponsored television station, which was accused of spreading propaganda over the attempted ...
H&R Block spotlights its customer-centric advantage in its new advertising campaign for 2019 tax season  NasdaqKANSAS CITY, Mo., Dec. 13, 2018-- H&R Block, Inc.— the industry leader in tax return preparation— continues to transform its approach to offer a.
The Best Target For Addressable TV Advertising Is Not The One You Think  ForbesOTT targeting based on algorithms that predict consumers future desires may make more sense than selling them products they already have an opinion on.
The big lessons of political advertising in 2018  The Conversation - USThe 2018 midterm elections are in the books, the winners have been declared and the 30-second attack ads are – finally – over. As co-directors of the Wesleyan ...
Hogan communications director joins advertising and strategy firm that worked on Maryland governor's campaigns  Baltimore SunMaryland Gov. Larry Hogan's former communications director and deputy campaign manager is joining an Annapolis-based advertising and strategy firm that ...
Jane Maas: Pioneer for women in the ‘Mad Men’ era of advertising in the US  The IndependentNo finance, no cars, no drink. Those were among the advertising accounts off-limits to female copywriters when Jane Maas was navigating the boozy, ...
Industry stalwart Sagar Mahabaleshwarkar joins Contract Advertising as chief creative officer  afaqsContract Advertising has announced the appointment of Sagar Mahabaleshwarkar as the chief creative officer. With over three decades of experience across ...
Camp Fire lawsuits target PG&E for advertising about its safety work  San Francisco ChroniclePacific Gas and Electric Co. misled the public about its efforts to maintain power equipment in a way that helps prevent wildfires, Camp Fire victims allege in a ...
Interactive ads will be the new face of display advertising  Nieman Journalism Lab at HarvardCall them irritating data guzzlers, but native rich-media ads will play a significant role in reviving display advertising across the internet in 2019. Display ...
The U.K. advertising watchdog bans offensive gender stereotypes in ads: Friday Wake-Up Call  AdAge IndiaCredit: iStock/sturti Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. Friendly reminder: The deadline.
Advertising has an aegism problem | Agency News  AdAge.comIn advertising, and at agencies in particular, it's rare employees ever reach retirement age. They're often squeezed out long before.
The hottest advertising trend of 2018? Billboards.  The HustleOn the streets of San Francisco — ground zero for all things online, virtual, and digital — tech companies are sneaking out into the “real” world. Apple and ...
Denver online retailers caught in advertising sweep  The Denver ChannelA growing number of online retailers in Denver are accused of using misleading advertising practices, according to Denver's chapter of the Better Business ...
Advertising tries to reach classrooms - SWI swissinfo.ch  swissinfo.chInitiatives by companies to sponsor teaching materials in schools are being met with resistance.
Ahead of polls, BJP becomes the number one advertiser on television  Economic TimesWhile congress did not even feature in the top 10, BJP ranked number one across all channels.
Neustar Media Effectiveness Study Reveals Digital Advertising Tops TV in Movie Studio Mix  Associated PressSTERLING, Va.--(BUSINESS WIRE)--Dec 13, 2018--Neustar ®, Inc., the leading trusted, neutral provider of unified marketing intelligence, today revealed the ...
Students offended by 'distasteful' sign advertising migrant caravan-themed sandwich  Washington ExaminerA restaurant near the campus of Clemson University has upset students. Their grave error? Naming one of its sandwiches the “Tijuana Chicken Sandwich.”
Facebook testing search advertising as new revenue stream  Seeking AlphaFacebook (FB +0.6%) is starting to test search ads, from its search bar and in Marketplace, in the U.S. and Canada. That squares off against AdWords from f.
Emails Show Trump Administration Was Told Obamacare Ad Cuts Could Hurt Enrollment  HuffPostThe Trump administration last year eliminated television advertising for HealthCare.gov despite projections suggesting that Obamacare enrollment would fall by ...
Cancer society calling on province to ban promotion, advertising of e-cigarettes  Regina Leader PostConcerned about youth vaping, the Canadian Cancer Society is calling on the province to ban promotion and advertising of e-cigarettes.
Rideshare advertising startup Firefly launches with $21.5M in funding  TechCrunchFirefly, a startup that allows rideshare drivers to make money through digital advertising, is officially launching today. It's also announced that it has raised $21.5 ...
Congress May Have Fallen for Facebook’s Trap, but You Don’t Have To  The New York TimesFacebook has always sold data to advertisers, and it probably always will.
Sky chief outlines the 'inconvenient truth' about gambling advertising  The DrumSky chief executive Stephen van Rooyen has taken aim at plans by the Remote Gambling Association (RGA) to implement a 'whistle to whistle' advertising ban ...
Snapchat Still Isn't Attracting Advertisers  Motley FoolSnap is struggling to grow its advertiser base, which is key to its self-serve platform.
Taming the dark forces  The Hindu BusinessLineWill issuing disclaimers in political advertising, as Facebook is mandating, make any difference?
The cheese has moved  The Hindu BusinessLineFor the business of advertising, 2018 was a year of reconciliation with a 'digital first' world order.
Guide to Advertising Technology  Columbia Journalism ReviewExecutive Summary | Key Findings | Introduction | Review of ads | Advertising's influence on news | Ads on social | The turn against advertising | Ads on search ...
How Bipartisanship Could Affect the Advertising Industry Following the Midterms  AdweekAs the dust settles on the 2018 midterm elections, a few things have come into focus. One is that while this was maybe not a fully blue wave (depends on which ...
10 advertisements that broke the internet in 2018  702Some were good, some were great, many were just plain awful. They all went viral.
Digital influencers have changed advertising. They're changing journalism, too.  Columbia Journalism ReviewIt's a newish term, used to describe social media users whose online clout enables them to engage with and advertise to their followers in more direct ways than ...
eBay customer? Check the Advertising Preferences!  Ghacks Technology NewsIf you are an eBay customer, either as a seller or buyer, you may want to check the advertising preferences on the site if you have not done so in the past.
Why advertisers are tracking your emojis  Vox.comIt's not just your Google keywords or your gender and location anymore. Advertisers are developing ads to target consumers based on the emojis they use.
Online gambling advertisement is becoming more popular than TV  Bulawayo24 NewsAfter lawmakers in many countries prohibited gambling advertising on television, it was pushed into online spaces. And it was precisely in the network where it ...
Advertising Market Boosting the Growth Worldwide| Leading Key Players: Omnicom Group, Dentsu, PublicisGroupe, IPG, Havas SA, Focus Media  Tribune UpdatesHTF MI recently introduced Global Advertising Market study with in-depth overview, describing about the Product / Industry Scope and elaborates market outlook ...
Piyush Pandey: lessons in life and advertising from Ogilvy's new global creative chief  The DrumThe Drum meets Ogilvy's recently named global chief creative officer, and replacement to Tham Khai Meng, Piyush Pandey.
Discovery: Advertising Impact Minimal, Buy The News  Seeking AlphaDiscovery's stock sold off sharply as its TV ratings dropped 11%. Advertising revenue growth guidance reduced to 2-3% from 3-5% for Q4 2018. The financial ...
Alyque Padamsee, father of modern Indian advertising, dead at 87  LivemintAdvertising aside, Alyque Padamsee was formidable in front of the camera as well and is perhaps best known for his role as Jinnah in Richard Attenborough's ...
The future of advertising is not just martech but a re-emphasis on branding  The DrumI believe the next stage of advertising will see the re-emphasis on branding. Marketing tech has become in vogue and it has its role but in a world dominated by ...
Why The Digital Advertising Industry Needs An Ethics-By-Design Framework  AdExchanger“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...
Chrome 71 stomps on abusive advertising  Naked SecurityGoogle shipped version 71 of its Chrome browser yesterday featuring a raft new security measures alongside fixes for 43 known issues.
Targeted Advertising Is Ruining the Internet and Breaking the World  MotherboardSurveillance capitalism and targeted advertising have become the norm on the internet, and it's hurting all of us.
Centre spent Rs 5,245 crore in advertisements since 2014, says minister Rajyavardhan Singh Rathore  Scroll.inUnion minister Rajyavardhan Singh Rathore on Thursday said the central government has spent over Rs 5,200 crore for advertisements published in electronic, ...
This Year's Holiday Advertising Is Missing Something Important  ForbesFestive stress is real, with one in three Americans expecting to have holiday burnout before December 25—but today's advertising rarely acknowledges it.
Jane Maas and the Lasting, Honest Impact She Left On Advertising  AdweekTributes continue to pour in for Jane Maas, the advertising executive who came of age in the go-go '60s and became an industry powerhouse. Often dubbed as ...

How You Can Create Advertising That Sells

A well-planned and properly executed marketing program should include a... Read More

The Ultimate, ?Must-Have? Home-Based Business for YOU

The Ultimate, "Must-Have" Home-Based Business for YOU a Underemployed, Unemployed,... Read More

2005 Super Bowl Ads... Winners and Losers

Well, Super Bowl XXXIX is history. Too bad for the... Read More

The Truth in Advertising

Most of us have seen at least a dozen different... Read More

Books, Bibles and Fast-Talkers

Every community has 'em. Fast talkers who roll into town... Read More

Mortgage Marketing - Broadcast Advertising vs Direct Advertising

Do you know how to design and deploy a marketing... Read More

Why Would Anyone Want Your Business Card?

Do you remember how proud you were the first time... Read More

Boost Headline Believability With Specifics

Don't use vague generalities in your headlines. Be as specific... Read More

Media Savvy - How To Lead, Persuade And Influence

The ability to lead, persuade and influence are integral skills... Read More

Sex in Advertising: Does it Sell?

We're surrounded by advertisements that desperately compete for our attention.... Read More

Why Hire an Advertising/Marketing Consultant?

As a business owner, you have the option of taking... Read More

Moving Message Display

Moving message display are designed to be installed into environments... Read More

Buying Radio? Read This and Dont Waste Your Money

Pay close attention and make it work the best for... Read More

B2B Marketing Health and Elder Care Services

Quality Care Options is an established company advocating for the... Read More

How To Write Kick-Ass, Profit Pulling Adverts For Your Business?

Doesn't that just grab you by the eyeballs and make... Read More

Seven Ways to Kick Up the Power of Your Print Advertising - More Small Business Power Tools

If you're a retailer and the only kind of advertising... Read More

7 Tips for Better Ads

The content of advertising is basically the same no matter... Read More

Printing - How Do I Buy It?

Why should I care where I get my printed material... Read More

80% of All Advertising Is Wasted Due To This Common Mistake

You're flipping through this publication as you wait for your... Read More

Yellow Page Advertisers: Your Calls are Going to Decrease - Heres the Remedy

Response rates to Yellow Page advertising are decliningThere's no getting... Read More

Advertising Agency In Boston: Tips and Tricks

The big news on Wall Street last year was the... Read More

7 Questions to Ask Before You Advertise

Most business owners and managers keep a fairly close eye... Read More

Why Your Ads Aren?t Working

The president of a manufacturing company recently asked me, "Why... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising... Read More

5 Newspaper Advertising Myths Revealed

What I'm about to reveal are myths that most people... Read More