Successful Print Advertising Designs

Do you often see print advertisements outdoors, as much as you see Web advertisements when you surf through the Web? I'm pretty sure that you have entirely different views and reactions upon seeing and actually taking notice to these two different kinds of advertising. The differences may vary in their use of color, typefaces, and space.

Whatever else the difference is between Print Ads and Web Ads, many would still prefer the traditional print advertisements in order to promote their business, products or services. Not all people have access to the Web, such that Print Ads are still widely used and appreciated. It is also practical for a short-term marketing plan or strategy.

Do you know what makes successful print advertisements? Here are several useful things to remember if you are launching a Print Ad:

? Take advantage of a small space by not crowding too much information into it. Leave a white space which can actually lead your reader to the important information.

? Ads with large photos or illustrations of merchandise get higher readership and appreciation than those with small illustrations or no art.

? People do not actually read your copy, but take a look at your visuals. Thus, make your photographs or illustration occupy at least half of your entire Ad.

? You must know now how your readers read, so that you could strategically place your content and not be left unread.

? Typography is an important key to effective communication. In your print ads' headlines, avoid all capital letters. Our eyes and brains are conditioned to identify lower case letters and words. Letters and words in lower cases may just be glanced over, but with full comprehension since people are familiar with them. People also tend to read words by the shape of the word and not by reading individual letters thus, your print ads' words must be of a distinctive shape.

? Your print ads must be consistent with important information placed where readers would expect to see it. Consistency is an important aspect of your print ad since most readers must be exposed to it seven times before they notice it or take action on it. Your ad must have consistency in:

o Logo
o Color
o Typography
o Margins and borders
o Layout
o Spacing
o Photographs and captions

? You must also be consistent in your page lay out and other design elements like contrast, balance, etc.

? On top of everything else, you have to make sure that your print ad communicates the main point of your advertisement ? the main attraction and the necessary information for your prospective clients.

For your print ads to turn out successfully, you must have at least a single great idea, on top of several good ideas. Remember, there's a world of difference between a great idea and a good idea.

For comments and inquiries about the article visit http://www.digitalprintingcompany.com

About Digital Printing Company
Digital Printing Company offers high impact digital printing solutions from prepress scanning and graphics design to customizing documents using Variable Data Imaging technology. They specialize in short run printing of books, manuals, and flyers, as well as large format printing of posters and trade show graphics. For more information, visit their website at http://www.digitalprintingcompany.com

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

New York Times

What Advertising History Says About the Future of Fake News
New York Times
But two lessons from the history of advertising suggest that the fake news phenomenon is likely to change significantly in the years to come. Prospects are gloomy for the near future, as this kind of advertising extends beyond politics. History also ...


IBC365

Sports advertising: A whole new ballgame
IBC365
Sport leads the way in many areas of new developments in the media, and that's as true about advertising as it is about broadcasting. These days, ads across the sporting world are often breaking barriers or trying out new strategies with digital ...


Electrek

Dodge Challenger Demon ad turns into best electric vehicle advertising yet
Electrek
An interesting study of advertising instances and spending for electric vehicles by automakers that came out a year ago shows that they are pushing to sell EVs significantly less than gas-guzzling cars, and are not spending a lot of money to try to ...


Business Insider

What you need to know in advertising today - Business Insider
Business Insider
GDPR, a major new piece of European regulation that addresses how EU citizens' data can be used by corporations, kicks in today. Any organisation that is ...
What you need to know in advertising todayYahoo Finance UK

all 2 news articles »

Business.com

How Artificial Intelligence Can Improve Advertising - Business.com
Business.com
Artificial intelligence presents great opportunities to make our lives better. Can it help with advertising too?
Tackling Digital Frauds To Restore Consumer Confidence In AdvertisingIndependent Newspapers Limited

all 2 news articles »

Automotive News

Tony Merpi, advertising and marketing executive for Automotive News, dies
Automotive News
DETROIT — Tony Merpi, Automotive News' top advertising and marketing executive through a period of extensive growth for the publication in the 1990s and 2000s, died on May 25 after a long illness. Merpi, 74, joined Automotive News in 1976 as a sales ...


Phys.Org

How temperature affects our response to advertising
Phys.Org
She says businesses operating in countries with large seasonal temperature variations should choose emotionally cold advertising appeals during the summer months and emotionally warm appeals in winter. Similarly, the research suggests international ...


Today.com

How to opt out of most internet advertising: Jeff Rossen demonstrates
Today.com
Step by step, TODAY national investigative correspondent Jeff Rossen takes you through a simple way to stop most websites from bombarding you with those annoying ads based on your browsing history.


Las Vegas Review-Journal

Las Vegas tourism board approves $101.5M advertising budget
Las Vegas Review-Journal
About 64 percent of budget expenditures goes to marketing, advertising and special events while 17 percent goes to operations, 9 percent to governing expenses and 10 percent to community support — room tax revenue and gaming fees that are returned to ...

and more »

Business Insider

Europe's looming privacy law GDPR may hand an advertising opportunity to two unexpected players
Business Insider
That's because advertisers are likely to be more selective in where they run digital ads, and will favor companies that have clear and direct data relationships with consumers. Target and Walmart fit the bill. Indeed, retailers that have long wanted a ...
US News Outlets Block European Readers Over New Privacy RulesNew York Times
GDParrgh...Who will be the main loser from Europe's new data-privacy law?The Economist
How Your Favorite Tech Blog Is Grappling With Europe's New Privacy LawGizmodo

all 1,470 news articles »
Google News

The Inside Secrets Of Free Publicity For Your Business

Product publicity is the "secret pathway" to business success... Read More

Joint Ventures Increase Profits Quickly

A joint venture is when two or more businesses join... Read More

Direct Mail Rules of Thumb

First and foremost - You should identify your target market.... Read More

How To Tell If An Advertisement Costs Too Much

People say it all the time: "This advertising costs too... Read More

Raising Funds For Your Nonprofit Using An Annual Direct Mail Program

A good annual direct mail solicitation program can produce unrestrictive... Read More

Marketing Advertising, While Advertising Your Market!

Today in the Business world whether online or off, it... Read More

Choosing a Print Mail Dealer

"Print & Mail is a type of service that... Read More

Advertising Basics for Beginners

So many of us who have decided to do business... Read More

Media Savvy - How To Manage Your Time To Gain The Best Media Coverage

Did you know generating positive media coverage is four times... Read More

Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract

Advertisers that are beginning to focus on the young Hispanic... Read More

When Times Get Tough... or When to Really Advertise

The Pundits say the economy is slowly, but surely, recovering.... Read More

Avoid The Big Advertising Mistakes

Is your advertising copy getting the results you want? If... Read More

Advertising In The Local Press

There are three main reasons why I would hesitate when... Read More

Constructing Business Advertisements

What many may consider the most important part of advertising... Read More

A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!

FACT: Most people don't spend anywhere near enough time on... Read More

10 Simple Techniques To Make Your Ad Get Powerful Attention

1. Make your ad's keywords and phrases standout by enlarging... Read More

Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article... Read More

Create A Killer Brochure: 9 Steps to the Perfect Piece

If you are creating a brochure, make sure you follow... Read More

Worn Out Brochure Design Is Keeping Small Business Owners Down

I got another one of those calls the other day...Can... Read More

Printing - How Do I Buy It?

Why should I care where I get my printed material... Read More

Direct Mail Catalogs & Brochures: Write Captions That Sell

Many prospects skim through catalogs and brochures, glancing at the... Read More

Secrets And Top-Tips Of Mail Order Advertising

Good Advertising creates more production, thus greater consumption, faster turnover... Read More

Just What Are Consumers Thinking?

Research would indicate that consumers don't know what they're thinking.... Read More

Advertising Primer for Fast Learners

Advertising, when done well is a very effective way to... Read More

Advertising Inserts

One of the best and easiest ways to advertise without... Read More