Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Successful Print Advertising Designs > NetSparsh - Viral Content you Love & Share

Successful Print Advertising Designs

Do you often see print advertisements outdoors, as much as you see Web advertisements when you surf through the Web? I'm pretty sure that you have entirely different views and reactions upon seeing and actually taking notice to these two different kinds of advertising. The differences may vary in their use of color, typefaces, and space.

Whatever else the difference is between Print Ads and Web Ads, many would still prefer the traditional print advertisements in order to promote their business, products or services. Not all people have access to the Web, such that Print Ads are still widely used and appreciated. It is also practical for a short-term marketing plan or strategy.

Do you know what makes successful print advertisements? Here are several useful things to remember if you are launching a Print Ad:

? Take advantage of a small space by not crowding too much information into it. Leave a white space which can actually lead your reader to the important information.

? Ads with large photos or illustrations of merchandise get higher readership and appreciation than those with small illustrations or no art.

? People do not actually read your copy, but take a look at your visuals. Thus, make your photographs or illustration occupy at least half of your entire Ad.

? You must know now how your readers read, so that you could strategically place your content and not be left unread.

? Typography is an important key to effective communication. In your print ads' headlines, avoid all capital letters. Our eyes and brains are conditioned to identify lower case letters and words. Letters and words in lower cases may just be glanced over, but with full comprehension since people are familiar with them. People also tend to read words by the shape of the word and not by reading individual letters thus, your print ads' words must be of a distinctive shape.

? Your print ads must be consistent with important information placed where readers would expect to see it. Consistency is an important aspect of your print ad since most readers must be exposed to it seven times before they notice it or take action on it. Your ad must have consistency in:

o Logo
o Color
o Typography
o Margins and borders
o Layout
o Spacing
o Photographs and captions

? You must also be consistent in your page lay out and other design elements like contrast, balance, etc.

? On top of everything else, you have to make sure that your print ad communicates the main point of your advertisement ? the main attraction and the necessary information for your prospective clients.

For your print ads to turn out successfully, you must have at least a single great idea, on top of several good ideas. Remember, there's a world of difference between a great idea and a good idea.

For comments and inquiries about the article visit

About Digital Printing Company
Digital Printing Company offers high impact digital printing solutions from prepress scanning and graphics design to customizing documents using Variable Data Imaging technology. They specialize in short run printing of books, manuals, and flyers, as well as large format printing of posters and trade show graphics. For more information, visit their website at

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at

New York Times

Air France Reminds Travelers What Their Flight Could Be Like
New York Times
American low-cost airlines do not compete directly with Air France, but they use some of the same advertising techniques that its less-expensive international competitors do. “Obviously, we promote our low fares heavily — it's the price point that ...

and more »

SiliconANGLE (blog)

Twitter Reportedly Joins Rivals in Banning Advertising for Cryptos
Finance Magnates
At the time, Facebook said those products are “frequently associated with misleading or deceptive promotional practices”. . Meanwhile, it's not clear yet if Twitter will join Google and Facebook to stop ads for other financial products like ...
Report: Twitter set to be the latest company to ban crypto advertisingSiliconANGLE (blog)
Twitter Will Reportedly Ban Crypto-Related AdvertisingDCEBrief (press release)
Bitcoin bounces $700 in less than three hours, capping wild weekend that brought it below $7400CNBC
all 94 news articles »

Digiday Research: Only 20 percent of retailers are advertising on Amazon
At the Digiday Retail Summit event last month in Austin, Texas, we sat down with 53 retail executives to hear how they approach marketing on Amazon. Check out our earlier research on European publishers' adoption of programmatic advertising here. Learn ...

and more »

The Guardian

'It might work too well': the dark art of political advertising online
The Guardian
Parscale had been a little-known digital marketing executive working out of Texas when he was tapped to build Trump's campaign website in 2015. Until then, digital advertising was barely a rounding error in campaign budgets. In 2008, the year Barack ...
The Cambridge Analytica scandal: Proof advertising is now a major menace to societyMumbrella Asia
The Cambridge Analytica scandal: Proof advertising is a major menace to societyMuMbrella
Facebook, online political advertising under fire following Cambridge Analytica data breachThe Drum

all 850 news articles »


How advertisers can stay afloat after net neutrality is gone
While it's still not clear what internet service providers will do after Ajit Pai's FCC voted to repeal net neutrality rules, it's certain that many online business models will be facing major upheavals. Of special concern is online marketing, which is ...

Investopedia (blog)

Blockchain Unlocking Advertisers' Profit Potential | Investopedia
Investopedia (blog)
In online advertising's current paradigm, there is an unavoidable conflict of interest. Enter blockchain.

and more »

Lidl hires The Martin Agency for new advertising campaign
The Germany-based grocery chain, which opened its first U.S. stores last summer, has hired Richmond-based The Martin Agency to develop an advertising campaign that takes aim at competitor's higher prices. The “Don't Let Them Waste Your Money” ad ...

Scientific American (blog)

What Monkeys Can Teach Us about Advertising
Scientific American (blog)
As early as the 1870s, companies like Pearl Tobacco and later, W. Duke & Sons, employed social advertising, showcasing nude or partially exposed women on posters and trading cards. Although the images had no direct link to the products, sales increased ...

Finance Magnates (blog)

Google Bans Cryptocurrency Advertising, Ripple Loses Lawsuit ...
Finance Magnates (blog)
The authorities did not release the details of the alleged offenders, but the move is seen as being part of a wider crackdown. Google bans cryptocurrency advertisement. People had been suspicious for some time, but last week it was confirmed: Google is ...

and more »

New Haven Register

New Haven seeks more control over electronic advertising signs
New Haven Register
NEW HAVEN — Local and state efforts are underway to give municipalities more control over electronic advertising signs within their borders after one was recently erected on Whalley Avenue near a traffic light and a facility for adults with special ...

Google News

Why People Fail in Mail Order

Mail order is a very complicated business. Every phase must... Read More

Crazy Ads? Maybe Youre Just Out of The Demo!

My father called me to complain, again. He's 82 and... Read More

9 Tips for Better Billboards

It is a given that billboard advertising "outdoor" is not... Read More

How to Write B2B Ads That Catch Customers

Are your business-to-business ads working for you? If they are... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is... Read More

Yellow Page Advertisers: Your Calls are Going to Decrease - Heres the Remedy

Response rates to Yellow Page advertising are decliningThere's no getting... Read More

Secrets of Getting Free Advertising

The opportunities for getting free advertising for your product or... Read More

Your Eye Catching Publicity Flyer

Your website is done, your business cards have been delivered,... Read More

Double Your Sales Potential With Double-sided Business Cards

Swapping business cards is one of the most basic and... Read More

Imaging Isnt Everything

Many home improvement contractors attempt to use advertising to expand... Read More

The $500.00 A Month Plan

One way to make extra money or start a... Read More

Seven Ways to Waste Your Money on Yellow Pages Advertising

Each year there is a Yellow Pages arms race where... Read More

Small Business Image

The single easiest way to increase sales is to look... Read More

Media Savvy - How To Lead, Persuade And Influence

The ability to lead, persuade and influence are integral skills... Read More

Top Jingle Companies: What to Look For, What to Expect

The internet offers you the opportunity to seek out jingle... Read More

The Internet and Beyond - 12 Tips on Writing Better Brochures

Every year thousands of online businesses fail. None of them... Read More

10 Tips to Use Giveaways Effectively

Walk around any trade or consumer show and you will... Read More

The Future of Voiceovers: Hold Your Tongue...Possibly Forever

"Do we need to cast a voice-over talent for this... Read More

Avoid Being Vague

We are bombarded with thousands of marketing messages daily?on television... Read More

Do Your Business Cards Say Who You REALLY Are?

Here are a couple of tips for creating an eye... Read More

How To Get Big Sponsorship Money for Your Band, Tour, Event or Production

Touring is a bands greatest opportunity for success. But, touring... Read More

Increase Business By Being Nice

I have been reading articles on increasing sales using search... Read More

What Does the Back of Your Business Card Say?

Business cards with nothing on the back are wasted opportunities... Read More

B2B Marketing Health and Elder Care Services

Quality Care Options is an established company advocating for the... Read More

Yellow Pages Ads - Buying Secrets

Yellow Pages Ads - Buying SecretsOK- let's agree that many... Read More