Can I Write and Print My Own Business Brochures and Business Cards?

If you have a computer and a printer, preferably one that can print in color, then you can make your own brochures and business cards that are very professional-looking! Be sure to use good quality paper (that is available at any office supplies store like Office Depot or Staples) for anything that you are going to hand out or send to potential customers and clients.

Writing Text for Your Brochure and Business Card

The very best thing to do is to get a few examples of business brochures and business cards, preferably from the same type of business as the business you are starting. If you can't find any, then think about the type of customer or client you are trying to attract.

If you are starting a professional service as your at-home business (such as accounting, bookkeeping, proofreading, etc.), then the text and graphics used in your brochure and business card should be minimal, crisp, easy to read, and contain only the most vital pieces of information. "Clutter" is not very professional. Pick paper colors that are monotone (one color) or that have a nice edging in a complementary color. State what services you have to offer, describe your business in professional-style precise terms, and make sure that your contact information (name, phone/fax/cell number, and email address) is easy to locate.

If you are going to start up something like a children's birthday party service or another "fun" type of business, then you definitely want to think about bright colors and graphics that grab people's attention! Remember though, don't "clutter" your brochure or business card with too much information! Make sure your prospective customers can find your name, phone number, and email address easily---make them want to contact you right away!

Creating Brochures

Most brochures are either bi-fold (one fold, four printable sides or "areas") or tri-fold (two folds, with six printable areas). You need to decide on which format you want to use, and then shop for good-quality paper that comes pre-scored (or "creased") so that it folds with a sharp edge. Brochure paper is heavier than printer paper (called "stock" or "card stock").

Your computer probably has a few built-in templates for creating simple brochures. Many "print shop" type software programs offer a variety of templates that you can use to create more professional-looking brochures. Regardless of which you use, it should require very little effort to create your first business brochure! (I was able to use a template provided in my Hallmark Greetings! software to create a brochure that was professional-looking and had a little bit of "personality" to it!)

Follow the instructions for the template you are going to use, and write the text for your brochure as described above. If you are going to insert pictures or graphics, make sure that you are not violating any copyrights (if you are taking graphics from another source). Using the guidelines given above, make your text simple and clear and be sure that your contact information is easy to locate on the brochure.

Business Cards

Just as for the brochures, your computer will either have a few easy templates to use, or you can use any print-shop-type software that has templates for business forms. Using the guidelines as given above, write the text for your business card.

I do suggest that you buy business cards that are "laser-perforated" so that when you separate the business cards after you print them, you will get nice sharp edges.

Flyers

If you have the type of business that you can promote by tacking up flyers, then you need nothing more than your word processing software. Flyers are generally printer paper sized, and you can be as creative as you like!

You might want to invest in card-stock-weight paper for your flyers. This paper is a little heavier and will be a little more durable than printer paper.

Things to Remember When Printing Your Business Brochures and Business Cards

  • Keep the text simple!

  • Buy good quality paper!

  • Set your printer preferences for "Better" or "Best" print quality

  • Print a "test" page first, using just plain printer paper (fold as necessary for a brochure or cut to size for a business card and make sure it "looks" good)

  • Be sure to save your brochure and business card templates so that you can easily print more or change information as needed, as your business grows

About The Author

Jan K., The Proofer is freelance proofreader and copyeditor. Visit http://www.janktheproofer.com for more information about Jan's services; http://work-at-home.janktheproofer.com for work at home articles and free printables; and for work at home moms, visit Jan's sister site http://work-at-home.momsbreak.com for articles, free printables, and work at home T-shirts and other fun products.

© Copyright 2004 All rights reserved.

In The News:

The sounds of advertising  ETBrandEquity.com
5 Reasons You Need a Digital Advertising Agency  JumpFly PPC Advertising News

Online vs. Offline Advertising

Let's face it. Email marketing and publishing have became very... Read More

If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret

A few years ago, I analysed the statistics of where... Read More

The Internet and Beyond - 12 Tips on Writing Better Brochures

Every year thousands of online businesses fail. None of them... Read More

6 Ways To Get More Sales From Your Advertisement

To bring great sales success, a great advertising technique is... Read More

Custom T-shirts -- Put Your Company Logo on Cotton!

An effective way to gain company recognition is to order... Read More

Imaging Isnt Everything

Many home improvement contractors attempt to use advertising to expand... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of... Read More

Is Advertising Art?

Oh Grand and Glorious Southern Guru, I am perplexed. What... Read More

Brochures - The Ultimate Sales Tool

"How brochures can help you stand out from the competition,... Read More

Should Your Small Business Hire an Advertising Agency?

So, you own a small business, sales are down and... Read More

When Times Get Tough... or When to Really Advertise

The Pundits say the economy is slowly, but surely, recovering.... Read More

Design Your Own Newspaper Ads

Many people in business lay-out (design) their own ads. That... Read More

Diamonds Are For Evil

The task of executing successful advertising campaigns for products made... Read More

Crazy Ads? Maybe Youre Just Out of The Demo!

My father called me to complain, again. He's 82 and... Read More

When Advertising Wears Out

One of the challenges facing marketers is determining the most... Read More

The Seven Second Race: How to Draw Attention Your Ad

You've decided to launch your advertising campaign but you have... Read More

The Man With The Grasshopper Mind

The title of this article also happens to be one... Read More

Creativity and Getting Outside of the Box

Sitting in front of a blank piece of paper? Wondering... Read More

Heard A Good Radio Ad Lately? Neither Have We

To many ad agencies, radio is considered advertising's ugly stepchild.... Read More

Media, the Internet, Yellow Pages, and Your Business

If you are reading this article, chances are you could... Read More

Do I Need Raised Letter or Full Color Business Cards?

If you've been searching around for business cards that will... Read More

Your Eye Catching Publicity Flyer

Your website is done, your business cards have been delivered,... Read More

Why People Fail in Mail Order

Mail order is a very complicated business. Every phase must... Read More

Advertising Primer for Fast Learners

Advertising, when done well is a very effective way to... Read More

Advertising That Annoys: The Real Story

Critics conclude that entertaining or "creative" commercials sell better than... Read More