For All Those People Who Struggle With Benefits and Features

For Everyone Who Has Ever Struggled Sorting Out Benefits From Features - "SWAT Them!"

SWAT is not actually an acronym. It is a compaction of the question "so what?"

You see, one of the biggest problems that even experienced copywriters and marketers fall into is being clear on what benefits their product or service actually delivers to their customers.

SWAT provides the solution.

Here is how it works:

  • Take a piece of paper. Divide it into columns one headed features and one headed benefits.

  • Under the features column list all the features that come to mind.

  • Under the benefits column list all the benefits you deliver. (Don't worry about neatness there will not be a one-to-one correspondence between features and benefits)

  • Now, get yourself back in your customers' mindset. Take each feature in turn and ask yourself "SO WHAT?"

  • And keep on asking the question until you can't think of any sensible, benefit oriented, answer.

  • Do this for every feature in your list

  • Now go back and repeat the process for every benefit you originally listed

It is pretty certain that the same benefits will occur many times over as you run through this exercise. That's fine. These are the ultimate benefits you have been looking for. These are the benefits you will 'sell' to your customer.

An example

I wear a pretty cheap and tacky diver's watch. Its features include:

  • water proof to 50m (that's about 164 feet)

  • accurate to 1 second per year

  • tells the time in 2 time zones

  • dual analogue and digital display

  • shock proof

  • stop watch

  • back light

  • day, month date function

  • 5 year battery life

Now for certain prospects this list of features is pretty powerful on its own. Principally young men who like to dazzle their friends with the latest gadgets and gizmos.

But let's try to figure out some marketable benefits for a wider audience.

"Water proof to 50m"

So what?

You can wear the watch while diving

So what?

You can be sure it is waterproof enough for all day-to-day use

So what?

You can put the watch on and forget it - no matter what you are doing

So what?

Accurate time keeping -anytime, anyplace.

So what?

???

Your thought patterns would obviously be different to mine. But I am now stuck. The question "So What?" doesn't lead me to another statement. No matter. I am pretty happy with the last couple above. Either of them talks to me of the real benefits the watch could bring.

Now I would need to go away and do the same thing for all of the other features. When I first did this exercise I ended up with over 120 benefits (and this for something that is definitely pretty cheap and tacky). I am not going to do that here again.

The benefits that kept repeating were the go anywhere, do anything, super accurate timekeeping.

I was able to produce 30 plus benefit driven headlines. And I had no difficulty in sorting out the benefits from the features.

And all in a little over an hour.

Seems a pity that I don't actually sell watches.

About The Author

Keith Longmire is the owner of JKL Business Growth Solutions. JKL specialises in bringing main stream business improvement and marketing solutions into the reach of smaller businesses.

http://www.jkl-small-business-marketing-solutions.com/

In The News:

ASCI processes complaints against 590 advertisements  ETBrandEquity.comIn August and September 2018, ASCI investigated complaints against 590 advertisements. For 131 advertisements, the advertisers promptly ensured corrective ...
What you need to know in advertising today  Business InsiderEverything that you need to know in advertising today, from Pivotal's dire TV forecast to the CBS board's decision to deny Les Moonves' $120 million severance.
Independent Research Firm Names Celtra A Leader In Creative Advertising Technology Evaluation  PRNewswireBOSTON, Dec. 18, 2018 /PRNewswire/ -- Today, Celtra announced that it was recognized as a Leader in "The Forrester Wave™: Creative Advertising ...
Disruptive advertising trends that 2018 brought in  Exchange4MediaAnother year flew by… and a lot changed. However, one of the things that hasn't changed is the fact that the process of intelligent disruption for advertising ...
At least 13 advertisers drop Tucker Carlson over his immigration remarks  AxiosCarlson said mass immigration makes the U.S. "poorer and dirtier."
Borden Dairy hires Curiosity Advertising | Agency News  AdAge.comBorden Dairy has hired Curiosity Advertising as its agency of record as the dairy company known for its Elsie the Cow character plans to kickstart its marketing.
Legal and Public Health Issues in Drug Advertising Pricing Examined  Medical BagDirect-to-consumer television advertising may not be the best place to provide cost information on prescription drugs and biologic products.
AdVent: Advertising agency professionals share their festive gripes  The DrumChristmas is the time of giving and for goodwill but also it's a great time to moan too. As a result, The Drum Network asked member agencies what they hated ...
Facebook was manipulated by Russians, who used the same targeting tools that advertisers love  CNBCThe same tools that made Facebook effective for marketers enabled abuse by Russians.
What Directors Need to Know About Digital Advertising Fraud  ForbesIn this digital age boards need new, independent verification systems to be sure their companies are getting true value digital spend for the shareholders.
How Alexa Is Changing The Future Of Advertising  ForbesMany wonder if Alexa voice ads are on the way, even as Amazon's Alexa advertising policy doesn't allow them. Whether the platform begins selling ads or not, ...
Five questions Amazon must answer to get a larger share of advertising budgets in 2019  The DrumAmazon's quiet drive into advertising has been the rumbling story of 2018. With 'Prime Video' channels and ad revenue topping $1.7bn and $2.2bn (itself up ...
Stricter rules on 'chugging' and advertising in city centre approved  Nottinghamshire LiveThe Public Spaces Protection Order has been passed.
The Drum Digital Advertising Awards 2019 launch: five campaigns you should revisit  The DrumThe Digital Advertising Awards Europe, formerly The Drum Digital Trading Awards, are here to reward the best in programmatic performance and give ...
Advertisers unfazed by latest Facebook bombshell | Tech  AdAge.comFacebook advertisers are once again turning a blind-eye to the issues plaguing the social media giant after a New York Times report detailed a pattern of willful ...
‘Advertisers think it’s just like buying digital’: Myths of connected TV advertising  DigidayThis year connected TV overtook mobile as the screen on which the most digital video impressions were served. However, as the hype around streaming settles ...
Amazon product ads evolution: A harbinger of Amazon local advertising?  Search Engine LandGoogle is having a rough fourth quarter. October alone was a horrible month for one of the world's most highly regarded brands. On the eve of a major hardware ...
Facebook goes offline to verify political advertisers ahead of 2019 elections  ETtech.comFacebook, for the first time globally, is embarking on a strictly offline process to verify identity and locations of political advertisers in India ahead of the country's ...
The Future of Video Advertising Is Artificial Intelligence  EntrepreneurImagine you're a video editor in 2019. You're handed a script and given thousands of shots to craft a 10-second pre-roll ad, promoted on social media to viewers ...
Why smarter SSPs would be a boon to publishers and advertisers  Marketing LandSupply-Side Platforms are perhaps the most undervalued and inherently powerful links in today's digital supply chain, and yet their current offerings do not fully ...
Midterm Elections and Digital Growth Has Advertising Surging  Hollywood ReporterMidterm elections had a massively positive effect on media in 2018, helping advertising in the U.S. grow 7.5 percent to an all-time high $208 billion.
Amazon Advertising Options Guide: What Marketers Need to Know  Search Engine JournalThinking of advertising on Amazon? This guide will walk you through four ways to get your products in front of millions of shoppers.
US charges 8 in online advertising fraud scheme  Economic TimesNEW YORK - The U.S. Justice Department says it has charged eight people in connection with the takedown of two international cybercriminal rings that cost ...
UK betting firms back live sports advertising ban  The GuardianOnline gambling firms such as Bet365, William Hill and Ladbrokes agree ban amid fears of impact on children.
I was there: creatives on their biggest advertising successes, including Tide, Lockheed Martin, Honey Maid and Kotex  The DrumWhat lies behind an iconic moment in advertising? Adversity, persistence and regularly hearing the word 'no' throughout the creative process.
WPP advertising group to cut 3,500 jobs in £300m restructuring  The GuardianWPP is to cut 3,500 jobs worldwide and shut or merge almost 200 offices as the embattled advertising group seeks to restructure after a torrid year that included ...
Kan. man admits advertising 15-year-old for sex acts  Hays PostWICHITA, KAN. – A Kansas man pleaded guilty Monday to federal sex trafficking charges, according to U.S. Attorney Stephen McAllister. Carter is being held in ...
Advertising Fraud Falls Flat When Faced With Transparency: How Can Blockchain Help?  ForbesOnline Advertising is vitally important in today's world, but still incredibly shadowy. Advertising fraud runs wild due to lack of transparency, so perhaps it is time to ...
New Location-Based Features Are In Store for Snapchat Advertisers With Physical Locations  AdweekSnapchat has a holiday present for retailers in the form of new location advertising features on its platform. “We have seen good performance with location ...
How Savvy Advertising Helped Make Stereo Technology Mainstream  Smithsonian.comStereo demonstrations and colorful ads sold customers on the two-channel sound technology when it was introduced 60 years ago.
AT&T has lofty ambitions to change the way TV advertising is sold, but ad buyers worry it will become a walled garden like Facebook and Google  Business Insider IndiaHBO"Game of Thrones" is part of AT&T's WarnerMedia.AT&T rolled out Xandr this fall with a vision of turning its data and premium *content* into an ad platform.
Native Advertising  Port StrategyNative Advertising offers everything you need to promote your equipment and services, in a way that readers find engaging and non-intrusive. Native advertising ...
How Brands Can Use Digital Techniques to Improve Their TV Advertising  AdweekHistorically, brands have bought network television advertising for mass reach. The medium has long been known as the most effective way to drive large-scale ...
YouTube drops paywall from some Originals, explores advertising  Marketing LandIn a strategic about-face last week, YouTube announced it will drop the paywall from its Originals programming and make the shows available on the free ...
Gambling chiefs confirm 'whistle-to-whistle' television sport advertising ban  BBC SportGambling chiefs say they are "responding to public concerns" after confirming plans to effectively ban television betting adverts during pre-watershed live sport.
DeltaDNA: In-game advertising becomes viable alternative to in-app purchases  VentureBeatFree-to-play game developers are starting to view in-game ads as a genuine alternative to in-app purchases (IAPs), according to DeltaDNA.
Is working in advertising in the blood?  AdNewsThis new segment takes a look at the dynasties working in adland and puts an historic lens to past agency and client relations. This edition we meet the White ...
This Year's Holiday Advertising Is Missing Something Important  ForbesFestive stress is real, with one in three Americans expecting to have holiday burnout before December 25—but today's advertising rarely acknowledges it.
4 Ways Agencies Can Be More Transparent in Their Advertising  AdweekIt's been said that sunlight is the best disinfectant, which is true, especially in advertising where clients are holding ad agencies' feet to the fire, demanding clarity ...
Amazon’s Holiday Toy Catalog Is Advertising Parents Actually Want  WIREDWith Toys R Us gone, those sales are up for grabs, and Amazon wants them. The digital-first company was already beating Toys R Us in market share.
Spotify takes aim at Opera House advertising controversy in end-of-year campaign  mUmBRELLA*Spotify is wrapping up 2018 with a prominent outdoor, digital and social campaign which reveals some key stats from the music streaming *service*,
5 Ways to Optimize PPC Advertising to Improve the Customer Experience  Search Engine JournalWant to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.
Karmarama lands £70m Lidl advertising account  CampaignLiveAccenture Interactive-owned agency beats Leo Burnett, VCCP and WCRS.
Jane Maas and the Lasting, Honest Impact She Left On Advertising  AdweekTributes continue to pour in for Jane Maas, the advertising executive who came of age in the go-go '60s and became an industry powerhouse. Often dubbed as ...
CTV Advertising Is Booming And The TV Industry Is Rejoicing  ForbesCTV is the portion of OTT that's watched on an actual TV set. These days, that's usually between 80% and 90% of all viewing, depending on the platform.
PG&E Sued for Spending on Advertising Instead of Fire Safety  BloombergPG&E Corp. was accused of putting its “reputation above public safety” in a lawsuit alleging that the power company spends too much on advertising and not ...
Opinion | Advertising shift to digital media affects print  LivemintAmardeep Singh, CEO of the IPG Mediabrands digital media agency, Interactive Avenues, is flooded with queries from his clients on digital media possibilities ...
The hottest advertising trend of 2018? Billboards.  The HustleAs other traditional advertising mediums flounder in the digital age, billboards have managed to thrive by adapting to the times.
Advertising's Next Frontier: Your Smart Home  ForbesAdvertising has created a new business model for many industries. As smart home technology becomes a standard, how will brands be exploring opportunities ...
Online advertising has alienated our most valuable asset – the consumer  The DrumIt's an understatement to say things have changed since I started my career in publishing 34 years ago, and mostly for the right reasons. The industry has moved ...
Finnish Company Outwits Liquor Advertising Ban By Using Gloomy Skies To Promote Product  ForbesAn innovative Finnish spirits company goes around outdoor liquor advertising laws to turn the entire Finnish gray skies into a billboard for its canned cocktail, ...
The big lessons of political advertising in 2018  The Conversation - USThe 2018 midterm elections are in the books, the winners have been declared and the 30-second attack ads are – finally – over. As co-directors of the Wesleyan ...
Jane Maas, a Pioneer for Women in Advertising, Dies at 86  The New York TimesA product of the “Mad Men” era who was once called “the real Peggy Olson,” she handled the revivifying “I Love New York” campaign and held top agency jobs.
Dealz ad featuring 'Harry the Hunk' filling a dishwasher falls foul of ad rules  thejournal.ieDealz argued the ad was evocative of the Diet Coke window cleaning ad.
Advertising has an aegism problem | Agency News  AdAge.comIn advertising, and at agencies in particular, it's rare employees ever reach retirement age. They're often squeezed out long before.
Death is not always deadly in advertising  The Globe and MailThe Globe's bimonthly report on research from business schools. Media and pop culture are rife with representations of death. Through crime and drama shows ...
This new deep fake video is both advertising and art  Fast CompanyAward-winning British artist Gillian Wearing created a deep fake video of herself as part of her exhibition at the Cincinnati art Museum.
Disney and Google Ink Broad, Multiyear Digital Advertising Deal  VarietyThe Walt Disney Co. is moving all its digital brands and properties to Google's Ad Manager platform.
The state of advertising has never been better  Campaign USCreativity and diversity-powered shops are leaving stifled and opaque agencies in their wake.. From Campaign US.
London bans junk food advertising on public transportation  CNNLondon Mayor Sadiq Khan said Friday that junk food advertising will be banned on the city's entire public transportation network from February, as part of a plan ...
After an ad boycott, Dollar Shave Club and others are back on Hannity  Fast CompanyDollar Shave Club, Office Depot, Cars.com, and other brands said they'd stop advertising with the controversial Fox News host last year. But once the social ...
A study analyzes the impact of targeted Facebook advertising on the election: It is estimated that it increased the number of Trump voters by 10 percent in 2016  Science DailyResearch has studied the effectiveness of micro-targeted political advertising on social media such as Facebook in the United States. The research concludes ...
'Cannabis is medicine' - New Zealand's first marijuana advertising campaign launched  TVNZ“Cannabis is medicine” is the message plastered on Auckland's largest digital billboard in the first advertising campaign from a licensed New Zealand cannabis ...
Right-wing activist wins $10000 over Meir Kahane advertisement  Arutz ShevaBaruch Marzel, right-wing activist and former Kach party leader, paid 38000 shekels after advertisement for Kahane memorial removed.
Amazon, With Little Fanfare, Emerges as an Advertising Giant  Wall Street JournalIts push is happening online, on devices such as FireTV and on delivery boxes, challenging the big ad sellers, including Facebook, Google and TV networks.
iHeartMedia Is Acquiring an Ad-Tech Startup to Expand Programmatic Audio Advertising  AdweekiHeartMedia is acquiring the programmatic advertising startup Jelli to help it expand its digital advertising capabilities. The acquisition, which the company ...
Disney Just Gave Google a Big Advertising Win  The Motley FoolDisney's growing digital video portfolio is going all-in on Google.
UK government spent most on Facebook political advertising  POLITICO.euUK government spent almost £97000 on ads seeking support for its Brexit deal.
Camp Fire lawsuits target PG&E for advertising about its safety work  San Francisco ChroniclePacific Gas and Electric Co. misled the public about its efforts to maintain power equipment in a way that helps prevent wildfires, Camp Fire victims allege in a ...
‘Generally amoral’: Facebook’s 6 million advertisers will keep it afloat no matter the scandal  DigidayFacebook may have had a bad week on the public relations front, but media buyers say it's business as usual for advertisers.
Fox News Host Tucker Carlson Sees Advertising Pulled After Comments on Migrants  NewsweekThe host of "Tucker Carlson Tonight" said that migrants make America "poorer and dirtier," prompting an insurance company to pull all advertising from his show.
BJP Tops the Charts in TV Advertising Ahead of Polls, Netflix Follows in 2nd Spot; Cong Not Even in Top 1...  News18BJP's advertisement on TV has taken the place of Vimal pan masala in the week ended November 16. The BJP was followed by Netflix and Trivago in that order.
The Best Target For Addressable TV Advertising Is Not The One You Think  ForbesAs television advertising moves towards digital-style targeting, with the ability to serve up ads to people who fit a certain demographic profile, it's worthwhile to ...
Trivago Faces Multimillion Dollar Fine for Misleading Advertising in Australia  SkiftTrivago has reportedly admitted to misleading consumers about its hotel comparisons and will have to appear in court later this month to defend its actions.
Advertisement hoardings are gone, but metal frames stay put in Bengaluru  Economic TimesThe BBMP had classified these advertisement hoardings as legal and illegal. Illegal hoardings are those installed without seeking BBMPs permission and ...
Amazon.com Is Getting Even More Serious About TV and Advertising  Motley FoolThe e-commerce giant starts taking a cut of third-party ad inventory and reportedly bids on 22 regional sports networks.
How Bipartisanship Could Affect the Advertising Industry Following the Midterms  AdweekAs the dust settles on the 2018 midterm elections, a few things have come into focus. One is that while this was maybe not a fully blue wave (depends on which ...
Guide to Advertising Technology  Columbia Journalism ReviewExecutive Summary | Key Findings | Introduction | Review of ads | Advertising's influence on news | Ads on social | The turn against advertising | Ads on search ...
Woman writes open letter to tech companies about advertising after her son is stillborn  The IndependentA woman has written a heartbreaking open letter to tech companies after she continued to receive infant and motherhood advertisements despite her son being ...
Rideshare advertising startup Firefly launches with $21.5M in funding  TechCrunchFirefly, a startup that allows rideshare drivers to make money through digital advertising, is officially launching today. It's also announced that it has raised $21.5 ...
South Africa Bans Advertisement in Which Black Man 'Discovers' Europe  News18The advert, for a chicken restaurant chain, tells a spoof story how the man leaves South Africa in 1650, sails overseas and, after many adventures, comes ashore ...
BJP Outspends Major Corporates in Advertising: Where is the Money Coming From?  NewsClickIn the run up to assembly elections in 5 states, the BJP has become the leading advertiser on television.
Digital influencers have changed advertising. They're changing journalism, too.  Columbia Journalism ReviewIt's a newish term, used to describe social media users whose online clout enables them to engage with and advertise to their followers in more direct ways than ...
Apple getting sued over alleged false screen size and pixel count advertisement - GSMArena.com news  GSMArena.comBefore we get into things, we feel that we should preface this news by saying that when you're the likes of Apple, lawsuits are a pretty common occurrence...
Piyush Pandey: lessons in life and advertising from Ogilvy's new global creative chief  The DrumThe Drum meets Ogilvy's recently named global chief creative officer, and replacement to Tham Khai Meng, Piyush Pandey.
Hogan communications director joins advertising and strategy firm that worked on Maryland governor's campaigns  Baltimore SunMaryland Gov. Larry Hogan's former communications director and deputy campaign manager is joining an Annapolis-based advertising and strategy firm that ...
Transport for London bans Lumen advertisement citing sexual objectification  The DrumTransport for London's (TfL) advertising agent, Exterion Media has banned an advertising campaign from dating app Lumen claiming that the ad sexually ...
Interactive ads will be the new face of display advertising  Nieman Journalism Lab at Harvard"Ad impressions and CTR numbers will become things of the past sooner than you think."
Chrome 71 stomps on abusive advertising  Naked SecurityGoogle shipped version 71 of its Chrome browser yesterday featuring a raft new security measures alongside fixes for 43 known issues.
Cancer society calling on province to ban promotion, advertising of e-cigarettes  Regina Leader PostConcerned about youth vaping, the Canadian Cancer Society is calling on the province to ban promotion and advertising of e-cigarettes.
Father sues McDonald's over 'advertising' of Happy Meals  BBC NewsA Quebec father has launched a class-action lawsuit against McDonald's, alleging the company's Happy Meals break strict provincial laws against advertising to ...
AdTheorent Releases Advanced Predictive Technology For Advertisers 12/19/2018  MediaPost CommunicationsAdvanced machine-learning tech company AdTheorent on Tuesday officially will launch a platform that relies on models to score and create unique advertising ...
Advertising industry mourns loss of ad guru Alyque Padamsee  Best Media InfoPadamsee, 90, known as the 'Brand Father of Indian Advertising', died on November 17 in Mumbai. He was behind popular ad characters such as Surf's Lalitaji, ...
Feds take down international hacker ring that cost advertisers millions  Marketing LandThis week, a federal court indicted eight individuals for their roles in widespread digital advertising fraud, with charges ranging from wire fraud and computer ...
Playing On Fear And Fun, Hospitals Follow Pharma In Direct-To-Consumer Advertising  Kaiser Health NewsHospitals are increasingly advertising medical services directly to patients to enhance their national brands. They think the image building improves their ability ...
Advertising Philanthropic Initiatives after They Bomb: Gates's New Embarrassment  Nonprofit QuarterlyDecember 11, 2018; LoHud.com. The New York Board of Regents should turn down a $225,000 Gates Foundation grant because it is a conflict of interest, writes ...
Facebook testing search advertising as new revenue stream  Seeking AlphaFacebook (FB +0.6%) is starting to test search ads, from its search bar and in Marketplace, in the U.S. and Canada. That squares off against AdWords from f.
Why our Twitter emojis give advertisers big smiling faces  The TimesEmojis may seem like a bit of fun and nothing more but it turns out they are another tool to help businesses sell you stuff. Twitter now enables advertisers to ...
Jose Mourinho sacked: One-man car cleaning firm gets £1m free advertising as Man Utd give Jose the boot  The SunManchester firm Auto Clean's brand beamed across world from back of the car the Old Trafford chief arrived in at the Aon Training Centre to learn of his ...
DB Corp gains 2% after hike in advertising rates by MY FM  Moneycontrol.comDB Corp said advertising rate hike by MY FM is effective November 15, 2018.

Creditability In Advertising

I recently saw an ad taped to my mailbox, mind... Read More

Small Business Image

The single easiest way to increase sales is to look... Read More

Media Savvy - Treat Them As You Would Your Best Customer

The ability to lead, persuade and influence are integral skills... Read More

Brand Young and You Brand for Life; Why Cinema Advertising is an Effective Tools for Marketers

In the world of advertising there are many forms of... Read More

Non-profit Coupon Books and Coupon Mailers for Small Businesses

Many groups like the Chamber of Commerce, ASB at the... Read More

Increase Business By Being Nice

I have been reading articles on increasing sales using search... Read More

Prove It! - Give Your Marketing and Advertising More Credibility

Your marketing and advertising won't be effective if your potential... Read More

7 Questions to Ask Before You Advertise

Most business owners and managers keep a fairly close eye... Read More

Super Secret Tip For Using PPC Search Engine Advertising Successfully

It's not about traffic; it's about generating leads. That's right.... Read More

3 Things Every Yellow Pages Advertiser Needs to Know

Too many business owners and marketers know that Yellow Pages... Read More

Secrets of Getting Free Advertising

The opportunities for getting free advertising for your product or... Read More

Marketing Tips For Small Business ? Advertising That Works, Part I

Have you ever seen an ad on television that was... Read More

Cross Cultural Advertising

"Culture is a like dropping an Alka-seltzer into a glass... Read More

Whats The Frequency?

The more things change, some say, the more things stay... Read More

Do Your Business Cards Say Who You REALLY Are?

Here are a couple of tips for creating an eye... Read More

Do I Need Raised Letter or Full Color Business Cards?

If you've been searching around for business cards that will... Read More

Placemat Ad Advertising

Starting a placemat ad business can create more business for... Read More

2005 Super Bowl Ads... Winners and Losers

Well, Super Bowl XXXIX is history. Too bad for the... Read More

Advertising Copy: What?s Really Important?

You labor long and hard trying to create the perfect... Read More

16 Methods for Getting Free Advertising

1. Place copies of your circular on bulletin... Read More

How to Breathe New Life into Your Advertising Campaign

If you haven't made many sales or perhaps none at... Read More

The Seven Second Race: How to Draw Attention Your Ad

You've decided to launch your advertising campaign but you have... Read More

The Power of...

You certainly must know that Many Big Marketers consider COPYWRITING... Read More

How to Save Money by Making Your Own Sign

In the sign industry we commonly refer to the material... Read More

Write Attention Getting Advertisements

The most important aspect of any business is selling the... Read More