|
|
|
|
|
|
|
|
Double the Effectiveness of Your Company Brochure
Let's face it - most brochures go straight into the bin. But if you know the big mistake to avoid, as well as the secret to make people keep your brochure - and read it, over and over again - you're laughing.
The big mistake I'm talking about is that brochures too often focus on the company itself. They describe, in great detail, the company's commitment to excellence, how pro-active the company is, how many awards the company's products or services have won and how innovative they are.
Prospective clients, of course, couldn't care less.
Prospective clients want to know what's in it for them. They want to improve their bottom line. They want to make their lives easier. That's what's important to your clients. To get their business you must fulfill their needs. And that's what your marketing materials must communicate - how you can help them. And don't just tell your clients about the benefits of your services - show them. Nothing is more convincing than a good demonstration of how you can help. So use your company brochure to do just that.
By offering information your client can use, you'll demonstrate the benefits of your services and create a "value added" brochure. The more useful the information, the stronger your demonstration will be. For example, if you're a web design company, include a section: "Top 7 Questions to Ask Before You Hire a Web Designer". Then outline problems bad web design can create. Explain how your client can spot inferior service. If you're a printer, give some advice on "How to Get The Best Results From Your Printer", possibly with tips on formatting text and graphics.
A "value added" brochure accomplishes several goals:
1. Your prospective clients will keep your brochure. Your name will be in front of them every day of the week.
2. By providing free, useful advice, you start building a relationship based on trust.
3. You establish yourself as an expert in your field. If your prospective clients have questions, chances are they'll get in touch with you to ask.
About The Author
Frauke Nonnenmacher is a copywriter who specialises in clear, easy-to-understand technical copy and educational materials. For more information, please visit her web site at www.creativecats.com.
Graphical LED Display
Graphical LED Displays utilize high-resolution graphics and video to transmit... Read More
Sex in Advertising: Does it Sell?
We're surrounded by advertisements that desperately compete for our attention.... Read More
What are Text Adverts?
Not everyone is aware of what are text adverts? Text... Read More
Information To Include On Your Business Card
The logo and graphic elements that you include on your... Read More
Media Planning: Smart Choices for Your Success
Media Planning for SmartiesYou say you're ready to advertise. How... Read More
Internet Advertising: How To Use The Golden Rule To Enrich Yourself.
What is the golden rule of internet advertising?Give, so you... Read More
HackeD
hey admin thIS website Is HaCKEd by Unkn0wn_hax0r... Read More
Advertising Costs Getting Too High?
Everyone knows that advertising is essential to growing a business.... Read More
Advertising - Should You Be Advertising Your Services?
You offer a reliable, quality service. You know that if... Read More
Cable Ads 5 Bucks!
Cable has grown from 13 houses connected together in 1948... Read More
Can I Write and Print My Own Business Brochures and Business Cards?
If you have a computer and a printer, preferably one... Read More
More Cheap Tricks for Promoting Your Business
In a recent article, I shared five of my top... Read More
The Ultimate, ?Must-Have? Home-Based Business for YOU
The Ultimate, "Must-Have" Home-Based Business for YOU a Underemployed, Unemployed,... Read More
8 Low Cost Ways To Advertise, Promote and Market Your Business
We all are looking for ways to market our businesses... Read More
Direct Mail Catalogs & Brochures: Write Captions That Sell
Many prospects skim through catalogs and brochures, glancing at the... Read More
What Happened? Troubleshooting Poor Response from Ad Campaigns
Too many small business owners today run ad campaigns that... Read More
The Shrinking Ad Dollar
CPR CPA CTR... what does it all mean? What it... Read More
Three Keys to Crafting Successful Print Ads
Want to create print ads that get results? Below are... Read More
Change, or Reinforce?
Do you know about the distinction - and it's a... Read More
What Is Most Important ? Copy Or Pic?
When, some little time ago now, I first descended upon... Read More
How Do People Know Youre in Business?
One of the most important things to do now that... Read More
Vinyl Banners for the Right Occasion
The sinage marketplace is competitive! Consequently, some companies are going... Read More
Why People Fail in Mail Order
Mail order is a very complicated business. Every phase must... Read More
Dont Be a Secret Agent
This tactic of the game was hard for me to... Read More
Get Better Results from Your Advertising with a Disruptor
When you spend money on an advertisement you want to... Read More
Secrets to Get Free Advertising
The opportunities to get free advertising for your product or... Read More
Ten Ways To Sell Advertising Space Fast
1. Give your customers a discount when they spend over... Read More
How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits!
John Wanamaker, a 19th century entrepreneur, once famously made the... Read More
Secrets of Getting Free Advertising
The opportunities for getting free advertising for your product or... Read More
Direct Mail Catalogs & Brochures: Write Captions That Sell
Many prospects skim through catalogs and brochures, glancing at the... Read More
The Secrets of High Money Classified Ads
When used effectively, classified ads can be one of the... Read More
Raising Funds For Your Nonprofit Using An Annual Direct Mail Program
A good annual direct mail solicitation program can produce unrestrictive... Read More
Getting the Most Out of Your Networking Group
Here is my personal list of things to do at... Read More
Ads Dont Sell - People Do !
More about advertising by BIG Mike McDanielAdvertising is not a... Read More
100 Excellent Words and 70 Action Getting Phrases for Ad Writing
100 Excellent Words Absolutely. Amazing. Approved. Attractive. Authentic. Bargain.... Read More
Is Advertising Art?
Oh Grand and Glorious Southern Guru, I am perplexed. What... Read More
Go Ahead Im Listening
In today's fast paced environment, interaction with family and friends... Read More
Business Ideas: 5 Uncommon Ways To Generate More Online Business
Sometimes, it is not an obvious business idea that will... Read More
If You Want To Get More Customers, Heres 10 Powerful Stories To Improve Your Ads
Remember, as a child lying in bed and listening to... Read More
Yellow Page Advertisers: Your Calls are Going to Decrease - Heres the Remedy
Response rates to Yellow Page advertising are decliningThere's no getting... Read More
Change, or Reinforce?
Do you know about the distinction - and it's a... Read More
Advertising - Should You Be Advertising Your Services?
You offer a reliable, quality service. You know that if... Read More
How To Track Your Advertising Like A Hawk
Tired of pouring endless money into advertising? Do you wonder... Read More
Double the Effectiveness of Your Company Brochure
Let's face it - most brochures go straight into the... Read More
Good Design Makes Good Sense
Organized your pencils and pens lately? Sorted your clothes into... Read More
Take Advantage of Your Foes
Let's take an example that is easy to check: I... Read More
The Internet and Beyond - 12 Tips on Writing Better Brochures
Every year thousands of online businesses fail. None of them... Read More
See How to Advertise and Gain More Money to Blast Another Project
We have a Great News that we think that may... Read More
How to Make Your Claims Believable
When you hear claims like??Best Lawnmower in the country?Absolute Lowest... Read More
HackeD
hey admin thIS website Is HaCKEd by Unkn0wn_hax0r... Read More
Advertising Advertising |