Advertising Copy: What?s Really Important?

You labor long and hard trying to create the perfect advertising piece but only about 20% of your copy is going to get read. The rest will simply be scanned. After all your work, your potential customers won't even read every one of those well chosen words. Is your genius lost on them?

While it might sound frightening or frustrating, it's a fact of advertising life. So what do you do next? There are some sections of your copy that potential customers are practically guaranteed to read. If you know what these are, you'll see your sales increase dramatically. There are six key sections of your marketing copy to focus upon for success.

HEADLINES

Headlines have always been and will always be the most important section in any copy.

They are the first thing potential customers will see. They have the greatest impact on whether any of the other copy gets read. Your headlines must be enticing. Think of them as your opening line. If people aren't intrigued, they won't read any further.

Use strong active verbs (like slash, chop, quit, etc.) in your headlines. These words clearly demonstrate actions as opposed to more passive words (like reduce, think, consider, etc.). Most of the time, buying is an emotional action. The more you stir the emotions, the more you cause movement toward your ideal customer response.

Pay a lot of attention to your headline. It's the powerhouse of your copy.

SUB-HEADLINES

If your headline has captured your potential customers attention, they will scan the sub-headlines. Think of sub-headlines as chapter titles. These sub-headlines, when read with the headline, should tell your reader the whole story. Always begin writing your advertising copy by outlining using this headline and sub-headline format.

Headlines and sub-headlines are designed to make the sale. Barring that desired outcome, they can guide your visitors to read deeper into your copy. If you set up a structure of progressive sub-headlines, you'll have a better shot getting your point across.

Where do your prospective customers read after the headline and sub-headlines? Typically, they will read any captions you have under pictures in your ad copy.

CAPTIONS UNDER PICTURES

Newspaper journalists were the first to use captions. A caption is a few words below a photograph to explain what the picture is.

People are in the habit of looking for the captions in order to relate the importance of the image with the information they are receiving. Captions in advertising pieces are highly read. Don't waste the space! Don't just use the caption to explain the picture. Use the caption to sell the product! Use descriptive benefit-oriented words in your captions for maximum impact.

So, they've looked at your headline, sub-headlines, and at the captions under your pictures. They might have already made the purchase decision. Congratulations! For those readers that haven't made the purchase decision yet, let's flesh out the advertisement with some choice sentences.

FIRST SENTENCES

When you scan a newspaper, what do you read? Almost everyone reads the first sentence or two of each paragraph. These sentences are vitally important. To get your potential customers interested enough to keep reading, add the punch here! Unlike a novel, advertising does not build to the climax. Great ads start with the climax and support its claims in subsequent sentences.

If you create exceptional first sentences, your potential customer will be more likely to continue reading the copy. And, as an added benefit, the first sentences in each paragraph may be enough to convince him/her to buy your product.

Now that you've captured their attention and they are reading further, use bulleted lists for benefits.

BULLETED LISTS

First, use bulleted lists when describing features or benefits. A bulleted list will leave more white space around itself and therefore look less intimidating to your reader.

Secondly, as with the first sentence in each paragraph, people also almost always read the first entry in a bulleted list. If it's on target, they might keep reading. Make sure your first bullet point is extremely powerful and enticing. To keep the potential customer reading, make certain you are writing the copy with their concerns in mind.

The last, but not least, power spot in your copy you probably won't even use. It's the call to action.

CALL THEM TO ACTION

The very bottom of your ad copy is the last chance to close the sale! Take advantage of this valuable area. This is where your call to action should reside. What is the call to action? Telling your potential customer what to do next is critical to getting the sale.

A call to action could be "Visit our website today!", "Call Today for your FREE estimate", or "Call to Secure Your Seat Today!". Tell your prospective customer what they need to do to move the acquisition of this beneficial product or service you sell into their home or office.

Time spent on your advertising copy will never be wasted. If you haven't done it before, now is the time to review your copy to be sure you're making the most out of these opportunities. Your ad copy is a one-way conversation. You must anticipate their questions and objections. These must be answered in your copy before you get the sale.

Michele Schermerhorn calls herself a "Corporate Freedom Fighter" dedicated to freeing cubicle prisoners to experience their own successful online business. She has over 30 years experience in the business world and over 12 years running her own successful online businesses. She is President of Online Business Institute Inc. (http://www.obinstitute.com), authors a sassy marketing blog (http://www.imarketblog.com), and regularly conducts free online seminars. Online Business Institute Inc. exists to "Create Successful Online Business Owners One Person At A Time".

In The News:

Climate facts subject to rules on partisan advertising in Canada  Science MagazineEnvironmental charities and campaigners in Canada's upcoming federal election this fall say they are facing new restrictions on how they talk about climate ...
What You Need to Know About Advertising on TikTok  Social Media TodayTikTok, the short-form mobile video app that's popular among Gen Z, has been rapidly growing its young user base, and as a result, marketers have been keenly ...
Twitter blocks state-controlled media outlets from advertising on its social network  TechCrunchTwitter is now blocking state-run media outlets from advertising on its platform. The new policy was announced just hours after the company identified an ...
Twitter bans advertising from state-controlled news outlets  EngadgetTwitter announced today that it will no longer accept advertising from state-controlled news outlets. Those accounts will still be able to use the platform, but...
Tucker Carlson’s Fox News Show Loses More Advertisers  The New York TimesMr. Carlson still attracts a large audience, but his statements about women, immigrants and race have prompted calls from activists for advertiser boycotts.
How to spruce up your advertising  The StandardAdvertisements are ubiquitous on radio and television, but not all that we see or hear achieves the desired impact. Some actually turn out to be an irritant rather ...
Mondelēz Is 'Streamlining' Its Creative Advertising Model Under Two Main Global Agencies  ForbesIn an effort to become more consumer-centric, Mondelēz International is consolidating its creative advertising business with a new agency model.
The rise of advertising activism in the Trump era  AxiosAn increase in boycotts, threats and blacklists under the Trump administration is putting pressure on corporate America to be more selective with their marketing ...
Juul, Philip Morris sued for marketing to minors, deceptive advertising  CNETIt's one more criticism of the e-cigarette industry's effect on young people.
All advertisers to come under ASCI purview, rules Delhi district court  BusinessLineThe decisions taken by the Advertising Standards Council of India (ASCI) are applicable not only to advertisers who are its members but also non-members, ...
Despite Its Risky Reputation, In-App Advertising Is More Popular Than Ever  AdweekPubMatic's survey finds programmatic players seek refuge in private marketplaces.
Connected TV is the future of advertising: The Drum Programmatic Punch APAC  The DrumThe media narrative around programmatic needs to lean more on programmatic video technology, with its diverse capabilities and customization opportunities, ...
'Everyone hates advertising and so we need new ways to cut through' - Digitas's Keith Byrne  Mumbrella AsiaRelying solely on smart art direction and clever copywriting is no longer enough, says Digitas's Keith Byrne as he makes a case for campaigns driven by data, ...
How Skore condoms is scoring big with it's innovative advertising  Exchange4MediaVishal Vyas, General Manager, Marketing Skore Condoms, spoke to us about their marketing strategies and new products in the industry.
How music and sound have evolved over the years in marketing and advertising industry - ET BrandEquity  ETBrandEquity.comThis week BE explores Western classical music essentials and their sage in the modern times.
What in-game mobile advertising offers  WarcSponsorship has generally been the approach brands have taken with regards to gaming but they stand to gain more from targeted, in-game ads, according to ...
Mondelez global advertising creative goes to WPP and Publicis  Exchange4MediaWhile Digitas will lead for Publicis in the gum and biscuit categories, Ogilvy and its sister agency David will lead for WPP.
YouTube slapped with million dollar fine by Feds for kid's advertising violations  Fox BusinessYouTube scrambling to amend kid-targeted ads policy on children videos after heavy fines from FTC.
Facebook lets users clear advertising data held by third-party sites  CampaignLiveA user can then either block app or site from sharing data, or block all services in one go.
Banning hospital advertising could increase readmissions, study finds  Becker's Hospital ReviewIn response to ongoing discussions about a potential ban on hospital advertising, a new study suggests that putting an end to hospital ads could disrupt patient ...
Predictive technology in advertising: DAN Programmatic launches creative insights engine 'DAN vision for creative' - ET BrandEquity  ETBrandEquity.comIt will deliver insights into the predicted performance of a creative even before the creative has actually run.
3 Ways Advertising on Facebook Can Increase Your Customer Retention  PRNewswireNEW YORK, Aug. 20, 2019 /PRNewswire/ -- The rise of social media made it much easier for brands to build and maintain relationships with customers.
What the Alan Jones advertising exodus says about modern brand strategy  CMOMarketing leaders and industry pundits talks to CMO about the latest advertising boycott of Alan Jones' 2GB radio program and modern brand reputational risk.
MLB Uniform Advertisements Could Be On The Way  ForbesSleeve patches worn on the arms of players could serve as ad space, and some reports indicate that they could prove quite lucrative.
'Opportunities and challenges': Twitter launches six-second advertising rule  Sydney Morning HeraldSocial media giant Twitter will allow companies to broadcast 15-second ads across its platform but only charged once the ad has been viewed for six seconds or ...
OTT and video advertising are part of every media plan today: Uday Sodhi  Exchange4MediaSodhi, Business Head - Digital, Sony Pictures Networks India, talks about the various facets of SonyLiv, partnerships on live TV, growth & revenue strategy and ...
Oops, an electric car advertising budget wasted  www.electrive.comIn the UK, the Advertising Standards Authority (ASA) has ruled that a Volkswagen ad should not be broadcast on UK television according to new rules against ...
Apple delaying crack down on third-party analytics and advertising in kids apps  9to5MacFor the last several months, Apple has been cracking down on third-party kids apps, specifically in regards to analytics and advertising.
Redesigning advertising strategies for digital  The Financial ExpressIn digital advertising today, innovation is the name of the game. The idea is to create customer-centric campaigns that leverage reach, hold attention and help in ...
The state of this! Twitter’s advertising ban is ideological & anti-democratic  RTThe news that Twitter is to ban 'state-controlled news media entities' from advertising on its platforms raises several worrying concerns which urgently need to be ...
Amazon Advertising: The 2019 Guide  Search Engine JournalThe giant has awoken. This is the year that Amazon Advertising begins to really accelerate as a new force in the world of digital advertising, and advertisers are ...
Closing the circle: connecting the world of programmatic advertising  The Drum80-90% of people in the most advanced markets own a smartphone today – and this number keeps growing, allowing mobile advertising to dominate digital ad ...
Here's a running list of all the companies pulling advertising from Alan Jones  SBS NewsIt comes after comments the shock jock made last week, telling Prime Minister Scott Morrison to 'shove a sock' down New Zealand PM Jacinda Ardern's throat.
Twitter bans state media advertising after Chinese accounts ‘manipulate’ Hong Kong protests  The IndependentTwitter has banned state-run media from advertising after discovering Chinese accounts attempting to “manipulate” protests in Hong Kong. Both Twitter and ...
Here's what you need to know in advertising and media this week  Business InsiderHello! Welcome to the Advertising and Media Insider newsletter. First, a scoop: Senior reporter Lauren Johnson wrote that Nanigans, an early Facebook ...
Three more London agencies sign up to CAN's Ethical Advertising Initiative  Prolific LondonMere Mortals, Kindred and Wilderness Agency are amongst the latest agencies to pledge their support to the Conscious Advertising Network (CAN).
Vast majority of Australians support ban on misleading political advertising  The GuardianThe vast majority of Australians (84%) support new laws to ban political parties and candidates from making “inaccurate and misleading” claims, according to a ...
OVO Energy brand chief: 'we're making our marketing and advertising green'  PRWeekRenewable energy brand OVO Energy has announced it will offset its carbon footprint on all future advertising and marketing campaigns in a bid to be a more ...
Vice, Facebook, Mediamonks, Accenture: Meet The Drum Advertising Awards 2019 judges  The Drumhead of creative strategy, EMEA. Marks is an experienced leader in brand building and marketing with a recent focus on entertainment, talent and *content*.
Agent reported to advertising watchdog after complaint challenging its Google reviews  Property Industry EyeAn agent was reported to the Advertising Standards Authority after a series of favourable Google reviews. The reviews appeared on the right-hand side of the ...
What’s Driving Amazon’s $10 Billion Advertising Business  ForbesAmazon's Q2 earnings showed its advertising business is up 37% YOY. How has Amazon, seemingly overnight, created a booming advertising business off the ...
Epic Games' Unreal Engine and Bidstack partner on in-game advertising  MobileMarketing MagazineFortnite maker Epic Games' Unreal Engine has teamed up with Bidstack, a native in-game advertising platform, to enable video game developers to monetise ...
OVO Energy brand chief: 'we're making our advertising green'  CampaignLiveRenewable energy brand OVO Energy has announced it will offset its carbon footprint on all future advertising and marketing campaigns in a bid to be a more ...
Advertising icons real and imagined meet in a digital mural from the Clio Awards  AdAge.comThe interactive, annotated project celebrates 60 years of the show.
Planet Nine launches alternative to in-game advertising and digital currencies  VentureBeatPlanet Nine is launching a Ethereum-based alternative for monetizing games that emphasizes rewards for gamers, rather than microtransactions, in-app ...
EE lodges complaint over Three's “real 5G” advertising  Mobile EuropeEE has filed a complaint with the UK's Advertising Standards Authority (ASA), claiming Three's 5G campaign breaches rules.
EE grasses on Three UK for its 5G advertising  Telecoms.comThree UK has run an ad campaign claiming its 5G network is the only 'real' one. Unsurprisingly other 5G providers are unhappy about this and at least one had ...
Seven West Media posts a $444 million loss in soft advertising market  AdNewsImpairments on the television licences and newspaper masthead carrying values.
Voices @ SVA: BFA Advertising Student Jaewoo Park  SVA FeaturesOver the last few weeks, SVA has highlighted students in our Voices se...
ANALYSIS: Shrinking international advertising campaigns bite into Australian media earnings  AdNewsBy Chris Pash | 20 August 2019. oOh!media's special trading update to inform the market of a “sharp” fall in advertising foreshadows more downgrades among ...
Global Location-based Search and Advertising Market Perspective and Forecast 2019 – 2025| Key Players: Foursquare, Xad, Groupon  OnYourDesksThe recent published research report sheds light on critical aspects of the global Location-based Search and Advertising market such as vendor landscape, ...
Why advertisers can't afford to screw up 5G  Campaign Asia-PacificSelf-driving cars, remote surgery, AR glassesjust a few examples of the promises of 5G that will have to be seen to be believed or, at least, seen to have mass ...
Gender ad bans set ‘concerning’ precedent, say advertisers  Financial TimesThe banning of two supposedly sexist TV advertisements has sparked concern among advertisers and broadcasters that the UK's new rules on avoiding gender ...
TV advertisements dwindle as brands tighten purse strings amid slowdown  The Financial ExpressMedia buying experts have noted that the auto industry, which has suffered the worst decline in sales in the last 20 years, has had to cut down on ad spend ...
Agency vs In-house vs Freelancers: A Startup's Guide to Advertising Options  EntrepreneurMore *content* means more competition. The average consumer encounters about 5,000 advertisements every day, meaning attention spans are harder to garner ...
Is reward-based advertising the booming frontier for digital medium?  Exchange4MediaIndustry observers say that when users are blocking intrusive ads, reward-based advertising might be the way ahead to restore the lost sheen of consumer ...
Is Huawei a Threat to Google's Advertising Business?  Market RealistHuawei plans to launch its own mapping *service* as soon as this October. But Huawei's Map Kit will initially not be a consumer mapping *service*.
Twitter bans ‘state media’ from advertising… and guess who decides how they are defined  RTAs mainstream media outlets accused Twitter of allowing a Chinese news agency to advertise its reporting on the Hong Kong protests, the platform announced it ...
Beer advertising has failed women - that's bad news for our industry  CampaignLiveThis summer's football tournament showed how much progress we've made and how far we still have to go to achieve equality between men and women.
The Advertiser Embargo Against Tucker Carlson Is Working  New York MagazineOn August 7, the day after Tucker Carlson called America's white-supremacy problem “a hoax,” the Fox News host announced a weeklong trip “to the ...
Facebook's VP of advertising David Fischer on the marketer of the future  The DrumFacebook's advertising chief, David Fischer believes the skills needed to succeed in marketing today will continue to be vital for the marketer of the future as they ...
Seven takeaways from Zenith's Healthcare Advertising Expenditure Forecasts - Media News - MM&M  Medical Marketing and MediaFor media folk, few annual research projects are as eagerly anticipated as Zenith's Healthcare Advertising Expenditure Forecasts. Published every August in ...
Twitter Bans Advertising From State-Controlled News Media 08/20/2019  MediaPost CommunicationsEscalating its brewing battle with the Chinese government, Twitter says it will no longer accept advertising from state-controlled news media entities. Along with ...
Advertising veteran S Yesudas launches digital marketing agency Snippet  LivemintS Yesudas, former managing director of Dentsu's media agency Vizeum, is all set to launch his own digital marketing agency called Snippet Digital. Along with ...
Twitter to no longer accept advertising from state-controlled news media  CNASAN FRANCISCO: Social networking *service* Twitter on Monday (Aug 20) said it would no longer accept advertising from state-controlled news media. ...
Advertising watchdog to clamp down on exaggerated claims by broadband and mobile providers  Irish ExaminerA series of new rules from the advertising watchdog will clamp down on exaggerated claims of speed and coverage by broadband and mobile providers.
Programmatic Marketing/Advertising Market Is Booming Worldwide | SIZMEK, MARIN SOFTWARE, DATAXU, Yahoo Gemini  Indian ColumnistHTF MI presents an in-depth overview of the Global Programmatic Marketing/Advertising Market Study, detailing the latest product / industry coverage and ...
Mesmerize announces new advertising partnership with Davenport Citibus  Quad City TimesMesmerize, a national leader in transit, point-of-care and place-based out-of-home advertising, has announced an expansion of its transit advertising portfolio ...
Baidu Warns on Advertising Business — WSJ  Morningstar.comSearch-engine giant cites China's economic downturn, tighter control over internet. By Shan Li and Maria Armental. This article is being republished as part of ...
Viacom-CBS Merger Could Boost Advertising Ambitions  The Wall Street JournalThe merger of CBS Corp. CBS.A -0.46% and Viacom Inc. VIA -0.14% creates a larger media company better positioned to pursue advanced advertising ...
Why is Amazon hiring blockchain experts for its advertising division?  The DrumA job posting on LinkedIn last week suggested that Amazon has plans to bring blockchain technology into its advertising product.
How to use Amazon advertising’s dynamic bidding feature  Search Engine LandDynamic bidding is a feature that Amazon introduced early on in 2019 as a replacement for the original Amazon Bid+ modifier that Advertisers could use within ...
Global Thought Leaders Coming to Johannesburg for Inaugural Advertising Week Africa  Africanews EnglishAdvertising Week Africa (http://Africa.AdvertisingWeek.com/) – the very first African edition of the world's premier event for advertising, creative, entertainment, ...
Advertising Standards Authority for Ireland (ASAI) issues new guidelines relating to the advertising of mobile phone and broadband services  Irish Tech NewsThe Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing comm.
Tucker Carlson's Commercial Breaks Tell The Real Story Of His Advertising Problems  HuffPostLast year, Fox News' "Tucker Carlson Tonight" would feature more than 30 paid ads. In his Thursday show, there were only 13. Friday, there were just 11 ads.
Advertising creative house Wellcom lifts profit by a third  AdNewsRevenue for the year to June was up 4%.
Mark Denton: what's so special about the Kinsale Sharks?  More About Advertising | Insights into AdvertisingI'm really looking forward to my year as President of the 2019 Sharks festival (September 18-21).. It's funny to think that just over a year ago, my.
Tillamook creamery accused of falsely advertising dairy products  KGW.comThe lawsuit alleges the association's dairy products are made from milk that comes from tens of thousands of cows who are confined on concrete in Eastern ...
Amazon’s high-flying advertising growth levels out  Marketing LandAmazon's advertising business had it's second $3 billion quarter in the second quarter of 2019. (Or close to it — Amazon advertising revenues make up the ...
Scoppechio tops the advertising and PR firms list - Louisville Business First  Louisville Business FirstThere are 736 full time equivalent employees at the 23 advertising and pr firms on the annual list.
Google and Facebook prey on digital advertising for content by news producers. Fair play?  Economic TimesGoogle owns the entire supply-demand chain for ad tech and is structuring it so that publishers don't go anywhere.
New Zealand advertising consortium KPEX to close  NewshubA New Zealand ad exchange made up of four major media groups will close. KPEX was created in 2015 by MediaWorks, Stuff, NZME and TVNZ. The four media ...
Game of mates ends badly for advertising executives  The AustralianNew financial regulations mean that the game of mates, which has historically been an integral part of many areas of business, is in sharp decline in financial ...
Birds Eye launches £6m advertising push in bid to 'double' veg consumption  The GrocerIt has been described by the firm as its 'biggest' frozen veg marketing drive to date.
'Shooting,' 'Bomb,' 'Trump': Advertisers Blacklist News Stories Online  The Wall Street JournalLike many advertisers, Fidelity Investments wants to avoid advertising online near controversial *content*. The Boston-based financial-services company has a ...
How Augmented Reality Will Become a Lynchpin of Future Advertising  EntrepreneurThe prime purpose of advertising is to give contextual information, without contextual information, any advert is meant to lose relevance.
Review of the ASA Alcohol Advertising and Promotion Code  Scoop.co.nzNew Zealanders are reminded the closing date for submissions is 23 August 2019 if they would like to offer their views on the Alcohol Advertising and Promotion ...
Microsoft acquires e-commerce advertising vendor PromoteIQ  Marketing LandPromoteIQ, a leading vendor marketing technology, providing targeted ad capabilities to its customers, has been acquired by Microsoft. It will keep its own ...
Global leaders to head to Johannesburg for Advertising Week Africa  Media UpdateAdvertising Week Africa — the African edition of the world's premier event for advertising, creative, entertainment, marketing, media and technology ...
Misleading advertisements may land celebrity endorsers in jail  LivemintNew Delhi: Manufacturers, *service* providers and celebrity endorsers face fines and jail terms for making misleading claims in advertisements, under the terms of ...
Jaguar calls for one-size-fits-all advertising regulations By Cameron Kirby20 Aug 2019 While  WhichCarWhile phone companies can get away with putting burnouts on television, car companies remain hamstrung by restrictive rules.
Cybercriminals ‘advertising’ their services on the dark web  Daily BusinessCybercrime is increasingly a feature of fraud cases, with some criminals even advertising their services on the dark web, according to the latest research.
Amobee launches connected TV advertising data marketplace  FierceVideoAmobee is launching a data marketplace for connected TV advertising to provide brands and agencies with access to data for activation across connected TV ...
Archangels leads investment in digital advertising specialist QueryClick  Private Equity WireQueryClick, an Edinburgh-based digital marketing consultancy that aims to transform how effectively advertisers invest in digital marketing, is to embark on an ...
ITC Classmate launches 'pulse 3D notebooks' - ET BrandEquity  ETBrandEquity.comNotebook brand Classmate on Wednesday announced the launch of its latest innovation—The Classmate Pulse 3D Notebook. The notebook comes with a ...
Report: Product advertising is driving spend growth in search, social, marketplace  Search Engine LandOverall, paid search spending increased 10% year over year in the second quarter of 2019 on the Kenshoo platform, the company reported this week. Search ...
The Rise of Automation and Smart Campaigns in PPC Advertising  Coast DigitalAutomation and Smart campaigns have been part of PPC for years, but 2019 has seen a strong increase in the adoption of machine learning and a move away ...
Advertising's antidote to the pitch  AdNewsPitching is a lot like a first date. You wouldn't (and shouldn't) get married after meeting once.
A Reality Check On Advertising Relevancy And Personalization  ForbesInterest-based advertising in digital has transformed how consumers, brands and publishers interact. Lately however, as frequently happens among the ...
P&O Cruises reviews advertising account  CampaignLiveP&O Cruises is reviewing its creative account after five years with Founded, which was appointed to the account in 2014. Five agencies have been shortlisted in ...

What?s the Score?

You may be aware that in a basketball game the... Read More

Create A Killer Brochure: 9 Steps to the Perfect Piece

If you are creating a brochure, make sure you follow... Read More

13 Facts About Newspaper Advertising

Advertising in the paper works for many people in business.... Read More

Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page

Stand Out in Ways that Matter to Directory Users A... Read More

Push vs Pull Advertising

Push vs. Pull Advertising - Understand the Consequences for your... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is... Read More

CD Business Cards- Why Use Them?

CD Business cards are the electronic version of the now... Read More

Custom LED Display

Custom LED Display, as the name specifies, facilitate control anything... Read More

See How to Advertise and Gain More Money to Blast Another Project

We have a Great News that we think that may... Read More

Radio Interview 101

Different Types of Station ContactReaching radio hosts (for the purpose... Read More

Ten Secrets for Getting FREE Advertising

The opportunities for getting free advertising for yourproduct or services... Read More

Measure the Response of Your Advertising Campaigns by Using Promotional Products

For most companies, gone are the days of spending money... Read More

B2B Marketing Health and Elder Care Services

Quality Care Options is an established company advocating for the... Read More

How To Write Kick-Ass, Profit Pulling Adverts For Your Business?

Doesn't that just grab you by the eyeballs and make... Read More

Books, Bibles and Fast-Talkers

Every community has 'em. Fast talkers who roll into town... Read More

Joint Ventures Increase Profits Quickly

A joint venture is when two or more businesses join... Read More

Do Your Business Cards Say Who You REALLY Are?

Here are a couple of tips for creating an eye... Read More

How to Write Great Headlines

According to experts, just changing the headline of an ad... Read More

Womentisements

The unnecessary and extensive use of female models in advertisements... Read More

Brochures - The Ultimate Sales Tool

"How brochures can help you stand out from the competition,... Read More

The Not-So-Hidden Persuaders: The Power of The Media Upon Us All

In 1957, a perspicacious young journalist from Pennsylvania named Vance... Read More

Custom T-shirts -- Put Your Company Logo on Cotton!

An effective way to gain company recognition is to order... Read More

How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing

There should only be one, over-riding reason why you're doing... Read More

The Man With The Grasshopper Mind

The title of this article also happens to be one... Read More

For All Those People Who Struggle With Benefits and Features

For Everyone Who Has Ever Struggled Sorting Out Benefits From... Read More