Diamonds Are For Evil

The task of executing successful advertising campaigns for products made exclusively for women is understatedly tempestuous. Any Average Joe consumer would relay the message that feminine product commercials put him under a great deal of stress and discomfort. Any Average Joe Consumer dreads the Vagisils, Cotex's, Summer's Eves, and Monistats of the world. There is just something about that viscous blue fluid dripping onto a Maxi Pad that gives us all that tingly feeling right before we want to be sick. However, there is another product that creates the same feeling in a more subtle, increasingly malignant fashion.

Diamond retailers advertise, advertise, and advertise. Expensive jewelry stores seem to be in every mall, strip mall, and shopping center, and we wonder how it is that these stores thrive. The answer is this: Venus and Mars, love and hate, and women and men. The diamond industry plays on the tensions between men and women like Beethoven's fingers on keys. "Every kiss begins with Kay?" Come on. If the only reason to kiss your husband is because he bought you something, then the issue of your relationship is even larger than the rock on your finger. Diamonds are forever saying 'I'm sorry.' If the only way a woman can be shown that you would "marry her all over again" is to give her an even bigger diamond in some market square in Paris, then your wife needs to be shown the front door. Men hate diamonds. Men buy jewelry when they are apologizing or when they have no other option for a anniversary, birthday, Mother's Day, Christmas (fill in any occasion here) gift. Jewelry is when flowers are not enough, and every single diamond retailer knows it, and thus knows that men will pay.

How does this make the female consumer appear?

The advertising for feminine hygiene is a necessary evil that reveals a vulnerability in all consumers, women and men, but advertising for the diamond industry maliciously creates fools of us all.

Men appear to be desperate and women appear to be demonic. What can be done to improve this dynamic?

What can be done to convey a more honest and meaningful brand face for diamonds? Well, perhaps it is time to consider more so why men and women love each other as opposed to why they need to buy each other gifts.

Molly Sunderdick
Stealing Share, Inc.
[email protected]
336-854-3441

In The News:

TV advertisements dwindle as brands tighten purse strings amid slowdown  The Financial ExpressMedia buying experts have noted that the auto industry, which has suffered the worst decline in sales in the last 20 years, has had to cut down on ad spend ...
Here's a running list of all the companies pulling advertising from Alan Jones  SBS NewsIt comes after comments the shock jock made last week, telling Prime Minister Scott Morrison to 'shove a sock' down New Zealand PM Jacinda Ardern's throat.
Is reward-based advertising the booming frontier for digital medium?  Exchange4MediaIndustry observers say that when users are blocking intrusive ads, reward-based advertising might be the way ahead to restore the lost sheen of consumer ...
Vast majority of Australians support ban on misleading political advertising  The GuardianThe vast majority of Australians (84%) support new laws to ban political parties and candidates from making “inaccurate and misleading” claims, according to a ...
5 Ways LinkedIn Advertising Is Different from Other Social Platforms  Search Engine JournalUndecided whether you should advertise on LinkedIn or other social platforms? Learn how LinkedIn advertising differentiates itself from the pack.
New Google advertising policy loophole allows deceptive ads  Times of OmanWashington DC: A new Google policy that was meant to rein in deceptive advertising by “crisis pregnancy centres” has a loophole that is allowing the centres to ...
Global Thought Leaders Coming to Johannesburg for Inaugural Advertising Week Africa  Africanews EnglishAdvertising Week Africa (http://Africa.AdvertisingWeek.com/) – the very first African edition of the world's premier event for advertising, creative, entertainment, ...
Gender stereotyping in advertising: No smoke without fire  Prolific LondonLast week, the ASA came down hard on Philadelphia and Volkswagen in the first action against harmful gender stereotyping. Ria Campbell, Head of *Content* at ...
Fastest-Growing Private Nonprofit Colleges With the Highest Rates of Advertising Spending  The Chronicle of Higher EducationThree of the fastest-growing largest private nonprofit institutions devoted more than 15 percent of their overall functional expenses to advertising and marketing ...
Redesigning advertising strategies for digital  The Financial ExpressIn digital advertising today, innovation is the name of the game. The idea is to create customer-centric campaigns that leverage reach, hold attention and help in ...
Early SMI Data: A tough start to a new advertising financial year  AdNewsBy Chris Pash | 19 August 2019. Early analysis of media agency advertising booking data shows a tough start to the 2020 financial year. SMI data, analysed by ...
Tesla Is The King Of Social Media, No Need For An Advertising Budget  InsideEVsIs it really true that there are no advertisements for Tesla's products? It might be more accurate to say that Tesla's advertising is provided by customers and fans, ...
Amazon Advertising: The 2019 Guide  Search Engine JournalThe giant has awoken. This is the year that Amazon Advertising begins to really accelerate as a new force in the world of digital advertising, and advertisers are ...
ASA: UK Advertising Regulator Sanctions Crypto Derivatives Platform BitMEX for "Misleading" Ad  Crowdfund InsiderThe UK's Advertising Standards Authority has upheld complaints against crypto-derivatives trading platform BitMEX claiming the company violated UK.
National's 'desperate' attack ads to be investigated by Advertising Standards Authority  Stuff.co.nzThe National Party's attack ads against Labour may have breached advertising standards.
Gender ad bans set ‘concerning’ precedent, say advertisers  Financial TimesThe banning of two supposedly sexist TV advertisements has sparked concern among advertisers and broadcasters that the UK's new rules on avoiding gender ...
Government criticised for spending £10m on Brexit advertising campaign  Isle of Wight County PressFigures released to the PA news agency under Freedom of Information laws showed the Government spent £10842063 on their Prepare For EU Exit…
Gender stereotype advertising bans set ‘concerning’ precedent, say advertisers  The IndependentThe banning of two adverts that promoted “harmful” gender stereotypes sets a “concerning” precedent, according to advertisers.
State audit targets lottery advertising  Gainesville SunThe audit comes nearly a year after the lottery cut ties with a former city commissioner after learning he duped them out of $188000.
Rear windshield advertising will be extremely cost-effective: Onkar Vaidya  Exchange4MediaVaidya, Director, Transroute Media Pvt. Ltd, shares insights on the new venture that will go live on August 15 in partnership with Uber.
A Reality Check On Advertising Relevancy And Personalization  ForbesInterest-based advertising in digital has transformed how consumers, brands and publishers interact. Lately however, as frequently happens among the ...
The best and worst of public service advertising  Business WeeklyIf you have something to say, say it. If you have nothing to say, use showmanship. That's the philosophy that some live by in the advertising business. With many ...
'Shooting,' 'Bomb,' 'Trump': Advertisers Blacklist News Stories Online  The Wall Street JournalLike many advertisers, Fidelity Investments wants to avoid advertising online near controversial *content*. The Boston-based financial-services company has a ...
Amazon Management Talks One-Day Shipping, Video Advertising, and More  Yahoo FinanceAmazon (NASDAQ: AMZN) saw its revenue growth rate accelerate in Q2. The top-line figure rose 20% year over year, to $63.4 billion. This is an acceleration ...
Viacom-CBS Merger Could Boost Advertising Ambitions  The Wall Street JournalThe merger of CBS Corp. CBS.A -0.22% and Viacom Inc. VIA -1.48% creates a larger media company better positioned to pursue advanced advertising ...
Advertising veteran S Yesudas launches digital marketing agency Snippet  LivemintS Yesudas, former managing director of Dentsu's media agency Vizeum, is all set to launch his own digital marketing agency called Snippet Digital. Along with ...
Amobee launches connected TV advertising data marketplace  FierceVideoAmobee is launching a data marketplace for connected TV advertising to provide brands and agencies with access to data for activation across connected TV ...
How to use Amazon advertising’s dynamic bidding feature  Search Engine LandDynamic bidding is a feature that Amazon introduced early on in 2019 as a replacement for the original Amazon Bid+ modifier that Advertisers could use within ...
Agency vs In-house vs Freelancers: A Startup's Guide to Advertising Options  EntrepreneurMore *content* means more competition. The average consumer encounters about 5,000 advertisements every day, meaning attention spans are harder to garner ...
What’s Driving Amazon’s $10 Billion Advertising Business  ForbesAmazon's Q2 earnings showed its advertising business is up 37% YOY. How has Amazon, seemingly overnight, created a booming advertising business off the ...
TV advertising limits could be relaxed to counter streaming competition  The DrumUK television addicts who have had enough of regular commercial breaks could be in for a shock with the government consulting with broadcasters on the ...
Internet advertising to grow at slowest rate since 2001 dotcom bust  The GuardianThe internet is about to lose its mantle as the fastest-growing sector of the global advertising market for the first time in two decades, as brands seeking risk-free ...
Why is Amazon hiring blockchain experts for its advertising division?  The DrumA job posting on LinkedIn last week suggested that Amazon has plans to bring blockchain technology into its advertising product.
Misleading advertisements may land celebrity endorsers in jail  LivemintNew Delhi: Manufacturers, *service* providers and celebrity endorsers face fines and jail terms for making misleading claims in advertisements, under the terms of ...
Microsoft acquires e-commerce advertising vendor PromoteIQ  Marketing LandPromoteIQ, a leading vendor marketing technology, providing targeted ad capabilities to its customers, has been acquired by Microsoft. It will keep its own ...
How Augmented Reality Will Become a Lynchpin of Future Advertising  EntrepreneurThe prime purpose of advertising is to give contextual information, without contextual information, any advert is meant to lose relevance.
Google and Facebook prey on digital advertising for content by news producers. Fair play?  Economic TimesGoogle owns the entire supply-demand chain for ad tech and is structuring it so that publishers don't go anywhere.
Amazon’s high-flying advertising growth levels out  Marketing LandAmazon's advertising business had it's second $3 billion quarter in the second quarter of 2019. (Or close to it — Amazon advertising revenues make up the ...
Lee Jeans is doubling its digital advertising budget  DigidayLee Jeans is retooling its relationships with influencers to be more holistic and the company is doubling its digital budget.
Approved, Not Approved campaign fights "singular narrative" in advertising  DezeenSex-toy designers Polly Rodriguez and Alexandra Fine have launched a campaign to raise awareness about the bias selection process of adverts.
Tucker Carlson's Commercial Breaks Tell The Real Story Of His Advertising Problems  HuffPostLast year, Fox News' "Tucker Carlson Tonight" would feature more than 30 paid ads. In his Thursday show, there were only 13. Friday, there were just 11 ads.
Websites that peddle disinformation make millions of dollars in ads, new study finds  CNNNew York (CNN Business) As the United States gears up for another presidential election, aware of the role online disinformation played in 2016, the business ...
This advertising CEO uses neuroscience to sell you stuff | How I Made It  Los Angeles TimesJessica Hawthorne-Castro, 40, is chairwoman and chief executive of Hawthorne Direct, an 85-employee advertising agency that uses “neuromarketing” to ...
P&O Cruises reviews advertising account  CampaignLiveP&O Cruises is reviewing its creative account after five years with Founded, which was appointed to the account in 2014. Five agencies have been shortlisted in ...
Is personalisation an effective advertising strategy?  Exchange4MediaPersonalisation in advertising provides consumers with specific *content* that interests them. The *content* is tailor-made to the consumers' liking to garner a high ...
Real Talk With Nada Stirratt, The Face Of Facebook Advertising In North America  AdExchangerAs Facebook's VP of global marketing solutions in North America, Nada Stirratt is responsible for overseeing all of Facebook's managed *service* business with ...
WHO statement urging governments to ban tobacco advertising, promotion and sponsorship at international expositions  World Health OrganizationAs called for in the WHO Framework Convention on Tobacco Control, Governments must comprehensively enforce bans on tobacco advertising, promotion and ...
Advertising agitated: Market's in trouble as brands and publishers squeeze services  ZDNetAdvertisers are saving huge sums by bringing programmatic advertising in-house, while publishers can potentially drive higher revenues through direct deals ...
Report: Product advertising is driving spend growth in search, social, marketplace  Search Engine LandOverall, paid search spending increased 10% year over year in the second quarter of 2019 on the Kenshoo platform, the company reported this week. Search ...
Why gaming will be advertising's next key channel  The DrumGaming has been on the radar of advertisers for some time, but it seems to have become a more intriguing prospect in the collective consciousness of the ...
CBS And Viacom Streaming Assets Offer Potent Blend Of Subscriptions And Advertising  DeadlineCBS and Viacom stand to become a bulked-up media player with arguably the industry's most diversified streaming portfolio.
Will ‘Facebook’ branding on Instagram, WhatsApp help advertisers? Marketers have mixed reactions  Marketing LandThis is the latest installment of our series focused on the ways social platforms and ad strategies are evolving. Instagram advertisers and businesses on ...
Prime Day and Amazon's New Flywheel: Media, Advertising and Commerce  eMarketerFacebook, Google and Amazon are engaged in a game of thrones—an epic battle for digital supremacy. The anointed one will be whichever company stakes its ...
Amazon Is Looking to Put Advertising Data on a Blockchain  CoinDeskAmazon is seeking to integrate parts of its advertising business with a blockchain. The Seattle-based e-commerce giant is looking for a senior software engineer ...
From sound to sensory experiences; how 5G will impact advertising  ShotsA wave of 5G is about to arrive in the UK, and it will mean a lot of things to a number of different industries. For advertising in particular, there are exciting ...
How TikTok is a readymade platform for targeted advertising  Exchange4MediaTikTok is what Gen Z is on. The ByteDance-owned social media app, popular for its short form videos, is a rage for its user-generated quirky song-dance routines ...
Microsoft Advertising rolling out experiments A/B testing tool globally  Search Engine LandYou will see a new tab in your Microsoft Advertising account soon if you don't already. Experiments is rolling out globally for testing ad copy, landing pages and ...
UK Advertising Watchdog Upholds Complaints Against BitMEX Bitcoin Promotion  CoinDeskThe U.K. Advertising Standards Authority (ASA) has upheld complaints over a bitcoin ad placed by crypto derivatives exchange BitMEX (HDR Global Trading).
Coca-Cola advertisements featuring gay couples create stir in Hungary  ABC NewsA Coca Cola advertising campaign titled “Love is Love” promoting LGBTQ tolerance has sparked an uproar in Hungary, with a leading lawmaker from the ruling ...
Discovery offers up local OTT advertising inventory  FierceVideoDiscovery Inc. will offer targeted local market streaming video media campaigns by partnering with Gamut for local market OTT inventory ad sales efforts in the ...
Facebook to remove thousands of outdated interest targets for advertising  Marketing LandFacebook announced Tuesday that it will be removing thousands of outdated and infrequently used interest targets such as old movie and band names and ...
Why WhatsApp is the next big thing for advertisers  Exchange4MediaWith close to 300 million users, WhatsApp status story advertising will be a more formal and organised way for bigger brands, say industry experts.
Presidential candidate Tulsi Gabbard sues Google over suspended advertising account  CNBCThe Democratic presidential candidate claims the company stifled her speech when it suspended her campaign's advertising account.
Data privacy-first advertising is here: Here are the winners and losers  DigidayIt's a new dawn in digital advertising. The drive for data privacy-first strategies has become more apparent, spurred by anti-tracking moves made by browsers as ...
OTT and digital are becoming mainstream for advertisers: MXPlayer's Abhishek Joshi  Indiantelevision.comWith five original web-series, Times Internet-owned over-the-top (OTT) *service* MX Player made its grand entry in the highly contended Indian market. While the ...
Future Proof: How can we make online advertising better?  Kantar UK InsightsJane and Felipe speak to Grant Gudgel, Head of Teads Studio North America, to uncover the thinking behind their latest innovations in advertising technology ...
Condé Nast's global restructure binds sales and advertising arms  The DrumVogue publisher Condé Nast has initiated a wholesale restructure of its leadership team and organisation structure, leaving it with a more cohesive, global ...
Nation Informs Body-Positive Advertisers It Ready To Go Back To Staring At Unattainably Attractive People  The OnionNEW YORK—Admitting that the past few years of greater representation had accomplished the goal of making them feel much better about themselves, ...
Twitter to Remove Third-Party Data From Ad-Buying System  Wall Street JournalTwitter said it plans to remove outside data sources from its ad-buying system, becoming the latest tech company to put more distance between itself and ...
How the Trump Campaign Used Facebook Ads to Amplify His ‘Invasion’ Claim  The New York TimesSome of President Trump's re-election ads have repeated his inflammatory claims about an “invasion” on the southern border — language that is under scrutiny ...
Advertisers Drop Fox News, Tucker Carlson After He Said White Supremacy's A 'Hoax'  HuffPostLong John Silver's, SoFi and HelloFresh have joined the more than 20 brands who have stopped advertising with the Fox News show because of the host's rhe...
Amazon Advances in the Digital Advertising Space  Market RealistAmazon has also been gradually increasing its revenue exposure to the digital advertising business—and there's huge opportunity in the space.
Kroger Is Upping Its Advertising Game  FortuneNaming creative advertising agency DDB, as the grocer uses technology for a strong omnichannel business—in-store, online, delivery and in-store pickup.
Former FuboTV, AT&T Exec Joins Comcast Advertising  Light ReadingNEW YORK -- Comcast Advertising, the advertising arm of Comcast Cable, a division of Comcast Corporation (Nasdaq: CMCSA), today announced the ...
As programmatic advertisers get smarter, agencies shake up the trading desk model  DigidayAgency trading desks were previously viewed as black-box buys of cheap inventory, whereas now they're more focused on using ad tech to buy quality media.
Texas Gun Store Criticized For Advertising 'Back To School' Firearms Sale  HuffPostA Houston-area gun store and shooting range has been criticized for advertising a “back to school” firearms sale — less than two weeks after back-to-back mass ...
U.S. digital advertising revenues hit the strongest Q1 on record  PPC LandU.S. digital advertising revenues reached a landmark high of $28.4 billion in the first quarter of 2019, IAB announced this month. Digital revenue for Q1 2019 ...
Facebook Watch Draws More Advertisers—Gradually  The Wall Street JournalAdvertisers are beginning to direct more money toward Facebook Watch, but the video-viewing platform remains far behind YouTube in revenue and audience.
Why Brands Should Not Approach Voice Like Advertising  Voicebot.aiFor as long as we can remember, brands have led the conversation. Brands talked and we listened – but now consumers are in control and brands are ...
'The Office' meets advertising in this funny new web series  Fast CompanyCommercials” takes a look at the world behind all the ads you love—and love to hate.
Advertising World, Why Are We Not Embedding Climate Change Discussions Into Our Boardrooms and Campaigns?  AdweekBecause, honestly, a lot of these issues fall on the shoulders of big brands.
Despite scandals, advertisers say YouTube Kids is effective  DigidayWhen YouTube Kids launched in 2015, media buyers were intrigued by the opportunity to advertise to kids in a safe environment. Four years later, even with the ...
Facebook's Expanding Search Advertising  Motley FoolMore marketers can now place ads in Facebook's search results, but there's a catch.
Truly Hard Seltzer Taps Actor Keegan-Michael Key for New Advertising Campaign Challenging Drinkers to Break Away from Beer, Wine and Spirits  PRNewswireBOSTON, Aug. 12, 2019 /PRNewswire/ -- Truly Hard Seltzer, a leader of the exploding hard seltzer category, today announced the launch of a new advertising ...
Ad Standards launches ‘provocative’ campaign against discriminatory advertising  NEWS.com.auThe advertising watchdog has kicked off a “provocative” campaign highlighting that much of what we see on TV screens and billboards is targeted at “white ...
Row continues over Sick Kids bus advertising 'fib'  The ScotsmanA row has erupted over the placement of “outdated” advertising still advising parents to take their youngsters to the delayed Sick Kids hospital on the side of ...
Boris to spend £100,000,000 just on advertising no-deal Brexit  Metro.co.ukBoris Johnson is set to spend £100 million on advertising a Brexit no-deal, government sources have said. The new prime minister has already formed his ...
Defence Force only employ 231 new recruits despite forking out thousands on advertising  The Irish SunTHE Defence Forces signed up just 231 new recruits this year despite shelling out more than €230,000 on a bumper advertising campaign to attract new ...
Google advertising rebound propels revenues higher  Financial TimesSecond-quarter growth quietens fears of slowdown and sends parent Alphabet's shares higher.
Brands Must Prepare For Advertising In A Cookie-Less World  AdExchanger“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...
Aussie shock jock Alan Jones loses advertising dollars after Ardern attack  New Zealand HeraldSydney shock jock Alan Jones has lost a lucrative advertising deal after calling New Zealand Prime Minister Jacinda Ardern "a complete clown", Australian ...
Why the big advertising holding groups can no longer look at Asia Pacific as one market  The DrumThe recent round of redundancies at Dentsu Aegis Network (DAN), first reported by The Drum, brings up the question of why the six holding groups are ...
Is it time to pay more attention to Reddit? For advertisers focused on niche audiences, the answer is yes  Marketing LandOnce upon a time, Reddit was considered the “wild west” of the internet. The company's CEO Steve Huffman described it as a “dystopian Craigslist” – a term he ...
What advertisers should know about the Fortnite World Cup: Monday Wake-Up Call  AdAge.comPlus, McDonald's is rethinking its agency model.
ITV to grow addressable advertising  Broadband TV NewsITV says it plans to grow ITV Hub's registered users to 30 million by the end of 2021. The platform is already at 29 million registered users, 4 million more than in ...
The Accountant's Role in Advertising  The CPA JournalThe advertising industry has recently earned its place in corporate infamy, as several well-publicized disagreements between the largest agencies in the.
News Corp Australia revenues fall as advertising drops and subscriptions stay flat  The GuardianRupert Murdoch's Australian mastheads and Foxtel suffer drop in revenue although global profits increase after huge loss in 2018.
Walmart stops advertising violent games as Apex Legends taken off TV  Metro.co.ukVideo games continue to be blamed for the recent spate of mass shootings in the U.S., despite no direct link between any of them.
Skye renters warned they face eviction for advertising homes on Airbnb  The NationalRENTERS on Skye have been warned against cashing-in by sub-letting their homes to tourists.
An Post has been given approval to hang advertising banners on the front of the GPO despite objections  TheJournal.ieAn Post claimed visitor numbers to the GPO had almost halved in the past three years.

Why Would Anyone Want Your Business Card?

Do you remember how proud you were the first time... Read More

Using The Popularity of Celebrities and Currrent Events to Promote Your Business

In this article, we want to explore the idea of... Read More

How To Write Ads That Get Response

Your print ads should do more than just get noticed.... Read More

Secrets of Getting Free Advertising

The opportunities for getting free advertising for your product or... Read More

Direct Mail Rules of Thumb

First and foremost - You should identify your target market.... Read More

LED Score Boards

LED scoreboards can be utilized in most of the sporting... Read More

Unlock The Power Of Online Groups

Yahoo Groups: I see countless marketers on shoestring budges turn... Read More

Secrets to Get Free Advertising

The opportunities to get free advertising for your product or... Read More

Small Business Image

The single easiest way to increase sales is to look... Read More

Get Better Results from Your Advertising with a Disruptor

When you spend money on an advertisement you want to... Read More

Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part One

The decision on whether or not someone will read your... Read More

Do Your Business Cards Say Who You REALLY Are?

Here are a couple of tips for creating an eye... Read More

How To Write Really Good Ads

All sales begin with some form of advertising. To build... Read More

Promote yourself on radio for free

Unless you have become extremely popular in your personal or... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you... Read More

When Times Get Tough... or When to Really Advertise

The Pundits say the economy is slowly, but surely, recovering.... Read More

The Truth in Advertising

Most of us have seen at least a dozen different... Read More

6 Ways To Get More Sales From Your Advertisement

To bring great sales success, a great advertising technique is... Read More

Your Eye Catching Publicity Flyer

Your website is done, your business cards have been delivered,... Read More

How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing

There should only be one, over-riding reason why you're doing... Read More

How To Make Your Advertising Work!

Many believe that when it comes to advertising, it's a... Read More

Avoid The Big Advertising Mistakes

Is your advertising copy getting the results you want? If... Read More

The Benefits of Specific Advertising

The great Claude Hopkins (Author of Scientific Advertising) once said,... Read More

God Bless The Refrigerator Magnet!

Ah, my very favorite promotional product of all, the refrigerator... Read More